The document provides guidance on creating an effective focus group to determine if a target audience would enjoy a proposed music video genre and idea. It recommends beginning by clearly defining what is being determined and includes sample introductory questions about conventions and locations expected in this music video style. The document stresses gaining important information from the audience while keeping them engaged, and provides additional questions about story elements, titles, settings, props, and expectations that could appeal to audiences and make the video stand out.

1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
If our target audience would enjoy our genre
and music video idea.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
What are some of the conventions you would expect to
see if this style of music video.
What would some of the locations for this style of music
video be?
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!
Asking if any thing we said would need changing or
adding to , to make the video stand out and make it
seem liek it was a music video for our genre.
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