The documentary title "BBC: Behind the Scenes" was consistently displayed across the documentary's opening titles, newspaper advertisement, and radio advertisement to clearly link the three media products. The same person provided the voiceover for the documentary and radio advertisement. The radio advertisement also included clips from interviews in the documentary. The campaign slogan "See what its like to sit on the sofa" was used on the newspaper advertisement and in the radio advertisement. While the radio advertisement briefly explained what the documentary was about, all of the media provided the same key information about the documentary title, broadcast channel, and time.

1. How effective is the combination of
your main product and ancillary
texts?
Beth Whitehead

2. Title
The title of the documentary is BBC: Behind the
scenes. This title is displayed on the
documentary opening titles and also it is a main
heading on the newspaper advertisement. Also
the title of the documentary is mentioned in the
radio advertisement. This links all of the three
media products together and shows a clear link.

3. Voice Over
The voice over on the documentary and the
voice on the radio advertisement is done by the
same person, this is to show a connection
between the two. On the radio advertisement
there are clips taken from interviews in the
documentary to give the audience a brief insight
to what the documentary is about.

4. Slogan
The slogan which we used throughout the
campaign is ‘See what its like to sit on the sofa’
the slogan was placed on the newspaper
advertisement and it was also said in the radio
advertisement, there was no other slogan used
throughout.

5. Information
The information displayed throughout the
campaign all includes the same facts, they all
talk about the title of the documentary, what
channel which it will be broadcasted from and
also the time in which it will be shown, the radio
advertisement talks in more detail briefly
explaining what the documentary is about but
the documentary provides a lot more
information for the audience.