The document discusses transient ligand-based C-H activation at sp2 centers. It describes how transient directing groups (TDGs) can be used to overcome limitations of conventional directing group approaches. TDGs involve the in-situ formation of coordinating groups near targeted C-H bonds to enable regioselective metallocyclic intermediates. Examples are given of using transient phosphite and imine groups formed from substrates like phenols and ketones to enable C-H functionalization through reversible coordination and reductive elimination. The approach reduces steps compared to traditional cross-couplings through temporary and traceless activation of inert C-H bonds.