Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
How to Engage Your Customers Through SEO & Social MediaMelodie Tao
In an evolving world of new technology, we've all heard buzz on the importance of SEO and Social Media for ensuring that your business is found, connecting your company to consumers and building a strong community of loyal customers. While having a great domain name and website are the necessary first steps, Melodie will teach you how to strategically use your domain and website to accelerate your marketing goals through SEO and Social Media. She will help you understand basic principles, then dive deeper by discussing how SEO and Social Media work hand in hand to improve your overall marketing campaign. Attendees will leave the session empowered with best practice guidelines for SEO and Social Media and knowledge on how to communicate effectively to engage customers online.
Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
How to Engage Your Customers Through SEO & Social MediaMelodie Tao
In an evolving world of new technology, we've all heard buzz on the importance of SEO and Social Media for ensuring that your business is found, connecting your company to consumers and building a strong community of loyal customers. While having a great domain name and website are the necessary first steps, Melodie will teach you how to strategically use your domain and website to accelerate your marketing goals through SEO and Social Media. She will help you understand basic principles, then dive deeper by discussing how SEO and Social Media work hand in hand to improve your overall marketing campaign. Attendees will leave the session empowered with best practice guidelines for SEO and Social Media and knowledge on how to communicate effectively to engage customers online.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Kukutana Social Business Cafe Kukutana Social Business Cafe Welcome toKukutanaSocial Business Cafe
2. Agenda Welcome to Kukutana A potted History of social tools Examples of how Social Tools are changing business A framework for Social Tools
3. Kukutana Founded in October 2009 Kukutana means “to meet one another” in Swahili Inspired by Tuttle Club (Founded Feb 2008 by Lloyd Davis) “It’s a place. A place where people like us, people who “get” this social media, blogging, podcasting, video blogging, online social networking stuff and are using it in interesting ways to make things happen in businesses, government and in our own lives. There are places like this in other parts of the world, but we want one in our town – London. So we’re making it…” Kukutana was created to bring people together to "meet one another“ and to learn from each other through sharing knowledge, work experiences and business successes from social tools and collaborative business projects. Every Kukutana meeting has a speaker who leads the session on a specific topic and the group is encouraged to participate, by asking questions and adding their experiences to the discussion.
4. 2000.... 1960’s BRANDED Services Wikipedia Friends Reunited Linkedin/Xing YouTube Flickr Myspace Facebook Second Life Communispace Habbo Hotel World of Warcraft NING Twitter Jellycast Britkite TBC..... 1990’s Social Tools Wikis Blogs Podcasts iTunes IPOD’s/MP3 Digital Video Digital Photo Albums Mini-BLOGS Online Twitter Ning Friendfeed Slideshare Scribd EMAIL Intranets Web sites Online Communities Online Dating BLOGS Google Digital Audio Players Digital Cameras RSS Customer Com Open Source Initiative 1970’s Online Games Bulletin Board Systems Forums 1980’s Business Tools Online Chat Public access to tools Potted History of Social Tools
5. Social Tools ….? Social Tools ... Social Tools are.. Enable Individuals, Organisations and Brands Connect Communicate Collaborate Converse Share Update Share and disseminate Content which is Entertaining Educational Engaging Informative Encourage and Enabling Participation Web sites Blogs Microblog/Twitter Wikis Brand Communities Online Games Community Email/Chat SMS Videos Podcasts
6. Social Tools are changing business… Supporting Individual campaigns Engaging stakeholders, including customers, employees, shareholders, business partners and influencers Launching and developing new businesses Supporting customers Recruitment Creating new services
8. Fund Raising – Red Nose Climb Kilimanjaro Climb Website Kilimanjaro Climb Facebook Page Twitter Follow the climbers Hourly/Daily Post Updates Radio 1 Website Youtube BBC Website Flickr
9. Duration January – March 2009 PurposeRaise Money for Red Nose Charity StrategyInstantly communicate progress of climb Tools Primary Tools Twitter, Youtube Secondary Tools Websites, Facebook & Flickr Result£3million raised through the climb Red Nose Day – Kilimanjaro Climb
11. Dell’s Social Stakeholder Initiatives YouTube Channel Facebook Communities Dell Wiki (knowledgebase) Corporate Blog Customer Support Twitter Sites Dell Podcasts Twitter UK Outlet EBay Reseller Shop
12. PurposeSell Computer technology across the globe StrategyUse social tools and consumer social networks to communicate to, collaborate with, support and sell to customers and inform other stakeholders. ToolsPrimary Tools Website, Twitter daily discounts Customer Support Forums Secondary Tools Facebook, Youtube, ResultUS$6.5m revenue through Twitter channel (Dec 2009) Reduction in Customer Support Costs (since 2000) Ongoing multi channel communications to stakeholders Dell Computers
14. Duration Ongoing PurposeListen to Starbucks Customers for new product lines and initiatives StrategyUse Starbucks online community and consumer research to get permission from customers to create an instant product ensuring that an instant product line adds revenue and does not damage the brand with existing customers. ToolsStarbucks Community ResultStarbucks launch new products lines Via instant coffee Plenta and Micra cup sizes, Fall 2010 in US & Canada Starbucks
16. KOGI BBQ - LA Tweet – location of BBQ vans in LA Twitter – 61, 260 followers Flickr Facebook – 9, 364 Web site
17. FoundedNovember 2008 PurposeSell Korean BBQ Tacos in LA StrategyUse Twitter to instantly communicate van’s location ToolsPrimary Tool Twitter Secondary Tools Website, Facebook & Flickr ResultNov 2008 1 van April 2010 1 Restaurant opened – March 2010 4 Vans selling Korean BBQ Tacos Groups of up to 300-800 customers turn up to buy BBQ Tacos at different locations Kogi BBQ – Los Angeles
19. Sony PlayStation Lithium Social CRM Benefits Direct and Indirect Support Call Deflection Peer-to-peer Q&A via forum threads and search serves as a self-service alternative to call centre channel. Faster Issue Resolution and Few Escalated Support Calls Community content expands and enhances relevance of knowledge base for support reps. Elimination of Alternative Support Channels Email and chat-based support is re-directed to the community, with an escalation path for unanswered posts. Sony have been supporting their PlayStation customers for 10 years using the Lithium platform, in 10 languages.
21. Graduate Recruitment Facebook – 506 Twitter – 50 Clifford Chance, the international Law firm added social networks as channels in their graduate recruitment program within the last few months. Youtube – 19 subscribers
37. Identify Impact Areas Understand Impact & Risks Brand Reputation Shareholders Customers Executives Reputation Regulation Competitors Online & Social Monitor/Listen Who is talking Where are they talking What are they talking about You Your competitors Who is listening Is it damaging Is it positive or negative Scenario Planning Identify Impact Areas Monitor/Listen Deliverables Business Objectives Engagement Guidelines Scenario Planning Brand Reputation Customer Experience Employee Engagement Unions CEO Shareholders Management Policies Define key actions Identify key measures Report to stakeholders Define key responses Join the conversation Make a statement Listen, learn and inform Change a business process Empower colleagues Scenario Planning Take Action Colleague Awareness & Education Program 27 Framework for Social Initiatives
38. Social Media Guidelines - example Be aware that what you publish online lives forever Be honest Provide factual information Please do not criticise clients, colleagues or business partners Do not disclose company confidential information Please link to online references and original source materials directly Please respect others when articulating your opinions Please aim to add value when creating a post or commenting on others posts Please use your own voice when contributing, you may take a few posts to find your voice Please correct errors quickly Please respect others points of view Please reply to comments made on your posts as promptly as possible Please ensure all links to external sources are valid Please identify yourself, relationship to “company/organisation” and area of expertise Do not feel under pressure to be active 24/7 28
40. 10 steps to social business… Identify Business Goal Does it involve customers, employees, shareholders, business partners and influencers? Can social tools add value? Identify a social toolkit Develop engagement guidelines Train your teams Get started Review, what is working, what is not Adapt, refine, replace, remove Keep going…….
