Reputation in Oil, Gas and Mining 2014: NGOs vs the extractives

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Robert Blood, managing director, SIGWATCH Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels. Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.

Presentations & Public Speaking Business Economy & Finance

NGOs vs. the extractives
Robert Blood
Managing Director, SIGWATCH
Reputation in Oil, Gas and Mining Conference, London, 11 June 2014
www.sigwatch.com

NGO campaigning on extractives in last 10 years
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
oil
gas
coal
mining

North American NGO campaigning on climate change
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014

Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014
North American NGO campaigning on climate change
Keystone XL
Shale gas
Coal-burning
and health

-700 -600 -500 -400 -300 -200 -100 0
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
NGO attitude to leading miners
Aggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014

-3000 -2500 -2000 -1500 -1000 -500 0 500
ExxonMobil
Shell
Chevron
BP
ConocoPhillips
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
Praise
NGO attitude to leading IOCs and miners
Aggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014

-3000 -2500 -2000 -1500 -1000 -500 0 500 1000
Nestlé
Procter & Gamble
Coca-Cola
Unilever
PepsiCo
Reckitt Benckiser
General Mills
ExxonMobil
Shell
Chevron
BP
ConocoPhillips
BHP
Rio Tinto
Vale
Glencore Xstrata
Anglo American
Criticism
Praise
NGO attitude to leading FMCGs vs IOCs and miners
Aggregate NGO criticism/praise in last 12 months
© SIGWATCH 2014

You
Customers
/OEMs
Regulators
Media
Politicians
Assumed stakeholder relationships
Retailers
Investors
Employees
Suppliers
Industry
assns
Govts
Community

You
Customers
/OEMs
Regulators
Media
Politicians
Actual stakeholder relationships
Retailers
Investors
Employees
Suppliers
Industry
assns
Govts
Community

You
Customers
/OEMs
Regulators
Media
Politicians
NGOs ungluing already weak stakeholder bonds
Retailers
Employees
Industry
assns
Govts
Community
Investors
Suppliers

NGO targeting of retailers and electronics on mining
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts
© SIGWATCH 2014

NGO targeting of financial institutions on extractives
© SIGWATCH 2014
Data points are derived from 7 month moving averages of monthly NGO activity counts

© SIGWATCH 2014
NGO pressure on finance is indicative of your future

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Communicate Magazine

Rishi Bhattacharya, managing director energy & industrials, Edelman Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector. In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.

Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...

Communicate Magazine

Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having. Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.

Reputation in Oil Gas and Mining 2014: Reputation, reputation risk and reputa...

Communicate Magazine

Andrew Griffin, chief executive, Regester Larkin Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.

Reputation in Oil, Gas and Mining 2014: Communicating on corporate ethics

Communicate Magazine

Michelle Witton, compliance officer, ENRC The relationship between communications and compliance is crucial to communicating key messages to both internal and external stakeholders regarding the company’s code of conduct and corporate values. Michelle Witton, compliance lawyer at the Eurasian Natural Resources Corporation explores the importance of the relationship between communications and compliance. In this session she shares her first-hand experience working on Anglo American’s anti-corruption programme.

Transform Awards Europe shortlist presentation

Communicate Magazine

This document provides a shortlist of categories for the Transform Awards 2014 which recognize excellence in brand development. There are over 25 categories that cover best use of visuals, copywriting, branding strategies, implementation processes, and industry sectors. The categories are organized by topic such as best creative strategy, best brand evolution, best rebrand for a new company, and best visual identity for various sectors. The document notes that the winners will be announced on April 1.

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