2. • Founded :14 March 2013 as Turbo Megha Airways
• Commenced operations :12 July 2015
• Hubs :Rajiv Gandhi International Airport(Hyderabad)
• Fleet size :3
• Destinations :9
• Headquarters :Hyderabad, Telangana, India
• Key people :Vankayalapati Umesh, managing
director Ram Charan, director Prem Kumar
• Website :www.trujet.com
ABOUT THE COMPANY
3. ABOUT THE COMPANY
• Turbo Megha Airways Pvt Ltd, operating under the brand name Trujet, is
an Indian low-cost regional airline based at Rajiv Gandhi International
Airport in Hyderabad.
• It was founded in 2013 by Vankayalapati Umesh, managing director of
Turbo Aviation.
• The airline, which began operations in July 2015, focuses on connecting
Tier-2 cities and targets pilgrims and middle class travelers. As of
November 2016, Trujet flies to nine destinations in India using three ATR
72-500s.
• It adopted the brand name Trujet in February 2015
4. NATURE OF COMPANY
• Plan is to focus on smaller aircrafts and smaller routes
• Focus on busy routes between tier II cities
• Set Break Even bench mark at 12-24 months from first
flight
• Trujet plans to offer transport services to and from the
airports on these routes
5. • To attract the target customers
• To create awareness of their offers
• To establish the brand in minds of customers
• To increase the brand power
• Ultimately to increase the overall business
OBJECTIVE OF THE AD
6. MEDIA COMMUNICATED
The Ads of company are effectively communicated in
following social media:
• Facebook
• Instagram
• YouTube
• LinkedIn
• Twitter
7. USEFULNESS & EFFECTIVENESS OF
THE AD
• Low prices
• Complementary meals
• Discount vouchers
• Low rates on excess baggage
• 10% discount for South Indian Film Artists
• Special discounts on festivals (starts at Rs. 999)
• Owned by Ramcharan - Attracting customers
