1. >>>> FOCUS GROUP and TARGET AUDIENCE
To create a successful focus group
follow the following format...
Firstly, what are you trying to determine? Write this below:
We are looking to find out whether our target audience will enjoy our music video idea, especially the
narrative. This will help us to make any changes needed before we film. We also want to get their
input on what costumes, locations, etc, they would like to see.
Ok, now you need an introduction task that is FUN and PUNCHY. This must
QUICKLY get you some IMPORTANT information and keep the audience
awake! (e.g. What do you need to determine? Is there a quick way to go
through the first three points?) Write your idea’s below.
Firstly we will let the group listen to our song, and then we will ask for their opinions
on the song and what first comes to mind when they hear it. We will then explain the
idea of our narrative and ask if there are any changes that they would make, for
example if they like our storyline or think our location choices are suitable. Also we
will see if they know any similar songs or music videos that we should look at. We will
show them pictures we have gathered of other music videos and ask whether or not
they like certain factors we may include.
Remember one member of your team must make notes, use the back of this
handout to help. After you have gained the basic information now comes the
tough part - what sort of story would most appeal to them on Radio? What
types of story are there? Would they like a cliffhanger? Where would the titles
best be? Where would it be set? What props will you have? What do the
audience EXPECT from your drama? What else do you need to know? Write
idea’s of HOW you will gain this information from an audience that may be
difficult to control or please! Think about what your teachers might do!
We will have a selection of description words and ask the group to sort them into factors that they
would like to see in the music video, and those that they wouldn’t. We will then take a picture of
this for our records, and get them to explain what their ideas. Next we will give them plain pictures
of a man and women, and ask them to draw together what they would like to see in terms of things
such as costume and props based on our music video.

2. >>>> FOCUS GROUP and TARGET AUDIENCE
Every member of your team will need this information for their scrapbook.
THE FOCUS GROUP - NOTES