This document provides guidance on evaluating how well a coursework product appeals to its target audience. It includes lesson objectives and questions to consider regarding the target audience and how the product appealed to them. Suggested presentation methods are also listed, along with evaluation criteria focusing on conventions, representation, institutions, identifying the target audience, and how the product appealed to that audience.

1. AUDIENCE
EVALUATION
LESSON OBJECTIVES: TO BE ABLE TO EVALUATE
HOW YOUR COURSEWORK PRODUCT APPEALS TO
THE TARGET AUDIENCE.

2. BULLET POINT ANSWERS
TO THE 2 QUESTIONS
WHO IS YOUR TARGET HOW DID YOU APPEAL
AUDIENCE? TO THE TARGET
AUDIENCE?
Demographics:
age, gender, Content, bands,
ethnicity, social mode of address,
class. colours, fonts,
images, etc.
Psychographics:
Interests, lifestyle

3. 4) WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
Explain what research you did to find out about who your
target audience is, e.g. questionnaires, research into similar
magazines.
Explain the key things you found out.
Outline your target audience – try to make this as visual as
possible using images, video, etc.

4. 5) HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
Explain how you appealed to the target audience you identify
in question 4.
Annotate/highlight/explain key elements from your product.
You may want to think about the content of the magazine and
articles, use of images, fonts, colours, and mode of address.
Use specific examples
Be creative in your presentation.

5. DIFFERENT
PRESENTATION
METHODS
Blog entry Useful websites
Powerpoint Blogger
Video Wordle
Audio Prezi
Mind-maps Glogster
Moodboards Poplet
Animoto
Wallwisher
Bubbl.us
Spicy nodes

6. 1) Conventions Identify the conventions of layout, design,
mode of address in your genre of
magazine and label on your own product.
Explain the effect of key conventions.
2) Representation How are people typically represented in
similar music magazines? Analyse how
you have represented gender, age, etc.
through language, images, etc.
3) Institutions What company would distribute your
product? What type of company are
they? Why would they distribute your
product?
4) Who is your target audience? Explain key findings of research into
audience. Who are your target audience
in terms of gender, age, interests?
5) How have you appealed to the target Explain how you appealed to this target
audience? audience through the content of your
magazine and the design. Consider the
mode of address of your product.
Evaluation resources on the department blog
mediastudiesnwcc.blogspot.com