E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-Commerce
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Daniel Finaske Vertical Lead eCom DACH Smartly
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E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-Commerce
- 1. Daniel Finaske Vertical Lead eCom DACH daniel@smartly.io www.smartly.io
- 2. Facebook Advertising is still growing fast 2014 2015 2016 $27B 57% YoY
- 3. At the same time, the amount of features grows even faster 100+ new advertising features released last year
- 4. Facebook now allows you to reach 62 targeting criteria 10 ad formats 7 placements 1.8 billion users across with and
- 5. Yet, all you really need is to deliver: the right message to the right people and always keep testing at scale Easy, right?
- 6. The key to scaling is automation & testing. Dynamic Image Templates Predictive Budget Allocation Ad Studies CPA -26%
- 7. So how does that actually work?
- 8. SMARTLY.IO OY San Francisco | New York | Berlin | Helsinki | Singapore www.smartly.io Try it for yourself. We never lock you in and the first 14 days are free. Go to smartly.io/demo-request to get started. Demo Launch first campaigns Mid-trial call with Account Manager Evaluation and next steps Frequent ramp-up calls Account Set up FREE 14 DAYS NO MINIMUM CONTRACT PERIODDEFINE GOALS