The document discusses moving travel blogging beyond just blog posts about trips by focusing on content creation and tracking metrics for clients. It suggests negotiating agreements that include deliverables, objectives, and payment terms. When issues arise, communication is key. The document also covers relationship building, examples of successful campaigns, and brainstorming ideas for industry improvement.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Intro to Growth Hacking -- How to get your first 10 (or 100) clientsDanny Flood
Learn the growth hacking secrets that an elite group of online marketers are using to dominate virtually every platform and niche online using unorthodox methods, growth "hacks," and automation.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Everyone presents many different faces to the world and each of those faces is a profile, regardless of whether the face is a business card, a website or a Linkedin profile. As each works with different audiences it is important to have a strategy to ensure you give the right information, to the right audience at the right time. This presentation is accompanied by the 'Your Profile Audit' document.
Intro to Growth Hacking -- How to get your first 10 (or 100) clientsDanny Flood
Learn the growth hacking secrets that an elite group of online marketers are using to dominate virtually every platform and niche online using unorthodox methods, growth "hacks," and automation.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Everyone presents many different faces to the world and each of those faces is a profile, regardless of whether the face is a business card, a website or a Linkedin profile. As each works with different audiences it is important to have a strategy to ensure you give the right information, to the right audience at the right time. This presentation is accompanied by the 'Your Profile Audit' document.
Slides from a quick and dirty presentation I gave to colleagues on Continuous Integration, Unit / Spec testing, etc.
CREDIT: this is very much in the Zach Holman school of presentation. I borrowed a lot of inspiration (and some colors/fonts) from his designs. Attribution was given.
Bigger Isn't Always Better: Working With Digital InfluencersMikala Folb
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
Startup & want to get into the big league … think PR! Berlin Nicole Simon
My presentation for the Techmeetup PR Masterclass in Berlin, March 19th. Main topics: Think about a persona and why you need to put on a producer's hat all the time; plus a 'MVSMP', the minimal viable social media plan.
Joined up digital marketing: Royal Academy of Arts at AMA 2019Louise Cohen
Ali Forbes, Head of Marketing, and Louise Cohen, Head of Digital Content, talk about how by being clear about purposes, values and goals and taking a joined-up approach, you can create effective, consistent messaging across your channels.
Industry and consumer insights that will help companies form a marketing communications plan while travelers are trapped in a prolonged "dreaming phase", uncertain when they will be able, or willing to travel.
For more information, reach out at www.forestview.eu
A complete guide to start your journey with social selling.
Connect with me on Twitter: @HennaNiiranen
See also http://www.slideshare.net/differolaiset
How to work with tourism boards & travel brandsOliver Gradwell
This is a talk I delivered at the Tots 100 blogcamp event in Birmingham. It served as an introduction for delegates into working with the travel industry, namely tourism boards and travel brands.
Looking Beyond The Blog to Create Opportunities - TBU RotterdamOliver Gradwell
Looking beyond the blog to create opportunities, a talk delivered at TBU Rotterdam travel bloggers conference by Brooke Schoenman of Brooke vs the World.
http://brookevstheworld.com/
The Professional Bloggers Sponsorship Guide - TBU RotterdamOliver Gradwell
The Professional Bloggers Sponsorship Guide, a talk at TBU Rotterdam travel bloggers conference, delivered by Kate McCulley of Adventurous Kate.
http://www.adventurouskate.com/
Managing Social Media in 15 Minutes a Day - TBU RotterdamOliver Gradwell
Managing social media in 15 minutes a day, a talk at TBU Rotterdam travel bloggers conference by Laurel Robbins of Reach Social Media Training.
http://reachsocialmediatraining.com/
Is Content Really King?
A talk at TBU Rotterdam travel bloggers conference from Sarah Lee of LiveShareTravel and Maia Communications.
http://livesharetravel.com/
An Introduction to Travel PR talk at TBU Rotterdam travel bloggers conference, by the Brighter Group (travel pr and marketing).
http://www.brightergroup.com/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
By Design, not by Accident - Agile Venture Bolzano 2024
Think Beyond The Blog Trip - Pro Blogger Think Tank
1. the independent integrated agencythe independent integrated agency
Ruth HaffendenRuth Haffenden
@ruth_elizabeth@ruth_elizabeth
““Thinking beyond the blogThinking beyond the blog
trip”trip”
Pro-blogger think tankPro-blogger think tank
May 2013 – TBU RotterdamMay 2013 – TBU Rotterdam
2. the independent integrated agency
Did you hear about bgb?
Specialists in
travel &
tourism
Specialists in
travel &
tourism
PR, Representation,
Culture, Luxury
and Online
PR, Representation,
Culture, Luxury
and Online
Full range of
in-house
services
Full range of
in-house
services
Team of 20
in travel & tourism
Team of 20
in travel & tourism
Leaders
in digital and social
media
Leaders
in digital and social
media
Founding
member of the Pangaea
Network
Founding
member of the Pangaea
Network
Established in
1991
Established in
1991
Part of Four
Communications
Group:
Culture,
campaigning,
sports,
sponsorship,
marketing, media
planning &
buying
Part of Four
Communications
Group:
Culture,
campaigning,
sports,
sponsorship,
marketing, media
planning &
buying
3. the independent integrated agency
But what do you know about Four?
Corporate PRCorporate PR Public affairsPublic affairs Social mediaSocial media Consumer PRConsumer PR
Crisis and issuesCrisis and issuesMedia planning &
buying
Media planning &
buyingSports & ArtsSports & ArtsCommunity
consultation
Community
consultation
SponsorshipSponsorship CSRCSR DesignDesign Multi platform
content
Multi platform
content
Property
marketing
Property
marketingDigitalDigitalCopywritingCopywritingTravel PR &
Representation
Travel PR &
Representation
4. the independent integrated agency
So you were PR and now you’re...
what then?
Website designWebsite design
Content
management
systems
Content
management
systems
Social mediaSocial media Intranets and
extranets
Intranets and
extranets
Digital documents
& presentations
Digital documents
& presentationsSEOSEOE-newslettersE-newslettersBlogger
relations
Blogger
relations
Audio
(e.g. podcasts,
interviews)
Audio
(e.g. podcasts,
interviews)
Micro-sitesMicro-sites Online media
buying
Online media
buying
Banner
advertising
Banner
advertising
Video filming,
editing and post
production
Video filming,
editing and post
production
AnimationsAnimationsOnline monitoringOnline monitoringMobile
development
Mobile
development
6. the independent integrated agency
Four the future: Meet the grads!
Rosie Beaument –Thomas, Graduate Executive @rosiefourbgb
Clients: Stena Line, Exodus, Red Funnel,
Random bar chat fodder: Penchant for pasties and the like, rogue scotch
eggs frequently found rolling around in handbag. Total bike geek,
spends many mornings on the way to work pretending she’s Bradley
Wiggins, commentating her own brilliance as she goes. Once over heard
saying: “Live fast die young?! Nah, live slow, have a sit down and a pasty
love”
Emma Liasides, Graduate Executive @emmaliasides
Clients: County Durham, Atlantis, The Palm, Barbados, Red Funnel,
Destinology
Random bar chat fodder: Stupendous bar banter, Emma could talk for
England. Was a pantomime child star, once locked in a dressing room as
a giant peach rabbit for over an hour whilst her curly red hair once
caused a group of thirty monks to chase her through the streets of
Bangkok for a photo.
Three Fours, to meet in one weekend – see what
I did there?
7. the independent integrated agency
Carolyn Van Vliet, Senior Account Executive
@carolynvanvliet Ok she’s not a grad anymore but she was
once and I had a theme going here...
Clients: Visit Wales, Caribbean Tourism Organisation,
South Tyrol, Sun International. Cruise Association
Random bar chat fodder: Grew up in South Africa, spent
her childhood removing various snakes from her shoes
most mornings, can fly fish and is one of the smartest
cookies you’ll *ever* meet
Three Fours, to meet in one weekend – see what
I did there?
8. the independent integrated agency
So what do I do now?
Social media director at Four, covering travel, property, arts,
culture, sports, consumer and corporate, with a bit of digital
tech, SEO and social media buying thrown in to keep me awake
at night
Clients at Four: See super duper print out
Random bar chat fodder:
• I have the a world map tattooed across the soles of my feet, I’m
scared of bananas, I’m told dance like I’m riding a tiny horse,
chilli gives me hiccups and the sun makes me sneeze. I hate
emoticons as much as when people say ‘lol’ aloud. It’s not ironic
it’s idiocy.
Some things you should know:
• I know you’re all hung over!
• I loathe smart art and bloomin’ obvious annotations... So enjoy
the accompanying lol cats/ baby gurns
Me! She was bgb and now she’s
Four? Wtf?
9. the independent integrated agency
Session style
Show me the money!
Open
forum
Think tank
style
approach
Best
practice
and ideas
sharing
Profession
al
discussion
s and idea
sharing
Campaign
profiling
10. the independent integrated agency
• Thinking beyond the “blog trip equals blog
review post” set up
• Moving thoughts from coverage to content
• Positioning you as an expert
• Extended campaigns – what can you offer and
for how much?
• Methods of tracking – Moving thoughts on
tracking from you to them
• Think tank: Sharing best practice,
brainstorming for real upcoming bgb
campaign proposals, ideas for industry reform
• Discussions of professionalism, the power to
handle agreements when things go bad and
the knowledge to ensure they don’t
Desired outcomes
12. the independent integrated agency
Stop thinking in terms of ‘coverage’
Start thinking about content creation
•What can you offer?
•What are your strengths?
•Where is your skill set in terms of
content creation?
•What do your readers engage with?
•Which channels do you really excel
on?
Content creation
13. the independent integrated agency
1. Content you host
• Video
• Images
• Podcasts
• Posts
• Pre, during and post
• Interviews and profiles
• Behind the scenes
1. Reader generated content
• Surveys and polls
• Live coverage across
channels
• Where are your
strengths?
• Reader generated
Content creation
14. the independent integrated agency
2. Content they host
• Video sets
• Image sets/ galleries
• Guest blog posts
• Social media channel take- overs
3. Content that is third party hosted
• Networks and affiliations
• Other campaign partners
• Additional commissions
• Online chats
4. Content that links you to them
• Banners
• Widgets
• Instagram walls
• Live twitter/ Facebook feeds
• Competitions
• Home page/social feed take-overs
• DMs
Content creation
15. the independent integrated agency
• The basics – tracking for you:
o Unique users, social media reach etc
• The next move – tracking for them
o How many views did their content get? How
many re-tweets, likes, comments shares,
clickthroughs, # impressions
o What can you add to track for them?
Tracking links, widgets, reader offers, PR
call numbers
• How much to track? Every campaign element or
just on site?
• Produce a report:
o Content created
o Numbers reached
o Engagement generated
Tracking, reporting and evaluation
16. the independent integrated agency
So what do you charge? Or more likely, how much do you accept for a job?
o Where are you in your career, do you need the case studies?
o Is the trip worth the pay off?
o How many pieces of content are you offering?
o How much reporting are you giving?
o How long will you be in destination?
o What is the length of the campaign?
o What else are you bringing to the party? i.e. other sponsors?
Strategy?
o How many work hours will that take you to create?
o How much site time are you handing over?
Think tank: How much do you charge? Are you willing to share? What
have you heard others charging? Should their be an industry
standard?
Show me the money!
18. the independent integrated agency
• Negotiating an agreement
o Who are you talking to and what’s the difference?
• Marketing
• Online manager
• SEO
• PR
• Advertising
o Understanding their needs
• Their business objectives
• Their marketing objectives
• Their social media objectives
o The contract: include the collateral you agreed to
produce and when and what they offered in
exchange. Reiterate their objectives and desired
outcomes! *lets take a look at a contract
o Invoicing: Be clear on who to invoice, how and
when you will get paid
Step 2 – lets think about them
19. the independent integrated agency
Consumer partnerships
What else can you bring to the agreement in terms of
collateral?
Brining brand partners together can give your campaign
weight and seem more appealing as well as providing mutual
budget benefits
But who?
•Cameras
•Cars
•Clothing brands
•Sports brands
Think thank: who else? Have you worked with nontravel
partners? How did you negotiate it and how could you turn it
into something bigger?
How?
Social media competition tie-ins?
Partnered campaign to split costs?
20. the independent integrated agency
Campaigns that have moved beyond the blog
trip:
-SVG
-Exodus
-South Africa
-Jordan
Thinktank: Which campaigns have you seen
that were impressive? Why were they different?
Inspire me!
21. the independent integrated agency
Having a contract in place should avoid
issues of misunderstanding/ differing
expectations, but what if things go wrong on
the trip?
•Speak directly to your contact – early
•Can you change the itinerary?
•Can you change the content plan?
•Ensure you are both in full agreement.
•Returning from a trip empty handed with
an excuse is not an option.
Think Tank: What has gone wrong and how
did you deal with it? What concerns you
about more commercial arrangements?
When things go bad
22. the independent integrated agency
• The art of becoming an industry event ho!
o Get on the circuit, get yourself known, one
event will quickly lead to another
• How and when to follow up
o Immediately, get on their radar,
o send your media kit,
o add to your subscription list.
o Suggest a business meeting.
o Nothing? Leave it for a while until you have
some news
• Declines that don't close the door
o Be positive
o Explain your circumstances
o Suggest ways you could get involved or they
type of campaign you would be keen on
Forming relationships
23. the independent integrated agency
Ideas think tank:
• What are you currently working on?
• What has worked and what hasn’t?
• What can we create together? A look at the
bgb client list and upcoming projects
o Case study: Atlantis, The Palm
• Professional associations, are they worth it?
• What do you need from the industry? What
can we put in place?
What next? Brainstorm