The document discusses TV scheduling and target audiences for different time segments. It is broken into the following segments: 1) Children - Shows children's programming in the morning for kids and parents. 2) Breakfast - Aims news at adults in the morning as they prepare for work. 3) Daytime - Targets unemployed audiences with chat shows and lifestyle programs. 4) Student - Aims game shows and quizzes at students after school. 5) Soaps - Shows many soap operas between 6:30-8pm across channels. 6) Adults - Features more mature programming after 9pm past the watershed restriction. The most popular genres are

1. TV Scheduling part 1

2. The schedule for each day can be broken down into
clear segments. How would you categorise these
segments?
• 1. Children – at the very start of the day, children's programmes are show
as this would be the time when most younger people would be awake
with their parents.
• 2. Breakfast – this is the time when most adults will be awake and
preparing themselves for work. During breakfast, the news is mostly on,
on most channels.
• 3. Daytime – this is aimed towards the unemployed as this shows chat
shows and programmes about people that don’t know whether to move
abroad or not.
• 4. Student – this time of the day is to show when students get home from
school/college/university. Game shows and quizzes tend to be on at this
time as they are easy to watch.
• 5. Soaps – this is the time when most soaps are shown across the
terrestrial channels from around 6:30 to 8 o’clock.
• 6. Adults – this is the time when the watershed is on, the programmes are
more mature and are not suitable for children to watch.

3. Who are the target audience for these
segments?
• News, comedy, soaps, reality TV – Youth/adult
audience (16-45)
• Children's TV, entertainment – Children/early
teenagers (3-13)

4. What would you say are the most
popular genres on televison?
• Soaps
• Reality TV
• Sports
• Comedy
• Thrillers
• drama

5. Who is the target audience of each terrestrial ? Give examples of
scheduled programmes tom support your views.
• BBC 1 (Sherlock), BBC 2 (gardeners world), ITV
1 (downtown abbey), Channel 4 (shameless) –
youth/mature audience
• FIVE (Thomas the tank engine) - children
target audience

6. Roughly, what percentage of each channels schedules is
taken up with repeats? Why do you think this is?
• I believe that channels put repeats on so that
when there is a gap between two popular
programmes they have a programme to put
on in-between. Plus it will also be cheaper for
the channel to do as they will not have to buy
rights to show a new programme.

7. Which channels have more imported programmes in
their schedules? Why do you think this might be?
• I believe that channels 4 and 5 have more
imported programmes on their schedule
because they create there own
documentaries, not programmes. Channel 4
have created great documentaries like
dispatches or time team and channel 5 have
fly on the wall documentaries such as big
brother. The other channels like the BBC and
ITV put money into making programmes such
as Broadchurch or the fall.

8. What do you understand by the term ‘The Watershed’
and where does this occur in the schedules?
• Definition: this is the time when certain
restrictions are retracted each night. The
Time when television programmes are
broadcasted that might be unsuitable for
children.
• The watershed occurs every night at 9 o’clock
and this allows more mature events to be
shown on television.