Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Oracle Modern Cloud (SaaS) Applications
Rajen Sanggaran
VP. APAC SaaS Applications
October - 2016
| Oracle Confidential – Internal
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 2
#1
Marketing
Automation
12,500
SaaS customers
10XMore ERP
customers than
Workday
2.3T
Social messages
every day
2.7B
Online service
interactions per year
Customer Momentum: Leading & Growing the SaaS Market
168B
Marketing emails
per year
2.5X
More new HCM customers
in FY16 than Workday
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
SaaS Applications are the Way Forward
3
of Oracle customers
are moving to the
cloud
of new Oracle
Applications run
in the cloud
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
SaaS is NOT about Repackaging
4
CapEx to OpEx pricing
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 5
Faster Delivery
• 3-4 releases per
year
• Automatic
upgrades
• Rapid uptake of
identical release
Better Product
• Granular insight
from usage and
performance data
• Immediate
feedback to
Product
Development
• Demand-driven
enhancements
Feedback
Innovation
Delivering Better Applications, Faster Than Ever Before
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 6
• Hot patching mission-
critical systems
• Apps performance and
optimization
• Global security and
compliance
• Expandable to every
function
• No-cost trials
• Simple pricing
• Less expensive
• Accelerated Buying
Experience
ZERO HASSLE BUYING ACCELERATED ADOPTION UNLIMITED GROWTH
Oracle Cloud Applications: Modern Ownership Experience
• Flexible scope with
industry and mid-size
options
• Customer implementation
and success managers
• Great user experience
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 7
Oracle’s Modern Cloud Applications
Complete
Data-Driven
Personalized
Connected
Secure
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Complete
8
ERP Cloud
Financials
Risk
Management
Project
Portfolio
Management
Procurement
EPM Cloud
Enterprise
Planning
Data Cloud
Targeting
CX Cloud
Marketing
Sales
SCM Cloud
Planning &
Collaboration
Manufacturing
&
Maintenance
Order
Management
Logistics
Product
Lifecycle
Management
Procurement
OptimizationCPQ
Commerce
Service
Social
HCM Cloud
Global HR
Talent
Management
Workforce
Rewards
Workforce
Management
Work Life
Financial
Consolidation
& Close
Narrative
Reporting
Profitability &
Cost Mgmt.
Measurement
Account
Reconciliation
One Cloud for Your
Entire Business
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 9
Consumers Executives TechnologistsHR Candidates
Business Intelligence
Platform
Collaborative Analytics
Big Data Preparation
& Visualization
Mobile
Device ID
Cookies
IOT
3rd Party
Enterprise
Data
Managers
Credit
Card
Payments Behavior
Demographic
For Each Individual Based on Role, Context, Interests & Actions
Data Driven
Purchases
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 10
SaaS
Replace customization
PaaS
Build custom functionality
UX Custom or
3rd party
Runs on Oracle
Database
Written
in Java
Data
Fields
Business
Process
…with configuration …without breaking upgrades
Personalized: Configure and Extend
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 11
Coexistence
strategies
Point & click
connection service
Oracle On-
Premises Apps
3rd Party
Apps
Apps
Marketplace
3rd Party
Cloud Apps
IOT
Prebuilt
connectors
Connected: Practical Path to the Cloud
Links How You Run Your Business Today to How You’ll Run It Tomorrow
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 12
Secure: Few Can Match Oracle’s Investment
IT Spending
Typical $1B Enterprise Oracle
$7B
$30M
R&D Plus Cloud Ops Investment
INFRASTRUCTURE
PLATFORM
APPLICATIONS
OPERATIONS
• Oracle invests in security
at every layer – from
hardware through
applications delivery
• Applications secured ‘as
deployed’
• Proactive fleet-wide
monitoring and patching
• Data encrypted at rest and
in-transit
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 13
Complete
Data-Driven
Personalized
Connected
Secure
Oracle’s Modern Cloud Applications
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 14
CX Cloud
Broadest Industry Coverage
Marketing Sales CPQ
SocialCommerce Service
Packaged Industry Solutions
High Tech &
Manufacturing
Financial
Services
CPG & Retail
Communications
Automotive
2.3T SOCIAL MESSAGES EVERY DAY
168B MARKETING EMAILS PER YEAR
2.7B ONLINE SERVICE INTERACTIONS/YEAR
Highlights
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Example CX Cloud Customers
15
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
16
Most Common CX Cloud Adoption Patterns
Marketing Cloud
DRIVE PIPELINE
Commerce Cloud
Increase in order
volume by Elaine
Turner45%
GROW YOUR BUSINESS
200% Increase in sales
pipeline by Micro
Focus 30% Reduction in Avaya’s
maintenance costs
ROADMAP TO MODERN
75% Increase in agent
productivity by
Peugeot
PATH TO PERFORMANCE
Sales Cloud
Service Cloud
28Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 17
HCM Cloud
Strongest Employee Engagement
Global HR
Talent
Management
Workforce
Rewards
Workforce
Management
Work Life
Highlights
15M
EMPLOYEES USE
HCM CLOUD
1st
WORK LIFE
SOLUTION
100
NEW GO-LIVES
PER QUARTER
2.5X
NEW CUSTOMERS
VS. WORKDAY FY16
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Example HCM Cloud Customers
18
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 19
Global HR Cloud
Payback on
Global HR
deployment by
Pearson
3mo
ADOPT A MODERN PLATFORM
Most Common HCM Cloud Adoption Patterns
Global HR Cloud
HCM Cloud
Talent Management Cloud
ENHANCE YOUR TALENT
STRATEGY
38% Faster time to
hire by CSX
HCM Cloud
TRANSFORM HR WITH
MODERN TECHNOLOGY
32% ROI estimated
over 5 years by
Standard Life
32Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 20
ERP Cloud
Only Enterprise-proven Service
Highlights
2,800
CUSTOMERS
77
COUNTRIES
2x
Y-Y INSTALL BASE
GROWTH
400+
NEW GO-LIVES IN
LAST 6 MONTHS
Procurement
Financials Risk
Management
Project Portfolio
Management
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Example ERP Cloud Customers
21
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 22
Most Common ERP Cloud Adoption Patterns
Financials Cloud EPM Cloud
INNOVATE AT THE EDGES
$3B
In savings over 3
years at
Mondelēz
International
ERP Cloud
TRANSFORM CORE ERP
12%+Margin
improvement
at Esterline
through
consolidation
GET READY FOR GROWTH
15
Small business
apps were
replaced by
Pandora
36Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 23
SCM Cloud
First Comprehensive Solution
Planning and
Collaboration
Manufacturing
and
Maintenance
Order
Management
Product
Lifecycle
Management
Highlights
640
CUSTOMERS
$10B
FREIGHT UNDER
MANAGEMENT
640K
USERS
18M
PRODUCTS
MANAGED
ProcurementLogistics
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Example SCM Cloud Customers
24
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 25
Most Common SCM Cloud Adoption Patterns
Logistics Cloud
Reduction in
transportation
spend at
Panduit
15%
EXPANDING TO NEW SCM CLOUD
PLM Cloud
INNOVATE AROUND THE EDGES
25%
Drop in product
issues at
Ainsworth Pet
Nutrition
SCM Cloud
FULL CLOUD TRANSFORMATION
100%
Integrated
system at
Adventist
Health
40Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 26
Data Cloud
Largest Global Consumer Dataset
f
Highlights
5B
CROSS-CHANNEL
PROFILES
1,500
DATA PROVIDERS
200+
LARGEST MEDIA
COMPANIES
$3B
CONSUMER
PURCHASE DATA
INTEGRATED WITH
Targeting Optimization Measurement
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Example Data Cloud Customers
27
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 2828
CX Cloud
Adaptive Intelligent Offers
Adaptive Intelligent Actions
HCM Cloud
Adaptive Intelligent
Candidate Experience
SCM Cloud
Adaptive Intelligent
Planning & BiddingAdds new business value to CX,
HCM, SCM, and ERP and amplifies
any Oracle Cloud Application with
smarter, contextual results
ERP Cloud
Adaptive Intelligent
Discounts
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Announcing
Adaptive
Intelligent™
Apps
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 29
Smart Offers
& Actions
Best-Fit
Candidates
Best-Value
Freight
CX Cloud HCM Cloud SCM Cloud
Web-Scale Data
Outcomes
Decision Science
Optimized
Payment
Terms
ERP Cloud
Applications-First
Hybrid Approach
–Web-scale consumer and
business data
–Sophisticated decision science
with supervisory controls
–Scalable cloud infrastructure
Machine Learning
Adaptive Intelligent™ Apps
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Recently purchased an
expensive espresso
machine
Coffee drinker
30
It’s a sunny Sunday in
San Francisco and
nearly 75 degrees.
Meet Taylor—
32 years old; lives in
San Francisco
Favorite brand is Durham Denim.
Visits their website often for new
products.
Sporty; likes hiking, camping,
and outdoor activities
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 31
and real-time actions.
others like her at this moment…
social activity…
anticipates she needs a cooler drink,
considers her high price threshold, and…
Processes insight from Taylor’s digital
footprint, recent transactions, and…
Performs preset scenarios such as
“buy 6, get the 7th coffee free” and…
Predicts Taylor wants coffee based
on past transactions and...
on Sunday, Taylor receives an offer
for a free coffee.
on Sunday, Taylor receives an offer
for free coffee.
Current Practices Adaptive Intelligence
on Sunday, Taylor is offered a free iced
coffee, and an up-sell offer for premium
coffee beans.
Predefined
Predictive
weather… location…
Then…
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 32
Taylor is very satisfied with her
experience – strengthening the
relationship with her coffee shop,
which results in continued visits
and increased loyalty.
Regardless of whether Taylor
accepts any of these offers or
not, Adaptive Intelligent™
Offers…
Notes Her Responses
Continuously Learns
Reacts, Changes and Adapts
Even More Relevant and
Individualized
Adaptive Intelligent™
Offers synthesized in real-
time…
Weather and Location
Past Transactions
Social Activity
Digital Footprint
‘Others Like Taylor’
Adaptive Intelligent
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 33
Complete
Data-Driven
Personalized
Connected
Secure
ERP Cloud
HCM Cloud
CX Cloud
SCM Cloud
EPM Cloud
Data Cloud
Oracle’s Modern Cloud Applications
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 34
READY
Practical and proven path that provides immediate as
well as long-term value
Customer success in every industry, functional
domain, and geography
Proven SaaS applications that we will continue to
invest in, innovate, and expand
SET
GO
The Time for SaaS Is Now
K2 keynote 2_oracle_saa_s_strategy

K2 keynote 2_oracle_saa_s_strategy

  • 1.
    Copyright © 2015Oracle and/or its affiliates. All rights reserved. Oracle Modern Cloud (SaaS) Applications Rajen Sanggaran VP. APAC SaaS Applications October - 2016 | Oracle Confidential – Internal
  • 2.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 2 #1 Marketing Automation 12,500 SaaS customers 10XMore ERP customers than Workday 2.3T Social messages every day 2.7B Online service interactions per year Customer Momentum: Leading & Growing the SaaS Market 168B Marketing emails per year 2.5X More new HCM customers in FY16 than Workday
  • 3.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. SaaS Applications are the Way Forward 3 of Oracle customers are moving to the cloud of new Oracle Applications run in the cloud
  • 4.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. SaaS is NOT about Repackaging 4 CapEx to OpEx pricing
  • 5.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 5 Faster Delivery • 3-4 releases per year • Automatic upgrades • Rapid uptake of identical release Better Product • Granular insight from usage and performance data • Immediate feedback to Product Development • Demand-driven enhancements Feedback Innovation Delivering Better Applications, Faster Than Ever Before
  • 6.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 6 • Hot patching mission- critical systems • Apps performance and optimization • Global security and compliance • Expandable to every function • No-cost trials • Simple pricing • Less expensive • Accelerated Buying Experience ZERO HASSLE BUYING ACCELERATED ADOPTION UNLIMITED GROWTH Oracle Cloud Applications: Modern Ownership Experience • Flexible scope with industry and mid-size options • Customer implementation and success managers • Great user experience
  • 7.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 7 Oracle’s Modern Cloud Applications Complete Data-Driven Personalized Connected Secure
  • 8.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Complete 8 ERP Cloud Financials Risk Management Project Portfolio Management Procurement EPM Cloud Enterprise Planning Data Cloud Targeting CX Cloud Marketing Sales SCM Cloud Planning & Collaboration Manufacturing & Maintenance Order Management Logistics Product Lifecycle Management Procurement OptimizationCPQ Commerce Service Social HCM Cloud Global HR Talent Management Workforce Rewards Workforce Management Work Life Financial Consolidation & Close Narrative Reporting Profitability & Cost Mgmt. Measurement Account Reconciliation One Cloud for Your Entire Business
  • 9.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 9 Consumers Executives TechnologistsHR Candidates Business Intelligence Platform Collaborative Analytics Big Data Preparation & Visualization Mobile Device ID Cookies IOT 3rd Party Enterprise Data Managers Credit Card Payments Behavior Demographic For Each Individual Based on Role, Context, Interests & Actions Data Driven Purchases
  • 10.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 10 SaaS Replace customization PaaS Build custom functionality UX Custom or 3rd party Runs on Oracle Database Written in Java Data Fields Business Process …with configuration …without breaking upgrades Personalized: Configure and Extend
  • 11.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 11 Coexistence strategies Point & click connection service Oracle On- Premises Apps 3rd Party Apps Apps Marketplace 3rd Party Cloud Apps IOT Prebuilt connectors Connected: Practical Path to the Cloud Links How You Run Your Business Today to How You’ll Run It Tomorrow
  • 12.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 12 Secure: Few Can Match Oracle’s Investment IT Spending Typical $1B Enterprise Oracle $7B $30M R&D Plus Cloud Ops Investment INFRASTRUCTURE PLATFORM APPLICATIONS OPERATIONS • Oracle invests in security at every layer – from hardware through applications delivery • Applications secured ‘as deployed’ • Proactive fleet-wide monitoring and patching • Data encrypted at rest and in-transit
  • 13.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 13 Complete Data-Driven Personalized Connected Secure Oracle’s Modern Cloud Applications
  • 14.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 14 CX Cloud Broadest Industry Coverage Marketing Sales CPQ SocialCommerce Service Packaged Industry Solutions High Tech & Manufacturing Financial Services CPG & Retail Communications Automotive 2.3T SOCIAL MESSAGES EVERY DAY 168B MARKETING EMAILS PER YEAR 2.7B ONLINE SERVICE INTERACTIONS/YEAR Highlights
  • 15.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Example CX Cloud Customers 15
  • 16.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 16 Most Common CX Cloud Adoption Patterns Marketing Cloud DRIVE PIPELINE Commerce Cloud Increase in order volume by Elaine Turner45% GROW YOUR BUSINESS 200% Increase in sales pipeline by Micro Focus 30% Reduction in Avaya’s maintenance costs ROADMAP TO MODERN 75% Increase in agent productivity by Peugeot PATH TO PERFORMANCE Sales Cloud Service Cloud 28Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
  • 17.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 17 HCM Cloud Strongest Employee Engagement Global HR Talent Management Workforce Rewards Workforce Management Work Life Highlights 15M EMPLOYEES USE HCM CLOUD 1st WORK LIFE SOLUTION 100 NEW GO-LIVES PER QUARTER 2.5X NEW CUSTOMERS VS. WORKDAY FY16
  • 18.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Example HCM Cloud Customers 18
  • 19.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 19 Global HR Cloud Payback on Global HR deployment by Pearson 3mo ADOPT A MODERN PLATFORM Most Common HCM Cloud Adoption Patterns Global HR Cloud HCM Cloud Talent Management Cloud ENHANCE YOUR TALENT STRATEGY 38% Faster time to hire by CSX HCM Cloud TRANSFORM HR WITH MODERN TECHNOLOGY 32% ROI estimated over 5 years by Standard Life 32Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
  • 20.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 20 ERP Cloud Only Enterprise-proven Service Highlights 2,800 CUSTOMERS 77 COUNTRIES 2x Y-Y INSTALL BASE GROWTH 400+ NEW GO-LIVES IN LAST 6 MONTHS Procurement Financials Risk Management Project Portfolio Management
  • 21.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Example ERP Cloud Customers 21
  • 22.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 22 Most Common ERP Cloud Adoption Patterns Financials Cloud EPM Cloud INNOVATE AT THE EDGES $3B In savings over 3 years at Mondelēz International ERP Cloud TRANSFORM CORE ERP 12%+Margin improvement at Esterline through consolidation GET READY FOR GROWTH 15 Small business apps were replaced by Pandora 36Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
  • 23.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 23 SCM Cloud First Comprehensive Solution Planning and Collaboration Manufacturing and Maintenance Order Management Product Lifecycle Management Highlights 640 CUSTOMERS $10B FREIGHT UNDER MANAGEMENT 640K USERS 18M PRODUCTS MANAGED ProcurementLogistics
  • 24.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Example SCM Cloud Customers 24
  • 25.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 25 Most Common SCM Cloud Adoption Patterns Logistics Cloud Reduction in transportation spend at Panduit 15% EXPANDING TO NEW SCM CLOUD PLM Cloud INNOVATE AROUND THE EDGES 25% Drop in product issues at Ainsworth Pet Nutrition SCM Cloud FULL CLOUD TRANSFORMATION 100% Integrated system at Adventist Health 40Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
  • 26.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 26 Data Cloud Largest Global Consumer Dataset f Highlights 5B CROSS-CHANNEL PROFILES 1,500 DATA PROVIDERS 200+ LARGEST MEDIA COMPANIES $3B CONSUMER PURCHASE DATA INTEGRATED WITH Targeting Optimization Measurement
  • 27.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. Example Data Cloud Customers 27
  • 28.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 2828 CX Cloud Adaptive Intelligent Offers Adaptive Intelligent Actions HCM Cloud Adaptive Intelligent Candidate Experience SCM Cloud Adaptive Intelligent Planning & BiddingAdds new business value to CX, HCM, SCM, and ERP and amplifies any Oracle Cloud Application with smarter, contextual results ERP Cloud Adaptive Intelligent Discounts Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Announcing Adaptive Intelligent™ Apps
  • 29.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 29 Smart Offers & Actions Best-Fit Candidates Best-Value Freight CX Cloud HCM Cloud SCM Cloud Web-Scale Data Outcomes Decision Science Optimized Payment Terms ERP Cloud Applications-First Hybrid Approach –Web-scale consumer and business data –Sophisticated decision science with supervisory controls –Scalable cloud infrastructure Machine Learning Adaptive Intelligent™ Apps
  • 30.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Recently purchased an expensive espresso machine Coffee drinker 30 It’s a sunny Sunday in San Francisco and nearly 75 degrees. Meet Taylor— 32 years old; lives in San Francisco Favorite brand is Durham Denim. Visits their website often for new products. Sporty; likes hiking, camping, and outdoor activities
  • 31.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 31 and real-time actions. others like her at this moment… social activity… anticipates she needs a cooler drink, considers her high price threshold, and… Processes insight from Taylor’s digital footprint, recent transactions, and… Performs preset scenarios such as “buy 6, get the 7th coffee free” and… Predicts Taylor wants coffee based on past transactions and... on Sunday, Taylor receives an offer for a free coffee. on Sunday, Taylor receives an offer for free coffee. Current Practices Adaptive Intelligence on Sunday, Taylor is offered a free iced coffee, and an up-sell offer for premium coffee beans. Predefined Predictive weather… location… Then…
  • 32.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 32 Taylor is very satisfied with her experience – strengthening the relationship with her coffee shop, which results in continued visits and increased loyalty. Regardless of whether Taylor accepts any of these offers or not, Adaptive Intelligent™ Offers… Notes Her Responses Continuously Learns Reacts, Changes and Adapts Even More Relevant and Individualized Adaptive Intelligent™ Offers synthesized in real- time… Weather and Location Past Transactions Social Activity Digital Footprint ‘Others Like Taylor’ Adaptive Intelligent
  • 33.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 33 Complete Data-Driven Personalized Connected Secure ERP Cloud HCM Cloud CX Cloud SCM Cloud EPM Cloud Data Cloud Oracle’s Modern Cloud Applications
  • 34.
    Copyright © 2016,Oracle and/or its affiliates. All rights reserved. 34 READY Practical and proven path that provides immediate as well as long-term value Customer success in every industry, functional domain, and geography Proven SaaS applications that we will continue to invest in, innovate, and expand SET GO The Time for SaaS Is Now