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B321 Evaluation
Research
What research was carried out? What was learnt from the process?
Consider referring to:
1. Codes and conventions of CDs
2. Similar products
3. Expectations of genre
4. Photo-shoots
5. Use of text
Planning
What research was carried out?
Consider referring to:
1. Brainstorming ideas
2. Creating mood-boards
3. Working on layout designs
4. Planning your photo-shoot (Actors, Locations, Clothing, Propl, Lighting, etc.)
5. Deciding what fonts to use
6. Deciding artists name
Target Audience
Who was the target audience for your CD?
Research to ascertain who the target audience for the genre that your CD design belongs to (for
example rock CDs will be targeted towards a different demographic to classical music CDs.
Specify:
1. Gender
2. Age
3. Social Status (upper class, Middle class, lower class, skilled working class, working class)
The Process
What hardware and software did you use?
How successful were you in using it?
How important was it in achieving a professional looking end product?
Are there any changes you would make regarding equipment you used in the future?
WWW? EBI
What do you feel went particularly well?
What part of the brief did you most enjoy?

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B321 Evaluation CD Design

  • 2. Research What research was carried out? What was learnt from the process? Consider referring to: 1. Codes and conventions of CDs 2. Similar products 3. Expectations of genre 4. Photo-shoots 5. Use of text
  • 3. Planning What research was carried out? Consider referring to: 1. Brainstorming ideas 2. Creating mood-boards 3. Working on layout designs 4. Planning your photo-shoot (Actors, Locations, Clothing, Propl, Lighting, etc.) 5. Deciding what fonts to use 6. Deciding artists name
  • 4. Target Audience Who was the target audience for your CD? Research to ascertain who the target audience for the genre that your CD design belongs to (for example rock CDs will be targeted towards a different demographic to classical music CDs. Specify: 1. Gender 2. Age 3. Social Status (upper class, Middle class, lower class, skilled working class, working class)
  • 5. The Process What hardware and software did you use? How successful were you in using it? How important was it in achieving a professional looking end product? Are there any changes you would make regarding equipment you used in the future?
  • 6. WWW? EBI What do you feel went particularly well? What part of the brief did you most enjoy?