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Transform Your Website from a Pretty Face to a Lead-Generating Machine
SUCCESSagency.com/BPAS
Free 30 minute digital marketing audit.
It Doesn’t Work That Way
Relationships Have a Process
Relationships Have a
Human Process
Businesses Have a Sales Process
…AKA, a Sales Funnel
4 Steps to Increasing Your Yield by 10% This Harvest
Example Valuable Content
Buyer’s Guide: Understanding the
Difference Between Red and
Green Tractors
Example Lead Magnet
Rent the Red Tractor for a Major Discount
-or-
Red Tractor Test Drive
Example Tripwire
Buy the da*n Tractor
Example Core Offer
Maintenance Plan
Example Profit Maximizer
Follow Up
Often and Always
Key Takeaways from the Sales Funnel
• Effective marketing is a process (not a “campaign”)
• Follow up is essential
• Much of the follow up can be automated, some cannot
• Marketing and sales go hand in hand
SUCCESSagency.com/BPAS
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