This document provides an overview of social selling strategies and how to measure success. It discusses how today's buyers complete most of the purchase process online and use social media to research options. Social selling is defined as using social platforms like LinkedIn to build a professional brand, find prospects, engage with insights, and build strong relationships. The document recommends framing a social selling program around awareness, education, and accountability. It also provides examples of how Hootsuite measured the maturity of its social selling efforts from basic posting activity to tracking how social impacts specific deals.