How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
More Facebook Fans = More Cars Sold (DD11)Kathi Kruse
Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media expert Kathi Kruse shows you how to get them. She shares proven ways to get engaged and motivated fans on your Facebook page. Recent changes by Facebook make quality content the primary way to obtain fans. Join Kathi as she shows you 7 ways to attract and engage your customer, generate leads and sell more cars.
Your Store on Social-PCG Pitstop 7-16-11Kathi Kruse
Managing and integrating Social Media into your dealership's daily operation is your formula for generating leads. Kathi Kruse shares her secrets that attract eager, qualified leads to your dealership.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Prove It: How to Design Social to Deliver Business Outcomes, by Jason FallsY'all Connect
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
More Facebook Fans = More Cars Sold (DD11)Kathi Kruse
Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media expert Kathi Kruse shows you how to get them. She shares proven ways to get engaged and motivated fans on your Facebook page. Recent changes by Facebook make quality content the primary way to obtain fans. Join Kathi as she shows you 7 ways to attract and engage your customer, generate leads and sell more cars.
Your Store on Social-PCG Pitstop 7-16-11Kathi Kruse
Managing and integrating Social Media into your dealership's daily operation is your formula for generating leads. Kathi Kruse shares her secrets that attract eager, qualified leads to your dealership.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I can’t wait to hear from you!
5 Types of Content You Need to Stand Out on Social Media – Megan Gonzales, Te...Social Media Day Lafayette
In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.
5 neglected ways to drive value across the customer journeyOgilvy Consulting
Social is too often seen as ‘what do we put on our Facebook page?’ But the oldest marketing finding in the book is that word of mouth, from our friends, family and peers, is incredibly important in influencing which brands we notice, buy, are loyal to and recommend. So there is a huge, but often neglected, opportunity to use Social strategically, across customer journeys.
So what can you do to use Social strategically, and what are the neglected tactics for getting returns from Social?
OgilvyOne have been scouring the world for the most practical ways to drive sales, loyalty, advocacy and collaboration, whether you are a car brand, charity or soap powder. From the cars sold through Facebook to the logistics company that accidentally shows its customers what a bad job it is doing, Rob Blackie will show you five neglected ways to keep your CMO happy, and some common pitfalls.
With the benefit of hindsight: 20 years of community based tourism in ThailandPeter Richards
‘With the benefit of hindsight…’ 20 years of community based tourism in Thailand was presented at the 'Community Involvement in Tourism Workshop', held in Nay Pyi Taw, Myanmar, on the 1st and 2nd December, 2015,
The workshop shared the progress of community tourism initiatives across Myanmar. Speakers shared successes, challenges and recommendations, based on current work and two decades of experiences, developing and marketing community based tourism in the Greater Mekong subregion.
Thailand Community Based Tourism Institute (CBT-I) shared experiences developing and marketing CBT in Thailand.
The workshop was organised by Myanmar's Ministry of Hotels and Tourism, Hanns Seidel Foundation, Myanmar Center for Responsible Business and Myanmar Tourism Federation, Myanmar Tourism Marketing.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Innovative Search Marketing. A presentation on the effective and innovative use of Search Marketing as part of a wider Digital Marketing strategy. Presented in January 2009 while at Neo@Ogilvy in Singapore.
DANIEL EDWARD CRAIG - Strategic Social Media - BTO Buy Tourism Online 2013 - ...BTO Educational
BTO - Buy Tourism Online
Day TWO
4 dicembre 2013
Daniel Edward Craig
http://www.buytourismonline.com/eventi/craig/
Torna a BTO – Buy Tourism Online dopo due anni Daniel Edward Craig per parlarci di Social Reputation.
C’è un detto in pubblicità che la metà dei soldi sono sprecati, solo che non si sa quale metà.
Lo stesso si potrebbe dire dei social media.
In questa sessione cercheremo di tagliare i rumori di fondo e concentrarsi sulle strategie per sfruttare il potere dei social media, per aumentare consapevolezza, soddisfazione dei clienti e revenue.
Introdurremo le novità sui social media e SEO, le ultime da TripAdvisor e Facebook, gestire le aspettative, i social media come canale di servizio clienti, e misurare il ROI.
Speech VISIONI:
Daniel Edward Craig
Founder Reknown
Intervista a Daniel Edward Craig:
RJ Friedlander
Founder & CEO ReviewPro
Emma Taveri
BTO – Buy Tourism Online 2013
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world.
You are welcome to share any heartfelt story with me; I can’t wait to hear from you!
5 Types of Content You Need to Stand Out on Social Media – Megan Gonzales, Te...Social Media Day Lafayette
In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.
5 neglected ways to drive value across the customer journeyOgilvy Consulting
Social is too often seen as ‘what do we put on our Facebook page?’ But the oldest marketing finding in the book is that word of mouth, from our friends, family and peers, is incredibly important in influencing which brands we notice, buy, are loyal to and recommend. So there is a huge, but often neglected, opportunity to use Social strategically, across customer journeys.
So what can you do to use Social strategically, and what are the neglected tactics for getting returns from Social?
OgilvyOne have been scouring the world for the most practical ways to drive sales, loyalty, advocacy and collaboration, whether you are a car brand, charity or soap powder. From the cars sold through Facebook to the logistics company that accidentally shows its customers what a bad job it is doing, Rob Blackie will show you five neglected ways to keep your CMO happy, and some common pitfalls.
With the benefit of hindsight: 20 years of community based tourism in ThailandPeter Richards
‘With the benefit of hindsight…’ 20 years of community based tourism in Thailand was presented at the 'Community Involvement in Tourism Workshop', held in Nay Pyi Taw, Myanmar, on the 1st and 2nd December, 2015,
The workshop shared the progress of community tourism initiatives across Myanmar. Speakers shared successes, challenges and recommendations, based on current work and two decades of experiences, developing and marketing community based tourism in the Greater Mekong subregion.
Thailand Community Based Tourism Institute (CBT-I) shared experiences developing and marketing CBT in Thailand.
The workshop was organised by Myanmar's Ministry of Hotels and Tourism, Hanns Seidel Foundation, Myanmar Center for Responsible Business and Myanmar Tourism Federation, Myanmar Tourism Marketing.
Learn how Amazon Redshift, our fully managed, petabyte-scale data warehouse, can help you quickly and cost-effectively analyze all of your data using your existing business intelligence tools. Get an introduction to how Amazon Redshift uses massively parallel processing, scale-out architecture, and columnar direct-attached storage to minimize I/O time and maximize performance. Learn how you can gain deeper business insights and save money and time by migrating to Amazon Redshift. Take away strategies for migrating from on-premises data warehousing solutions, tuning schema and queries, and utilizing third party solutions.
Storytelling as a leadership tool 12-8-15--northwestern-spertusLynn Hazan
Lynn Hazan presented Storytelling as a Leadership Skill to a joint class on Leadership and Communication, sponsored by Northwestern University and Spertus. Lynn provided an overview of different kinds of stories and how the could be effectively used by leaders. Learn how you can enhance your own storytelling abilities to reach the hearts and minds of your audiences.
What and why of placemaking and trends march 2015Placefocus
The presentation explains Placemaking and it's relationship to urban design. Proposes benefits to Council, the customer and the community and proposes trends and key observations.
MongoDB Certification Study Group - May 2016Norberto Leite
Study group session to review the certification exam regarding material covered, exam structure and technical requirements. DBA and Developers track covered to ensure the technical expertise of individuals on subject matter topics specific to MongoDB
Anatomy of a Container: Namespaces, cgroups & Some Filesystem Magic - LinuxConJérôme Petazzoni
Containers are everywhere. But what exactly is a container? What are they made from? What's the difference between LXC, butts-nspawn, Docker, and the other container systems out there? And why should we bother about specific filesystems?
In this talk, Jérôme will show the individual roles and behaviors of the components making up a container: namespaces, control groups, and copy-on-write systems. Then, he will use them to assemble a container from scratch, and highlight the differences (and likelinesses) with existing container systems.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Stretching your Destination Marketing Dollars with InfluencersCooperatize
Here's the deck from the event we hosted a couple weeks ago! Hear some of the panelists' responses to these questions here: http://blog.cooperatize.com/destination-marketing-travel-influencers. Stayed tuned for more tidbits and future events!
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
Al Chen's presentation from the 2016 PRSA International Conference in Indianapolis.
It’s a new world of PR pitching as sponsored content takes a bigger portion of a brand’s marketing goals. Learn how to integrate sponsored content into the very beginning of your campaigns. Explore issues such as working with the client to get a retainer, updating the media budget and utilizing the right tools to monitor effectiveness on earned and paid content strategies.
---Understand how marketers and PR firms are working together to ensure that there is no miscommunication throughout the campaign.
---Discover when sponsored content is the right strategy for a client, depending on their goals.
---Gain insight into the tools and platforms digital marketers and PR firms use to help facilitate sponsored content and earned media.
How Blogging has Evolved in the World of Content MarketingCooperatize
How Blogging has changed the way that we shop, we discover, and the way we travel. In this slideshow as given at eTourismSummit 2015 in San Francisco, we look at the history of blogging, the ups and the downs, its growth, and its contraction, and finally the power of storytelling and examples of powerful memorable stories in the world of travel.
2015 PRSA Tri-State Conference Slides: Thinking Differently About PRCooperatize
On October 20th, 2015, the PRSA Tri-State District hosted its annual district conference entitled "Thinking Differently About PR" at NYU's Kimmel Center for University Life.
Presenters from McDonalds, KIND, Chipotle, and more spoke about how their teams approach PR and integrated communications. Many thanks to our sponsors Augure, Cooperatize, Critical Mention, GEM Strategic Communications, Muck Rack, and NYU SPS for making the conference possible.
For individual slide decks, please contact us at hello@prsatristate.org.
Blogapolooza Part 3: Storytelling by StorytellersCooperatize
We listened to Tarrell Rodgers from Defy Ventures, Vicki Rox from Amobee, and Lauren Brown from Quartz tell us their personal stories and why they do what they do today. We then turned to the audience to learn about each individual's story since everyone's story is unique and provides a different perspective on life.
Storytelling For Startups: Build Awareness With A Quantitative Storytelling S...Cooperatize
Storytelling is at the heart of every company, no matter how big or how small. For startups, you have a huge opportunity to convey your mission and values to your target audience through a compelling story. Additionally, your story can be told differently depending on your audience.
In this presentation we explore why stories are powerful and a few strategies to promote your story to help you build awareness for your brand.
Ting Ting Yan, Jenna Hovel, and Sarah Robinson from Google Presentation at Th...Cooperatize
Google presented a very informative panel discussion from Ting Ting Yan, Jenna Hovel, and Sarah Robinson on all three phases of the purchase funnel--from inspiration down to purchase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Travel Influencer Marketing
1. Travel Influencer Marketing
How Grassroots Marketing with Influencers is Becoming the Most
Effective Method to Build Interest In Your Destination or Tourism
Product
Al Chen
Co-Founder, Cooperatize
@bigal123
2. What You’ll Learn Today
1. Digital Influencers
2. Why Influencer Marketing?
3. Identifying the Right Influencers
4. Questions to Ask
5. Always-On Strategy
6. Why Influencers Matter For Your
Destination or Tourism Product
6. What Are Digital Influencers?
• Independent & creative
• Trustworthy
• Tech savvy
Source: l2thinktank.com
7. Why Influencer Marketing?
Marketers no longer control the consumer
journey.
(Unless you are Coke or GEICO)
Social Media Channels? Nope.
Better Ads & Content? Nope.
Stuff Consumer Wants to Hear Coming
From Influencers They Trust.
8. By The Numbers
90%
% of Americans
who ignore
digital ads
0.04%
Click-Through
Rate on display
ads
40%
Wasted ad
dollars on
websites
viewed by
millennials
using ad block
It’s Not Working.
12. You Can’t Have It All
At our focus group on online dating in
Manhattan, Derek got on OkCupid and
let us watch as he went through his
options. These were women whom
OkCupid had selected as potential
matches for him based on his profile
and the site’s algorithm. The first
woman he clicked on was very
beautiful, with a witty profile page, a
good job and lots of shared interests,
including a love of sports. After looking
the page over for a minute or so, Derek
said, “Well, she looks O.K. I’m just
gonna keep looking for a while.”
13. The “Perfect” Influencer
Deal Breakers:
Category/Topical
Demographic
Lifestage
Distribution Channels
Cost
Nice to Haves:
Engagement
Aesthetic/Design
Previous Experience
Frequency
Personal Relationship
14. Questions to Ask
To Your Team:
1) What is the business objective?
2) What existing marketing strategy or content can
I leverage?
3) Do it myself or hire a company?
To Your Influencer:
1) What topics would excite your audience?
2) What distribution channels will you use?
3) What type of results should I expect?
15. Bigger Is Not Always Better
The smaller the community, the greater the
influence and more likely the audience has the
ability to buy.
16. Always-On Strategy
• Travelers are asking questions in their own
buying cycles
• As they form opinions, your destination needs to
be a part of that conversation naturally
18. Generate Demand By The Traveler
• 80% of tourism boards
consider adventure travel
its own sector
• Consumers shifting away
from material possessions
to experiences
• Safe and affordable
• Social media gives
travelers a taste before
they go