Accelerate you customer Acquisition with Sales SprintsMichael Humblet
Bring focus to you customer acquisition by introducing targeted sales sprints to drive new revenue. Change your sales process from a sales centric to a customer centric approach by mapping the buyers journey.
The document discusses how to make a sales process scalable. A scalable sales process can handle increased lead volume and sales staff without impacting win rates or pipeline velocity. To ensure a sales process is scalable, it should capture best practices, be widely adopted by sales reps, and be closely monitored through metrics like leads, deal value, drop off rates, and pipeline velocity. Measuring the sales process using sales software allows optimizing the process as the business scales. A scalable process supports growth by coping with more leads and activity without breaking down.
Michael Humblet: Customers Wanted - TSD17StartUps.be
This document contains Michael Humbelt's 5 most asked sales questions. It includes tips for motivating decision makers, removing barriers to sales, making a modular offering, and matching your sales strategy to different customer types. Visuals are important for many audiences and pricing strategies must consider customer needs and preferences. The goal is to accelerate revenues through strong presentations, clear next actions, and overcoming objections.
Michael Humbelt provides a document on accelerating sales. It discusses starting a sales machine by defining roles, setting up a sales framework using commitments and pipelines, and creating measurable forecasts. It also covers scaling the sales team through segmentation, measuring activities, deciding on sales versus marketing hires, and automating and outsourcing tasks. The overall goal is to lay the foundation, then accelerate and innovate to grow revenues.
The document discusses the importance of having a written sales process for businesses. It notes that most high performing businesses have a comprehensive and teachable sales process compared to most businesses that use only limited sales tactics. The sales process should include lead generation through targeted marketing, qualifying leads, and mapping out the process with the goal of leading prospects to the location where the sale will be completed. Process mapping provides a visual tool to develop, communicate, and improve the sales methodology.
The document discusses six levels of managing sales performance and provides tips to help sales reps get back above quota. It recommends starting with defining key aspects of the sales process like stages and metrics. It also suggests regularly reviewing metrics like closed business, pipeline, leads, and activities with reps. Additional tips include focusing reps on numbers and habits within their control, peer shadowing, and contests to drive consistent performance. Addressing personal issues and putting reps on specific plans can also help get them back on track to meet quotas.
Poorly managed leads often go ignored, lost, or discarded, though studies show 70% of leads eventually buy. To improve lead management:
Ensure all marketing-generated leads are received by the appropriate salesperson in a timely manner, otherwise marketing efforts are wasted. Respond to prospects as quickly as possible since interest levels drop exponentially over time. Centralize all leads and contacts in one system to profit from nurturing strategies and qualify serious buyers from window shoppers. Make sales decisions based on visible pipeline performance metrics like lead tracking, channels, campaigns, and deal probability. Good lead management can increase revenue by over 10% while beating competitors to deals.
Accelerate you customer Acquisition with Sales SprintsMichael Humblet
Bring focus to you customer acquisition by introducing targeted sales sprints to drive new revenue. Change your sales process from a sales centric to a customer centric approach by mapping the buyers journey.
The document discusses how to make a sales process scalable. A scalable sales process can handle increased lead volume and sales staff without impacting win rates or pipeline velocity. To ensure a sales process is scalable, it should capture best practices, be widely adopted by sales reps, and be closely monitored through metrics like leads, deal value, drop off rates, and pipeline velocity. Measuring the sales process using sales software allows optimizing the process as the business scales. A scalable process supports growth by coping with more leads and activity without breaking down.
Michael Humblet: Customers Wanted - TSD17StartUps.be
This document contains Michael Humbelt's 5 most asked sales questions. It includes tips for motivating decision makers, removing barriers to sales, making a modular offering, and matching your sales strategy to different customer types. Visuals are important for many audiences and pricing strategies must consider customer needs and preferences. The goal is to accelerate revenues through strong presentations, clear next actions, and overcoming objections.
Michael Humbelt provides a document on accelerating sales. It discusses starting a sales machine by defining roles, setting up a sales framework using commitments and pipelines, and creating measurable forecasts. It also covers scaling the sales team through segmentation, measuring activities, deciding on sales versus marketing hires, and automating and outsourcing tasks. The overall goal is to lay the foundation, then accelerate and innovate to grow revenues.
The document discusses the importance of having a written sales process for businesses. It notes that most high performing businesses have a comprehensive and teachable sales process compared to most businesses that use only limited sales tactics. The sales process should include lead generation through targeted marketing, qualifying leads, and mapping out the process with the goal of leading prospects to the location where the sale will be completed. Process mapping provides a visual tool to develop, communicate, and improve the sales methodology.
The document discusses six levels of managing sales performance and provides tips to help sales reps get back above quota. It recommends starting with defining key aspects of the sales process like stages and metrics. It also suggests regularly reviewing metrics like closed business, pipeline, leads, and activities with reps. Additional tips include focusing reps on numbers and habits within their control, peer shadowing, and contests to drive consistent performance. Addressing personal issues and putting reps on specific plans can also help get them back on track to meet quotas.
Poorly managed leads often go ignored, lost, or discarded, though studies show 70% of leads eventually buy. To improve lead management:
Ensure all marketing-generated leads are received by the appropriate salesperson in a timely manner, otherwise marketing efforts are wasted. Respond to prospects as quickly as possible since interest levels drop exponentially over time. Centralize all leads and contacts in one system to profit from nurturing strategies and qualify serious buyers from window shoppers. Make sales decisions based on visible pipeline performance metrics like lead tracking, channels, campaigns, and deal probability. Good lead management can increase revenue by over 10% while beating competitors to deals.
This document discusses the realities of affiliate marketing and provides advice for success. It acknowledges that many affiliate marketing products exaggerate the ease of success and profitability. It emphasizes that affiliate marketing takes time, persistence, and effort to generate traffic and sales through various online methods like links and forums. While results may not be instant, sticking with a long-term plan will eventually lead to increased traffic and sales.
80% of all sales require 5 follow ups and yet most salespeople and business owners follow up 1-2 times.
Our system helps small business owners and sales people AUTOMATE their follow up so they can get clients on AUTO PILOT!
The document discusses 19 channels for achieving traction and growth for a startup company. It states that most startups fail because they have a product but not enough customers. It advises that traction is 50% of success while the product is the other 50%, and that investors will not invest without first seeing traction. Finally, it lists 19 specific channels that can be used to achieve traction, including viral marketing, public relations, content marketing, speaking engagements, leveraging existing platforms, sales, engineering as marketing, and others.
Is there a link between salespreneur and sport champion? As all people can learn how to swim, so can all of them became salesperson. But the way of a salespreneur and sports champion goes further. Like a swimmer cutting through the water, they cut their path with years of gathered knowledge and experience, hard work, dedication and honesty.
This document outlines seven habits of highly effective B2B sales professionals according to Heinz Marketing, Inc. It begins with an introduction and offers from the company. It then asks poll questions about how organizations define ideal sales attributes and look for them in hiring. The main section identifies seven habits: 1) revenue responsibility, 2) focus, 3) customer centricity, 4) personal accountability, 5) technology competence, 6) an agile mentality, and 7) empathy. For each habit, the document provides further explanation and asks additional poll questions. It closes by thanking the audience and providing contact information.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
How to successfully market your tech company Lyssa-Fêe Crump
These slides are from a 5-minute lightning talk I did at the Software Cornwall Tech Connect Event - February 2018.
It is my 3 top tips for successfully marketing your tech company.
The document discusses the importance of putting sales first in a company. It emphasizes that sales is the core function that drives the business and all other departments only exist to support sales. It argues that companies need to focus on improving sales productivity by increasing sales rep efficiency, effectiveness, and engagement through enabling them with the right tools and training. This sales first approach can transform a company by significantly growing revenue and reducing non-selling time spent by sales reps.
E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-CommerceE-Commerce Berlin EXPO
Facebook advertising continues to grow rapidly, with $27 billion in revenue in 2016, a 57% year-over-year increase. The number of advertising features on Facebook also increased dramatically, with over 100 new features released in the previous year. While Facebook allows targeting of over 60 criteria across 10 ad formats and 7 placements to reach 1.8 billion users, success requires delivering the right message to the right people and continual testing. Automation and testing are key to effectively scaling Facebook ads, through tools like dynamic image templates and predictive budget allocation.
A question that any businessperson is going to ask after closing that first sale is: How can I keep that customer now that I have them?
The answers to that question add up to account management. It is the set of activities needed to keep your customers once you have sold them.
How can you deliver your idea clearly to investors? Without having a proper format or compelling story, it may increase the likeliness of the faiuler. Any of the startups have their own unique story to pitch!
Almost 100%...!?!?!? Who doesn't want to improve Sales Conversion Rates by 97%? This is the power of prioritization!
Based on a stunning study by Velocify and brought to you by Pipeliner CRM, Sales people using a prioritized list of leads and activities are able to:
1. Work more leads
2. Boost engagement
3. Add more revenue
On average, salespeople who use prioritization had 15% higher contact and conversion rates than those who didn’t use prioritization. And their average conversion rate was 97% higher.
Read this slideshare and learn the power...!
Gamification is used in many areas including learning, recruitment, marketing, sales, operations, finance, and customer service. It can be applied wherever there are business processes to attract new clients and employees, retain and engage existing ones, increase loyalty and interaction, and boost productivity and motivation. Common industries that use gamification include IT, tourism, media, gaming, advertising, and education.
3 keys to improving your customers checkout experience slidesharecloud.IQ
1. The document discusses 3 keys to improving a customer's checkout experience: building motivation, making it easy to complete the checkout process, and asking for the desired action at the right time.
2. It provides examples of techniques to apply each key such as addressing customer concerns, gamifying tasks, and optimizing design and calls to action based on A/B testing results.
3. Case studies show how applying these techniques, like simplifying registration and changing button text, increased conversions by up to 52% for various companies.
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
Steve takes a look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value.
Building, accelerating and converting at the top of your funnelHeinz Marketing Inc
This document provides strategies for building and accelerating a company's top of funnel marketing efforts. It discusses focusing on early buyer stages like discovery rather than later sales stages. It recommends identifying target customer profiles, their problems and needs in order to create relevant content and messages. The document also includes a sample marketing plan framework with questions to define targets, influences, engagement preferences. Additionally, it outlines a prospect engagement funnel model and provides recommendations like understanding customers, auditing content, and establishing metrics to improve top of funnel marketing.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By P...InsideSales.com
Featuring Michael Pedone, founder of SalesBuzz, and Anil Somaney, VP of Business Development at InsideSales.com
Call reluctance is the #1 hidden fear of B2B inside sales reps and it’s costing them and their companies thousands of dollars in lost potential revenue every month. As a straight commission sales rep for 20+ years as well as a small business owner, Michael Pedone has been on both sides of the fence.
In this webinar you’ll learn:
• What causes call reluctance
• 3 steps to overcome your fear of rejection
• How to make sure it never comes back
This document provides an agenda and overview for the 2016 BPAS Partner Conference. The agenda includes discussions on navigating challenges facing retirement plans, global pension rankings, resetting pension promises, and potential government and private sector solutions. It also gives an overview of BPAS as a firm and its lines of business in retirement plan administration, recordkeeping, and other services. Key points discussed include the large unfunded liabilities facing many government pension plans, potential state-run retirement savings programs, and implications of the Department of Labor's new fiduciary regulations.
This document discusses the realities of affiliate marketing and provides advice for success. It acknowledges that many affiliate marketing products exaggerate the ease of success and profitability. It emphasizes that affiliate marketing takes time, persistence, and effort to generate traffic and sales through various online methods like links and forums. While results may not be instant, sticking with a long-term plan will eventually lead to increased traffic and sales.
80% of all sales require 5 follow ups and yet most salespeople and business owners follow up 1-2 times.
Our system helps small business owners and sales people AUTOMATE their follow up so they can get clients on AUTO PILOT!
The document discusses 19 channels for achieving traction and growth for a startup company. It states that most startups fail because they have a product but not enough customers. It advises that traction is 50% of success while the product is the other 50%, and that investors will not invest without first seeing traction. Finally, it lists 19 specific channels that can be used to achieve traction, including viral marketing, public relations, content marketing, speaking engagements, leveraging existing platforms, sales, engineering as marketing, and others.
Is there a link between salespreneur and sport champion? As all people can learn how to swim, so can all of them became salesperson. But the way of a salespreneur and sports champion goes further. Like a swimmer cutting through the water, they cut their path with years of gathered knowledge and experience, hard work, dedication and honesty.
This document outlines seven habits of highly effective B2B sales professionals according to Heinz Marketing, Inc. It begins with an introduction and offers from the company. It then asks poll questions about how organizations define ideal sales attributes and look for them in hiring. The main section identifies seven habits: 1) revenue responsibility, 2) focus, 3) customer centricity, 4) personal accountability, 5) technology competence, 6) an agile mentality, and 7) empathy. For each habit, the document provides further explanation and asks additional poll questions. It closes by thanking the audience and providing contact information.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
How to successfully market your tech company Lyssa-Fêe Crump
These slides are from a 5-minute lightning talk I did at the Software Cornwall Tech Connect Event - February 2018.
It is my 3 top tips for successfully marketing your tech company.
The document discusses the importance of putting sales first in a company. It emphasizes that sales is the core function that drives the business and all other departments only exist to support sales. It argues that companies need to focus on improving sales productivity by increasing sales rep efficiency, effectiveness, and engagement through enabling them with the right tools and training. This sales first approach can transform a company by significantly growing revenue and reducing non-selling time spent by sales reps.
E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-CommerceE-Commerce Berlin EXPO
Facebook advertising continues to grow rapidly, with $27 billion in revenue in 2016, a 57% year-over-year increase. The number of advertising features on Facebook also increased dramatically, with over 100 new features released in the previous year. While Facebook allows targeting of over 60 criteria across 10 ad formats and 7 placements to reach 1.8 billion users, success requires delivering the right message to the right people and continual testing. Automation and testing are key to effectively scaling Facebook ads, through tools like dynamic image templates and predictive budget allocation.
A question that any businessperson is going to ask after closing that first sale is: How can I keep that customer now that I have them?
The answers to that question add up to account management. It is the set of activities needed to keep your customers once you have sold them.
How can you deliver your idea clearly to investors? Without having a proper format or compelling story, it may increase the likeliness of the faiuler. Any of the startups have their own unique story to pitch!
Almost 100%...!?!?!? Who doesn't want to improve Sales Conversion Rates by 97%? This is the power of prioritization!
Based on a stunning study by Velocify and brought to you by Pipeliner CRM, Sales people using a prioritized list of leads and activities are able to:
1. Work more leads
2. Boost engagement
3. Add more revenue
On average, salespeople who use prioritization had 15% higher contact and conversion rates than those who didn’t use prioritization. And their average conversion rate was 97% higher.
Read this slideshare and learn the power...!
Gamification is used in many areas including learning, recruitment, marketing, sales, operations, finance, and customer service. It can be applied wherever there are business processes to attract new clients and employees, retain and engage existing ones, increase loyalty and interaction, and boost productivity and motivation. Common industries that use gamification include IT, tourism, media, gaming, advertising, and education.
3 keys to improving your customers checkout experience slidesharecloud.IQ
1. The document discusses 3 keys to improving a customer's checkout experience: building motivation, making it easy to complete the checkout process, and asking for the desired action at the right time.
2. It provides examples of techniques to apply each key such as addressing customer concerns, gamifying tasks, and optimizing design and calls to action based on A/B testing results.
3. Case studies show how applying these techniques, like simplifying registration and changing button text, increased conversions by up to 52% for various companies.
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Aut...Branded3
Steve takes a look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value.
Building, accelerating and converting at the top of your funnelHeinz Marketing Inc
This document provides strategies for building and accelerating a company's top of funnel marketing efforts. It discusses focusing on early buyer stages like discovery rather than later sales stages. It recommends identifying target customer profiles, their problems and needs in order to create relevant content and messages. The document also includes a sample marketing plan framework with questions to define targets, influences, engagement preferences. Additionally, it outlines a prospect engagement funnel model and provides recommendations like understanding customers, auditing content, and establishing metrics to improve top of funnel marketing.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By P...InsideSales.com
Featuring Michael Pedone, founder of SalesBuzz, and Anil Somaney, VP of Business Development at InsideSales.com
Call reluctance is the #1 hidden fear of B2B inside sales reps and it’s costing them and their companies thousands of dollars in lost potential revenue every month. As a straight commission sales rep for 20+ years as well as a small business owner, Michael Pedone has been on both sides of the fence.
In this webinar you’ll learn:
• What causes call reluctance
• 3 steps to overcome your fear of rejection
• How to make sure it never comes back
This document provides an agenda and overview for the 2016 BPAS Partner Conference. The agenda includes discussions on navigating challenges facing retirement plans, global pension rankings, resetting pension promises, and potential government and private sector solutions. It also gives an overview of BPAS as a firm and its lines of business in retirement plan administration, recordkeeping, and other services. Key points discussed include the large unfunded liabilities facing many government pension plans, potential state-run retirement savings programs, and implications of the Department of Labor's new fiduciary regulations.
This document provides a summary of market insights and strategies for success from Ralph Acampora's 2015 Partner Conference presentation. It includes the following key points:
1) The 10-year bond yield remains in a firm downtrend, making lower lows and highs, and would need to close above 3.5% to reverse the secular downtrend.
2) Historically, periods of rising and falling interest rates have impacted returns differently - rising rates from 1958-1981 saw lower returns for bonds and stocks, while falling rates from 1982-2014 saw higher returns.
3) Several stock market indexes are discussed, including the S&P 500 remaining in a secular uptrend, negative divergence between industrials
Managing Investment Return Experiences and Expectations - Greg Woods and PanelBPAS
Moderator:
Greg Woods
VP, BPAS Fiduciary Services
Panelists:
- Ralph Acampora, Director of Technical Analysis Studies, New York Institute of Finance
- Michael T. DiMarsico, SVP, National Manager, Manager Resource Consulting, Federated
- Harry Rakovski, Director - RIA & Consultant Division Northeast, Prudential Investments Management, LLC
This document summarizes key points from a BPAS Partner Conference presentation on best practices for retirement plan advisors. The presentation covered topics like creating an online presence to attract prospects, using client relationship management software, surveying clients to define service models, automating fiduciary processes and reports, and making education meetings more engaging for retirement plan participants. The goal was to share insights that can help advisors strengthen their businesses and better serve clients.
Topic: Advisor Defined Session
Moderator: Paul Neveu
Panelists:
- Eric Drossner, Director of Retirement Services, The Haverford Trust Company
- Mark Sulpizio, Partner, Innovative Investment Fiduciaries, LLC
- Dan Chabbot, Sr. Partner, Clear Sailing Investment Group
Top 5 Mistakes that Plan Sponsors Make - Maryann GearyBPAS
This document discusses the top 5 mistakes that plan sponsors make, including late deferrals, compensation errors, plan loan failures, eligibility failures, and improper handling of forfeiture accounts. For each mistake, it provides examples of when and why the failure may occur, how to properly correct it, and how BPAS assists clients to prevent these issues. The overall message is that plan sponsors must carefully follow the plan document terms and IRS rules to avoid qualification failures and BPAS offers services to help ensure compliance.
Strategies to Overcome Objections to Auto Plans - Elizabeth KaidoBPAS
This document summarizes a presentation on strategies to overcome objections to automatic enrollment plans. It discusses the benefits of automatic enrollment, escalation, and re-enrollment features in increasing retirement savings rates. It addresses common sponsor objections that these features are too paternalistic, employees can't afford to save, or are too costly and administratively burdensome. The presentation provides data showing that automatic plans dramatically increase participation and savings rates with minimal opt-out rates. It also notes ways that automatic plans can reduce an advisor's workload while engaging more participants in financial wellness.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
13 Stages for Launching and Growing Your Online Business.pdfAdsy
Would you like to know how to successfully start and grow your business? In this presentation, you will find what steps you should take, what things to keep in mind, and how to work with feedback and develop your business online.
Keys to Building a Revenue Marketing PracticePedowitz Group
The document outlines keys to building a successful revenue marketing practice, including having executive vision and alignment between sales and marketing. It discusses establishing standards and best practices for lead management, defining roles and skills, and using technology like Marketo. Compensation should be tied to revenue metrics and marketing's impact on pipeline and sales.
Affiliate marketing involves affiliates promoting a brand's products and only getting paid a commission when a sale is made. It is a large industry worth billions. Affiliate networks help track affiliate activity and payments for most brands that do not have their own tracking technology. Using an affiliate agency can help when a campaign is large, traffic volumes are high, multiple networks or regions are involved, or optimization is needed. Proper communication, listening to affiliates, providing the right creative assets and data, and preventing duplicate payments are some tips for success. Affiliate marketing's goal should be reaching incremental sales through affiliates rather than cannibalizing own efforts.
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
Growth Marketing is the process of improving an output (e.g. new customers, revenue) via testing & iteration of prioritized inputs across the funnel (e.g. direct response ads, optimizing landing pages, emails).
A simple yet effective agency intro deck to showcase services (which include Digital Marketing, SEO, SEM, Social Media Marketing), case studies and pricing information.
More Information https://www.uptimiser.com.hk/
At Global Red we encourage our clients to ask us 5 questions at the end of each campaign. They work for us, so we thought “Why don’t we share them with everybody?”
TL;DW (Too long; Didn’t watch)
Question 1: How do you set up a media campaign to succeed?
Question 2: How do I know you are being completely transparent as an agency?
Question 3: Why should I care about my ad’s viewability?
Question 4: How can you ensure I am achieving the maximum ROI?
Question 5: How do I even understand all the ad tech available out there?
We wanted to provide you with a brief summary of the webinar with some key takeaways to put into practice right away.
The entire theme was to ask your agency as many questions as possible – start with the five above, if you need more listen to the webinar for a few more tips and tricks. Tim’s first point in the webinar was to get your media data correct from the start by tagging everything and using the best tags available.
He spoke about the importance of aligning your campaign’s KPIs with your business goals. For example, 100% viewability should not be your goal unless your goal is purely to have your ads visible. Your goal should be to prioritise a KPI which delivers a real return. Tim introduced us all to the 4 Simple Steps to Success; tag everything, measure viewability, attribute accurately and optimise regularly.
Tim’s final point was directed at all the agencies out there: Let’s work together to reduce the industry wide transparency issues by making it our mission to educate and empower our clients.
This document provides marketing tips and strategies for startups. It discusses how marketing moves emotions to drive user actions like desire and FOMO. It emphasizes testing many strategies to find the few that work and bringing back visitors who don't convert. The document also covers hiring a marketing team, common marketing metrics like CAC and LTV, attribution tracking, talking to investors about acquisition sources and costs, and pitfalls to avoid like discounting too much.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
The state of conversion rate optimisation 2020Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking C…
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazzProduct School
This document is from the website www.productschool.com and discusses their course offerings. Productschool offers part-time courses in Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. The courses aim to teach practical skills for product roles.
How e-commerce businesses can increase marketing ROI through automationTars
This document discusses how businesses can optimize their pre-click and post-click experiences using automation. It describes how chatbots can be used to automate customer service conversations and capture leads in a cost-effective way. Chatbots provide customers with a conversational experience to get their questions answered before purchasing. The document also provides an example of an online retailer that used chatbots to automate 70% of their customer conversations and remained operational during a hurricane when their call center went down.
Digital marketing channels such as email, SEO, PPC, social media, affiliate marketing and mobile can help businesses achieve certain results including greater brand recognition, increased ROI, enhanced sales funnel, increased repeat purchases, greater customer satisfaction, and top and bottom line growth. The key is to take a strategic approach to each channel, such as developing email lifecycles, optimizing landing pages for PPC, engaging customers on social media in real-time, developing key affiliate partnerships, and ensuring the business is prepared for growing mobile opportunities. Creativity and testing are important across all channels.
Similar to Transform Your Website From a Pretty Face to a Lead Generating Machine - SUCCESS agency - Avin Kline (20)
This document discusses establishing a fair process for benchmarking 401(k) plan fees. It notes that fee comparisons often lead to an unproductive "race to the bottom" and that fiduciaries are required by ERISA to ensure fees are reasonable given the quality of services provided. The document proposes using a benchmarking service that customizes peer groups, examines provider quality, scope of services, value delivered and then compares fees to establish if they are reasonable. It suggests this approach provides a logical, statistically valid and repeatable process for fiduciaries to make informed decisions and avoid an overemphasis on low fees alone.
The Finalists Presentation: Presenting our Partnership - Paul Neveu & Liz KaidoBPAS
The document summarizes a meeting between First National Bank and Charlotte Engineering to discuss providing administrative services for Charlotte Engineering's 401(k) retirement plan. It outlines First National Bank's services including simplifying tasks for HR, providing educational resources and investment guidance for participants, and fiduciary services. It also describes the capabilities of their partner, BPAS, including recordkeeping, a call center, participant and sponsor websites, and reporting. Fees are discussed as well as the onboarding process for transitioning the plan.
Fee Policy Statement Kit: Best Practices for Managing Plan Expenses - Brian B...BPAS
The document discusses the evolution of defined contribution plan governance from the 1970s to present day. It emphasizes the importance of fiduciary duties to pay only reasonable plan expenses and follow a prudent process. A fee policy statement is recommended as a tool to document how a plan will monitor and allocate costs. It explains concepts like revenue sharing, expense recapture accounts, and expense allocation methods to help fiduciaries meet regulatory requirements.
This document summarizes strategies presented by BPAS at their 2015 partner conference to help participants better manage their retirement assets. The strategies included having a dedicated rollover specialist help participants consolidate outside accounts, ensuring participant loan policies are prudent by limiting the number and source of loans, and helping terminated employees understand their options like keeping assets in the plan or rolling over to an IRA. BPAS's goal is to work with their partners to strengthen support for participants and grow both organizations through these retirement saving and planning initiatives.
How to Add VEBA Plans to Your Production PortfolioBPAS
This document discusses strategies for adding VEBA plans to insurance product portfolios. It begins by defining a VEBA as a tax-exempt irrevocable trust that employers can fund on behalf of employees to pay for healthcare costs. It then explains that a VEBA can fund Health Reimbursement Arrangement (HRA) accounts for employees. HRAs along with VEBAs provide triple tax advantages for contributions, earnings, and withdrawals. The document gives examples of how VEBAs can be used to fund retiree healthcare, high deductible plans, and healthcare reserves. It also provides talking points for stakeholders and ends with a question section.
The document discusses strategies for improving 401(k) participant education. It begins by outlining reasons why education is important, such as wealth accumulation, fiduciary responsibility, and employee benefits. It then discusses challenges to effective education, such as learning styles, information overload, and human behavior. Tools to simplify education are presented, including auto plan features and simplified investment menus. The document concludes by recommending that education programs be targeted, personalized, consistent, and gather participant feedback.
Growing Your Practice in a Fee-Compressed EnvironmentBPAS
The document summarizes a panel discussion from a 2015 partner conference on growing a retirement plan services practice in a fee compressed environment. The panel discussed their processes for educating both new and existing clients on the services they provide. Panelists included representatives from Peoples United Bank, Rockland Trust, and Pension Advisors. They welcomed attendees and took questions on how to understand clients and maintain existing business in today's market.
Maximizing Resources in the BPAS Advisor PortalBPAS
The document discusses resources and tools that were presented at the 2015 Partner Conference to help partners be stronger together. It provides screenshots showing proposed updates to the participant website's home screen, transactions page, and balances page that will launch in 2016 with a new look and feel. The presentation also reviewed Roadways proposal videos, the BPAS Toolbox, website options at BPAS.com, and the advisor web portal. Attendees were encouraged to direct any questions to the two sales relationship managers.
Growing Your Practice in a Fee-Compressed Environment - Jason DiscoBPAS
The document summarizes a panel discussion at a 2015 partner conference about growing a retirement plan services practice in a fee compressed environment. The panelists were Mike DeCamillis, William Desormeau, and Dirk Richardson. They discussed their processes for educating both new and existing clients about the services they provide to help clients understand value in a competitive market.
This document is a summary of a partner conference featuring a panel discussion with representatives from Fidelity, American Funds, and Prudential. The panelists discussed strategies for success and answered questions from attendees. The conference aimed to bring partners together to share insights on building stronger relationships.
Grow Your Practice with Customized Collective Trusts for 401K Model PortfolioBPAS
This document summarizes strategies for using collective investment trust funds (CITFs) to bring value to retirement plans and clients. It discusses the history and benefits of CITFs, opportunities in the CITF space including model portfolios and customized solutions, and how CITFs can be used in model portfolios and custom solutions. It also discusses the 2015 fiduciary regulations and their impact on transparency requirements for model portfolios.
The document announces a 2015 partner conference with the theme of "Stronger Together" that will feature a panel discussion on practice management. The panel will include Johnathan Edwards from GranitPath, Chris Wilmerding from Thayer Partners, LLC, and Kevin Woodward from Graydon Compliance Solutions, LLC. Attendees will have an opportunity to ask the panelists questions.
Paul Neveu and Elizabeth Kaido gave a presentation on broadening the scope of retirement plan businesses. They discussed different plan types including bundled DC and cash balance plans, company stock plans, ESOPs, kSOPs, and prevailing wage plans. They provided an overview of each plan type and identified opportunities for advisors to grow their practices.
This document provides a summary of market insights and strategies for success from Ralph Acampora's 2015 Partner Conference presentation. It includes the following key points:
1) The 10-year bond yield remains in a firm downtrend, making lower lows and highs, and would need to close above 3.5% to reverse the secular downtrend.
2) Historically, periods of rising and falling interest rates have impacted returns differently - rising rate periods favored corporate bonds while falling rate periods favored stocks.
3) Several stock market indexes are discussed, including the S&P 500 remaining in a secular uptrend after breaking out of a 13-year bear market, and signs of negative divergence between industrial and
This document discusses various defined contribution and defined benefit plan designs, including their advantages and disadvantages. It begins with an overview of why saving in a tax-qualified retirement plan is beneficial compared to saving outside of a plan. It then discusses cash balance pension plans, including typical design features and examples. The document also covers the BPAS WRAP plan design, which combines features of a cash balance plan and 401(k) plan. Finally, it discusses potential future combinations of defined benefit and defined contribution plans that provide more flexible income options at retirement.
This document summarizes strategies presented by BPAS at their 2015 partner conference to help participants better manage their retirement assets. The strategies included having a dedicated rollover specialist help participants consolidate outside accounts, ensuring participant loan policies are prudent by limiting the number and source of loans, and helping terminated employees understand their options like keeping assets in the plan or rolling over to an IRA. BPAS's goal is to work with their partners to strengthen support for participants and grow both organizations through these retirement saving and planning initiatives.
Update on BPAS as Your Retirement Plan Partner and Evolution of the DC Servic...BPAS
The document summarizes the agenda and content for BPAS's 2015 Partner Conference. The agenda includes discussions on issues affecting retirement plan service providers, industry trends, and business opportunities. BPAS will provide an overview of their firm profile, lines of business, sales map and differentiators in plan administration, fiduciary services, and cash balance plans.
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
Fabular Frames and the Four Ratio ProblemMajid Iqbal
Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
Stunning art in the small multiples format brings out the spatiotemporal nature of societal transitions, against backdrop issues such as energy, housing, waste, farmland and forest. In each frame we see hopeful and frightful interplays between spending and saving. Problems emerge when one of the two parts of the existential anaglyph rapidly shrinks like Arctic ice, as factors cross thresholds. Ecological wealth and intergenerational equity areFour at stake. Not enough spending could mean economic stress, social unrest and political conflict. Not enough saving and there will be climate breakdown and ‘bankruptcy’. So where does speculative design start and the gambling and betting end? Behind each fabular frame is a four ratio problem. Each ratio reflects the level of sacrifice and self-restraint a society is willing to accept, against promises of prosperity and freedom. Some values seem to stabilise a frame while others cause collapse. Get the ratios right and we can have it all. Get them wrong and things get more desperate.
Enhancing Asset Quality: Strategies for Financial Institutionsshruti1menon2
Ensuring robust asset quality is not just a mere aspect but a critical cornerstone for the stability and success of financial institutions worldwide. It serves as the bedrock upon which profitability is built and investor confidence is sustained. Therefore, in this presentation, we delve into a comprehensive exploration of strategies that can aid financial institutions in achieving and maintaining superior asset quality.
5 Tips for Creating Standard Financial ReportsEasyReports
Well-crafted financial reports serve as vital tools for decision-making and transparency within an organization. By following the undermentioned tips, you can create standardized financial reports that effectively communicate your company's financial health and performance to stakeholders.
In a tight labour market, job-seekers gain bargaining power and leverage it into greater job quality—at least, that’s the conventional wisdom.
Michael, LMIC Economist, presented findings that reveal a weakened relationship between labour market tightness and job quality indicators following the pandemic. Labour market tightness coincided with growth in real wages for only a portion of workers: those in low-wage jobs requiring little education. Several factors—including labour market composition, worker and employer behaviour, and labour market practices—have contributed to the absence of worker benefits. These will be investigated further in future work.
Unlock Your Potential with NCVT MIS.pptxcosmo-soil
The NCVT MIS Certificate, issued by the National Council for Vocational Training (NCVT), is a crucial credential for skill development in India. Recognized nationwide, it verifies vocational training across diverse trades, enhancing employment prospects, standardizing training quality, and promoting self-employment. This certification is integral to India's growing labor force, fostering skill development and economic growth.
New Visa Rules for Tourists and Students in Thailand | Amit Kakkar Easy VisaAmit Kakkar
Discover essential details about Thailand's recent visa policy changes, tailored for tourists and students. Amit Kakkar Easy Visa provides a comprehensive overview of new requirements, application processes, and tips to ensure a smooth transition for all travelers.
South Dakota State University degree offer diploma Transcriptynfqplhm
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33. Key Takeaways from the Sales Funnel
• Effective marketing is a process (not a “campaign”)
• Follow up is essential
• Much of the follow up can be automated, some cannot
• Marketing and sales go hand in hand