This document provides guidance on evaluation questions for a media product portfolio. It includes questions about how the media product uses or challenges conventions; how it represents social groups; what type of institution might distribute it; who the target audience is; how the audience is attracted and addressed; what technologies were used and lessons learned; and reflection on progress from preliminary tasks. The questions prompt discussion of genres, narrative, visual style, audience profiles, and more.

1. Foundation Portfolio Guidance on Evaluation Questions

2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Discuss the ways in which your film opening/magazine cover/contents page/dps incorporates generic conventions, identify specific scenes/elements of your mag. How does your media product develop or challenge these conventions? Does the use of conventions indicate what sub-genre or hybrid genre your film/magazine is? Does your use of conventions indicate what other media products have influenced your work? If so, then be specific with examples.

3. How does your media product represent particular social groups? What are the social groups represented in terms of gender, age, class, race .etc? Is gender represented in a stereotypical way? I.e. men dominant and women passive How does this link into the target audience? (Explore this fully in question 4).

4. What kind of media institution might distribute your media product and why? Would this be something that could be produced by a major Hollywood studio/magazine? If yes then why? Is it similar to existing products? If film, would it be a TV movie/ an arthouse film/ an internet only release? Why would it be released? Does it offer opportunities for franchises and/or merchandising? Link your conclusions to a discussion of the mise en scene (visual style) of your media product.

5. Who would be the audience for your media product? Consider the age and gender of your target audience. Link this to the style of your product e.g. narrative, colours, font, music etc What other products are similar to yours, who do they appeal to?

6. How did you attract/address your audience? Link this into your audience profile (I.e. what age and gender they are) Are there particular points in your product that would appeal to a certain age or gender? If yes then explain them in detail. Consider the use of mise en scene/camera work in this section If film, who is the audience asked to put themselves in the position of, what are they being allowed to witness? What impact does that have? Link this back to generic conventions and the creation of suspense.

7. What have you learnt about technologies from the process of constructing the product? Strengths and weakness of the equipment you used. Talk about the technical process, were there problems you faced, how did you resolve these issues? Editing software - What have you learnt about photoshop/editing, were there particular effects that you found useful for creating your overall mise en scene? If film, what did you use to create the soundtrack?

8. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product? Discuss the planning stage, the research into the genre, storyboarding, creating the animatic/mock up and explain how this detailed planning helped you the produce the final result. What have you improved upon since completing your preliminary task? Be specific by listing the weaknesses you showed and how you've overcome them. Do you feel more confident with the equipment? How successful do you feel your end product is as fulfilling the task? (Look back at the main blog at the task)

9. General advice Minimum of 1000 words, maximum of 1500 words Upload your powerpoint onto your blogs by Friday 16 th April.