Scheduling
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The document discusses scheduling strategies for television channels in the UK. It outlines the typical audience segments throughout the day and the most popular genres across terrestrial channels. It also provides information on the target audiences for each of the five main channels and the percentage of repeats they air. The document concludes by defining several scheduling techniques used to attract audiences, such as hammocking, pre-echo, and inheritance.
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TV Scheduling
There are three main segments of TV scheduling: daytime, primetime, and watershed. Daytime targets unemployed people, late shifts or children. Primetime aims for families when most people are home. Watershed shows after 9pm can contain explicit content for adults and teens. The most popular genres are soaps, news and reality shows. Each channel targets different demographics - BBC One is broad, BBC Two targets 35-54, ITV is family-focused, Channel 4 targets 16-34 and Channel 5 targets 25-35. Channels 4 and 5 import more programs for variety. A watershed is usually 9pm, when explicit content can be shown. Strategies like pre-echo, inheritance and hammocking aim
Tv scheduling
This document summarizes the TV schedule and target audiences for 5 terrestrial channels in the UK. It outlines the different time slots, including early morning for news/breakfast shows aimed at all demographics, daytime slots for cheaper shows and preschool programming, and afternoon/evening prime time slots aimed at larger audiences finishing work or school. Later slots are outlined as pre-watershed for teenagers and adults, and post-watershed targeting solely adult audiences. Different genres popularity like news, reality TV, dramas and soap operas are also mentioned.
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Tv scheduling
The document discusses TV scheduling and programming segments. It is broken into the following segments:
1) Early morning from 6-9am targets retired people and children.
2) Afternoon from 4-7pm targets children and young people.
3) Evenings from 7pm onward targets young adults and adults.
It also discusses the target audiences of different channels, the percentage of repeats shown, channels that air more imported programs, and terms like "watershed", "pre-echo", "inheritance", and "hammocking" used in scheduling.
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Social media is transforming the way that viewers and networks interact. Media companies are finding new ways to bring fans closer to the talent, programming, and content they love with social integrations. Fans are shaping their viewing experience—participating in social votes and second screen conversations. Tune in live to hear media leaders discuss recent innovations and share their predictions for the future of Social TV.
Lesson 3 - scheduling A2 Media
The document discusses how digital technologies have impacted the TV industry. It explains how viewers can now watch TV programs whenever and wherever they want through on-demand services like Sky+, DVDs, the internet, and mobile devices. This has led to increased programming options but smaller and more fragmented audiences. While most TV viewing has splintered across various platforms, some event TV programming is still able to attract large live audiences. Social media also plays a role in generating buzz around certain shows.
Tv scheduling
This document discusses TV scheduling and programming strategies. It outlines the different daytime segments, the target audiences for each segment, and the most popular genres. It also describes the target audiences for different UK channels and notes that Channel 5 imports many of its programs. The document explains that the watershed is at 9pm and that BBC1 and ITV1 compete directly. It then discusses strategies for scheduling, such as avoiding direct competition between big shows, using popular shows to introduce new programs, and placing new programs between established ones to boost viewership.
Tv programming
TV programming involves carefully scheduling shows according to target demographics and competitor channels. There are various scheduling strategies like crossprogramming between shows, counterprogramming against opponents, and "dayparting" that divides the day into time slots with appropriate content. Common program types include fiction like soap operas and sitcoms, non-fiction like talk shows and reality TV, and live events like sports and news. Programs are categorized based on their subject matter and purpose, such as drama, education, religion, sports and more.
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TV Scheduling
There are three main segments of TV scheduling: daytime, primetime, and watershed. Daytime targets unemployed people, late shifts or children. Primetime aims for families when most people are home. Watershed shows after 9pm can contain explicit content for adults and teens. The most popular genres are soaps, news and reality shows. Each channel targets different demographics - BBC One is broad, BBC Two targets 35-54, ITV is family-focused, Channel 4 targets 16-34 and Channel 5 targets 25-35. Channels 4 and 5 import more programs for variety. A watershed is usually 9pm, when explicit content can be shown. Strategies like pre-echo, inheritance and hammocking aim
Tv scheduling
This document summarizes the TV schedule and target audiences for 5 terrestrial channels in the UK. It outlines the different time slots, including early morning for news/breakfast shows aimed at all demographics, daytime slots for cheaper shows and preschool programming, and afternoon/evening prime time slots aimed at larger audiences finishing work or school. Later slots are outlined as pre-watershed for teenagers and adults, and post-watershed targeting solely adult audiences. Different genres popularity like news, reality TV, dramas and soap operas are also mentioned.
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Tv scheduling
The document discusses TV scheduling and programming segments. It is broken into the following segments:
1) Early morning from 6-9am targets retired people and children.
2) Afternoon from 4-7pm targets children and young people.
3) Evenings from 7pm onward targets young adults and adults.
It also discusses the target audiences of different channels, the percentage of repeats shown, channels that air more imported programs, and terms like "watershed", "pre-echo", "inheritance", and "hammocking" used in scheduling.
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The document discusses how digital technologies have impacted the TV industry. It explains how viewers can now watch TV programs whenever and wherever they want through on-demand services like Sky+, DVDs, the internet, and mobile devices. This has led to increased programming options but smaller and more fragmented audiences. While most TV viewing has splintered across various platforms, some event TV programming is still able to attract large live audiences. Social media also plays a role in generating buzz around certain shows.
Tv scheduling
This document discusses TV scheduling and programming strategies. It outlines the different daytime segments, the target audiences for each segment, and the most popular genres. It also describes the target audiences for different UK channels and notes that Channel 5 imports many of its programs. The document explains that the watershed is at 9pm and that BBC1 and ITV1 compete directly. It then discusses strategies for scheduling, such as avoiding direct competition between big shows, using popular shows to introduce new programs, and placing new programs between established ones to boost viewership.
Tv programming
TV programming involves carefully scheduling shows according to target demographics and competitor channels. There are various scheduling strategies like crossprogramming between shows, counterprogramming against opponents, and "dayparting" that divides the day into time slots with appropriate content. Common program types include fiction like soap operas and sitcoms, non-fiction like talk shows and reality TV, and live events like sports and news. Programs are categorized based on their subject matter and purpose, such as drama, education, religion, sports and more.
Tv scheduling
The document discusses TV scheduling and target audiences for different time slots. It breaks down the day into morning, afternoon, evening and night segments with target audiences specified for each. The most popular genres are talk shows, comedy and reality shows. Each major channel targets different demographics and the percentage of repeats varies widely between channels from 10% to 50% due to production costs. The watershed occurs at 9pm when more explicit content is shown.
Scheduling
The document discusses TV scheduling in the UK, including the 5 sections of a scheduled day, target audiences for different time periods, popular genres, target audiences of the 5 main channels, percentage of repeats on channels, the watershed period, importing of shows, and definitions of scheduling terms. It provides information on programming in different dayparts from breakfast to post-watershed, the genres shown, who different channels target, and other scheduling considerations and terminology.
Scheduling
The document discusses television scheduling, including how TV programs are split into 5 segments based on the target audience and popular genres. It also describes the target audiences of the main terrestrial TV channels in the UK and the percentage of repeats shown on each channel. The "watershed" is defined as 9pm, after which less censored content can be shown. Finally, it mentions that Channel 4 and 5 import more shows because it is cheaper than producing original content.
Tv scheduling1
The document discusses TV scheduling and target audiences. It notes that the day is broken into segments including kids programming, early morning TV, afternoon TV, prime time and watershed. Prime time runs from 7-9pm and attracts the most viewers and advertisers. The target audience varies by time slot, such as children for kids shows, families for prime time and adults for watershed. It also discusses the audiences of different channels and repeats of shows.
Schulding
The document discusses television scheduling and programming in the UK. It is split into segments by target audience such as breakfast, children's, and primetime. The most popular genres vary by segment but include kids shows, reality TV, comedies, dramas, and soaps. Terrestrial channels like BBC1 target everyone while BBC2 targets intellectuals and Channel 4 targets teens. The percentage of repeats varies from channel to channel, ranging from 2-8%. Watershed refers to the time after 9pm when less censored content can air. Importing shows is cheaper than producing original content for some channels. Strategic scheduling techniques include "hammocking," placing a new show between popular ones, and "pre-echo," air
Tv scheduling pp
TV schedules arrange and present media programs to audiences in different segments such as breakfast, daytime, children's, and prime time. Popular genres include drama, soap, reality, news, documentaries, and sitcoms. Channels target different audiences - BBC ONE targets everyone, BBC 2 targets a specific audience, and ITV 1 and Channel 5 also target everyone. The watershed at 9pm allows for programming with inappropriate themes or language. Strategic placement of programs, such as between two popular shows ("hammocking"), before a popular show ("pre-echo"), or after a successful show ("inheritance") allows new programs to gain audiences. Channel loyalty has decreased as viewers now surf between multiple channels if a program does not engage them.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Tv scheduling
This document discusses TV scheduling and target audiences. It breaks down the day into 5 segments: 1) Breakfast 2) Daytime 3) Children TV 4) Prime 5) Post watershed. The target audiences for each are: 1) Children and people getting ready for work 2) Older people, stay at home parents, unemployed, students and young children 3) Children and possibly parents 4) Families 5) Adults and teenagers. It also discusses the most popular genres, target audiences of each UK channel, and why some channels have more imported programming.
Tv scheduling pp
This document outlines different aspects of TV scheduling, including defining schedules as the arrangement of programs presented to audiences. It describes common scheduling segments such as breakfast, daytime, children's, and primetime programming. It also lists popular genres like drama, soap, reality, and sitcoms as well as the target audiences of different channels such as BBC ONE targeting everyone and Channel 4 focusing on teenagers. Key scheduling concepts covered are the watershed, hammocking, pre-echo, and inheritance.
Scheduling
The document discusses TV scheduling, defining it as the pattern in which programs are arranged for audiences. It notes the main segments TV schedules are divided into and the most popular genres. Each channel targets different audiences, with specifics given about BBC1, ITV1, Channel 4, and Channel 5. Percentages of repeats for each channel are provided. The watershed is defined as well as why some channels import shows. Placement strategies like hammocking, pre-echo, and inheritance are outlined.
Tv scheduling
TV schedules are broken into 3 segments: daytime, primetime, and watershed. Daytime shows target unemployed people, late shifts workers, and children. Primetime shows have the largest family audience. Watershed shows after 9pm can contain explicit content suitable for adults and teenagers. The most popular TV genres are soaps, news, and reality shows. Different channels target specific age demographics: BBC One targets a broad audience, BBC Two targets 35-54, ITV families, Channel 4 16-34, and Channel 5 targets 25-35 unlike BBC Two. Channels 4 and 5 import more programs to attract more varied audiences. A watershed is usually 9pm, when explicit content can air. Strategies like pre-
Tv scheduling
This document discusses TV scheduling and programming in the UK. It breaks down scheduling into time periods from 6am to 6pm and defines the target audiences for each period. It also examines the most popular genres and the target audiences of each major channel. It finds that BBC 1 and ITV 1 have only 2% repeats while BBC 2, Channel 4, and Five have 50% or more repeats. These latter channels also buy more programming from the US to save money. The document also defines terms like "hammocking", "pre-echo", and "inheritance" used in scheduling and notes that starting times may be delayed slightly to air advertisements.
Tv scheduling
The document summarizes TV scheduling into 6 segments with targeted audiences:
1) Children's TV/breakfast shows for children
2) News targeted at adults
3) Daytime TV targeting housewives and the unemployed
4) Children's and school programming in the afternoon
5) Early evening entertainment for families
6) Adult shows in the evening.
Popular genres included sports, drama, reality TV, soaps and news. Channels aim to target a wide variety of audiences to fill airtime and save money through reruns. The watershed is after 9pm for adult-oriented programming.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the use of repeats, imported shows, watershed rules, and scheduling techniques like counterprogramming, marathons, stunting, zoning, hammocking, pre-echo, inheritance, and stripping. It provides details on who typically watches certain time slots and channels, and how scheduling is used to attract and maintain audiences.
Scheduling
The document summarizes television scheduling and target audiences for different day segments and channels. It discusses how different genres like news, comedy, and kids shows are scheduled. It also covers programming strategies like repeats, imported shows, watershed timing after 9pm for adult audiences, and techniques to increase viewership like inheritance, pre-echo and hammocking. Channel audiences are outlined, with BBC 1 targeting broader demographics than BBC 2 or specialized channels like FIVE focusing on teens and adults.
Tv scheduling part 1
The document discusses TV scheduling and target audiences for different time segments. It is broken into the following segments:
1) Children - Shows children's programming in the morning for kids and parents.
2) Breakfast - Aims news at adults in the morning as they prepare for work.
3) Daytime - Targets unemployed audiences with chat shows and lifestyle programs.
4) Student - Aims game shows and quizzes at students after school.
5) Soaps - Shows many soap operas between 6:30-8pm across channels.
6) Adults - Features more mature programming after 9pm past the watershed restriction.
The most popular genres are
Tv scheduling
The document discusses TV scheduling and programming segments. It is broken into the following segments:
1) Early morning is targeted towards older adults and retired people. Afternoon around 4PM is targeted towards children. Evening starting at 7PM is targeted towards young adults. Late night after 9PM is targeted towards both adults and young adults.
2) About half or 50% of TV channels' schedules consist of repeats due to the high costs of producing new content and popularity of repeats.
3) Channels like Channel 4 and Channel 5 have more imported programming due to lower costs compared to creating domestic shows.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the percentage of schedules taken up by repeats, channels with imported shows, watershed rules, and other scheduling techniques like counterprogramming, marathoning, stunting, zoning, hammocking, pre-echo, inheritance, and stripping.
What have you learnt from your audience feedback?
The focus group provided feedback on the documentary, radio trailer, and print advert through a questionnaire. For the documentary, sound quality received some criticism but it was otherwise well-received. The radio trailer was informative with good sound, but lacked professionalism. The print advert was eye-catching but provided little information. Overall, the three products worked well together but could be improved by addressing issues with sound levels and voiceover tone/quality.
Question 3 - What have you learned from your audience feedback?
The focus group provided feedback on the documentary, radio trailer, and print advert. For the documentary, they praised the framing and found it informative, but said the sound levels needed improvement. Feedback on the radio trailer noted the catchy music but also sound level issues. Most would watch the documentary after seeing the print advert, though some found the image off-putting. Overall, the products worked well together but could be more professional, especially regarding uneven sound levels across all pieces.
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Tv scheduling
The document discusses TV scheduling and target audiences for different time slots. It breaks down the day into morning, afternoon, evening and night segments with target audiences specified for each. The most popular genres are talk shows, comedy and reality shows. Each major channel targets different demographics and the percentage of repeats varies widely between channels from 10% to 50% due to production costs. The watershed occurs at 9pm when more explicit content is shown.
Scheduling
The document discusses TV scheduling in the UK, including the 5 sections of a scheduled day, target audiences for different time periods, popular genres, target audiences of the 5 main channels, percentage of repeats on channels, the watershed period, importing of shows, and definitions of scheduling terms. It provides information on programming in different dayparts from breakfast to post-watershed, the genres shown, who different channels target, and other scheduling considerations and terminology.
Scheduling
The document discusses television scheduling, including how TV programs are split into 5 segments based on the target audience and popular genres. It also describes the target audiences of the main terrestrial TV channels in the UK and the percentage of repeats shown on each channel. The "watershed" is defined as 9pm, after which less censored content can be shown. Finally, it mentions that Channel 4 and 5 import more shows because it is cheaper than producing original content.
Tv scheduling1
The document discusses TV scheduling and target audiences. It notes that the day is broken into segments including kids programming, early morning TV, afternoon TV, prime time and watershed. Prime time runs from 7-9pm and attracts the most viewers and advertisers. The target audience varies by time slot, such as children for kids shows, families for prime time and adults for watershed. It also discusses the audiences of different channels and repeats of shows.
Schulding
The document discusses television scheduling and programming in the UK. It is split into segments by target audience such as breakfast, children's, and primetime. The most popular genres vary by segment but include kids shows, reality TV, comedies, dramas, and soaps. Terrestrial channels like BBC1 target everyone while BBC2 targets intellectuals and Channel 4 targets teens. The percentage of repeats varies from channel to channel, ranging from 2-8%. Watershed refers to the time after 9pm when less censored content can air. Importing shows is cheaper than producing original content for some channels. Strategic scheduling techniques include "hammocking," placing a new show between popular ones, and "pre-echo," air
Tv scheduling pp
TV schedules arrange and present media programs to audiences in different segments such as breakfast, daytime, children's, and prime time. Popular genres include drama, soap, reality, news, documentaries, and sitcoms. Channels target different audiences - BBC ONE targets everyone, BBC 2 targets a specific audience, and ITV 1 and Channel 5 also target everyone. The watershed at 9pm allows for programming with inappropriate themes or language. Strategic placement of programs, such as between two popular shows ("hammocking"), before a popular show ("pre-echo"), or after a successful show ("inheritance") allows new programs to gain audiences. Channel loyalty has decreased as viewers now surf between multiple channels if a program does not engage them.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Scheduling
The document discusses TV scheduling and programming on UK channels BBC1, BBC2, ITV1, Channel 4, and Channel 5. It defines the common scheduling segments of breakfast, daytime, lunchtime, children's, primetime, and post-watershed. It outlines the target audiences for each channel and programming genres. It provides data on the percentage of repeats for each channel and notes that Channels 4 and 5 have more imported shows to keep costs lower since they don't rely on advertising revenue like the other channels.
Tv scheduling
This document discusses TV scheduling and target audiences. It breaks down the day into 5 segments: 1) Breakfast 2) Daytime 3) Children TV 4) Prime 5) Post watershed. The target audiences for each are: 1) Children and people getting ready for work 2) Older people, stay at home parents, unemployed, students and young children 3) Children and possibly parents 4) Families 5) Adults and teenagers. It also discusses the most popular genres, target audiences of each UK channel, and why some channels have more imported programming.
Tv scheduling pp
This document outlines different aspects of TV scheduling, including defining schedules as the arrangement of programs presented to audiences. It describes common scheduling segments such as breakfast, daytime, children's, and primetime programming. It also lists popular genres like drama, soap, reality, and sitcoms as well as the target audiences of different channels such as BBC ONE targeting everyone and Channel 4 focusing on teenagers. Key scheduling concepts covered are the watershed, hammocking, pre-echo, and inheritance.
Scheduling
The document discusses TV scheduling, defining it as the pattern in which programs are arranged for audiences. It notes the main segments TV schedules are divided into and the most popular genres. Each channel targets different audiences, with specifics given about BBC1, ITV1, Channel 4, and Channel 5. Percentages of repeats for each channel are provided. The watershed is defined as well as why some channels import shows. Placement strategies like hammocking, pre-echo, and inheritance are outlined.
Tv scheduling
TV schedules are broken into 3 segments: daytime, primetime, and watershed. Daytime shows target unemployed people, late shifts workers, and children. Primetime shows have the largest family audience. Watershed shows after 9pm can contain explicit content suitable for adults and teenagers. The most popular TV genres are soaps, news, and reality shows. Different channels target specific age demographics: BBC One targets a broad audience, BBC Two targets 35-54, ITV families, Channel 4 16-34, and Channel 5 targets 25-35 unlike BBC Two. Channels 4 and 5 import more programs to attract more varied audiences. A watershed is usually 9pm, when explicit content can air. Strategies like pre-
Tv scheduling
This document discusses TV scheduling and programming in the UK. It breaks down scheduling into time periods from 6am to 6pm and defines the target audiences for each period. It also examines the most popular genres and the target audiences of each major channel. It finds that BBC 1 and ITV 1 have only 2% repeats while BBC 2, Channel 4, and Five have 50% or more repeats. These latter channels also buy more programming from the US to save money. The document also defines terms like "hammocking", "pre-echo", and "inheritance" used in scheduling and notes that starting times may be delayed slightly to air advertisements.
Tv scheduling
The document summarizes TV scheduling into 6 segments with targeted audiences:
1) Children's TV/breakfast shows for children
2) News targeted at adults
3) Daytime TV targeting housewives and the unemployed
4) Children's and school programming in the afternoon
5) Early evening entertainment for families
6) Adult shows in the evening.
Popular genres included sports, drama, reality TV, soaps and news. Channels aim to target a wide variety of audiences to fill airtime and save money through reruns. The watershed is after 9pm for adult-oriented programming.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the use of repeats, imported shows, watershed rules, and scheduling techniques like counterprogramming, marathons, stunting, zoning, hammocking, pre-echo, inheritance, and stripping. It provides details on who typically watches certain time slots and channels, and how scheduling is used to attract and maintain audiences.
Scheduling
The document summarizes television scheduling and target audiences for different day segments and channels. It discusses how different genres like news, comedy, and kids shows are scheduled. It also covers programming strategies like repeats, imported shows, watershed timing after 9pm for adult audiences, and techniques to increase viewership like inheritance, pre-echo and hammocking. Channel audiences are outlined, with BBC 1 targeting broader demographics than BBC 2 or specialized channels like FIVE focusing on teens and adults.
Tv scheduling part 1
The document discusses TV scheduling and target audiences for different time segments. It is broken into the following segments:
1) Children - Shows children's programming in the morning for kids and parents.
2) Breakfast - Aims news at adults in the morning as they prepare for work.
3) Daytime - Targets unemployed audiences with chat shows and lifestyle programs.
4) Student - Aims game shows and quizzes at students after school.
5) Soaps - Shows many soap operas between 6:30-8pm across channels.
6) Adults - Features more mature programming after 9pm past the watershed restriction.
The most popular genres are
Tv scheduling
The document discusses TV scheduling and programming segments. It is broken into the following segments:
1) Early morning is targeted towards older adults and retired people. Afternoon around 4PM is targeted towards children. Evening starting at 7PM is targeted towards young adults. Late night after 9PM is targeted towards both adults and young adults.
2) About half or 50% of TV channels' schedules consist of repeats due to the high costs of producing new content and popularity of repeats.
3) Channels like Channel 4 and Channel 5 have more imported programming due to lower costs compared to creating domestic shows.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the percentage of schedules taken up by repeats, channels with imported shows, watershed rules, and other scheduling techniques like counterprogramming, marathoning, stunting, zoning, hammocking, pre-echo, inheritance, and stripping.
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What have you learnt from your audience feedback?
The focus group provided feedback on the documentary, radio trailer, and print advert through a questionnaire. For the documentary, sound quality received some criticism but it was otherwise well-received. The radio trailer was informative with good sound, but lacked professionalism. The print advert was eye-catching but provided little information. Overall, the three products worked well together but could be improved by addressing issues with sound levels and voiceover tone/quality.
Question 3 - What have you learned from your audience feedback?
The focus group provided feedback on the documentary, radio trailer, and print advert. For the documentary, they praised the framing and found it informative, but said the sound levels needed improvement. Feedback on the radio trailer noted the catchy music but also sound level issues. Most would watch the documentary after seeing the print advert, though some found the image off-putting. Overall, the products worked well together but could be more professional, especially regarding uneven sound levels across all pieces.
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Three quarters of respondents were between 15-18 years old, matching the target audience. A high amount of people favored pop rock music. The most popular pop rock artists were in close competition. Most respondents bought their favorite music magazine weekly. The ideal price range for a magazine was £2-£3. Feature articles and the editor's letter were important parts of the contents page that should be focused on. Including a free gift would encourage three quarters of respondents to buy the magazine.
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Question 3 - What have you learned from your audience feedback?
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Question 3 - What have you learned from your audience feedback?
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Scheduling
- 1. Scheduling Schedule:“The pattern in which programmes are arranged and presented to the audience”
- 2. Segments of television and who their audience is Breakfast- Those on their way to work/school Daytime- Stay at home parents, unemployed and the retired Lunchtime- Stay at home parents, unemployed and the retired Children's- ChildrenPrime Time- Families and teensPost Watershed- Older teens and adults
- 3. Popular genres of terrestrial channels: Soaps, Game shows, Reality TV, Comedy, Sit-coms, Kids programmes, Dramas
- 4. Target audiences of the five terrestrial channels: BBC1- Everyone BBC2- More specific audience ITV1- Young adults through to the elderly Channel 4- Teens and young adults Channel 5- Everyone
- 5. Percentage of repeats on each channel BBC1- 8% BBC2- 7.7% ITV1- 7.1% Channel 4- 2.3% Channel 5- 4.5%
- 6. Watershed and Importation Watershed prevents anything which could be considered inappropriate for younger ages being shown before 9pm. Although this time is moving more towards 10pm as younger people are staying up later. Channels 4 & 5 import TV shows as it is cheaper to do this than to actually make them. This is better as they have to make their own money.
- 7. Hammocking Strategic placement of one programme between two others. Positioning a new series between two popular ones that appeal to the same target audience often gives the right viewers an opportunity to indulge in a new programme.
- 8. Pre-Echo Placement of programme before a popular programme. Inheritance Placement of programme after a popular programme, to get new fans.