This document defines product concept and provides examples of its implementation. Product concept is a process where a product is continually evolved over time to better satisfy customer needs. Apple is given as a strong example, as they followed product concept closely in upgrading their iPhone models with new features and improved design based on customer demand. In contrast, Blackberry failed to adequately follow customer demands and product concept, limiting their features and user friendliness. The conclusion stresses the importance of innovation and independent decision making to create the best products and advance lifestyle.

1. Asyraf
Lukman
Nasuha
Farisha
Mardiah

2. INTRODUCTION
What is product?
Anything that can be marketed to gain attention from
the society that has its own features such as
making it convinient, satisfactory, simple, portable
and has special physical benefits that can satisfy
the customers’ needs.
Function of product:
1- Simplying human’s everyday life
2- Fulfulling humans needs and wants
3- Proving that humans revolutionize in time

3. WHAT IS PRODUCT CONCEPT?
Product Concept is a process of
evolving a product from time to
time in order to achieve satisfaction
from customers. Another way of
saying is providing the best quality
from a product to a customer.

4. SOLID EXAMPLES
APPLE CO
• Apple is a well known company for its
gadgets and technologies such as the
great iphones. They started their iphone
invention from iphone 3g in 2009. In order
for them to follow the product concept,
they evolved themselves from iphone 3gs
to the iphone 6+. As a result, their
marketing plan is getting better and better
throughout the years.

5. COMPARISON BETWEEN APPLE AND
BLACKBERRY
BLACKBERRY
• Not user friendly
• Doesn’t follow what
customers demand
• Only have limited
features
• Doesn’t follow the
product concept
APPLE
• Very user friendly
• Follows what
customers demand
• Amazing new features
for every new model
• Follow the product
concept diligently

6. CONCLUSION
In the process of making and creating new
products, marketers must be innovative and
independent in making decisions to create the
best product. As a result for an advanced daily
lifestyle. Our true example is Apple CO.

7. THANK YOU