TV schedules are broken into 3 segments: daytime, primetime, and watershed. Daytime shows target unemployed people, late shifts workers, and children. Primetime shows have the largest family audience. Watershed shows after 9pm can contain explicit content suitable for adults and teenagers. The most popular TV genres are soaps, news, and reality shows. Different channels target specific age demographics: BBC One targets a broad audience, BBC Two targets 35-54, ITV families, Channel 4 16-34, and Channel 5 targets 25-35 unlike BBC Two. Channels 4 and 5 import more programs to attract more varied audiences. A watershed is usually 9pm, when explicit content can air. Strategies like pre-