This document provides guidance for students to conduct a focus group about a music video project. It outlines lesson objectives, outcomes, example focus group questions, instructions for conducting and filming the focus group, and creating a draft treatment summarizing the music video idea based on focus group feedback. The goal is for students to get input from peers to develop their initial music video ideas.

1. TREATMENT AND
FOCUS GROUP
Lesson objective
To schedule a meeting with a focus group of students from your
target audience.
Starter
• On your A3 pieces of paper, dedicate different parts to the
results of your questionnaire that relate to the psychographic
information from your audience.
• All results which need to be built on should be on the paper.

2. LESSON OUTCOMES
Grade
Outcome
C
All will identify areas that need further exploration by a focus
group.
B
Most will identify five solid questions which will allow their
focus group to help to develop your initial ideas for your
video.
A
Some will schedule and arrange your focus group. You may
use other members of the group but they cannot be in your
group.
A*
Few will write a draft treatment for your music video.

3. QUESTIONS FOR
YOUR FOCUS GROUP
Good questions to ask are things such as:
• Here is our idea (tell them about it), what do you think
about it? What could be improved?
• What locations do you think would be good to film in for our
song?
• What images / storyline do you imagine for our song
choice?
• What are your favourite music videos and why?
• Is there anything you hate in particular music videos and
why?
Do not all use these questions – they are only
examples. Think of the issues in your head
that a focus group could help you to flesh out.

4. BLOG UPDATE
To do this you will need a camera and tripod, a quiet room,
and 4-6 people willing to take part on camera (not people
from your group).
You need to make sure the camera is as close as possible to the
group to pick up their audio clearly.
As INDIVIDUALS you then need to upload it to your blog
afterwards summing up:
• What you have learned from your focus group;
• How you will apply this to your music video production etc

5. DRAFT TREATMENT
A treatment summarises your intentions for your music
video. It is good to establish a draft of ideas following your
focus group work.
You will then return to the focus group and tell them your idea,
having taken on board their ideas.
A sample treatment has been uploaded to my blog.
Tomorrow I am taking in your books – please bring
them as I wish to stick my latest comments about
your blogs in to them.