2. The 5 Sections Of A Scheduled Day Breakfast Daytime (including Lunch) Children’s TV Prime Time Post Watereshed
3. Target Audience of the Day Breakfast – young children and working adults Daytime – housewives, unemployed, retired and students Children – children and possibly parents Prime Time – families and teenagers Post Watershed – older teenagers and adults
4. The Most Popular Genres There were many genres throughout the scheduling of the programmes. The main genres however included: kids shows (at specific times), soaps, game programmes (daytime), news, reality TV, TV Comedy (specifically sitcoms) and dramas, which were mainly during prime time television.
5. Target Audience of the 5 Terrestrial Channels BBC 1 – Everyone, due to PSB BBC2 – more specific targeting, could be said to be more intellectual. ITV – Young adults through to Elderly Channel 4 – teen and young adults, due to the important comedy Channel 5 – Mixture
6. Percentage of Repeats on Terrestrial Channels BB1 – 8% BBC 2 – 4.5% ITV – 7.7% Channel 4 – 7.1% Channel 5 – 2.3%
7. ‘Watershed’ This term indicates the time in which explicit programmes that contain scenes of a sexual nature or violence are able to be shown. ‘Pre-watershed’ refers to scheduling before this time, whilst ‘Post-watershed’ is after. Traditionally the watershed is 9pm, however it is beginning to move to 10pm as children stay up later
8. The Importing Of Shows Both Channels 4 and 5 have the majority of imported shows. This is due simply to the fact that they are much cheaper to produce, and these channels do not have the consistent money coming in like the other channels. BBC has the licence fee, whilst ITV relies heavily on advertising.
9. Definitions Hammocking – The strategic placement of a programme between 2 well established programmes to appeal to the same target audience. Pre-Echo – placed on the schedule to come before a popular programme. Inheritance – programme placement after a successful programme in an attempt to inherit some of its audience.
