This document discusses television audience demographics and scheduling strategies. It is divided into sections that identify the target audiences for different time slots, popular genres, channels' target demographics, the use of repeats, and definitions of television industry terms like watershed, counterprogramming, marathons, stunting, zoning, hammocking, pre-echoes, inheritance, and stripping. The key audiences are children, adults, the elderly, and unemployed individuals. Popular genres include soaps, drama, reality, and comedy. Channels like BBC and ITV target broad audiences while MTV targets teens. Watershed refers to content not suitable for children airing after 9pm.
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2. WHO IS THE AUDIENCE?
Morning: this is when breakfast
shows, the news and anything that
makes up a morning schedule is aired
on television. This is targeted at
children, adults and the elderly.
Afternoon: children's TV shows,
lunch shows & filler shows etc. This is
shown during the day and is targeted
to mainly towards adults, the elderly
and those unemployed.
Early Evening: this consist of children’s
programmes, some soaps, and music. This is
targeted mainly towards children and older
students as they will be making their way home
from school, college or work.
Mid Evening: this is the most popular
time for different audiences to consume
the media and watch different TV shows.
Soaps, films, TV series and sitcoms tend
to be aired at this time which will be
targeted at all audiences.
Late Evening/Graveshift: late night watershed
will commence, which is not suitable for
children and younger audiences. Shows such
as horror films and adult documentaries will
be aired during this time.
3. What are the most popular genres?
Soaps: are aired during mid evening time attracting a wider audience as most
families tend to spend time together.
Drama: usually aired during mid evening time, which is very popular and suits all
audiences.
Reality: a genre that has became very popular specifically teenagers as they may
be able to relate to the shows.
Comedy: a genre that can be enjoyed by all audiences, usually on from early-mid
evening time.
News: is one of the most popular genres as it is aired on TV all day. This can be
consumed by all audiences, which is very informative and educational.
4. Who is the target audience for
each terrestrial channel?
BBC ONE & BBC TWO: targeted towards
adults and maybe older generations as it is
very political and contain different genres.
ITV: very broad and caters for most
audiences. Contains programmes such as
soaps.
Channel 4 and 5: suitable for audiences such
as children, adults and older generations.
MTV: mainly suitable for teens who enjoy
reality TV shows.
5. Repeats and Imports
Channels such as BB1 and BBC 3 are mainly filled up with repeats as
this fills up the channels schedule during the day. Repeats are also
used as individuals may have missed the show and as the BBC don't
put shows on demand until 36 hours after it has been aired. Moreover,
channel 5 has 50% of its channel filled up with repeats as they have
many American sitcoms which allows all different audiences to catch
up with TV series they have missed out on during the day. Additionally,
it provides a variety of content for different audiences, as different
audiences want different forms of genres that will cater for their
entertainment needs.
6. What does Watershed mean and
where does this occur in the
schedules?
The term watershed means when TV programmes
become unsuitable for children and the younger
generation which is broadcasted on television. In the
UK, it usually starts after 9pm.
8. What does Counter Programming
mean
Is a practice of offering television
programmes to attract an audience
from another TV station airing a
major event.
9. What is a Marathon?
Is an event in which viewers or
readers engage many hours worth of
media (YouTube) in a condensed time
period.
10. What is Stunting?
Is something that is done to
get the attention of the media
and generate news.
11. What is Zoning?
This is where programmes of a
similar genre are broadcast one
after another on a particular
channel.
12. What is Hammocking?
Is a technique used in broadcast
used whereby an unpopular show is
scheduled between two popular
ones.
13. What is a Pre-Echo
When a voiceover tells you
what TV show is coming
up next.
14. What is Inheritance?
When less popular shows are
scheduled after a popular show
to get new audiences and views.
