Transform Your Social Net Worth Part 1
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Leverage Your Marketing and Grow Your Business with Social Media and Social Networking. Learn why you want to get over your resistance and how to make the most of your social media profiles and presence.
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Transform Your Social Net Worth Part 1
- 1. Using Social Media/Networking to leverage your marketing efforts and grow your business. by Laura Rubinstein, CHt Certified Social Media Marketing Specialist www.TransformToday.com Copyright 2009 Transform Today. All rights reserved. www.TransformToday.com
- 18. Transform Your Social Net Worth 4 Week Intensive Copyright 2009 Transform Today. All rights reserved. www.TransformToday.com
Editor's Notes
- Blah, blah, blah.. I don’t have time to get involved with all this stuff. Just another thing to do.
- By keeping up with what the public is saying, you can respond appropriately or make needed changes if you see a trend. This component alone has saved several companies from situations that could have been a crisis. Instead they responded appropriately online and avoided the crisis altogether. If you get on these sites and start to promote yourself strategically you will able to do things that in the past cost thousands of dollars in marketing. Whether you like it or not, people are talking about you and your company...you need to know what they are saying
- It’s here, it’s big, it’s not going anywhere. In fact it’s getting bigger whether you like it or not. Both my mother and aunts in their 60’s and 70’s have a facebook profile.
- Social networking is a HUGE communication tool Terrific way for driving traffic to your website. Get the word out to tons of people in an instant. No longer solely about SEO. If that’s all you rely upon you’ll be left behind. . We have Facebook, LinkedIn, Twitter, blogging, enewsletters, articles and YouTube
- Social media sites are relationship management and visibility enhancement tools
- Example – Michelle Silverman All her Contact Information is there Specialization – Real Estate in LaJolla, CA She’s engaging so others are engaging her. She got a client that way, because she was friendly and active. Someone asked to meet with her on Twitter. Case Studies. http://www.interactiveinsightsgroup.com/blog1/social-media-case-studies/
- Kendra Brodin – Joint Venture partner – promoted my event to her list and got a new friend Rachael Jayne – Joint Venture partner promoted my product and in one day got 7 new clients Tuck Self – visibility interviewed on her radio program, Ron Alpert – Real Estate Coach - had clients post success on listings sold – got 2 new clients Joe Disalvo – LinkedIn - research and connect with local ceo’s to sell 401k business to Zappos – Customer Service http://www.thebizwebcoach.com/sixsocialcasestudies.pdf
- LinkedIn is an important mention
- This is where I come in as a Social Media Strategist. Help you think outside the box. Help you stay organized and focused. Help you maximize your effort and minimize your time spent figuring everything out. I’ve spent hundreds if not thousands of hours studying this. If there’s something I don’t know you can count on me to reach out the those in the know and find out. I have 20+ years of training and development experience and am passionate about people leading richly rewarding lives including their businesses. I am excited to align with the passions and great work of people like you.
- As you listen to what is incorporated in each of the following sessions, choose which week you would want to be in the hot seat, getting one-on-one advice and coaching for growing your social net worth Week 1: Make sure you’re on the right path with the right social media tools and the RIGHT market. Have you taken the time to the right people, and your right offering. Marketing consulting – get clear. Week 2: Listening to your market. Learning about what their needs are. Listen to what’s not being said. Start making yourself known. (support others in your field) Week 3: Contests/Scavenger Hunts/Video Distribution/Guest speaker Week 4: Would you like to know what the set-and-forget strategies are to make your social media time well leveraged? You will have a plan by the end of this session that takes into account your time and resources. Bonus: Major mastermind. You will have a team of people who have worked along side you and are cheering you on. Power of many to promote what you’re up to. Your network works for you.
- You have a choice. Do it yourself and pull your hair out. Don’t be like my friend Jane (name changed to protect the innocent) – she started updating her status on FB with major sales comments. I was cringing. What if you start implementing and no results or wrong results? Or
- Tentative Schedule: Thursdays, 1 pm PT, 4 pm ET Every other Thursday starting August 13.