SlideShare a Scribd company logo

Social Media For Business

•
•
Laura Rubinstein
Laura Rubinstein

This document discusses the importance of social media for businesses and provides tips on how to successfully utilize various social media platforms. It outlines the large and growing user bases on sites like Facebook, Twitter, LinkedIn and YouTube. It then gives examples of how businesses have used creative approaches on social media to grow their brand and customer base. The document also identifies some of the biggest mistakes businesses make and provides strategies for developing an effective social media presence and measuring results.

1 of 32
Social Media for Business Growth with Coach Laura Rubinstein, CHt www.TransformYourSocialNetWorth.com http://twitter.com/CoachLaura http://facebook.com/CoachLauraR http://linkedin/in/LauraRubinstein http://youtube/LauraOnSocialMedia Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Social Media in the 2nd Decade ,[object Object]
How to grow a positive reputation online
Creative ways businesses are successfully promoting their brands
3 biggest mistakes business owners make on social media
Find out how you can save time while growing your visibility Copyright 2011Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Why Bother With Social Media? ,[object Object]
If you’re on social media you can easily stay “in the know” about your industry and your brand
ACCESS! Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Social Media Landscape is Growing 600 million users on Facebookhttp://www.checkfacebook.com/ 190 million users on Twitter 70 million users on LinkedIn YouTube exceeds 2 billion views per DAY Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
The Conversation Prism by Brian Solis
What’s Happening As a Result ,[object Object]
YouTube is the #2 search engine. Easier to be found.
Turn dissatisfied customers around with Twitter. Monitor your brand and deliver outstanding customer service.
Comcast
Southwest Airlines
Dell brought in $3 million dollars from Tweets driving customers to their site with coupons and special offers
Average LinkedIn user has a household income of $109kCopyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
What’s the return on social media effort? 2010 Survey says… Source: http://www.whitepapersource.com/socialmediamarketing/report/ by Michael Stelzner
Generate Positive Sentiment ,[object Object]
Set up Google Alerts (your name, your industry)
http://alertsgrader.com/
http://twittersentiment.appspot.com
http://twitter.search.com
http://socialmention.com
Raise Your SentimentLook up your brand Look up your keywords Respond to people and help them out Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Creative Brand Building on Social Media ,[object Object]
Now they are at 73,000 followers,[object Object]
Taking To Go Orders on Twitter Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Run a Sweepstakes Win a cake Ran for 1 week Grew BUZZ Grew their fans Grew their email list Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
Create an Event CruiseSource.com – won the Shorty Awards in 2009, created a cruise for social media people, mentioned on CNN and WSJ. Already talking about the cruise for 2010 in December – growing a buzz.
Online Promotions that Drive Business Local Announce on social media and your blog Get RT big time (especially when you use a coupon site like GroupOn MerchantCircle

Recommended

SocialMediaGamble
SocialMediaGambleSocialMediaGamble
SocialMediaGamble
Tom McGill
 
Social Media Essentials
Social Media EssentialsSocial Media Essentials
Social Media Essentials
expeditusmedia
 
Social Media Strategies
Social Media StrategiesSocial Media Strategies
Social Media Strategies
Game Day Communications
 
Social Media Strategies with Jackie Reau
Social Media Strategies with Jackie ReauSocial Media Strategies with Jackie Reau
Social Media Strategies with Jackie Reau
Game Day Communications
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
katiestart
 
Facebook Business Influencer Guide
Facebook Business Influencer GuideFacebook Business Influencer Guide
Facebook Business Influencer Guide
Boris Loukanov
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale
Geoff Hunt Silverdale
 
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
Gilbert Direct Marketing, Inc.
 

Recommended

SocialMediaGamble
SocialMediaGambleSocialMediaGamble
SocialMediaGamble
Tom McGill
 
Social Media Essentials
Social Media EssentialsSocial Media Essentials
Social Media Essentials
expeditusmedia
 
Social Media Strategies
Social Media StrategiesSocial Media Strategies
Social Media Strategies
Game Day Communications
 
Social Media Strategies with Jackie Reau
Social Media Strategies with Jackie ReauSocial Media Strategies with Jackie Reau
Social Media Strategies with Jackie Reau
Game Day Communications
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
katiestart
 
Facebook Business Influencer Guide
Facebook Business Influencer GuideFacebook Business Influencer Guide
Facebook Business Influencer Guide
Boris Loukanov
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale
Geoff Hunt Silverdale
 
A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...A simple basic social media plan anyone can use...
A simple basic social media plan anyone can use...
Gilbert Direct Marketing, Inc.
 
Powell imkt120
Powell imkt120Powell imkt120
Powell imkt120
Terry Powell
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
Willoughby PR
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media Marketing
Jeff Bullas
 
Social media training workshop – Day 1
Social media training workshop – Day 1Social media training workshop – Day 1
Social media training workshop – Day 1
Department of Housing and Public Works (Queensland)
 
Social Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple BrandsSocial Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple Brands
Bert DuMars
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
Wishpond
 
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach MemphisGermantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Theatre Memphis
 
The Power of Social Media
The Power of Social MediaThe Power of Social Media
The Power of Social Media
Sanjay Barua
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
Jay Baer
 
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate AgentsGetting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
Virtually In Sync
 
Trma585 carpenter
Trma585 carpenterTrma585 carpenter
Trma585 carpenter
Kaylan Carpenter
 
Creating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventCreating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your Event
Eventbrite
 
Managing Social Media While Doing Business
Managing Social Media While Doing BusinessManaging Social Media While Doing Business
Managing Social Media While Doing Business
Dawn Raquel Jensen, EMBA
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13
Alexandra Kulas
 
Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013 Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013
Julia Campbell
 
Using Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay BusinessUsing Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay Business
Caryn Brown
 
Developing and Growing Facebook Pages
Developing and Growing Facebook PagesDeveloping and Growing Facebook Pages
Developing and Growing Facebook Pages
Jamie Duklas
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business World
Erin Nicholls
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 
Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009
yudikyn
 
Image reputation attitude
Image reputation attitudeImage reputation attitude
Image reputation attitude
NBN Co Limited
 
Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012
Kim Sia Sim
 

More Related Content

What's hot

Powell imkt120
Powell imkt120Powell imkt120
Powell imkt120
Terry Powell
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
Willoughby PR
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media Marketing
Jeff Bullas
 
Social media training workshop – Day 1
Social media training workshop – Day 1Social media training workshop – Day 1
Social media training workshop – Day 1
Department of Housing and Public Works (Queensland)
 
Social Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple BrandsSocial Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple Brands
Bert DuMars
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
Wishpond
 
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach MemphisGermantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Theatre Memphis
 
The Power of Social Media
The Power of Social MediaThe Power of Social Media
The Power of Social Media
Sanjay Barua
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
Jay Baer
 
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate AgentsGetting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
Virtually In Sync
 
Trma585 carpenter
Trma585 carpenterTrma585 carpenter
Trma585 carpenter
Kaylan Carpenter
 
Creating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventCreating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your Event
Eventbrite
 
Managing Social Media While Doing Business
Managing Social Media While Doing BusinessManaging Social Media While Doing Business
Managing Social Media While Doing Business
Dawn Raquel Jensen, EMBA
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13
Alexandra Kulas
 
Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013 Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013
Julia Campbell
 
Using Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay BusinessUsing Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay Business
Caryn Brown
 
Developing and Growing Facebook Pages
Developing and Growing Facebook PagesDeveloping and Growing Facebook Pages
Developing and Growing Facebook Pages
Jamie Duklas
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business World
Erin Nicholls
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 

What's hot (19)

Powell imkt120
Powell imkt120Powell imkt120
Powell imkt120
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media Marketing
 
Social media training workshop – Day 1
Social media training workshop – Day 1Social media training workshop – Day 1
Social media training workshop – Day 1
 
Social Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple BrandsSocial Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple Brands
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
 
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach MemphisGermantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
 
The Power of Social Media
The Power of Social MediaThe Power of Social Media
The Power of Social Media
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
 
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate AgentsGetting Smart With Social Media: A Quick Guide For Real Estate Agents
Getting Smart With Social Media: A Quick Guide For Real Estate Agents
 
Trma585 carpenter
Trma585 carpenterTrma585 carpenter
Trma585 carpenter
 
Creating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your EventCreating A Social Media Strategy For Your Event
Creating A Social Media Strategy For Your Event
 
Managing Social Media While Doing Business
Managing Social Media While Doing BusinessManaging Social Media While Doing Business
Managing Social Media While Doing Business
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13
 
Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013 Social Media Update: What's Hot and What's Not - October 2013
Social Media Update: What's Hot and What's Not - October 2013
 
Using Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay BusinessUsing Social Media to Promote Your Mary Kay Business
Using Social Media to Promote Your Mary Kay Business
 
Developing and Growing Facebook Pages
Developing and Growing Facebook PagesDeveloping and Growing Facebook Pages
Developing and Growing Facebook Pages
 
Social Media and it's Impact in the Business World
Social Media and it's Impact in the Business WorldSocial Media and it's Impact in the Business World
Social Media and it's Impact in the Business World
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 

Viewers also liked

Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009
yudikyn
 
Image reputation attitude
Image reputation attitudeImage reputation attitude
Image reputation attitude
NBN Co Limited
 
Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012
Kim Sia Sim
 
Social media for organizational development professionals
Social media for organizational development professionalsSocial media for organizational development professionals
Social media for organizational development professionals
Laura Rubinstein
 
Car branding-services
Car branding-servicesCar branding-services
Car branding-serviceshb7of9
 
Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1
Laura Rubinstein
 

Viewers also liked (6)

Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009Reuni SMPN8 '75 Jkt 21 28 Nov 2009
Reuni SMPN8 '75 Jkt 21 28 Nov 2009
 
Image reputation attitude
Image reputation attitudeImage reputation attitude
Image reputation attitude
 
Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012Procrastination Presentation at blinkbl-nk#20 25April2012
Procrastination Presentation at blinkbl-nk#20 25April2012
 
Social media for organizational development professionals
Social media for organizational development professionalsSocial media for organizational development professionals
Social media for organizational development professionals
 
Car branding-services
Car branding-servicesCar branding-services
Car branding-services
 
Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1
 

Similar to Social Media For Business

Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
Nautic Studios
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
EBriks Infotech Pvt. Ltd.
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media
1paramount
 
Social Media
Social MediaSocial Media
Social Media
Selami Macit Sosyal Pazarlama
 
March24 Ppt Presentationv8
March24 Ppt Presentationv8March24 Ppt Presentationv8
March24 Ppt Presentationv8
greengorillamarketing
 
Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011
Digital Treasure Hunts
 
Using Social Media to Promote YOUR Business
Using Social Media to Promote YOUR BusinessUsing Social Media to Promote YOUR Business
Using Social Media to Promote YOUR Business
Media Barker
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Shane Haggerty
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
Martin van Vliet
 
Social Media for Manufacturers
Social Media for ManufacturersSocial Media for Manufacturers
Social Media for Manufacturers
WRIS Web Services
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokers
Ciao Bella Marketing
 
Web 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business FutureWeb 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business Future
Jay Berkowitz www.TenGoldenRules.com
 
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
WebfirmSlides
 
Cepg social-media-101
Cepg social-media-101Cepg social-media-101
Cepg social-media-101
Amrut Sanglikar
 
Five Things to Change in Your Social Media Strategy
Five Things to Change in Your Social Media StrategyFive Things to Change in Your Social Media Strategy
Five Things to Change in Your Social Media Strategy
Webbed Marketing
 
Is social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersIs social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, Zoodikers
Zoodikers
 
Maximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityMaximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation Community
Scott Meis
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
Robin Low
 
Building Customer Relationships and Fostering Loyalty via Online Solutions an...
Building Customer Relationships and Fostering Loyalty via Online Solutions an...Building Customer Relationships and Fostering Loyalty via Online Solutions an...
Building Customer Relationships and Fostering Loyalty via Online Solutions an...
Francine Allaire
 
Intro To Social Media for Retail Establishments
Intro To Social Media for Retail EstablishmentsIntro To Social Media for Retail Establishments
Intro To Social Media for Retail Establishments
Sand Shack
 

Similar to Social Media For Business (20)

Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
 
PACE - Get in the Game with Social Media
PACE - Get in the Game with Social MediaPACE - Get in the Game with Social Media
PACE - Get in the Game with Social Media
 
Social Media
Social MediaSocial Media
Social Media
 
March24 Ppt Presentationv8
March24 Ppt Presentationv8March24 Ppt Presentationv8
March24 Ppt Presentationv8
 
Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011
 
Using Social Media to Promote YOUR Business
Using Social Media to Promote YOUR BusinessUsing Social Media to Promote YOUR Business
Using Social Media to Promote YOUR Business
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
Social Media for Manufacturers
Social Media for ManufacturersSocial Media for Manufacturers
Social Media for Manufacturers
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokers
 
Web 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business FutureWeb 2010 Discover Ten Strategies Defining Your Business Future
Web 2010 Discover Ten Strategies Defining Your Business Future
 
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
 
Cepg social-media-101
Cepg social-media-101Cepg social-media-101
Cepg social-media-101
 
Five Things to Change in Your Social Media Strategy
Five Things to Change in Your Social Media StrategyFive Things to Change in Your Social Media Strategy
Five Things to Change in Your Social Media Strategy
 
Is social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, ZoodikersIs social media relevant to my business, by Katie King, Zoodikers
Is social media relevant to my business, by Katie King, Zoodikers
 
Maximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation CommunityMaximizing Use of Facebook and YouTube in the Donation Community
Maximizing Use of Facebook and YouTube in the Donation Community
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
Building Customer Relationships and Fostering Loyalty via Online Solutions an...
Building Customer Relationships and Fostering Loyalty via Online Solutions an...Building Customer Relationships and Fostering Loyalty via Online Solutions an...
Building Customer Relationships and Fostering Loyalty via Online Solutions an...
 
Intro To Social Media for Retail Establishments
Intro To Social Media for Retail EstablishmentsIntro To Social Media for Retail Establishments
Intro To Social Media for Retail Establishments
 

Recently uploaded

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
KAMESHS29
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 

Recently uploaded (20)

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 

Social Media For Business

  • 1. Social Media for Business Growth with Coach Laura Rubinstein, CHt www.TransformYourSocialNetWorth.com http://twitter.com/CoachLaura http://facebook.com/CoachLauraR http://linkedin/in/LauraRubinstein http://youtube/LauraOnSocialMedia Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 2.
  • 3. How to grow a positive reputation online
  • 4. Creative ways businesses are successfully promoting their brands
  • 5. 3 biggest mistakes business owners make on social media
  • 6. Find out how you can save time while growing your visibility Copyright 2011Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 7.
  • 8. If you’re on social media you can easily stay “in the know” about your industry and your brand
  • 9. ACCESS! Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 10. Social Media Landscape is Growing 600 million users on Facebookhttp://www.checkfacebook.com/ 190 million users on Twitter 70 million users on LinkedIn YouTube exceeds 2 billion views per DAY Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 11. The Conversation Prism by Brian Solis
  • 12.
  • 13. YouTube is the #2 search engine. Easier to be found.
  • 14. Turn dissatisfied customers around with Twitter. Monitor your brand and deliver outstanding customer service.
  • 17. Dell brought in $3 million dollars from Tweets driving customers to their site with coupons and special offers
  • 18. Average LinkedIn user has a household income of $109kCopyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 19. What’s the return on social media effort? 2010 Survey says… Source: http://www.whitepapersource.com/socialmediamarketing/report/ by Michael Stelzner
  • 20.
  • 21. Set up Google Alerts (your name, your industry)
  • 26. Raise Your SentimentLook up your brand Look up your keywords Respond to people and help them out Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 27.
  • 28.
  • 29. Taking To Go Orders on Twitter Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 30. Run a Sweepstakes Win a cake Ran for 1 week Grew BUZZ Grew their fans Grew their email list Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 31. Create an Event CruiseSource.com – won the Shorty Awards in 2009, created a cruise for social media people, mentioned on CNN and WSJ. Already talking about the cruise for 2010 in December – growing a buzz.
  • 32. Online Promotions that Drive Business Local Announce on social media and your blog Get RT big time (especially when you use a coupon site like GroupOn MerchantCircle
  • 33. Social Media ROI Build a following and engage.
  • 34. Customer Retention -Vitacost Offer coupons exclusive to social media. Interact and engage your customers
  • 35. Get to know the stylists Book online (share their appointment) Blog with beauty tips. (below) Like their facebook page from the website Converse with the stylists (twitter, follow their blogs) Connections - 75% of Emerson Salon’s business comes from FB, twitter and their blog. Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 36. Wine Library – Gary Vaynerchuck Do what makes you happy. Do what you love. Be yourself Work hard Pump out good stuff WineLibraryTV.com VIDEOS
  • 37. Time Saving Tips Designate a time to check your sites Schedule content rich, value added posts for the week. Use a site like Hootsuite.com to schedule these updates to all your sites. Tip: Don’t make every site have the same update all the time. Use GoogleAlerts to search for content. Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 38. Things you can do NOW “Listen” & Give Watch who’s doing what Notice what you like and don’t like – keep notes Be a Giver – free downloadable hypnosis session, report Start building your visibility Use facebook’s search engine to find people/pages/groups Friend and/or fan key industry influencers on facebook and follow them on twitter Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 39. 3 Biggest Mistakes Business Owners Make on Social Media They worry about how much time it will take. They don’t invest in a professional presence. Have no strategy for developing relationships, trust, credibility and ultimately a community of raving fans. Instead they try to randomly SELL and fail. Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 40. How Will You Launch Your Social Media Success Create an objective Create a strategy to engage your target audience and deliver your objectives Choose the social media sites (and technologies) that are right for you Develop a professional presence on your accounts Integrate with your website/blog Implement strategies to engage & deliver Let your network WORK for you Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 41. Transform Your Social Net Worth Optimize your social media sites Learn new time saving technologies Get involved in the right conversations Build Radical Strategic Visibility Build relationships with key influencers and find opportunities Create a customized strategy Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 42. Do It Yourself - Pitfalls Spend hours getting up on the learning curve. What if the strategy you implement is the wrong one? Wasting more precious time. Must stay up to date on the changes in evolving rules in the social media industry. Copyright 2011Transform Today. All rights reserved. www.TransformToday.com
  • 43. But I don’t want to do it? Delegate Have a member of your staff do it Get them trained Outsource OR Get left behind Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 44. Stay Up To Date Ask Me Questions Online: http://facebook.com/CoachLauraR http://twitter.com/CoachLaura http://Linkedin/in/LauraRubinstein Learn: wwwTransformYourSocialNetWorth.com Laura@TransformToday.com Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 45.
  • 46. Session 2: Get set up RIGHT on Facebook. Map out your visibility strategy and build credibility.
  • 47. Session 3: Optimize LinkedIn. Grow your network. Create a buzz via creative ways of contributing to your friends, fans, followers and contacts..
  • 48. Session 4: How to Grow your Twitter Community. Set the proper systems and tools to leverage your time. Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 49.
  • 50. Harnessing the value of YouTube and Blogs.
  • 51. Work with strategic partners to promote each other.
  • 52. Personalized attention – ask your questions and get specific instruction
  • 53. Let the magic of your network WORK For You. Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 54. TYSNW Intensive Includes Five 90 minute focused webinar sessions Your business Hot Seated multiple times Private Site for Members –ask ALL your questions Action Guide for each session. Study Buddy Video Recordings of all sessions Master Class – Network works for you Optimizing Your Fan Page video Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 55. Transform Your Social Net Worth 5 Week Intensive $697 Value Money Back Guarantee After completing all classes and all homework, if you don’t feel you got the value Classes held Wednesdays at 1 pm Pacific/ 4 pm Eastern Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 56.
  • 57.
  • 58.
  • 59. Get Started Right Video & Action Guide
  • 60. 30 minute consultation with me ($150 value)
  • 61. First 5 people receive $50 off Coupon LAUNCH50That’s only $347 for entire 5 week package.
  • 62. TODAY ONLY: Get a 30 minute one-on-one consult with registration
  • 63. Share & Earn – Become An Affiliatewww.TransformTodayAffiliate.com Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com