This document provides guidance on completing the evaluation portion of a charity advertising coursework. The evaluation is worth as many marks as the 3 print ads and twice as many marks as the storyboards. It requires analyzing conventions of charity ads, how the student incorporated research into their storyboards and ads, justifying their target audience, critically reflecting on their work, and comparing it to existing ads. The evaluation must be 1200-1600 words and demonstrate research and analysis skills. Specific examples from the student's work and research must be referenced to receive full marks.