The document discusses how transformational eBusiness and social media can be. It outlines how social media allows businesses to operate anywhere at any time without traditional constraints. It also discusses how social media enables the sharing economy and global matching of common interests. However, the legal issues around social media businesses are still uncertain. The document advocates for using social media authentically through key opinion leaders and real experiences rather than "sellcial" media. It argues that social media provides advantages for businesses through low-cost advertising and reaching new customers.