SlideShare a Scribd company logo
Unit 8 – Assignment 1
TASK 2
Task 2
 Monopoly and Oligopoly
 Private Ownership and Public Ownership
 Vertical Integration and Horizontal Integration
 Multi-national Media Conglomerates
 Franchise
 Globalisation
 Cultural Imperialism
 Independent Film Distribution
Monopoly
 An economic market condition where one seller dominates the entire market.
 A single firm controls a large market share in the industry, thereby gaining the
ability to set price.
 A monopoly usually exists when barriers to entry are very high - either due to
technology, patents, distribution overheads, government regulation or capital-
intensive nature of the industry.
 Market making ability by virtue of being virtually the only possible seller in the
industry.
 Examples: Microsoft (Operating systems, productivity suites), Google (web search,
search advertising), News Corp (publishing/ print media)
http://www.diffen.com/difference/Monopoly_vs_Oligopoly
Oligopoly
http://www.economicsonline.co.uk/Business_economics/Cinema_case.html
Unlike a monopoly, where one corporation dominates a certain
market, an oligopoly consists of a select few companies having
significant influence over an industry.
In terms of exhibition,
there are currently (2011)
just under 4000 individual
screens in the UK, with
around 60% controlled by
the ‘big three’ - Odeon,
Cineworld and Vue.
In terms of market structure, the dominance of the
‘big three’ is strong evidence that the industry
is oligopolistic and highly concentrated, with a
three firm concentration ratio of 61%, with Odeon
on 23%, Cineworld on 21% and Vue with 17%
(2012). In terms of number of screens, the shares
are very similar. Dominance in the market is
sustained by extensive barriers to entry, of which
the single biggest is the extent of economies of
scale.
Extensive economies of scale increase the
minimum efficient scale for theatres which reduces
the ability of smaller independent cinemas to
compete with the larger chains. Large chains have
the power to obtain the rights to screen first-run
films and to do so at a lower average cost per
screening. The more screens in the chain, the lower
the unit cost of each screening.
Vertical & Horizontal Integration
 Contrary to horizontal integration, which is a consolidation of many firms that
handle the same part of the production process, vertical integration is typified by
one firm engaged in different parts of production (e.g., growing raw materials,
manufacturing, transporting, marketing, and/or retailing).
Vertical Integration
 An ownership structure in which one conglomerate owns or operates all aspects of
production and distribution within a single segment of the media industry; for
example, movie studio, talent agency, movie theatres, DVD manufacturing plant
and video rental stores.
https://studysites.sagepub.com/mcquail6/Online%20reading
s/9b%20Croteau%20&%20Hoynes%20-Devereux-Ch-02.pdf
Horizontal Integration
 An ownership structure in which one conglomerate owns or operates different
kinds of media (for example, movie studios, television networks, music labels and
radio stations), concentrating ownership across the different segments of the
media industry.
https://studysites.sagepub.com/mcquail6/Online%20reading
s/9b%20Croteau%20&%20Hoynes%20-Devereux-Ch-02.pdf
Vertical & Horizontal Integration
Multi-national Media Conglomerates
 A conglomerate, by definition, is a combination of two or more corporations engaged
in entirely different businesses that fall under one corporate entity. In other words, it’s
a large company (usually publicly traded) that owns several smaller companies that
function in different businesses. A media conglomerate is a large company that owns
several companies that provide products/services in – you guessed it – the media
industry. Media includes tv networks, movie studios, theme parks, online digital
companies, news papers, record labels, publishing companies, magazines and radio
stations.
 For example, News Corporation owns 20th Century Fox Movies Studios, Fox TV
Network, Fox TV Studios, New York Post, Wall Street Journal, Harper Collins Publishing
and dozens of more companies.
 Media conglomerates are basically massive vertically integrated that control the
entertainment industry. The five major media conglomerates are News Corporation,
Walt Disney Company, Comcast, Viacom and Time Warner. Other major media
conglomerates include CBS Corporation, A&E Networks and Discovery Networks.
Franchise
 A media franchise is a collection of media in which several derivative works have
been produced from an original work of media (usually a work of fiction), such as
a film, a work of literature, a television program or a video game.
 A multimedia franchise is a media franchise for which installments exist in
multiple forms of media, such as books, comic books, films, television series,
and video games. Multimedia franchises usually develop due to the popularization
of an original creative work, and then its expansion to other media
through licensing agreements, with respect to intellectual property in the
franchise's characters and settings,[1] although the trend later developed wherein
franchises would be launched in multiple forms of media simultaneously
https://en.wikipedia.org/wiki/Media_franchise
Globalisation & Cultural Imperialism
Click the
image

More Related Content

What's hot

Media film industry
Media   film industryMedia   film industry
Media film industryDemiWrenn
 
Cross media ownership
Cross media ownershipCross media ownership
Cross media ownershipShubham Nag
 
Revision case studies and key terms
Revision   case studies and key termsRevision   case studies and key terms
Revision case studies and key termslatymermedia
 
Unit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industryUnit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industry
Varshini1999
 
Key Words-Media
Key Words-MediaKey Words-Media
Key Words-Media
eloisemcorner
 
Sociology of the mass media: Media forms, ownership and control
Sociology of the mass media: Media forms, ownership and controlSociology of the mass media: Media forms, ownership and control
Sociology of the mass media: Media forms, ownership and control
brunogiegerich
 
Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2
charliebunn25
 
0ff3c media ownership1.pptx
0ff3c media ownership1.pptx0ff3c media ownership1.pptx
0ff3c media ownership1.pptx
Anousha Bhalla
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case studyRoseBishay
 
Convergence in the film industry
Convergence in the film industry Convergence in the film industry
Convergence in the film industry
Naamah Hill
 
Onershiip and film
Onershiip and filmOnershiip and film
Onershiip and filmjacksoc19
 
Key Words - Media
Key Words - MediaKey Words - Media
Key Words - Media
niamhcw
 
Media ownershipin in film industry
Media ownershipin in film industryMedia ownershipin in film industry
Media ownershipin in film industry
Jo Lowes
 

What's hot (19)

Media film industry
Media   film industryMedia   film industry
Media film industry
 
Cross media ownership
Cross media ownershipCross media ownership
Cross media ownership
 
G322 Points
G322 PointsG322 Points
G322 Points
 
Audience and institutions film industry
Audience and institutions film industryAudience and institutions film industry
Audience and institutions film industry
 
Revision case studies and key terms
Revision   case studies and key termsRevision   case studies and key terms
Revision case studies and key terms
 
Unit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industryUnit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industry
 
Key Words-Media
Key Words-MediaKey Words-Media
Key Words-Media
 
Media ownership
Media ownershipMedia ownership
Media ownership
 
Sociology of the mass media: Media forms, ownership and control
Sociology of the mass media: Media forms, ownership and controlSociology of the mass media: Media forms, ownership and control
Sociology of the mass media: Media forms, ownership and control
 
Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2Unit 8 Assignment 1 task 2
Unit 8 Assignment 1 task 2
 
Film industry
Film industryFilm industry
Film industry
 
Media ownership
Media ownershipMedia ownership
Media ownership
 
0ff3c media ownership1.pptx
0ff3c media ownership1.pptx0ff3c media ownership1.pptx
0ff3c media ownership1.pptx
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case study
 
Convergence in the film industry
Convergence in the film industry Convergence in the film industry
Convergence in the film industry
 
Onershiip and film
Onershiip and filmOnershiip and film
Onershiip and film
 
Key Words - Media
Key Words - MediaKey Words - Media
Key Words - Media
 
Media ownershipin in film industry
Media ownershipin in film industryMedia ownershipin in film industry
Media ownershipin in film industry
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 

Viewers also liked

Unit 8 assignment 1
Unit 8   assignment 1Unit 8   assignment 1
Unit 8 assignment 1KingHarribo
 
The final girl
The final girlThe final girl
The final girl
Princess Priscilla
 
Unit 8 ecommerce p1
Unit 8   ecommerce p1Unit 8   ecommerce p1
Unit 8 ecommerce p1IronCheese
 
Unit 8, Assignment 2
Unit 8, Assignment 2Unit 8, Assignment 2
Unit 8, Assignment 2Emma McAneny
 
Unit8 e-commerce
Unit8 e-commerce Unit8 e-commerce
Unit8 e-commerce adamlawson
 
E commerce p1 edit
E commerce p1 editE commerce p1 edit
E commerce p1 editmmm2k
 
Gim film-industry-chart
Gim film-industry-chartGim film-industry-chart
Gim film-industry-chartLarisa Curran
 
Unit 8 assignment 2 task 2
Unit 8 assignment 2 task 2Unit 8 assignment 2 task 2
Unit 8 assignment 2 task 2
habbak61
 
Film FM2 December homework
Film FM2 December homeworkFilm FM2 December homework
Film FM2 December homework
Belinda Raji
 
Unit 8 – assignment 1 task 2
Unit 8 – assignment 1   task 2Unit 8 – assignment 1   task 2
Unit 8 – assignment 1 task 2
Belinda Raji
 
1. Intro 2016 (FM2 (Section C)
1. Intro 2016 (FM2 (Section C)1. Intro 2016 (FM2 (Section C)
1. Intro 2016 (FM2 (Section C)
Belinda Raji
 
1st task unit 8 e commerce p2
1st task unit 8 e commerce p21st task unit 8 e commerce p2
1st task unit 8 e commerce p2
IronCheese
 
The Male Gaze Laura Mulvey
The Male Gaze Laura MulveyThe Male Gaze Laura Mulvey
The Male Gaze Laura MulveyMr Smith
 
Unit 8 assignment 1b
Unit 8   assignment 1b Unit 8   assignment 1b
Unit 8 assignment 1b Lucasjwarren
 
009 manufacturing planning_and_schudiling_techniques__13-14
009 manufacturing planning_and_schudiling_techniques__13-14009 manufacturing planning_and_schudiling_techniques__13-14
009 manufacturing planning_and_schudiling_techniques__13-14
TOPENGINEERINGSOLUTIONS
 
Final girl
Final girlFinal girl
Final girl
karishma-jaina
 
Cover officina 1 copia 1
Cover officina 1 copia 1Cover officina 1 copia 1
Cover officina 1 copia 1
GIANCARLO PASTORE
 
Mise en-scene micro features
Mise en-scene micro featuresMise en-scene micro features
Mise en-scene micro features
Razz2000
 
Characters positions
Characters positionsCharacters positions
Characters positions
Razz2000
 
Saul bass
Saul bassSaul bass
Saul bass
Razz2000
 

Viewers also liked (20)

Unit 8 assignment 1
Unit 8   assignment 1Unit 8   assignment 1
Unit 8 assignment 1
 
The final girl
The final girlThe final girl
The final girl
 
Unit 8 ecommerce p1
Unit 8   ecommerce p1Unit 8   ecommerce p1
Unit 8 ecommerce p1
 
Unit 8, Assignment 2
Unit 8, Assignment 2Unit 8, Assignment 2
Unit 8, Assignment 2
 
Unit8 e-commerce
Unit8 e-commerce Unit8 e-commerce
Unit8 e-commerce
 
E commerce p1 edit
E commerce p1 editE commerce p1 edit
E commerce p1 edit
 
Gim film-industry-chart
Gim film-industry-chartGim film-industry-chart
Gim film-industry-chart
 
Unit 8 assignment 2 task 2
Unit 8 assignment 2 task 2Unit 8 assignment 2 task 2
Unit 8 assignment 2 task 2
 
Film FM2 December homework
Film FM2 December homeworkFilm FM2 December homework
Film FM2 December homework
 
Unit 8 – assignment 1 task 2
Unit 8 – assignment 1   task 2Unit 8 – assignment 1   task 2
Unit 8 – assignment 1 task 2
 
1. Intro 2016 (FM2 (Section C)
1. Intro 2016 (FM2 (Section C)1. Intro 2016 (FM2 (Section C)
1. Intro 2016 (FM2 (Section C)
 
1st task unit 8 e commerce p2
1st task unit 8 e commerce p21st task unit 8 e commerce p2
1st task unit 8 e commerce p2
 
The Male Gaze Laura Mulvey
The Male Gaze Laura MulveyThe Male Gaze Laura Mulvey
The Male Gaze Laura Mulvey
 
Unit 8 assignment 1b
Unit 8   assignment 1b Unit 8   assignment 1b
Unit 8 assignment 1b
 
009 manufacturing planning_and_schudiling_techniques__13-14
009 manufacturing planning_and_schudiling_techniques__13-14009 manufacturing planning_and_schudiling_techniques__13-14
009 manufacturing planning_and_schudiling_techniques__13-14
 
Final girl
Final girlFinal girl
Final girl
 
Cover officina 1 copia 1
Cover officina 1 copia 1Cover officina 1 copia 1
Cover officina 1 copia 1
 
Mise en-scene micro features
Mise en-scene micro featuresMise en-scene micro features
Mise en-scene micro features
 
Characters positions
Characters positionsCharacters positions
Characters positions
 
Saul bass
Saul bassSaul bass
Saul bass
 

Similar to Unit 8 – assignment 1 task 2

Task 1 Ownership Case Study
Task 1 Ownership Case StudyTask 1 Ownership Case Study
Task 1 Ownership Case Studyryansharman
 
Impact of Media Ownership on Products Available
Impact of Media Ownership on Products AvailableImpact of Media Ownership on Products Available
Impact of Media Ownership on Products Available
HeworthMedia1
 
My case study thursdya
My case study thursdyaMy case study thursdya
My case study thursdyatcasman
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
Lewis Hill
 
Media industry pdf for monday
Media industry pdf for mondayMedia industry pdf for monday
Media industry pdf for mondayNINANC
 
Institutions America vs UK
Institutions America vs UKInstitutions America vs UK
Institutions America vs UK
Sandra Volcere
 
Producers and audiences revision pack
Producers and audiences revision packProducers and audiences revision pack
Producers and audiences revision packdropdeadned
 
Workbook LO1 WRL
Workbook LO1 WRLWorkbook LO1 WRL
Workbook LO1 WRL
Bradley Cox
 
Institutions america vs uk
Institutions america vs ukInstitutions america vs uk
Institutions america vs uk
Sandra Volcere
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
SophieBaker98
 
Lo1 workbook(1)
Lo1 workbook(1)Lo1 workbook(1)
Lo1 workbook(1)
Chris Bailey
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case studyLewisDunn
 
The film industry new
The film industry newThe film industry new
The film industry newHeworthMedia1
 
Media ownership film industry
Media ownership film industryMedia ownership film industry
Media ownership film industrycigdemkalem
 
Task 1 ownership_case_study
Task 1 ownership_case_studyTask 1 ownership_case_study
Task 1 ownership_case_studyLouiseMaher18
 
Revision hollywood dme v independents dme
Revision   hollywood dme v independents dmeRevision   hollywood dme v independents dme
Revision hollywood dme v independents dmelatymermedia
 
Institutions and audiences overview of industry-1
Institutions and audiences   overview of industry-1Institutions and audiences   overview of industry-1
Institutions and audiences overview of industry-1reigatemedia
 
1. ownership key words
1. ownership   key words1. ownership   key words
1. ownership key words
Mandar Pachpande
 
1. ownership key words
1. ownership   key words1. ownership   key words
1. ownership key words
Mandar Pachpande
 

Similar to Unit 8 – assignment 1 task 2 (20)

Task 1 Ownership Case Study
Task 1 Ownership Case StudyTask 1 Ownership Case Study
Task 1 Ownership Case Study
 
Impact of Media Ownership on Products Available
Impact of Media Ownership on Products AvailableImpact of Media Ownership on Products Available
Impact of Media Ownership on Products Available
 
My case study thursdya
My case study thursdyaMy case study thursdya
My case study thursdya
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Media industry pdf for monday
Media industry pdf for mondayMedia industry pdf for monday
Media industry pdf for monday
 
Institutions America vs UK
Institutions America vs UKInstitutions America vs UK
Institutions America vs UK
 
Producers and audiences revision pack
Producers and audiences revision packProducers and audiences revision pack
Producers and audiences revision pack
 
The Film Industry
The Film IndustryThe Film Industry
The Film Industry
 
Workbook LO1 WRL
Workbook LO1 WRLWorkbook LO1 WRL
Workbook LO1 WRL
 
Institutions america vs uk
Institutions america vs ukInstitutions america vs uk
Institutions america vs uk
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Lo1 workbook(1)
Lo1 workbook(1)Lo1 workbook(1)
Lo1 workbook(1)
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case study
 
The film industry new
The film industry newThe film industry new
The film industry new
 
Media ownership film industry
Media ownership film industryMedia ownership film industry
Media ownership film industry
 
Task 1 ownership_case_study
Task 1 ownership_case_studyTask 1 ownership_case_study
Task 1 ownership_case_study
 
Revision hollywood dme v independents dme
Revision   hollywood dme v independents dmeRevision   hollywood dme v independents dme
Revision hollywood dme v independents dme
 
Institutions and audiences overview of industry-1
Institutions and audiences   overview of industry-1Institutions and audiences   overview of industry-1
Institutions and audiences overview of industry-1
 
1. ownership key words
1. ownership   key words1. ownership   key words
1. ownership key words
 
1. ownership key words
1. ownership   key words1. ownership   key words
1. ownership key words
 

More from Belinda Raji

Michael Jackson's Black or White
Michael Jackson's Black or WhiteMichael Jackson's Black or White
Michael Jackson's Black or White
Belinda Raji
 
Michael Jackson - Black or White analysis
Michael Jackson - Black or White  analysisMichael Jackson - Black or White  analysis
Michael Jackson - Black or White analysis
Belinda Raji
 
Half term homework (Yr9)
Half term homework (Yr9)Half term homework (Yr9)
Half term homework (Yr9)
Belinda Raji
 
Film pitch
Film pitch Film pitch
Film pitch
Belinda Raji
 
Genre elements
Genre elementsGenre elements
Genre elements
Belinda Raji
 
Examples of binay opposites
Examples of binay oppositesExamples of binay opposites
Examples of binay opposites
Belinda Raji
 
The Walt Disney Company
The Walt Disney CompanyThe Walt Disney Company
The Walt Disney Company
Belinda Raji
 
Pressure - Contextual
Pressure - ContextualPressure - Contextual
Pressure - Contextual
Belinda Raji
 
3. sapphire contextual research
3. sapphire   contextual research3. sapphire   contextual research
3. sapphire contextual research
Belinda Raji
 
Pressure notes and screening questions
Pressure notes and screening questionsPressure notes and screening questions
Pressure notes and screening questions
Belinda Raji
 
Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam
Belinda Raji
 
Exam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media ExamExam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media Exam
Belinda Raji
 
G325 representation (Collective Identities)
G325 representation (Collective Identities)G325 representation (Collective Identities)
G325 representation (Collective Identities)
Belinda Raji
 
1. Collective I.D. lessons
1. Collective I.D. lessons1. Collective I.D. lessons
1. Collective I.D. lessons
Belinda Raji
 
A2 G325: Critical Perspectives in the Media (Section A)
A2 G325: Critical Perspectives in the Media (Section A)A2 G325: Critical Perspectives in the Media (Section A)
A2 G325: Critical Perspectives in the Media (Section A)
Belinda Raji
 
G325 Section A – past exam questions
G325 Section A – past exam questionsG325 Section A – past exam questions
G325 Section A – past exam questions
Belinda Raji
 
Soap Opera Trailer Pitch
Soap Opera Trailer PitchSoap Opera Trailer Pitch
Soap Opera Trailer Pitch
Belinda Raji
 
Soap opera trailer conventions
Soap opera trailer conventionsSoap opera trailer conventions
Soap opera trailer conventions
Belinda Raji
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and Institutions
Belinda Raji
 
The Dark Knight Marketing
The Dark Knight MarketingThe Dark Knight Marketing
The Dark Knight Marketing
Belinda Raji
 

More from Belinda Raji (20)

Michael Jackson's Black or White
Michael Jackson's Black or WhiteMichael Jackson's Black or White
Michael Jackson's Black or White
 
Michael Jackson - Black or White analysis
Michael Jackson - Black or White  analysisMichael Jackson - Black or White  analysis
Michael Jackson - Black or White analysis
 
Half term homework (Yr9)
Half term homework (Yr9)Half term homework (Yr9)
Half term homework (Yr9)
 
Film pitch
Film pitch Film pitch
Film pitch
 
Genre elements
Genre elementsGenre elements
Genre elements
 
Examples of binay opposites
Examples of binay oppositesExamples of binay opposites
Examples of binay opposites
 
The Walt Disney Company
The Walt Disney CompanyThe Walt Disney Company
The Walt Disney Company
 
Pressure - Contextual
Pressure - ContextualPressure - Contextual
Pressure - Contextual
 
3. sapphire contextual research
3. sapphire   contextual research3. sapphire   contextual research
3. sapphire contextual research
 
Pressure notes and screening questions
Pressure notes and screening questionsPressure notes and screening questions
Pressure notes and screening questions
 
Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam Exam lessons 3 (audiences) Section A A2 Media Exam
Exam lessons 3 (audiences) Section A A2 Media Exam
 
Exam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media ExamExam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media Exam
 
G325 representation (Collective Identities)
G325 representation (Collective Identities)G325 representation (Collective Identities)
G325 representation (Collective Identities)
 
1. Collective I.D. lessons
1. Collective I.D. lessons1. Collective I.D. lessons
1. Collective I.D. lessons
 
A2 G325: Critical Perspectives in the Media (Section A)
A2 G325: Critical Perspectives in the Media (Section A)A2 G325: Critical Perspectives in the Media (Section A)
A2 G325: Critical Perspectives in the Media (Section A)
 
G325 Section A – past exam questions
G325 Section A – past exam questionsG325 Section A – past exam questions
G325 Section A – past exam questions
 
Soap Opera Trailer Pitch
Soap Opera Trailer PitchSoap Opera Trailer Pitch
Soap Opera Trailer Pitch
 
Soap opera trailer conventions
Soap opera trailer conventionsSoap opera trailer conventions
Soap opera trailer conventions
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and Institutions
 
The Dark Knight Marketing
The Dark Knight MarketingThe Dark Knight Marketing
The Dark Knight Marketing
 

Recently uploaded

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 

Recently uploaded (20)

Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 

Unit 8 – assignment 1 task 2

  • 1. Unit 8 – Assignment 1 TASK 2
  • 2. Task 2  Monopoly and Oligopoly  Private Ownership and Public Ownership  Vertical Integration and Horizontal Integration  Multi-national Media Conglomerates  Franchise  Globalisation  Cultural Imperialism  Independent Film Distribution
  • 3. Monopoly  An economic market condition where one seller dominates the entire market.  A single firm controls a large market share in the industry, thereby gaining the ability to set price.  A monopoly usually exists when barriers to entry are very high - either due to technology, patents, distribution overheads, government regulation or capital- intensive nature of the industry.  Market making ability by virtue of being virtually the only possible seller in the industry.  Examples: Microsoft (Operating systems, productivity suites), Google (web search, search advertising), News Corp (publishing/ print media) http://www.diffen.com/difference/Monopoly_vs_Oligopoly
  • 4. Oligopoly http://www.economicsonline.co.uk/Business_economics/Cinema_case.html Unlike a monopoly, where one corporation dominates a certain market, an oligopoly consists of a select few companies having significant influence over an industry. In terms of exhibition, there are currently (2011) just under 4000 individual screens in the UK, with around 60% controlled by the ‘big three’ - Odeon, Cineworld and Vue. In terms of market structure, the dominance of the ‘big three’ is strong evidence that the industry is oligopolistic and highly concentrated, with a three firm concentration ratio of 61%, with Odeon on 23%, Cineworld on 21% and Vue with 17% (2012). In terms of number of screens, the shares are very similar. Dominance in the market is sustained by extensive barriers to entry, of which the single biggest is the extent of economies of scale. Extensive economies of scale increase the minimum efficient scale for theatres which reduces the ability of smaller independent cinemas to compete with the larger chains. Large chains have the power to obtain the rights to screen first-run films and to do so at a lower average cost per screening. The more screens in the chain, the lower the unit cost of each screening.
  • 5. Vertical & Horizontal Integration  Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production (e.g., growing raw materials, manufacturing, transporting, marketing, and/or retailing).
  • 6. Vertical Integration  An ownership structure in which one conglomerate owns or operates all aspects of production and distribution within a single segment of the media industry; for example, movie studio, talent agency, movie theatres, DVD manufacturing plant and video rental stores. https://studysites.sagepub.com/mcquail6/Online%20reading s/9b%20Croteau%20&%20Hoynes%20-Devereux-Ch-02.pdf
  • 7. Horizontal Integration  An ownership structure in which one conglomerate owns or operates different kinds of media (for example, movie studios, television networks, music labels and radio stations), concentrating ownership across the different segments of the media industry. https://studysites.sagepub.com/mcquail6/Online%20reading s/9b%20Croteau%20&%20Hoynes%20-Devereux-Ch-02.pdf
  • 8. Vertical & Horizontal Integration
  • 9. Multi-national Media Conglomerates  A conglomerate, by definition, is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate entity. In other words, it’s a large company (usually publicly traded) that owns several smaller companies that function in different businesses. A media conglomerate is a large company that owns several companies that provide products/services in – you guessed it – the media industry. Media includes tv networks, movie studios, theme parks, online digital companies, news papers, record labels, publishing companies, magazines and radio stations.  For example, News Corporation owns 20th Century Fox Movies Studios, Fox TV Network, Fox TV Studios, New York Post, Wall Street Journal, Harper Collins Publishing and dozens of more companies.  Media conglomerates are basically massive vertically integrated that control the entertainment industry. The five major media conglomerates are News Corporation, Walt Disney Company, Comcast, Viacom and Time Warner. Other major media conglomerates include CBS Corporation, A&E Networks and Discovery Networks.
  • 10. Franchise  A media franchise is a collection of media in which several derivative works have been produced from an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game.  A multimedia franchise is a media franchise for which installments exist in multiple forms of media, such as books, comic books, films, television series, and video games. Multimedia franchises usually develop due to the popularization of an original creative work, and then its expansion to other media through licensing agreements, with respect to intellectual property in the franchise's characters and settings,[1] although the trend later developed wherein franchises would be launched in multiple forms of media simultaneously https://en.wikipedia.org/wiki/Media_franchise
  • 11. Globalisation & Cultural Imperialism Click the image