This document outlines various advertising types and techniques, including:
1) Product information ads that provide facts and figures to show a product is reliable.
2) Product image ads that aim to associate a product with desirable lifestyles or values.
3) Personalized ads that relate to audiences' desires to make them feel connected to a product.
4) Lifestyle ads that sell an image or identity rather than just the product.
ppt on advertisment, advertisments, types of advertisments, sources of advertisments, effects of advertisments, reality in advertisments, powerpoint presentation on advertisment
ppt on advertisment, advertisments, types of advertisments, sources of advertisments, effects of advertisments, reality in advertisments, powerpoint presentation on advertisment
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
The Customer Revolution: 3 Remarkable Stories to Live ByVision Critical
There's a revolution going on.
We are living in the age of the empowered customer. Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more information, more choices, and more opportunities to broadcast their opinions than ever before.
Equip yourself for today’s empowered customer. Read this Slideshare presentation to learn about 3 companies that are showing what it means to thrive in the customer revolution.
To learn more, read the manifesto for companies in the age of the empowered customer: http://bit.ly/custrevs
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
REDES
Una red es un sistema donde los elementos que lo componen (por lo general ordenadores) son autónomos y están conectados entre sí por medios físicos y/o lógicos y que pueden comunicarse para compartir recursos. Independientemente a esto, definir el concepto de red implica diferenciar entre el concepto de red física y red de comunicación.
ESTRUCTURA DE LAS REDES
Las redes tienen tres niveles de componentes: software de aplicaciones, software de red y hardware de red.
El Software de Aplicaciones, programas que se comunican con los usuarios de la red y permiten compartir información (como archivos, gráficos o vídeos) y recursos (como impresoras o unidades de disco).
El software de Red, programas que establecen protocolos para que los ordenadores se comuniquen entre sí. Dichos protocolos se aplican enviando y recibiendo grupos de datos formateados denominados paquetes.
El Hardware de Red, formado por los componentes materiales que unen los ordenadores. Dos componentes importantes son los medios de transmisión que transportan las señales de los ordenadores (típicamente cables o fibras ópticas) y el adaptador de red, que permite acceder al medio material que conecta a los ordenadores, recibir paquetes desde el software de red y transmitir instrucciones y peticiones a otros ordenadores.
TIPOS DE REDES
Las redes según sea la utilización por parte de los usuarios pueden ser:
Redes Compartidas, aquellas a las que se une un gran número de usuarios, compartiendo todas las necesidades de transmisión e incluso con transmisiones de otra naturaleza.
Redes exclusivas, aquellas que por motivo de seguridad, velocidad o ausencia de otro tipo de red, conectan dos o más puntos de forma exclusiva. Este tipo de red puede estructurarse en redes punto a punto o redes multipunto.
Otro tipo se analiza en cuanto a la propiedad a la que pertenezcan dichas estructuras, en este caso se clasifican en:
Redes privadas, aquellas que son gestionadas por personas particulares, empresa u organizaciones de índole privado, en este tipo de red solo tienen acceso los terminales de los propietarios.
Redes públicas, aquellas que pertenecen a organismos estatales y se encuentran abiertas a cualquier usuario que lo solicite mediante el correspondiente contrato.
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2. PRODUCT INFORMATION
• This is an advert which sell’s the product using facts and figures. These
adverts are carried out in an informative manner, this is so the customer can
see that the product is reliable which can give the company a good
reputation.
• The IPhone 7 advert
https://www.youtube.com/watch?v=Q6dsRpVyyWs
3. PRODUCT IMAGE
• This form of advertising attempts to create a memorable image in the
consumers head, this aims to associate the product with certain lifestyles or
values meaning customers are more likely to recognize the product and
therefore they will be more likely to purchase it.
• Samsung School of Rio – Rowing with Sir Steve Redgrave and Helen Glover
https://www.youtube.com/watch?v=vE-FF4kgk54
4. PERSONALISED
• This form of advertisement aims to connect with the audience by relating to
the audiences desires, therefore if they feel connected with the product they
are more likely to purchase the product.
• Nike Commercial 2004 -Brazil vs. Portugal Ronaldo, Roberto Carlos, Figo
https://www.youtube.com/watch?v=6a2rvF4qgxc
5. LIFESTYLE
• This is a form of advertising which attempts to connect the consumer to the
product by attempting to sell an image identity rather than the product. This
is because they want the customers to associate the brand image with a
certain lifestyle therefore people who want that lifestyle will want to purchase
the product.
• The Ford Kuga Launch TV advert
https://www.youtube.com/watch?v=fyEHx12YUCA
6. FLATTERING WORDS
• This technique flatters the product to make the customer that it’s a lot better
than in reality, which should entice the consumer, therefore the company
sell’s more of its product.
7. CELEBRITY ENDORSEMENT
• Celebrity endorsement involves a celebrity using the product within the
advert, this is to make the customer assume the celebrity consistently uses
the product. This means the viewer can be lead to think that the product
shows a form of wealth.
8. EXPERTS/ STATISTICAL PROOF
• This form of advertising is attempting to make the product seem greater that
it is by showing the good stats about the product. Also people are lead to
believe the product works if an “expert” says so.
9. NEW INGREDIENT
• Companies use this form of advertising to make the product seem unique
and therefore people will want to try it out. The main user of this is food
companies, who often release a limited edition flavor to entice people to
purchase it as its not to be missed.
10. NOSTALGIA
• This technique is used by large companies who involve older more iconic
products within their adverts to familiarize the viewers with the brand.
John Lewis 150th anniversary advert
11. LIFESTYLE FANTASY
• This form of advertising uses celebrities to create a Certain lifestyle the
viewers will want to have, and therefore they will purchase their product if
they believe the product will give them the lifestyle they want.
12. FAMILY VALUES
• This technique of advertising is when a company uses the power of family
unity to make the viewers feel as if the product can unite their family. They do
this by getting families to gather together while using the product, and
example most food companies use it the family around the dinner table.
KFC family advert
13. CHILDREN
• Companies use children in their adverts to set an emotional tone, often
innocent and friendly or dramatic and harrowing. This can be used in
adverts such as unicef to make the viewer feel sorry for the children in the
advert meaning the viewer may want to donate to the charity.
14. SELECTIVE ADVERTISING
• This form of advertising is where the company only shows the best parts of
the product to make it seem better than it is or show that it is different from
competitors when it usually isn’t. Also it is used to highlight the uniqueness of
adverts.
15. MUSIC/ SOUND
• This is used more for kids adverts as the advert uses catchy songs to make
the viewer remember the advert, this means that the viewer is more likely to
buy the product if they recognize it.
16. GIMMICK
• Gimmick adverts are more common now than ever before due to the
introduction of social media, this is because the aim of these adverts is to go
viral. This is done by making the advert very unique and using things never
seen before, therefore the user will more easily remember the product and is
more likely to purchase recognizable products.