The document discusses television scheduling and programming in the UK. It is split into segments by target audience such as breakfast, children's, and primetime. The most popular genres vary by segment but include kids shows, reality TV, comedies, dramas, and soaps. Terrestrial channels like BBC1 target everyone while BBC2 targets intellectuals and Channel 4 targets teens. The percentage of repeats varies from channel to channel, ranging from 2-8%. Watershed refers to the time after 9pm when less censored content can air. Importing shows is cheaper than producing original content for some channels. Strategic scheduling techniques include "hammocking," placing a new show between popular ones, and "pre-echo," air