This document outlines the key elements of developing a digital marketing strategy, including analyzing the internal and external environment, defining objectives and performance indicators, developing strategic initiatives while considering restrictions, and tasks related to product development, partnerships, social media marketing, viral marketing, advertising, search engine optimization, and achieving objectives through task decomposition, planning, and performance.

1. Strategic Level
Operating Level
to think
to do
Mission
Objectives & Ob
Analysis of the internal and external environment
Performance Indicators
Strategic Initiatives
Existing Restrictions
DIGITALMARKETING
Digital
Strategy
DOC
Results
Managing & Control
ProductDevelopment
Partnerships
SMM
VirusMarketing
Advertising
© Alex Shestakov
Tasks decompilation
& Planning
Tasks Performing
Achievement of
the objectives
SEO
Immersiondepthinthetasks
M A R K E T I N G D I R E C T I O N S