Rishi Bhattacharya, managing director energy & industrials, Edelman
Why Trust? Trust is a crucial asset. It is essential to protect, nurture and enhance trust in order to be successful in today’s complex operating environment. It is crucial for all organisations, but especially those operating in the energy sector.
In this session, and based on the findings of the annual Edelman Trust Barometer, we explore the role of trust in moving a business from having a licence to operate, to having a licence to lead. Through a short presentation, panel discussion and Q&A we explore the state of trust, the interaction between business, government, NGOs and the media, how to go about building trust and its importance to the bottom line.
Dividend Weekly - World Yield Repot No39 2013Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly No. 36/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
By http://long-term-investments.blogspot.com
Dividend Weekly - World Yield R 32 2013 By http://long-term-investments.blogs...Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly No. 37/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
By http://long-term-investments.blogspot.com
Dividend Weekly No. 27 2013 - World Yield ReportDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly - World Yield Repot No39 2013Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly No. 36/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
By http://long-term-investments.blogspot.com
Dividend Weekly - World Yield R 32 2013 By http://long-term-investments.blogs...Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly No. 37/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
By http://long-term-investments.blogspot.com
Dividend Weekly No. 27 2013 - World Yield ReportDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
Thanks to http://long-term-investments.blogspot.com
Dividend weekly 31 2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
2014 was an interesting year for the SaaS segment. In the public markets, a correction earlier in the year could not be wholly offset by a welcome Q4 rally (the Results International Global SaaS Index tracked up 8% in the last 3 months but nonetheless ended the year 3% down over the 12 month period; with the small cap group down by 30%).
Median valuations in the space rose along with share prices during Q4 with the segment ending the year trading at 6.5x revenue. Meanwhile, investor appetite for growing SaaS businesses in Europe and North America remains very strong and the M&A environment is favourable for those companies offering differentiated products with a strong recurring revenue base.
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly 20/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
STARBRANDS // BUILT TO SHINE: strategia marki / brand strategy for a new deo ...SOFAMI.PL
Strategia marki: analiza rynku dezodorantów w CEE i WEMEA oraz budowa nowej marki
Brand strategy: analysis of deodorants market in CEE and WEMEA and building new brand
Dividend Weekly - World Yield Report No. 22/2013 By http://long-term-investme...Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
When looking at national level the latest movies top the ranking in discussion buzz this month. The third instalments of The Hobbit and Taken top the list together with controversial comedy The Interview and Oscar-nominated Stephen Hawking biopic, The Theory of Everything.
Outside of movies, we see the proposed Paramount Pictures resort edges ahead of the gaming and technology news.
Free to download, the Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
Fieldwork for this wave (48) was conducted in January 2015.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Dividend weekly 31 2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
2014 was an interesting year for the SaaS segment. In the public markets, a correction earlier in the year could not be wholly offset by a welcome Q4 rally (the Results International Global SaaS Index tracked up 8% in the last 3 months but nonetheless ended the year 3% down over the 12 month period; with the small cap group down by 30%).
Median valuations in the space rose along with share prices during Q4 with the segment ending the year trading at 6.5x revenue. Meanwhile, investor appetite for growing SaaS businesses in Europe and North America remains very strong and the M&A environment is favourable for those companies offering differentiated products with a strong recurring revenue base.
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
Dividend Weekly 20/2013 By http://long-term-investments.blogspot.comDividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
STARBRANDS // BUILT TO SHINE: strategia marki / brand strategy for a new deo ...SOFAMI.PL
Strategia marki: analiza rynku dezodorantów w CEE i WEMEA oraz budowa nowej marki
Brand strategy: analysis of deodorants market in CEE and WEMEA and building new brand
Dividend Weekly - World Yield Report No. 22/2013 By http://long-term-investme...Dividend Yield
The Dividend Weekly is a weekly published Fact Book with focus on dividend stocks. With this book, investors get a full overview of major leaders and laggards. In addition, they get a feeling of which dividend stocks are popular and which ones are the best investment opportunities in markets that are going up and down.
The book has the following items:
- Best 1-Week Performing Dividend Stocks
- Best Dividend Stocks Year-To-Date
- Best Yielding Stocks At New Highs
- Most Recommended Dividend Stocks
- Overbought Dividend Stocks
- Most Shorted Dividend Stocks
- Best Dividend Aristocrats in Canada and USA
- Stocks With Dividend Growth From Last Week
- Best Yielding Stocks From the World's Leading Stock Exchanges and Indices
- Ex-Dividend Stocks For Next Week
Thanks to http://long-term-investments.blogspot.com
The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
When looking at national level the latest movies top the ranking in discussion buzz this month. The third instalments of The Hobbit and Taken top the list together with controversial comedy The Interview and Oscar-nominated Stephen Hawking biopic, The Theory of Everything.
Outside of movies, we see the proposed Paramount Pictures resort edges ahead of the gaming and technology news.
Free to download, the Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
Fieldwork for this wave (48) was conducted in January 2015.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
2017 Edelman Trust Barometer - Energy ResultsEdelman
What is the state of Trust in Energy?
During the last year, trust in the U.S. energy sector rose 4 points to 65 percent globally, earning a spot in the “truster” category. Even with prolonged low oil prices exacerbating geopolitical tensions and continued polarized debates around climate change and pipelines, people have found a reason to believe in energy.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Similar to Reputation in Oil, Gas and Mining 2014: Trust as a Business Driver (20)
Boots and Macmillan: working together to improve the lives of everyone living...Communicate Magazine
Boots UK and Macmillan Cancer Support united in partnership in 2009 to achieve a single game changing ambition; to help people affected by cancer access specialist information and support on the high street.
By leveraging the expertise and passion within both organisations, they created life-changing cancer support services delivered in a retail setting for the first time. There are now over 2,000 Boots Macmillan Information Pharmacists working in-store every day, and over 400 Boots Macmillan Beauty Advisors are helping people manage the visible side effects of cancer.
Hear from Rowena Howell, partnership services manager at Macmillan and Oonagh Turnbull, head of CSR at Boots UK on how this long-standing partnership is working to benefit so many people every day. Learn how they companies work together to combine their assets and knowledge to help people affected by cancer more powerfully than they could alone.
Starting with 8.5 tonnes of general waste going to landfill, the Fresh Olive Company implemented an environmental campaign to achieve zero landfill status. Being a food manufacturer with 130 employees it was imperative the employees get on board and fully back the initiative. This was both an environmental and internal communications challenge.
Working closely with Veris, they developed a creative stakeholder communications programme – Ready, Steady, Green! that was fun and resulted in operational improvements. The programme educated and inspired employees to do more with less through interactive workshops and visual communications tools. The interest and enthusiasm of the employees is maintained with additional seasonal campaigns.
The results were impressive, with green behaviours being embedded as a central focus of the business. Zero landfill status has been achieved, items have been donated to local charities and inedible food waste is now sent to Anaerobic Digestion which saves an impressive amount of carbon. Together, they proved that sustainable behaviours don’t need to be tedious or boring.
Presented by Stuart Goodman, stakeholder engagement specialist, Veris Strategies
Tata Consultancy Services:The digital skills gap: bring the voice of 90 milli...Communicate Magazine
Tata Consultancy Services, a leading IT services firm, took a youthful approach to highlighting its work across Europe and generating brand awareness with senior public figures and decision makers. A youth and technology themed thought leadership campaign was an ideal fit with TCS – 70% of its global workforce is under the age of 30 and the company has strong working relationships with over 200 European schools.
The campaign also provided the perfect opportunity for TCS to showcase its stalwart support for the digital industry and young talent. The cornerstone of the campaign was a study of Europe’s youth and their attitudes to work and technology, featuring contributions from leading stakeholders including European government bodies, academics and businesses.
The results were impressive. Key partnerships were established, TCS’s image was strengthened, client engagement levels were at 92 % and the social media campaign was widely praised in the traditional press.
Presented by Ashish Babu, director of communications,Tata Consultancy Services
Coutts and National Portrait Gallery: Grayson Perry: Who Are You? - Corporate...Communicate Magazine
Coutts has long supported the arts industry with sponsorship programmes running over the past 300 years. From Octoober 2014 to March 2015, Coutts was the headline sponsor of the fascinating Grayson Perry: Who are you? exhibition at the National Portrait Gallery.
Grayson Perry's exhibition display featured Britons that embody a particular potent aspect of contemporary British identity. Coutts used its association with the exhibition to highlight its specialist interests – investing through art and philanthropy – while also championing the important role of the arts in the economy. The sponsorship has resulted in almost 300,000 visitors attending the display, with 96% of them would recommend the exhibition to a friends or family.
Presented by Jennifer Sofianou, the marketing business partner, Coutts
The Build-It Programe - Corporate Engagement Awards 2015 winnerCommunicate Magazine
Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa.
Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities.
Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people.
Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.
How to convey your brand through digital investor relations? BritvicCommunicate Magazine
Slides from a presentation made by Stephen Nightingale, director of investor relations at Britvic, at the evolution of the annual report on 30 September 2015.
Corporate Reporting and Human Capital - Employer branding in human capitalCommunicate Magazine
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Through collaboration with Communicate magazine, Emperor and Rethink Group researched
how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report.
The session discussed the findings of the research and highlighted areas for improvement.
www.communicatemagazine.co.uk/humancapital
Corporate Reporting and Human Capital - People and the search for transparenc...Communicate Magazine
Ian McDonald Wood, research and consulting director, FutureValue
The past year has seen major changes in reporting, with greater requirements needing to be encorported in companies’ strategic reports due to the recent modification to The Companies Act 2006 legislation. Explaining specific aspects of intangible assets has always been a key area in the narrative report in previous years, so what's changed?
The 'people and the search for transparency in corporate reporting' session was led by those who shape the reporting process. The IIRC works to ensure integrated reporting is embedded into mainstream business practice, the FRC sets standards for corporate reporting and FutureValue are content specialists who help businesses develop meaningful content and narrative in their reports.
The session explored how listed companies are responding to legislative changes and how they are successfully integrating them into their annual reports to produce clear and concise documents.
www.communicatemagazine.co.uk/humancapital
Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoi...Communicate Magazine
Wael Allahou, corporate communications executive, EQUATE Petrochemical Co
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Ashley Shackleton, external affairs Officer, Oil & Gas UK
The oil and gas industry is by some margin the single largest industrial contributor to the UK economy. In addition to its economic contribution, and its role in protecting energy security, the industry is a world class driver of innovation in UK science and technology. The oil and gas industry also creates and sustains an impressive number of skilled and valued jobs. Unfortunately these facts are not well known or understood. By proudly and consistently telling our story we will raise awareness about our contribution, improve understanding of what we contribute, and ensure we attain the support and recognition we need to thrive as an industry. This session will explore the public’s perceptions of the UK oil and gas industry and how we may hope to change them.
Reputation in Oil, Gas and Mining 2014: Why does brand matter for extractive ...Communicate Magazine
Ian Louden, head of brand at ArcelorMittal, explores the relationship between brand and reputation. He suggests that now, more than ever, the brand that matters is the one that lives in the heads of stakeholders, not the one that the CEO or brand manager dreams of having.
Today, what stakeholders think about companies, in both their minds and hearts, can make the difference between advocacy and preference or opposition and rejection. Great brands – the kind for which stakeholders give the benefit of the doubt when a crisis comes – are earned as a consequence of the company’s actions and behaviours.
Reputation in Oil Gas and Mining 2014: Reputation, reputation risk and reputa...Communicate Magazine
Andrew Griffin, chief executive, Regester Larkin
Setting the scene for the conference, this opening session looks at three key concepts: reputation, reputation risk and reputation management. Using a new categorisation model, the session focuses on the origins of reputation risk before looking at how risks can be managed through the lifecycle. Andrew Griffin, CEO of Regester Larkin and author of Crisis, Issues and Reputation Management, shares his insight and experience.
Reputation in Oil, Gas and Mining 2014: NGOs vs the extractives Communicate Magazine
Robert Blood, managing director, SIGWATCH
Activist groups are often at the top the reputation risks list for extractive companies, including those groups supporting everything from environmental change to wildlife protection. Communicating with these groups requires attention to CSR programmes, effective public affairs and stakeholder engagement on numerous levels.
Robert Blood, managing director of SIGWATCH, explains where NGOs are trying to take the industry and what can be learned from their campaign strategies and tactics.
Reputation in Oil, Gas and Mining 2014: Communicating on corporate ethicsCommunicate Magazine
Michelle Witton, compliance officer, ENRC
The relationship between communications and compliance is crucial to communicating key messages to both internal and external stakeholders regarding the company’s code of conduct and corporate values. Michelle Witton, compliance lawyer at the Eurasian Natural Resources Corporation explores the importance of the relationship between communications and compliance. In this session she shares her first-hand experience working on Anglo American’s anti-corruption programme.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
María Carolina Martínez - eCommerce Day Colombia 2024
Reputation in Oil, Gas and Mining 2014: Trust as a Business Driver
1. TRUST AS A BUSINESS
DRIVER
EDELMAN TRUST BAROMETER
COMMUNICATE MAGAZINE
REPUTATION IN OIL, GAS & MINING
JUNE 11TH, 2014
@RISHIWISE1 @EDELMANENERGY
#EDELTRUST
2. 2
GLOBAL
ONLINE SURVEY
IN 27 COUNTRIES
• 33,000 respondents
• 6 years in 20+ markets
• 9 years in 10+ markets
GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 3 years in 25+ markets
INFORMED
PUBLICS
• 500 respondents in U.S. and
China & 200 in other countries
• Ages 25-64
• College-educated
• In top 25% of household income
per age group in each country
• Report significant media
consumption and engagement
in business news and public
policy
• 14 years of data
EDELMAN’S 14TH ANNUAL SURVEY
3. 2014 BUSINESS TO LEAD THE DEBATE FOR CHANGE
2013 CRISIS OF LEADERSHIP
2012 FALL OF GOVERNMENT
2011 RISE OF AUTHORITY FIGURES
2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002 FALL OF THE CELEBRITY CEO
2001 RISING INFLUENCE OF NGOS
3
EDELMAN TRUST BAROMETER IN RETROSPECT
5. NGOS BUSINESS
GOVERNMENT
TRUST IN BUSINESS AND NGOS REMAINS STABLE;
TRUST IN GOVERNMENT AND MEDIA DECREASES
5
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
MEDIA
63% 64%
22% 23%
2013 2014
#1
57% 52%
17% 16%
2013 2014
#3
58%
58%
17% 16%
2013 2014
#2
48% 44%
16% 15%
2013 2014
#4
6. GLOBAL 54
UAE 79
China 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Mexico 59
Hong Kong 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
Sweden 51
S. Korea 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Spain 39
Ireland 39
Russia 37
Poland 35
GLOBAL 57
China 80
Singapore 76
India 71
Mexico 68
Hong Kong 67
UAE 66
Malaysia 64
Canada 62
Indonesia 62
U.S. 59
Netherlands 59
Brazil 55
Germany 55
France 54
Sweden 54
U.K. 53
Italy 51
Australia 50
Poland 48
S. Korea 47
Ireland 46
Argentina 45
Spain 42
Turkey 42
Japan 41
Russia 36
SLIGHT DECLINE IN TRUST WITH STRONG REGIONAL
VARIATIONS
6
BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.
2013 2014
BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
TRUSTERSNEUTRALDISTRUSTERS
7. 2014
TRUSTERSNEUTRALDISTRUSTERS
GLOBAL TRUST
DIFFERENCE OF
9 points
MARKETS WITH
LARGEST PERCEPTION
GAPS:
UAE (15 pts.)
Australia (14 pts.)
Germany (13 pts.)
France (13 pts.)
Sweden (13 pts.)
GLOBAL 47
China 67
UAE 64
Singapore 64
Indonesia 62
India 61
Malaysia 57
Canada 54
Mexico 53
Netherlands 51
Hong Kong 50
Brazil 49
Argentina 49
Australia 44
Germany 44
S. Korea 43
U.K. 42
S. Africa 42
U.S. 42
Italy 41
Japan 40
Turkey 39
Sweden 38
Spain 36
Ireland 35
France 33
Poland 32
Russia 31
LOWER TRUST AMONG GENERAL PUBLIC
7
2014
GLOBAL 56
UAE 79
China 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Mexico 59
Hong Kong 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
Sweden 51
S. Korea 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Spain 39
Ireland 39
Russia 37
Poland 35
8. 50%
TRUST IN BUSINESS VS. GOVERNMENT
GOVERNMENT
8
BUSINESS
GLOBAL GAP OF 14 PERCENTAGE POINTS BETWEEN TRUST
IN BUSINESS AND GOVERNMENT
HIGHER TRUST
IN GOVERNMENT
HIGHER TRUST IN BUSINESS
20+ PT. HIGHER TRUST IN BUSINESS
58%
63%
73%
70%
58%
82%
45%
79%
45%
58%
38%
41%
45%
72%
56%
62%
43%
53%
57%
49%
59%
77%
43%
71%
54%
39%
82%
51%
44%
17%
28%
34%
23%
53%
19%
53%
24%
37%
18%
21%
27%
54%
42%
51%
32%
45%
49%
45%
56%
76%
43%
75%
60%
45%
88%
63%
12. TECHNOLOGY CONTINUES TO LEAD, ENERGY IMPROVES,
BANKS AND FINANCIAL SERVICES TRAIL
12
TRUST IN INDUSTRIES, 2009 VS. 2014
20142009 2009 VS. 2014
79%
75%
70%
66%
65%
65%
64%
63%
60%
59%
59%
55%
51%
51%
50%
Technology
Consumer electronics
manufacturing
Automotive
Food and beverage
Consumer packaged goods
Entertainment
Brewing and spirits
Telecommunications
Consumer health companies
Energy
Pharmaceuticals
Chemicals
Media
Banks
Financial services
+3
NA
+12
+10
+11
+14
NA
NA
NA
+4
+6
NA
+8
+4
NA
76%
NA
58%
56%
54%
51%
NA
NA
NA
55%
53%
NA
43%
47%
NA
Technology
Consumer electronics
manufacturing
Automotive
Food and beverage
Consumer packaged goods
Entertainment
Brewing and spirits
Telecommunications
Consumer health companies
Energy
Pharmaceuticals
Chemicals
Media
Banks
Financial services
14. IN 20 OUT OF 27 MARKETS, ENERGY MORE TRUSTED
THAN BUSINESS IN GENERAL
14
2014 TRUST IN ENERGY INDUSTRY VS. BUSINESS IN GENERAL
57%
81%
78%
76%
74%
71%
69% 69% 68% 67%
62%
56% 55% 55%
54%
54% 53% 52%
50% 48% 48% 47%
44%
41% 41%
36% 36%
31%
49%
63% 64%
62%
68%
60%
65%
62%
41%
57%
32%
48%
54%
33%
55%
49%
55% 56%
38%
45%
26%
33%
41%
49%
34%
43%
41%
45%
Energy Industry
Business
15. 57%
68%
58%
53%
49%
56%
70%
58%
54%
50% 50%
Energy Industry Renewables Natural Gas Utilities Oil Mining
N/A
RENEWABLES ARE TRUSTED MORE THAN THE OVERALL
ENERGY INDUSTRY; OIL AND MINING LEAST TRUSTED
15
TRUST IN ENERGY INDUSTRY SECTORS - GLOBAL
2013
2014
22. COMPANIES HEADQUARTERED IN BRIC NATIONS SUFFER A
TRUST DEFICIT
22
TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
M O S T T R U S T E D
80% 79% 79% 78% 75% 74% 71% 68% 67%
55% 54% 53%
42%
38% 36% 35% 34%
Germany
Sweden
Switzerland
Canada
U.K.
Japan
TheNetherlands
U.S.
France
Italy
SouthKorea
Spain
Brazil
Russia
China
India
Mexico
24. 56%
81%
78%
76%
74%
71%
69% 69% 68% 67%
62%
56% 55% 55% 54% 54% 53% 52%
50%
48% 48% 47%
44% 41%
41%
36% 36%
31%
24%
6%
9% 10% 9% 9%
16%
9%
12%
18%
16%
24% 24% 23%
29% 28% 28%
26%
30%
27%
22%
32%
37%
41%
38%
43%
38%
54%
UK HAS HIGHEST PROPORTION OF DISTRUSTERS IN ENERGY
OF ANY MARKET SURVEYED
24
TRUST IN ENERGY INDUSTRY VS. DISTRUST IN ENERGY INDUSTRY
TRUSTERS IN ENERGY INDUSTRY
DISTRUSTERS IN ENERGY INDUSTRY
25. ENERGY SUFFERS FROM A SIGNIFICANT TRUST DEFICIT
WHEN COMPARED TO LEVELS OF TRUST IN BUSINESS
25
TRUST IN ENERGY INDUSTRY VS. TRUST IN BUSINESS - UK
56%
TRUST IN
BUSINESS
32%
TRUST IN THE
ENERGY INDUSTRY
TRUST IN BUSINESS
TRUST IN ENERGY
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
32%
56%
26. 54%
41%
39%
20%
12%
8%
6%
16% 16%
29%
36%
57%
Norway USA EU Qatar Ukraine Russia
NORWAY AND THE USA ARE THE MOST TRUSTED ENERGY TRADING
PARTNERS; <10% VIEW RUSSIA AS TRUSTWORTHY
26
TRUSTWORTHINESS OF COUNTRIES AS ENERGY TRADING PARTNERS
NET TRUSTWORTHY
NET NOT TRUSTWORTHY
27. ENERGY INDUSTRY SINKS TO THE LEAST TRUSTED IN THE
UK, ALONGSIDE BANKS
27
TRUST IN INDUSTRIES, 2013 VS. 2014 - U.K.
79%
77%
71%
70%
69%
69%
64%
64%
62%
59%
49%
44%
43%
32%
32%
TECHNOLOGY
CONSUMER ELECTRONICS MANUFACTURING
BREWING AND SPIRITS
FOOD AND BEVERAGE
CONSUMER PACKAGED GOODS
ENTERTAINMENT
AUTOMOTIVE
CONSUMER HEALTH COMPANIES
TELECOMMUNICATIONS
PHARMACEUTICALS
CHEMICALS
FINANCIAL SERVICES
MEDIA
BANKS
ENERGY29%
34%
36%
38%
47%
55%
56%
56%
57%
60%
62%
65%
66%
66%
72%
BANKS
FINANCIAL SERVICES
MEDIA
ENERGY
CHEMICALS
TELECOMMUNICATIONS
PHARMACEUTICALS
CONSUMER HEALTH COMPANIES
CONSUMER PACKAGED GOODS
ENTERTAINMENT
BREWING AND SPIRITS
AUTOMOTIVE
FOOD AND BEVERAGE
CONSUMER ELECTRONICS MANUFACTURING
TECHNOLOGY
20142013
28. NEARLY SIX IN TEN REPORT TRUSTING THE ENERGY
INDUSTRY LESS THIS YEAR
28
THE CHANGE IN TRUST IN THE UK ENERGY SECTOR
Decrease
in trust
because…
36%
38%
42%
69%
82%
Low reliability of service
Limited range of tariffs
Poor customer service
Levels of profit in the industry
Increasing price of bills
29. 59%
WHILE THE LEAST TRUSTED INDUSTRY, NEARLY SIX IN TEN EITHER
TRUST OR ARE NEUTRAL TOWARDS THE SHALE GAS INDUSTRY
29
TRUST IN SECTORS WITHIN THE ENERGY INDUSTRY TO DO WHAT IS RIGHT
TRUST
NEUTRAL
61%
57%
48%
43%
33%
21% 21%
27%
23%
26%
18%
22%
26%
33%
41%
Solar energy industry Wind-generated energy industry Natural gas industry Nuclear industry Shale gas industry
DISTRUST
30. OVER HALF REPORT THEY WOULD TRUST THE ENERGY INDUSTRY
MORE IF IT WAS UNDER STATE CONTROL
30
WOULD YOU TRUST THE ENERGY INDUSTRY MORE IF IT WAS UNDER…
56%
18%
26%
State control Private control Don't know
32. FAMILY-OWNED AND SMALL- AND MEDIUM-SIZED
BUSINESSES HAVE A TRUST ADVANTAGE EXCEPT IN ASIA
32
TRUST IN DIFFERENT TYPES OF BUSINESS – BY REGION
33. 43%
54%
44%
63%
39%
53%
55%
49%
54%
65%
66%
70%
67%
60%
58%
46%
63%
38%
52%
52%
45%
50%
61%
60%
62%
58%
HAVE TOO MUCH POLITICAL INFLUENCE
DELIVER CONSISTENT FINANCIAL RETURNS
ARE TRANSPARENT IN THEIR BUSINESS PRACTICES
THINK LONG-TERM
ARE PHILANTHROPIC
TOP LEADERSHIP
ACT RESPONSIBLY
RESPONSIVE TO EMPLOYEES' NEEDS
RESPONSIVE TO SOCIETY'S NEEDS
OFFER HIGH QUALITY PRODUCTS OR SERVICES
ARE INNOVATIVE
ARE ENTREPRENEURIAL
RESPONSIVE TO CUSTOMERS' NEEDS
PUBLICLY-TRADED PRIVATELY-HELD
DIFFERENCES EXIST IN PERCEPTIONS OF COMPANY TYPES: POLITICAL
INFLUENCE, CUSTOMER NEEDS AND ENTREPRENEURSHIP HAVE LARGEST GAPS
33
PHRASES ASSOCIATED WITH PUBLICLY-TRADED & PRIVATELY-HELD BUSINESSES
+9
+8
+6
+4
+4
+4
+3
+1
+1
-2
-4
-17
35. 82% 81% 80% 79%
69%
53%
Communicates
clearly and
transparently
Tells the truth,
regardless of how
complex or
unpopular it is
Engages with
employees regularly
to discuss the state
of the business
Is front and center
during challenging
times (product
recalls, lawsuits,
etc.)
Is personally involved
in supporting local
charities and good
causes
Has an active media
presence
WHAT CEOS SHOULD DO TO BUILD TRUST
35
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY
36. 2014
36%
43%
52%
52%
53%
62%
66%
67%
GOVERNMENT OFFICIAL OR
REGULATOR
CEO
REGULAR EMPLOYEE
NGO REPRESENTATIVE
FINANCIAL OR INDUSTRY
ANALYST
A PERSON LIKE YOURSELF
TECHNICAL EXPERT
ACADEMIC OR EXPERT
2009 VS. 2014
CEOS & SPOKESPEOPLE CAN INCREASE TRUST BY
LEVERAGING THEIR EXPERTISE
36
CREDIBILITY OF SPOKESPEOPLE
2009
29%
31%
32%
41%
49%
47%
62%
GOVERNMENT OFFICIAL OR
REGULATOR
CEO
REGULAR EMPLOYEE
NGO REPRESENTATIVE
FINANCIAL OR INDUSTRY
ANALYST
A PERSON LIKE YOURSELF
TECHNICAL EXPERT*
ACADEMIC OR EXPERT
* Not tested in 2009
+5
+15
+4
+9
+20
+12
+7
NA
38. WHY DOES TRUST MATTER?
38
THE EFFECTS THAT BEING TRUSTED OR DISTRUSTED WILL HAVE ON A
COMPANY’S BOTTOM LINE
10%
32%
36%
51%
63%
CHOSE TO BUY PRODUCTS/SERVICES
RECOMMENDED THEM TO A FRIEND/COLLEAGUE
PAID MORE FOR PRODUCTS/SERVICES
SHARED POSITIVE OPINIONS ONLINE
BOUGHT SHARES
REFUSED TO BUY PRODUCTS/SERVICES
CRITICIZED THEM TO A FRIEND/COLLEAGUE
SHARED NEGATIVE OPINIONS ONLINE
SOLD SHARES
DISTRUSTED COMPANIES TRUSTED COMPANIES
53%
56%
30%
6%
39. ENGAGEMENT AND INTEGRITY ARE KEY TO
BUILDING TRUST
39
19%
15%
16%
16%
22%
18%
17%
19%
19%
19%
25%
21%
21%
24%
22%
25%
27%
29%
29%
30%
33%
40%
40%
43%
50%
52%
54%
55%
56%
58%
59%
61%
CONSISTENT FINANCIAL RETURNS
PARTNERS WITH THIRD PARTIES
TOP GLOBAL COMPANY
ADMIRED TOP LEADERSHIP
INNOVATOR
ADDRESSES SOCIETY'S NEEDS
POSITIVELY IMPACTS COMMUNITY
PROTECTS ENVIRONMENT
COMMUNICATES OFTEN
IS ETHICAL
HIGH QUALITY PRODUCTS
ACTS RESPONSIBLY IN CRISIS
TRANSPARENT & OPEN
LOOKS AFTER EMPLOYEES
CUSTOMERS BEFORE PROFITS
LISTENS TO CUSTOMERS
BUSINESS IMPORTANCE VS.
BUSINESS PERFORMANCE ON
16 TRUST DRIVERS (UK).
INTEGRITY
PURPOSE
OPERATIONS
PRODUCTS & SERVICES
ENGAGEMENT
41. OVER HALF SEE GOVERNMENT’S ROLE AS
PROTECTING CONSUMERS FROM BUSINESSES
41
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS
51%
28%
23%
21%
18%
5% 4%
1%
PROTECT
CONSUMERS FROM
IRRESPONSIBLE
BUSINESSES
REGULATE
BUSINESS
BUILD BUSINESS
INFRASTRUCTURE
ENSURE FREE
MARKET ACCESS
GOVERNMENT
SHOULD NOT PLAY
A ROLE IN
BUSINESS
FINANCIALLY HELP
BUSINESS DURING
CRISES
DON'T KNOW
42. CONSUMERS BELIEVE BUSINESSES SHOULD BE ACTIVE
PARTICIPANTS IN THE DEBATES THEIR INDUSTRY IS ENGAGED IN
42
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - U.K.
The financial services industry should be a more active participant in the broader
debate over the future of the UK banking system
When policymakers are developing new regulations on businesses and industries,
they should consult with multiple stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions
The energy industry should be a more active participant in the broader debate over
UK energy policy
The food and beverage industry should be a more active participant in the broader
debate in UK over solutions to food and nutrition policy issues
63%
82%
70%
65%
43. TRUST-BUILDING OPPORTUNITY QUADRANT
ENGAGEMENT AND INTEGRITY: PRIORITY AREAS
43
STATEDIMPORTANCE
STATED PERFORMANCE
ENGAGEMENT
INTEGRITY
OPERATIONSPURPOSE
PRODUCTS & SERVICES
HIGH-PERFORMING ON HIGH PRIORITIESUNDER-PERFORMING ON HIGH PRIORITIES
UNDER-PERFORMING ON LOWER EXPECTATIONS HIGH-PERFORMING ON LOWER PRIORITIES
Now tablestakes, in 2008
Operations were much higher
in importance for building trust.
44. A NEW TRUST ENVIRONMENT
44
86% believe a company can take specific
actions that both increase profits and
improve the economic
and social conditions in the
communities where it operates.
Operations and CSR programs are now
tablestakes (compared to 2008). Business must
focus on Engagement and
Integrityto build trust.
CEO must become Chief Engagement Officer
There has been a significant change in
the trust environment since 2009.
Business must now lead the debate for
change.
People trust business to innovate, unite
and deliver across borders in a way that
government can’t. This trust comes with
the expectation and responsibility to
maintain it. Doing this is less risky than not
doing it at all.
45. Rishi Bhattacharya, Managing Director
rishi.bhattacharya@edelman.com
+44 (0)20 3047 2361
Follow us on Twitter – @RishiWise1 / @EdelmanEnergy
Q & A