Be Searchable, Findable & Shareable Online

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When it comes to marketing, making the shift to digital means having a strategy that complements the way consumers use the Internet. They search. They find. They share.

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Traditional Marketing vs. Digital
Marketing
The consumer is in control.

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Create an effective digital presence.
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• Your ideal customer
• Consistent messaging
• Attract vs. distract

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• A reason to share
• A way to share
• A reward for sharing

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Where to start?
SWOT
yourself
Digital audit

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