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Employee Value Propositions & Employer Branding
The document discusses the importance of employer branding and the employee value proposition (EVP) in attracting and retaining talent. It outlines a unique four-step approach to building an effective organizational culture that engages employees and enhances performance. Key areas of focus include understanding target markets, creating synergy with corporate branding, and maintaining employee engagement throughout the lifecycle.
Employee Value Propositions & Employer Branding
- 1. DU - Cultural Transformation © 2016, Engage Me Management Consultancy. Private &Confidential.1 1 Becoming an Employer of Choice Employer Branding
- 2. ` Engage Me An Overview EngageMe, your experts in organisational culture, employee engagement and happiness.
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- 5. Engage Me Magazine:Designed to Inform, Inspire & Entertain “From work and HR trends, to wellness and lifestyle, Engage Me is your one-stop resource for pioneering content designed to inform, inspire and entertain.” Brett Smyth, Founder www.engageme.online Part of
- 6. Engage Me Consulting:Driving organisation culture & identity By establishing strong Employer Brands & Employee Value Propositions (EVP’s) Bringing Organisational Cultures to Life Part of
- 7. Organisational Culture & Identity EVP& Employer Branding The What, Why & How in building high performance, driven by happy employees & becoming an employer of choice.
- 8. What is anEmployer Brand & EVP? Employer Branding is the art of marketing your internal culture in order to attract not only the best, but also the RIGHT talent to your business. Employer Value Proposition (EVP) is your promise to both existing and prospective employees – essentially, it’s a concrete set of attributes that outline your value offering to employees. What is your story? What is your promise? Part of
- 9. Practical Employer BrandingExamples – Career Page
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- 16. Why is itimportant to establish an Employer Brand & EVP? § Aging population § Generation Y values § Global/flexible market place WAR FOR TALENT § Social media TRANSPARENCY § Profit Ambassadors ENGAGED EMPLOYEES Part of Your employer brand brings your culture to life, making it tangible.
- 17. Who are yourkey drivers? CEO/MANAGEMENT HUMAN RESOURCES COMMUNICATIONS MARKETING ORGANISATION-WIDE ENGAGEMENT Part of
- 18. How do youestablish a sound EVP & Employer Brand? By following a unique 4-step culture creation approach to build high-performance organisations powered by happy, motivated employees Culture Review Employee Engagement Strategy Assess Success Culture Identity (Employer Branding) EMPLOYER BRANDING Part of
- 19. What should yoube aware of? ü Know your target market ü Create synergy with your corporate brand ü Deliver your brand experience ü “Walk the Talk” X Don’t rush the process (jump in too fast) X Only talk to happy employees X Make false promises X Neglect any of the touch points Part of
- 20. How does thistranslate into tangible best practice? The emotional & tangible connection between companies and employees EVP Engagement through the Employee Lifecycle RESEARCH APPLICATION & INTERVIEW CHOOSE JOIN WORK ACHIEVE LEAVE EVP, COMMUNICATIONS AND YOUR BRAND’S ESSENCE - THE WOW FACTOR! Part of
- 21. Recommended core areasof EVP & Employer branding focus: RESEARCH APPLICATION & INTERVIEW CHOOSE JOIN • Job boards & ads • Friends & family • Career fairs • Website (Careers page) • Facebook • Twitter • LinkedIn • Submission process - SLA’s • Candidate Q & A’s - Key point of contact • Structured interview • Offer letter • Benefits pack - Site visit • Relocation guide • Welcome kit Onboarding pack/ • process Orientation event Welcome lunch/dinner • Buddy system Part of
- 22. Recommended core areasof EVP & Employer branding focus: WORK ACHIEVE LEAVE • Communications • Engagement strategy • Employee events • CSR programs • Manager/ leader toolkits – Mentoring • Employee surveys • Talent management • Career development • Reward & recognition • Exit interviews • Alumni network Part of
- 23. What are youaiming to achieve? The employee constantly speaks positively about the organisation to colleagues, potential employees and customers. The employee has an intense desire to be a member of the organisation despite opportunities to work elsewhere. The employee exerts extra effort and exhibits behaviours that contribute to business success. SAY STAY STRIVE Part of
- 25. Office Mobile: +97156 809 5288 Office Landline: +971 (0) 4 557 3086 Email: brett@engageme.online Website: www.engageme.online Engage Me Headquarters: Address: 904, Tower A, PO Box 390273, Prime Business Centre, JVC, Dubai, UAE CONTACT US Part of