Schawk provides brand management technology and services to help brands effectively manage assets and streamline processes to deliver consistent branding experiences globally. Their proprietary software BLUE is a full suite of digital asset management, workflow management, and other modules that help brands organize assets, streamline approval processes, and ensure consistency. Schawk implements BLUE, provides training and support, and offers additional consulting services to optimize clients' branding workflows and processes.
A global brand help desk is a cost-efficient and highly effective way to achieve brand consistency worldwide – and a great way to free up brand managers do what they do best.
Organizations that rely on Microsoft® PowerPoint® presentations to communicate business performance can waste countless hours converting blank white screens into content-rich documents. It takes advanced skills to create effective charts, timelines, diagrams and tables that illustrate data meaningfully...but who has the time?
Graphicae solves this problem. It provides everything users need to quickly create content-rich documents and share them with the entire organization; all from within Microsoft Office. With Graphicae, users are more productive and document quality is better.
Geometric's interoperability solution offers greater efficiencies through Business Process Integration in the product realization value stream, enabling speeding up, our customer's business processes across desperate PLM systems.
A global brand help desk is a cost-efficient and highly effective way to achieve brand consistency worldwide – and a great way to free up brand managers do what they do best.
Organizations that rely on Microsoft® PowerPoint® presentations to communicate business performance can waste countless hours converting blank white screens into content-rich documents. It takes advanced skills to create effective charts, timelines, diagrams and tables that illustrate data meaningfully...but who has the time?
Graphicae solves this problem. It provides everything users need to quickly create content-rich documents and share them with the entire organization; all from within Microsoft Office. With Graphicae, users are more productive and document quality is better.
Geometric's interoperability solution offers greater efficiencies through Business Process Integration in the product realization value stream, enabling speeding up, our customer's business processes across desperate PLM systems.
The presentation describes what experiential communications does, what a brand touchpoint is, who Mountain Stream Group, and how we work with our clients and the results our clients receive by partnering with us.
The shorter version of these slides was presented at Amuse UX 2015 Special Meetup (Budapest, Hungary) — http://www.meetup.com/UXbudapest/events/225944151/.
The presentation describes what experiential communications does, what a brand touchpoint is, who Mountain Stream Group, and how we work with our clients and the results our clients receive by partnering with us.
The shorter version of these slides was presented at Amuse UX 2015 Special Meetup (Budapest, Hungary) — http://www.meetup.com/UXbudapest/events/225944151/.
Integration Of UX Practices And Agile MethodologyAdvance Agility
UX stands for User Experience which is a concept in design that is used by the design teams to create products that are relevant and user for the end customers. UX is an essential part of the process of product making as it focuses at customer satisfaction. This is also important as a positive user experience results in customer retention and also publicity for prospective clients for the brands. It is the responsibility of a UX designer to identify customer requirements through coordination. UX designers aim to make everyday products, technologies or services accessible, simple and user-friendly. The UX design process requires thoughtful planning, in-depth discussions and true feedback.
The Enterprise Management Portal (EMP) is a gateway to the Management System that helps an organization work.
To enable the entire organization to align with its core context and to collaborate at all levels
Software Modernization for the Digital EconomyZinnov
Software landscape is changing dynamically with the emergence of new age companies. ISVs need to adapt to the changing software landscape. Constant customer and market feedback is leading to rapidly changing product requirements.
Much less confusing than the hundreds of overlapping and competing descriptions from technologists, a business bird's-eye view of DevOps shows several big parts of IT management catching up to the whole.
The Agency’s Role in Partnering With In-House TeamsBrandSquare
When bringing your marketing strategy and creative in-house, learn which areas are best balanced with external expertise.
In this webinar, you’ll learn:
• Why in-house agencies need a partner to help manage complexity and growth
• How the reality-checks and alternative viewpoints of a traditional agency can strengthen your brand
• Common challenges shared by our listeners in the Q&A portion
Watch the entire webinar here: http://videos.brandsquare.com/watch/ta56xjQJURUah3jjib73zU
Product Digitization for Consumer BrandsBrandSquare
Learn how to create direct-to-consumer experiences that build affinity and drive sales—from the leading IoT SaaS platform for consumer products.
In this webinar, you’ll learn:
How digitized products enable context-driven, dynamic, “always on” consumer experiences
How digitization brings intelligence, connectivity, protection and programmability to your brand
Examples of how top brands are using different types of consumer engagement programs to collect data
Watch the entire webinar here: http://videos.brandsquare.com/watch/FpGTZhP2nT8gWSShSB2Cx7
SmartLabel is more than a program to opt into for providing transparency and regulatory disclosure. It’s an opportunity for innovation. Learn why you should invest in connected pack technology and consumer experience.
In this webinar, you’ll learn:
• Results and use cases for the SmartLabel program
• How packaging becomes an unlikely ally in a digital world
• Why agile marketing demands connected packaging
Watch the entire webinar here: http://videos.brandsquare.com/watch/fh7X44Do1dG3tm99qwW3d8
The Hidden ROIs of the Connected PackageBrandSquare
Connected packaging is the new frontier. See examples demonstrating the benefits of always-on, network-connected packaging.
In this webinar, you’ll learn:
- How design and technology come together to improve consumer experiences and store operations
- How Signal Rich™ art gives package creators greater control of code aesthetics
- How leading retailers and brands gain operational efficiencies, cost savings and opportunities for greater brand affinity
Watch the entire webinar here: http://videos.brandsquare.com/watch/SitGhuKc4iGZSmWTuDeuwz
Key Strategies to Drive the Omnichannel ExperienceBrandSquare
Brand management is dead. Long live brand experience! Get 5 actions for delivering transformative customer experiences.
In this webinar, you’ll learn:
How to orchestrate delivery despite overwhelming content demands and consistency challenges
The blueprint for aligning key stakeholders across departments, agencies and channels
Tangible benefits you can expect for your organization
Watch the entire webinar here: http://videos.brandsquare.com/watch/Af89bvwCDnHgwdgXZZ3tyw
Transparency and Choice: Winning With Today's ConsumersBrandSquare
Mintel's 2018 Global Food & Drink Trends are the result of collaboration between 60 of Mintel’s expert analysts in more than a dozen countries around the world. In this webinar, we’ll look at two of the five consumer-led trends that are influencing food and drink product development in 2018, and are predicted to have a big impact going forward.
In this webinar you’ll learn:
How the Full Disclosure trend is satisfying consumer demands for total transparency
How the Self-Fulfilling Practices trend is encouraging more consumers to adopt truly flexible, balanced diets
How these trends empower consumers with trust in a post-truth reality and self-care in a world that’s becoming more hectic and stressful
It’s hard to do both execution and innovation. See how “big idea” creative and production work together in a way that’s never been done before.
In this webinar, you’ll learn:
• How Nike and Kellogg’s have adopted creative-led content production at scale
• How to create content that delivers the right strategic message in a creatively compelling way
• How to manage consistent photography, copy, quality and more, across all channels
Watch the full webinar here: http://videos.brandsquare.com/watch/LHMyrkL8inuXbqpiMjTdnN
Learn how Soapbox grew business up to 3X at some retailers — with the right combination of powerful design, excellent products and a mission worth everyone’s attention.
Watch the entire webinar here: http://videos.brandsquare.com/watch/1kmf2U4auKJU6n72fknobu
In this webinar, you’ll learn:
How to connect with your consumers emotionally in a competitive market
How to use design to answer your core consumers’ questions in a powerful and beautiful way
How to make your product proudly displayable on store shelves, in the home and online
About the Presenters: John-Paul Doyle brings 15 years’ experience developing consumer and private brand packaging systems and integrated marketing campaigns, in categories ranging from beauty to beverage, hard goods to prestige. His experience working with companies and brands includes CVS, Safeway, Ahold USA, Diageo, Unilever, Kraft, Godiva, Burt’s Bees, Johnnie Walker and Evian.
Soapbox was founded in 2010 by David Simnick and Dan Doll with a simple mission: to empower people to change the world through everyday, quality purchases. Simnick made the first batch of soap in his college apartment while still at American University. Eight years later its products are in retailers across the nation and nearly three million donations have been made!
The Age of Collaboration: Mastering the Modern Retail ExperienceBrandSquare
Engaging today’s retail consumers and influencing purchases has changed from a simple funnel to a dynamic journey. Gone are the days of closing your studio door, shutting out the world and working on deliverables until 3am the day they are due.
Creatives are now challenged to work with financial and data partners, programmers, technology experts, other creatives and a whole slew of additional team members to get the job done. Collaboration is the key to success in a continuously changing retail marketplace.
Learn how to connect creatives with technology experts to build dynamic journeys for your consumers.
In this webinar, you’ll learn:
- 3 ways to collaborate in today's retail marketplace
- How to use technology as the key to success
- How GoPro & Red Bull and Supreme & Louis Vuitton combined forces
Watch the entire webinar here: http://videos.brandsquare.com/watch/8vVh2zPwjzppYez4HqQBEq
In Today's Content Environment: "Hidden Factories" Undermine SuccessBrandSquare
Consumers want more. More content, more interaction and engagement, more brand access across more channels. That means creative teams need to produce a whole lot more — and chances are they don’t have much more time and budget to do it. Waste and error are the enemies.
In this webinar, you’ll learn how to:
- Start identifying and addressing your hidden factories
- Enhance your creative operations and content supply chain
- Create excellent consumer experiences quickly and at scale
Watch the entire webinar here: http://videos.brandsquare.com/watch/YRzpawjyH5RhfEdCYZ9e4V
We’ll show you how to identify and eliminate the “hidden factories” that are an unwanted legacy of old processes. So you can instill new efficiency and quality into your content-creation and delivery processes.
Mintel’s 2018 Consumer Trends for North AmericaBrandSquare
To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada. Join us to learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.
Watch the entire webinar here: http://videos.brandsquare.com/watch/7EE4T3qSjzGxgV8k453Ash
Key Strategies for Winning at the Digital ShelfBrandSquare
“By 2022, eCommerce will claim an average 10 percent of all CPG sales,” according to the data analytics firm IRI. “CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.” Ensure that your brand is optimized for the digital shelf in order to capture a bigger slice of this growing eCommerce pie.
In this webinar you’ll learn:
- How to improve your search ranking on retailer sites in order to drive discovery and engagement for your products
- How to convert shoppers with rich, high-quality content
- How to gain competitive advantage using customer ratings and reviews
Watch the full webinar here: http://videos.brandsquare.com/watch/wUyS3SrSQGQ3oiGqEUv852
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
How to Successfully Implement SmartLabel™BrandSquare
All brands will be affected by SmartLabel™ — the largest connected pack initiative. Learn how to leverage the technology to enhance brand loyalty, increase purchases and more.
Watch the full webinar here: http://videos.brandsquare.com/watch/QDTmYUr79yhP6cca8zNnVb
About Michael Fox: Michael Fox, director of client solutions at SGK, brings 8+ years of experience effecting organizational change with Theory of Constraints and Lean/Six Sigma methodologies. He has a broad-based technical background in system and industrial engineering and product lifecycle management. His projects with SGK include finding workflow efficiencies that benefit world-class brands such as Procter & Gamble, ConAgra, Nike and Heinz.
Why Empathy-Driven Marketing Works in a Changing Healthcare MarketplaceBrandSquare
How can you win empowered healthcare customers? Learn how to tap into emotional motivators to create meaningful connections between products & services and consumers.
Watch the entire webinar here: http://videos.brandsquare.com/watch/Vfe7pkL3wnCkxkWdCFVQse
SmartLabel Technology for Shopper Empowerment and TrustBrandSquare
Today’s consumers are demanding more information about the food, beverage, personal care and household products they buy. Now you can give them all the information they want where and when they need it — in the aisles of any store, anytime.
Learn about how the new SmartLabel™ initiative provides complete information about ingredients, nutrition, allergens, social and environmental compliance programs, usage instructions and more from Jim Flannery of the Grocery Manufacturers Association.
Copy + Paste this link into your browser to watch the entire webinar: http://videos.brandsquare.com/watch/DFjCPnntCd4pPFBUKoogM4
Best If Used By: Labeling for Informed Choice, Less WasteBrandSquare
“When in doubt, throw it out?” The problem is, consumers in doubt throw out 30 to 40 percent of the food they buy, often because the 15 or more variations on product date codes create more confusion than clarity. The Grocery Manufacturers Association wants to change that. Their joint product code dating initiative clearly differentiates true perishables from foods that can be safely eaten beyond the date of optimal freshness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/sFp1VYMgdrvC6cgazeZomN
The popularity of on-demand food delivery sites, like Seamless and Blue Apron, signal a shift in the way consumers approach meals. But these sites can deliver convenience at the expense of nutrition. Anthem Worldwide worked with Chicago start-up Eat Pak’d, to design a modular packaging format that would get kids excited to eat a variety of fresh and nutritious foods.
Join Tim James, Senior Director of Structural Packaging and Innovation at Anthem, for a glimpse into how real world insights inspired his approach to functionality and optimized design.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Larry Logan Live Webinar: Winning Customer Loyalty Through Digitally Empowere...BrandSquare
Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how.
Watch the entire webinar here: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Bringing your brand ideas to life
1. Schawk helpS brandS expreSS themSelveS through brand management technology.
bringing your brand ideaS to life!
2. Your brand’s “big idea” is set. Now comes the tricky part: seeing that
idea come to life on a store shelf, a shopper’s breakfast table, a sky-high
billboard and more.
That idea will travel through strategy, design, premedia and printing
or publishing before it influences a consumer. It will be analyzed, revised
and approved by multiple departments and contributors in-house and
out-of-house, on several continents. It’s complicated.
And your job is to make sure it all happens on-time, on-spec, on-brand.
brand management
technology
can help
.
At Schawk, we’re experts in the processes that turn brand ideas into
compelling and consistent shopper experiences for the biggest brands
worldwide. The backbone of our offering is the most advanced brand
management technology today, BLUE™. We back up BLUE with consulting
and workflow analysis, software installation and integration, training
maintenance and more.
No company has a more complete, more advanced brand management
technology solution.
talk to Schawk.
3. Schawk brand management technology iS at work
today for the world’S largeSt conSumer product
and life ScienceS companieS.
WhY SchAWk
BrANd mANAgEmENT
TEchNoLogY TodAY?
It has never been more complicated to deliver compelling
and consistent branded materials to crucial shopper touchpoints
globally. And the stakes have never been higher.
YoUr pAckAgINg ANd promoTIoNAL mATErIALS mUST BE NovEL,
compELLINg ANd INformATIvE.
YoUr procESSES mUST BE AgILE ANd EffIcIENT, To SAvE TImE
ANd rESoUrcES ANd promoTE mArkETpLAcE AgILITY.
YoU mUST foSTEr coLLABorATIoN AmoNg AN INcrEASINgLY
dISTrIBUTEd BrANd “TEAm” ANd gLoBAL WorkpLAcE.
YoUr mATErIALS mUST AdhErE To grUELINg STANdArdS
of qUALITY ANd AccUrAcY.
ANd YoU mUST drIvE coST SAvINgS ANd roI AT EvErY STAgE
of ThE procESS.
Schawk brand management technology, with BLUE at the heart, directly
achieves these imperatives, simplifying and strengthening brand
processes, creating compelling and consistent brand experiences globally.
It organizes and distributes assets. It defines and streamlines
processes. It preserves timelines and promotes accountability. It pays
for itself quickly – and it drives bottom-line benefits permanently.
Simply put, it’s crucial to the efficient creation, effective deployment
and confident expansion of the most ambitious brands.
4. expertiSe
Support
blue ™
COLLABORATION
brand management technology and blue are vital in our delivery of brand point management for our clientS
globally. brand point management iS our integration of ServiceS acroSS the full lifecycle of a brand –
including Strategy, creative and execution – to enable compelling and conSiStent Shopper experienceS at
home, on the go, in the Store and on the Shelf. blue driveS efficiency, accuracy, collaboration, accountability and quality.
hoW SchAWk
It starts with BLUE, Schawk’s proprietary enterprise software developed And it does so with Schawk consulting and support. We developed • We train our clients in BLUE and in associated best practices
specifically to guide the lifecycle processes of packaging and promotional the first brand management software more than a decade ago, for superior graphics-related workflows. And we maintain BLUE.
materials for global brands. BLUE is integral to the brand point and today we back it with the fullest suite of services available
dELIvErS BrANd
• for many of our clients, we join their brand-management team,
management work we do for our own clients, who include 11 of the 25 to competitive brands. performing long-term on-site services for workflow optimization
Best global Brands as ranked by Interbrand. and brand asset management.
mANAgEmENT We offer full workflow analysis and consulting services to identify
•
BLUE is five web-accessible modules that encompass digital asset inefficiencies and bottlenecks and to determine the efficacy BLUE is not an off-the-shelf product and Schawk doesn’t leave
TEchNoLogY
management, copy management, workflow management, online proofing of potential technical and manpower solutions. related services to a third party. With Schawk, brand management
and kpI reporting. These integrate seamlessly together and with company- • We install and fully integrate the software we develop into technology is complete and integrated.
wide enterprise resource planning (Erp) systems, but they far surpass our clients’ existing enterprise systems. BLUE is not installed
what Erp systems can do to manage branded materials. by third parties.
5. here are many of blue’S benefitS.
for Branding (in-house), central library organizes briefs, early art,
hoW doES BLUE Work? design (in-house), corporate Strategy forecasts, spreadsheets, etc., and protects/
marketing, Branding/design organizes official assets.
agency partners Sets project goals for time, costs, deadlines.
each blue module performS crucial functionS.
for designers organizes concepts, preliminary designs,
dIgITAL ASSET mANAgEmENT modULE organizes and protects official brand
(in-house and agency) creative logos, trademarks data, copy, photography,
palettes, 3d
assets, plus briefs, timelines, art concepts, dielines and more. It saves facilitates comments, annotations,
enormous time by eliminating unnecessary recreation of assets and it saves changes, proofing and approvals
money by preventing incorrect asset use that can force reworks or recalls. enables/executes:
• dynamic copy changes
copY mANAgEmENT modULE organizes and dynamically allocates official • visual comparison
copy across all materials, including printed and web. (highlights differences between versions)
• remote proofing
WorkfLoW mANAgEmENT modULE sets timelines and schedules, • versioning/version control
tracks progress, identifies bottlenecks and generates reports relating • confident distribution of versions across
to efficiency and productivity. multiple media and design stage.
• 2d>3d mapping
oNLINE proofINg modULE allows real-time, collaborative proofing and
comparison of official artwork, promoting confident decision-making while for Branding, Legal, organizes final art
saving time and resources. regulatory, quality, execution facilitates print-quality management,
manufacturing, marketing digital file distribution, final art approval,
services, premedia online proofing
kpI rEporTINg modULE enables reporting on any factor in the brand- partners, etc.
Ensures more reliable files
creation process, for analysis of efficiency, manpower allocation,
Enables faster, more economical distribution
workflows and resource use. of files
facilitates publishing of dynamic copy
BLUE modULES can be deployed individually or as a full suite. They can to multiple media
be purchased or licensed from Schawk. As a whole, they streamline and retains definitive versions so process can
strengthen through the integration of brand processes, team members, “loop back” and start again confidently,
for new regions or markets globally
and company and vendors – across geographies.
enables/executes:
at all StageS •“virtual roundtable” collaboration
• kpi reports on asset use (who, how, why),
cycle times, bottleneck causes, reasons for
rejection, etc.
• calendar functions set deadlines
and stage-gates.
• date rippling adjusts entire calendar to changes
• audit trail for visibility, verifiability
and accountability
• Sustainability at ALL phases through savings
of multiple resources
6. conSiStent
acroSS the whole brand proceSS:
hoW SchAWk
BrANd mANAgEmENT
TEchNoLogY effective deployment.
drIvES rESULTS. While we are experts in the creation of brand materials and shopper
experiences, we also understand the complex processes that cross
the strategic, creative and executional phases – that bring a brand
Efficient creation. Effective deployment. confident expansion. These are
absolute requirements for the packaging and promotional materials of to its consumers:
successful brands today, and Schawk’s brand management technology
projEcT mANAgEmENT – Schawk and BLUE have a huge impact
enables them. here’s how.
on timelines, stage-gates and deadlines and the coordination of input
from disparate divisions and locations. These are crucial to timely
delivery of brand materials, and a focus of our consulting service is
analyzing workflows for brand deployment across categories, channels
efficient creation. and geographies.
Efficient creation of brand materials saves resources, improves SpEEd-To-mArkET – a key roI driver. Schawk brand management
marketplace agility and maximizes brand impact. It also gives marketers technology and BLUE allow brands to capitalize on promotional
confidence in their ability to execute on marketplace opportunities. opportunities and first-mover advantage. As retailers put increasing
Efficient creation encompasses: pressure on cpgs to respond to their promotional initiatives, agility
and efficiency become keys to cpg success.
ASSET rEcrEATIoN – Unnecessary recreation of assets when official
assets exist is a proven drain on roI. In a typical enterprise environment, vALIdATIoN ANd AdhErENcE To rEgULATIoNS – Schawk has been
30 percent of all content will be recreated – much of it unnecessarily.
delivering fully configurable, comprehensive software and validation
BLUE all but eliminates this.
service solutions to large pharmaceutical and medical device companies
ASSET SEArchINg – research shows that knowledge workers spend vast worldwide since 2002, and we are experienced in implementing and
time searching for existing materials. A robust media-management system hosting validated solutions and working within highly regulated validated
like BLUE can reduce this time by 90 percent. environments. This includes compliance with European Annex 11 and
U.S. Title 21 cfr part 11 guidelines for validation and use of computer
ASSET USE – BLUE tracks and reports on the use, creation and recreation
systems in validated environments. Additionally, Schawk is accustomed
of brand assets on the basis of type, project, personnel and location.
to working within the regulations required of a cgmp compliant (current
proofS – Schawk and BLUE strengthen and streamline this key recurring good manufacturing practices) environment and is a certified supplier
phase by organizing and protecting official versions, fostering efficient to clients working within this environment.
collaboration in proofing and saving time, paper and shipping costs
through online proofing.
SUSTAINABILITY – Every step saved or streamlined, every proof done
digitally, every rework avoided promotes a more sustainable brand process.
7. confident expanSion.
Experts agree that the developing world will have a huge appetite for today’s top consumer products.
Therefore, brands must be able to expand quickly, consistently and confidently. Schawk brand
management technology enables this through:
BrANd coNSISTENcY – The ability to execute its idea consistently in new geographies allows a brand
to concentrate on nuances like regional cultural differences that are crucial in effective branding. Brand
management technology excels here.
AgILITY of mESSAgE – Today, retailers and consumers demand agility in responding to their needs.
Strong processes drive agility, and Schawk’s expertise and technology strengthen these processes. When
a brand can execute with agility, it can react to demands and opportunities, saving both time and money.
coST SAvINgS/roI – Schawk’s combination of expertise and BLUE technology can save a brand with
5,000 asset pieces more than $2 million a year, as the chart below illustrates. for brands with many times
these assets, the savings can be significant enough to enable extensive new initiatives elsewhere.
8. SchAWk, BLUE ANd BrANd poINT mANAgEmENT
Schawk digital Solutions developed the world’s first graphics lifecycle management software more than a decade ago. We have
grown right along with our product. BLUE™ isn’t an off-the-shelf software program that’s installed by third parties. It’s purpose-
built enterprise software that’s the centerpiece of a full Schawk brand management offering. We use BLUE ourselves every day
in integrating and strengthening our delivery of client services. What we deliver for all our clients is brand point management –
products and services that enable brands to deliver compelling and consistent shopper experiences wherever the brand reaches
consumers, At home, on the go, At the Store and on the Shelf.
for more information on blue, Schawk and our delivery of brand point management,
contact uS now at digitalSolutionS@Schawk.com or viSit uS at www.Schawk.com.