How can you deliver your idea clearly to investors? Without having a proper format or compelling story, it may increase the likeliness of the faiuler. Any of the startups have their own unique story to pitch!

1. Pitch: how to pitch
Week 8

2. Type of pitches:
● Elevator pitch, 45 seconds
● Pitch for a competition to set up a meeting with VC, 3 - 5 minutes
● Pitch for a VC meeting for fundraising for 30 minutes and up to a hour

3. Purpose:
● Elevator pitch is for networking:
It gets their interest for yourself or your business quickly
● Pitch for a competition is for setting up a meeting with VCs:
Your pitch pulls VCs’ interest that they want to talk to you and will be curious
about your business
● Pitch for a VC meeting is for fundraising:
Your presentation needs to cover more detail like team’s background, current
business, product, and technology

4. Don’t mix up types of pitches and
their purpose!

5. Template:
1. Title
2. Trend: (warm up or provide a current trend)
3. Problem AHA
4. Solution:
5. Product: How user can use product, user flow or use case
6. Benefit (for users)
7. Traction (qualitative, quantitative)
8. Market size (total addressable market)
9. Competitive analysis
10. Business model (how to make money)
11. Go To Market
12. Team (why you guys? What’s special about you?)
13. Future plan (what could you do in the future)
14. Investment: (how much raising now? In Japan, you cannot do that)
15. Last slide:

6. Example

7. Title:
● One-liner
● Product image
● Service name

8. Trend:
What’s happening to the market now and insight that you got from user interviews
Ex,
There is new user behavior or new regulation

9. Problem:
List up problems

10. Solution:
One-liner again
Name
Product image

11. Product:
How the product
works for users
Three steps or
core features

12. Benefit:
Need to mention
benefits for users
Quantitative is
better than
qualitative

13. Traction:
Quantitative is better
If not, qualitative
like testimonial
users X
company Y

14. Competitive advantage:
I am not a big fan
you can mention

15. Competitive analysis:
Why you are better
than XYX product

16. Market size:
Mention total addressable market
Two ways
X market with market size $$ is growing Y% by 2030
Focusing on XX % of martket share based on the existing market size

17. Business model:
How to make
money

18. Go To Market:
How to acquire
customers or users

19. Team:
Why you guys?
Show past achievement
More images
than texts

20. Future plan (what could you do in the future)

21. Investment: (how much raising now? In Japan, you cannot do that)

22. Last slide:

23. Appendix:

24. Appendix: Technology

25. Lesson learned
● One slide one message
● Design
● Font
● Color
● Font size
● *Movie format NG

26. What is preparation for next step
● Write Pitch storyboard: add one message on each slide topic
● Make a pitch deck *no design
● Pitch practice *minimum 100 times
● Work on design (Design, Font, Image, Logo, etc)
● And take a movie practice clicker and body language

27. Any questions?

28. Example:
Rosetta.ai from Taiwan: https://www.rosetta.ai/