This document discusses the importance of brand implementation and outlines the services provided by an implementation expert. It notes that while new brand identities and guidelines are developed, the actual impact comes from proper physical application. It then asks several questions about planning and executing an implementation. The document emphasizes that implementations can become fragmented without proper organization and control. It outlines the implementation building blocks and services provided, including planning, application design, priority setting, and rollout scenarios. The overall message is that brand implementation expertise is needed to successfully transition identities and achieve maximum impact through proper application.

2. Nothing stirs the
excitement like
a re-branding
programme…

3. So your new brand
identity sits in a nice
set of new guidelines.

4. Actual impact is only created through physical application.

6. Often, organisations wait too long to ask...
• How are we going to rollout the new ID?
• How much will it cost?
• What do we do first and how long will the process take?
• How do we implement with maximum impact and minimal costs?
• How do we ensure that all changes take place at the right time?
• How do we communicate with stakeholders and keep control of the process?
• What internal resources do we have, and how will we organise them for success?
• Do we need outside help?
The implementation can become fragmented with
control moving away from the brand guardian.

7. 7 years.
On average a brand
change takes place
once every seven years.

8. 1:20
For every £1 invested in
strategy and design, £20
(on average) are needed for
implementation.

9. We are experts in brand implementation & visual identity management.
The understanding of how to
translate branding objectives
into implementation strategy.
The technical skills to guide
Project management
how identities are applied to
skills integrated with
everything from vehicles and
methodologies specific to
equipment to uniforms, signs
brand transition projects
and websites.

10. We live and breathe the implementation of brands, everyday.
Our network has a proven track record based on
1,200 successful projects over the last 20 years.

11. Implementation building blocks.
Planning Application Design Implementation
 Audits & impact evaluation  Asset development  Vendor selection
 Organisation workshops  Asset rationalisation  Procurement
 Project planning  Value engineering  Project management
 Product evaluation  Application guidelines  Planning applications
 Time-line development  Prototyping
 Landlord consents
 Budget development  Supply chain management
 Cost scenarios
 Installation management
We support organisations and their creative partners through the process
of rebranding, from scenario planning and application design to rebrand
rollout & brand implementation.

12. Asset lists.
We start building a brand specific asset list through comprehensive visual
audit and workshops with key business units.

13. Priority building.
From the usage and impact models plus our learnings from the organisational
assessment, we can start putting together priority diagrams.

14. Rollout scenarios.
We can then begin looking at smart ways to rollout the new ID, often
recommending a mix of approaches for different parts or sub brands within
the business.

18. Thank You.