Mobile Retargeting for Apps:Increase Revenue and Win Back Dormant App Users - Workshop by Ravi Kamran, Founder of Trademob at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
The document discusses different monetization models for mobile apps such as paid/premium, freemium/free-to-play, mcommerce, advertising, lead generation/affiliate, and data. It then discusses how brands and app marketers can measure ROI without direct monetization by looking at metrics like LTV, retention, and virality. Finally, it proposes four approaches - using CPx targets, virtual revenue modeling, focusing on brand KPIs, and assigning value to user data - for measuring user acquisition effectiveness for alternative app business models like branded apps, growth-funded apps, and apps of classifieds.
1) The document is a case study about Habitissimo, an online platform connecting homeowners and contractors, and how Google helped them improve their mobile strategy.
2) Habitissimo faced the challenge of going "mobile first" as mobile was becoming vital to their business, but only 16% of their conversions were from mobile.
3) Google optimized Habitissimo's ad campaigns, improved the mobile user experience, and implemented mobile-specific extensions. This increased their mobile conversion rate by 240% and led to mobile generating 22% more conversions than desktop.
This document discusses measuring the K-factor, which is a viral growth rate, in order to more accurately calculate ROI for user acquisition campaigns. It defines the K-factor, provides examples of how viral growth occurs over multiple cycles, and outlines challenges in measuring the K-factor, which can vary over time. It recommends defining an attribution window and virality cycles, tracking referrals to isolate the uplift from viral installs, calculating the average K-factor, and applying it to the ROI calculation to account for installs generated through viral growth. Capturing this secondary effect of user acquisition spending provides a more complete picture of campaign performance and ROI.
Admicro presentation on MMA webinar_The future of mobile marketingAdmicro
This document discusses mobile marketing strategies and the role of big data. It recommends understanding what mobile marketing can accomplish, studying user experiences, learning from successful marketers, and being innovative. It emphasizes focusing mobile branding and performance-based solutions on smartphones and tablets. It also stresses the importance of investing in mobile marketing, using big data to target the right audiences, and harnessing big data's potential to understand customer behavior.
Mobile the next steps January 2014 (To20 version)Mark Wilmont
This document provides an overview of mobile marketing strategies in three phases:
1) Foundation - establishing a mobile-optimized website as mobile usage grows.
2) Advertising - exploring location-based and second screen advertising opportunities.
3) Comprehensive strategy - integrating mobile across all online and offline campaigns, like apps for specific industries and audiences. Overall, the document outlines the increasing importance of mobile and various mobile marketing tactics companies can employ.
Adfonic is a global mobile advertising marketplace headquartered in the UK with operations in France and the US. They recently closed a second round of multi-million dollar funding. Adfonic enables advertisers to reach a global audience across 190 countries through over 2,000 publishers and billions of monthly page impressions. They provide advanced campaign management, real-time reporting and analytics, and app install tracking to over 3,000 advertising campaigns per month. Smartphones are changing media consumption habits by offering new opportunities for advertisers as mobile traffic spikes in the evenings and peaks at midnight.
This document discusses the growth of mobile internet usage in China and introduces AdChina Mobile Ad Network as the leading mobile internet advertising platform in China. Some key points:
- Mobile internet has become one of the most important media channels as the number of Chinese netizens and their daily online time spent has grown rapidly in recent years.
- AdChina Mobile Ad Network reaches over 200 million unique mobile internet users in China (72% of the country's mobile netizens) through premium mobile app and WAP inventory.
- It offers customized solutions like geo, mobile device, and content targeting advertising to help brands effectively reach their target audiences on mobile.
- AdChina provides transparent measurement of ad performance across clicks,
The document discusses the importance of mobile for marketing and outlines a three phase strategy for companies to develop a mobile presence. Phase I focuses on building a strong mobile foundation by ensuring key information is accessible on mobile. Phase II covers mobile advertising approaches like location-based and second screen advertising. Phase III proposes developing a comprehensive mobile strategy that integrates online and offline activities through targeted industry apps and loyalty programs.
The document discusses different monetization models for mobile apps such as paid/premium, freemium/free-to-play, mcommerce, advertising, lead generation/affiliate, and data. It then discusses how brands and app marketers can measure ROI without direct monetization by looking at metrics like LTV, retention, and virality. Finally, it proposes four approaches - using CPx targets, virtual revenue modeling, focusing on brand KPIs, and assigning value to user data - for measuring user acquisition effectiveness for alternative app business models like branded apps, growth-funded apps, and apps of classifieds.
1) The document is a case study about Habitissimo, an online platform connecting homeowners and contractors, and how Google helped them improve their mobile strategy.
2) Habitissimo faced the challenge of going "mobile first" as mobile was becoming vital to their business, but only 16% of their conversions were from mobile.
3) Google optimized Habitissimo's ad campaigns, improved the mobile user experience, and implemented mobile-specific extensions. This increased their mobile conversion rate by 240% and led to mobile generating 22% more conversions than desktop.
This document discusses measuring the K-factor, which is a viral growth rate, in order to more accurately calculate ROI for user acquisition campaigns. It defines the K-factor, provides examples of how viral growth occurs over multiple cycles, and outlines challenges in measuring the K-factor, which can vary over time. It recommends defining an attribution window and virality cycles, tracking referrals to isolate the uplift from viral installs, calculating the average K-factor, and applying it to the ROI calculation to account for installs generated through viral growth. Capturing this secondary effect of user acquisition spending provides a more complete picture of campaign performance and ROI.
Admicro presentation on MMA webinar_The future of mobile marketingAdmicro
This document discusses mobile marketing strategies and the role of big data. It recommends understanding what mobile marketing can accomplish, studying user experiences, learning from successful marketers, and being innovative. It emphasizes focusing mobile branding and performance-based solutions on smartphones and tablets. It also stresses the importance of investing in mobile marketing, using big data to target the right audiences, and harnessing big data's potential to understand customer behavior.
Mobile the next steps January 2014 (To20 version)Mark Wilmont
This document provides an overview of mobile marketing strategies in three phases:
1) Foundation - establishing a mobile-optimized website as mobile usage grows.
2) Advertising - exploring location-based and second screen advertising opportunities.
3) Comprehensive strategy - integrating mobile across all online and offline campaigns, like apps for specific industries and audiences. Overall, the document outlines the increasing importance of mobile and various mobile marketing tactics companies can employ.
Adfonic is a global mobile advertising marketplace headquartered in the UK with operations in France and the US. They recently closed a second round of multi-million dollar funding. Adfonic enables advertisers to reach a global audience across 190 countries through over 2,000 publishers and billions of monthly page impressions. They provide advanced campaign management, real-time reporting and analytics, and app install tracking to over 3,000 advertising campaigns per month. Smartphones are changing media consumption habits by offering new opportunities for advertisers as mobile traffic spikes in the evenings and peaks at midnight.
This document discusses the growth of mobile internet usage in China and introduces AdChina Mobile Ad Network as the leading mobile internet advertising platform in China. Some key points:
- Mobile internet has become one of the most important media channels as the number of Chinese netizens and their daily online time spent has grown rapidly in recent years.
- AdChina Mobile Ad Network reaches over 200 million unique mobile internet users in China (72% of the country's mobile netizens) through premium mobile app and WAP inventory.
- It offers customized solutions like geo, mobile device, and content targeting advertising to help brands effectively reach their target audiences on mobile.
- AdChina provides transparent measurement of ad performance across clicks,
The document discusses the importance of mobile for marketing and outlines a three phase strategy for companies to develop a mobile presence. Phase I focuses on building a strong mobile foundation by ensuring key information is accessible on mobile. Phase II covers mobile advertising approaches like location-based and second screen advertising. Phase III proposes developing a comprehensive mobile strategy that integrates online and offline activities through targeted industry apps and loyalty programs.
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
- Mobile commerce (m-commerce) sales are growing rapidly, estimated to account for 32% of all retail e-commerce sales in 2016, up from $7.9 billion in 2014. Apps are helping consumers with their purchasing decisions, with 50% of app users using apps to inform what they buy.
- Sociomantic Labs provides programmatic solutions for online, mobile web, and in-app display advertising using proprietary technology to deliver personalized, dynamic ads across the consumer journey. They have been profitable since 2009 and have grown to over 250 employees serving 70 countries.
- Mobile usage is also rising in travel research and booking, with 79% of travel bookers expected to use mobile devices to research trips in 2016
The document provides an overview of i-Click Interactive, a digital media company that offers advertising solutions in China. It discusses i-Click's platform and services, including search, display, video, and retargeting advertising across major Chinese search engines and apps. The document also outlines sample media plans involving premium display placements, Baidu brand zones, and search retargeting to meet business objectives.
The document discusses trends in mobile advertising, including the increase in connected devices and open application platforms. It notes several popular mobile apps in Singapore and their download numbers. It then argues that mobile advertising is effective and adds value to the ecosystem. Finally, it introduces 2359Media as a location-based mobile ad channel that can target users and track campaign effectiveness across platforms.
[KEYADE CASE STUDY] PriceMinister boosts sales using Product Listing Ads (PLA)Keyade
The Mission: incorporate PLA into search campaigns
The Challenge: how to cover one million product items?
The Solution: segment the lineup to allow finely-tuned optimization
The Results: +210% increase in sales in the fashion category
This document outlines a three phase mobile strategy:
1) Foundation - establish a mobile-optimized website as mobile usage grows.
2) Advertising - leverage location data and second screen viewing to target ads. This is a big opportunity as mobile influences purchases.
3) Comprehensive strategy - use apps across industries to enhance customer experiences from sales to loyalty. Examples include automotive after-sales support and branded alcohol apps. The mobile potential is large if companies adopt these strategies.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
This document describes an augmented reality marketing service that enhances traditional advertisements. It charges customers per campaign to help them create more effective and viral marketing. The service has built a connection between printed and electronic media using augmented reality technology in a mobile app. It plans to grow through developing distribution networks, maintaining social media awareness, and offering free pilots to interesting companies.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
The Audience Builder - Paul H. Müller (CTO of Adjust)Adjust
The document is a presentation from The Mobile Measurement Company about their new Audience Builder tool. It introduces the Audience Builder as a way for app developers to (1) create user profiles and segments from app data, (2) export segments to partners like Facebook and Google, and (3) gain more control over user data and ad delivery. The Audience Builder will be free to use until the end of September.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
InMobi is a global mobile advertising platform that helps app developers build, grow, and monetize their apps. It provides tools to acquire and retain high lifetime value users through optimizing user acquisition campaigns, measuring the right key performance indicators, and leveraging user data and machine learning to continually improve targeting. InMobi processes data from over 1.5 billion monthly active users globally to generate insights that help advertisers find their ideal audiences.
Digital marketing scope opportunity & future prospects- kiran dondKiran Dond
This document discusses the evolution and growth of digital marketing from the 1970s to present day. Some key points:
- Digital marketing has grown significantly since the 1970s with the introduction of technologies like Ethernet, personal computers, search engines, e-commerce, social media, smartphones, and high-speed internet access.
- India in particular has seen huge growth in internet and social media users from 2015-2020, with over 500 million internet users expected by 2020. Social media networks like Facebook have also grown substantially.
- Digital advertising spending is increasing and making up a larger portion of total advertising budgets compared to traditional methods. Sectors like e-commerce have also driven growth in digital advertising.
- Future
This document summarizes the key details of a mobile advertising network:
- It served over 31.5 billion mobile ad impressions per month across 6 global offices and reached 194 million consumers in 115 countries.
- The network offered targeted mobile advertising solutions across various device formats and creative types, and provided analytics and reporting tools to understand campaign performance.
- Case studies showed how the network's proprietary AdROIt technology helped advertisers improve campaign ROI by discovering additional target customers beyond those in the initial targeted buy.
How to drive mobile traffic to your local stores? - Bruno Berthezene, Solocal...Internet World
Solocal will underline, through case studies and thought leadership, how your brand can take advantage of mobile to increase in-store footfall: - Hypertarget the customer to provide relevant push marketing - Be found in mobile search - Include mobile in your omnichannel strategy - Strengthen your reputation
CThePlace is developing a mobile app called CThePlace to connect smart mobile consumers and in-store retailers. The app allows consumers to submit product requests including location and time, and retailers can respond with offers. Consumers can then book the offers. CThePlace aims to save consumers time and provide customized, local offers while helping retailers engage customers. The company is currently testing an alpha version and plans to fully launch in Milan within a year.
Appness is a CPA-based marketplace that connects mobile app developers and advertisers with hundreds of Facebook media buying experts worldwide. This allows advertisers to expand their in-house media teams and take advantage of local expertise to manage campaigns at scale. Advertisers pay for business results like installs and in-app events, not clicks or impressions, and can choose freelance media buyers and agencies to work with based on location and performance statistics. The platform provides analytics and controls for advertisers to track campaigns, creatives, and media buyer performance.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...Digiday
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Mobile Wallets and Value Added Services John Doxaras
Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.
La clase comenzó con la discusión del objetivo y la justificación de una consulta. Luego, el objetivo general de cada grupo fue revisado y algunos objetivos fueron modificados para corregir errores de cohesión y uso incorrecto de verbos. Finalmente, una profesora revisó el progreso en el blog y carpetas de cada grupo e identificó áreas que necesitaban mejora.
The document discusses plans for a new curriculum being implemented in the 2010-2011 school year. It will focus on making connections and skills development over just memorization of facts. Key aspects include having classes be integrated across subjects, using the local environment for experiential learning opportunities, and differentiating instruction for different learning styles. The goal is for students to engage deeply with content and apply their understanding to real-world problems beyond the classroom.
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
- Mobile commerce (m-commerce) sales are growing rapidly, estimated to account for 32% of all retail e-commerce sales in 2016, up from $7.9 billion in 2014. Apps are helping consumers with their purchasing decisions, with 50% of app users using apps to inform what they buy.
- Sociomantic Labs provides programmatic solutions for online, mobile web, and in-app display advertising using proprietary technology to deliver personalized, dynamic ads across the consumer journey. They have been profitable since 2009 and have grown to over 250 employees serving 70 countries.
- Mobile usage is also rising in travel research and booking, with 79% of travel bookers expected to use mobile devices to research trips in 2016
The document provides an overview of i-Click Interactive, a digital media company that offers advertising solutions in China. It discusses i-Click's platform and services, including search, display, video, and retargeting advertising across major Chinese search engines and apps. The document also outlines sample media plans involving premium display placements, Baidu brand zones, and search retargeting to meet business objectives.
The document discusses trends in mobile advertising, including the increase in connected devices and open application platforms. It notes several popular mobile apps in Singapore and their download numbers. It then argues that mobile advertising is effective and adds value to the ecosystem. Finally, it introduces 2359Media as a location-based mobile ad channel that can target users and track campaign effectiveness across platforms.
[KEYADE CASE STUDY] PriceMinister boosts sales using Product Listing Ads (PLA)Keyade
The Mission: incorporate PLA into search campaigns
The Challenge: how to cover one million product items?
The Solution: segment the lineup to allow finely-tuned optimization
The Results: +210% increase in sales in the fashion category
This document outlines a three phase mobile strategy:
1) Foundation - establish a mobile-optimized website as mobile usage grows.
2) Advertising - leverage location data and second screen viewing to target ads. This is a big opportunity as mobile influences purchases.
3) Comprehensive strategy - use apps across industries to enhance customer experiences from sales to loyalty. Examples include automotive after-sales support and branded alcohol apps. The mobile potential is large if companies adopt these strategies.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
This document describes an augmented reality marketing service that enhances traditional advertisements. It charges customers per campaign to help them create more effective and viral marketing. The service has built a connection between printed and electronic media using augmented reality technology in a mobile app. It plans to grow through developing distribution networks, maintaining social media awareness, and offering free pilots to interesting companies.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
The Audience Builder - Paul H. Müller (CTO of Adjust)Adjust
The document is a presentation from The Mobile Measurement Company about their new Audience Builder tool. It introduces the Audience Builder as a way for app developers to (1) create user profiles and segments from app data, (2) export segments to partners like Facebook and Google, and (3) gain more control over user data and ad delivery. The Audience Builder will be free to use until the end of September.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
InMobi is a global mobile advertising platform that helps app developers build, grow, and monetize their apps. It provides tools to acquire and retain high lifetime value users through optimizing user acquisition campaigns, measuring the right key performance indicators, and leveraging user data and machine learning to continually improve targeting. InMobi processes data from over 1.5 billion monthly active users globally to generate insights that help advertisers find their ideal audiences.
Digital marketing scope opportunity & future prospects- kiran dondKiran Dond
This document discusses the evolution and growth of digital marketing from the 1970s to present day. Some key points:
- Digital marketing has grown significantly since the 1970s with the introduction of technologies like Ethernet, personal computers, search engines, e-commerce, social media, smartphones, and high-speed internet access.
- India in particular has seen huge growth in internet and social media users from 2015-2020, with over 500 million internet users expected by 2020. Social media networks like Facebook have also grown substantially.
- Digital advertising spending is increasing and making up a larger portion of total advertising budgets compared to traditional methods. Sectors like e-commerce have also driven growth in digital advertising.
- Future
This document summarizes the key details of a mobile advertising network:
- It served over 31.5 billion mobile ad impressions per month across 6 global offices and reached 194 million consumers in 115 countries.
- The network offered targeted mobile advertising solutions across various device formats and creative types, and provided analytics and reporting tools to understand campaign performance.
- Case studies showed how the network's proprietary AdROIt technology helped advertisers improve campaign ROI by discovering additional target customers beyond those in the initial targeted buy.
How to drive mobile traffic to your local stores? - Bruno Berthezene, Solocal...Internet World
Solocal will underline, through case studies and thought leadership, how your brand can take advantage of mobile to increase in-store footfall: - Hypertarget the customer to provide relevant push marketing - Be found in mobile search - Include mobile in your omnichannel strategy - Strengthen your reputation
CThePlace is developing a mobile app called CThePlace to connect smart mobile consumers and in-store retailers. The app allows consumers to submit product requests including location and time, and retailers can respond with offers. Consumers can then book the offers. CThePlace aims to save consumers time and provide customized, local offers while helping retailers engage customers. The company is currently testing an alpha version and plans to fully launch in Milan within a year.
Appness is a CPA-based marketplace that connects mobile app developers and advertisers with hundreds of Facebook media buying experts worldwide. This allows advertisers to expand their in-house media teams and take advantage of local expertise to manage campaigns at scale. Advertisers pay for business results like installs and in-app events, not clicks or impressions, and can choose freelance media buyers and agencies to work with based on location and performance statistics. The platform provides analytics and controls for advertisers to track campaigns, creatives, and media buyer performance.
Sponsored session by Quantcast: Differentiate yourself through programmatic a...Digiday
This document summarizes key points about programmatic advertising:
- Programmatic display ad spending will reach $25.23 billion in 2016, representing 73% of all display ad spending in the US. Mobile programmatic ad spending will grow 65.7% to $17.70 billion.
- Of agencies, 54% feel comfortable buying media programmatically while 46% don't use it. 35% are undecided about trusting programmatic. 60% feel a unified definition is needed.
- The Real Time Advertising Academy covers topics like what programmatic is, how impressions are bought and sold, the interactive media ecosystem, the importance of data, and measurement/attribution.
Mobile Wallets and Value Added Services John Doxaras
Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.
La clase comenzó con la discusión del objetivo y la justificación de una consulta. Luego, el objetivo general de cada grupo fue revisado y algunos objetivos fueron modificados para corregir errores de cohesión y uso incorrecto de verbos. Finalmente, una profesora revisó el progreso en el blog y carpetas de cada grupo e identificó áreas que necesitaban mejora.
The document discusses plans for a new curriculum being implemented in the 2010-2011 school year. It will focus on making connections and skills development over just memorization of facts. Key aspects include having classes be integrated across subjects, using the local environment for experiential learning opportunities, and differentiating instruction for different learning styles. The goal is for students to engage deeply with content and apply their understanding to real-world problems beyond the classroom.
adtech SF 2012 Startup spotlight mobile fiksuad:tech
Fiksu is a mobile app user acquisition platform that helps brands acquire large volumes of loyal, cost-effective app users. It provides access to billions of impressions across 35+ advertising sources to optimize for category and overall app rank increases. Fiksu's algorithm-based targeting focuses on finding loyal users rather than just downloads. It fully manages the acquisition process through a centralized dashboard. A hypothetical example showed how Fiksu helped a finance app acquire over 800k downloads and 374k loyal users with a 250% ROI through a 30-day optimization program.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Cross Target is a mobile DMP(Data Management Platform). It synchronizes device IDs with 3rd party cookies. It enables advertisers and marketers to identify and discover audiences even in cookie-less mobile environment.
It was first introduced in S. Korea in cooperation with Nasmedia, the No.1 media representative in the market.
One of the biggest challenges for a mobile application startup is acquiring users on a 0 budget. I experienced this problem first hand while developing a note-taking application called Fetchnotes. We received funding from the Techstars Accelerator and the mentors their taught me effective ways to build viral loops, optimize ranking in the App Store and conduct a low cost social media strategy that wouldn't take all of my time. This thesis is a resource for any young entrepreneur looking to acquire their first 30,000 users.
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
This document provides a guide to various mobile advertising formats for smartphones. It describes different types of display ad formats like banners, interstitials and videos. It also discusses mobile messaging formats like push notifications, SMS and MMS. Native ad formats on platforms like Facebook, Twitter and Instagram are explained. Finally, it covers paid search advertising options through Google AdWords, Bing Ads and search syndication. The goal is to help advertisers and publishers understand their mobile advertising options.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Driving revenue with Mobile Re-engagement - Go beyond the installAdjust
This document discusses mobile re-engagement strategies using the Liftoff and adjust platforms. It begins with an overview of the problem of user churn after app installation and the opportunity for re-engaging existing users. It then details how Liftoff uses real-time bidding and dynamic creative ads to retarget app users for re-engagement, while adjust allows for attribution and re-attribution of these efforts. Case studies demonstrate how joint Liftoff and adjust solutions can improve key performance indicators like cost per registration. The presentation emphasizes that acquisition alone is not enough and that re-engagement is key to optimizing user lifetime value.
This document provides tips for optimizing an app retargeting strategy, including setting up and sharing post-install events, customizing audience segmentation using a custom sales funnel, implementing proper deep linking, optimizing creative assets, and syncing retargeting with other marketing channels. The key recommendations are to track post-install events using an attribution partner, slice audiences into customized funnel stages aligned to the app's user journey, enable deep linking to boost engagement by 10x, and continuously test and optimize creative assets.
Atul S. Dhoke is seeking a career that is challenging and allows him to learn, innovate, and help achieve organizational goals. He has over 5 years of work experience in documentation control, accounts management, and tax consulting. His skills include proficiency in SAP ERP, Citrix, Nuance PDF, and computer hardware. He is self-motivated, communicates well, and works well under pressure.
El documento proporciona una descripción general del sistema digestivo y respiratorio humano. Resume los principales órganos de cada sistema, incluida su función y cómo trabajan juntos para digerir los alimentos y transportar oxígeno e intercambiar dióxido de carbono respectivamente.
Este documento presenta la programación cultural para enero de 2015 en el área de cultura, incluyendo exposiciones temporales y permanentes, música, teatro, danza, cine, congresos y conferencias. Se resumen 10 exposiciones temporales que tendrán lugar en enero en la Fundación Picasso y el Centro de Arte Contemporáneo, enfocándose en artistas como Picasso, Cattelan, Ghenie, y Casas-Rusinol.
Ramón Larramendi
“El mundo dEl Ártico ya no ExistE, Es historia”
El frío extremo, la soledad absoluta, noches que duran meses, días en los que no
se pone el sol. Los polos de la Tierra son lugares remotos, extraños, misteriosos y fascinantes. Sitios aptos solo para personas como Ramón Larramendi que, a fuerza de batir récords, ha hecho del Ártico su casa, y del hielo, su hábitat natural.
Este documento establece los controles aplicables al hormigón según la Instrucción EHE-08. Define los requisitos de calidad y documentación necesarios tanto para productos sin distintivo de calidad como para productos con distintivo de calidad oficialmente reconocido. Incluye especificaciones para la recepción, suministro y aceptación del hormigón, así como la documentación requerida antes, durante y después del suministro.
Trademob is one of the biggest mobile app marketing companies in Europe. They optimize mobile media advertising across 230 mobile ad networks, RTB exchanges and media partners. At App Promotion Summit Berlin, Trademob's co-founder and head of sales Florian Lutz presents their techniques in keeping users coming back, measuring engagement and increasing frequency.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
This document discusses emerging marketing channels for international success, including social media, mobile apps, and Google Shopping. It notes that social media is becoming an important sales channel, especially in China, with platforms like Instagram and Pinterest growing in importance. Mobile apps are also driving significant ecommerce sales. The document recommends that retailers work with platforms like Lengow to expand their distribution across new channels, manage orders centrally, and showcase products internationally to remain competitive.
Why your business needs a mobile presence & how to get startedPaperlit
The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Instagram Marketing in 2017: Running Successful Paid and Organic CampaignsElliott Moore
Join Kirby Anderson, Product Specialist, Solutions at AdRoll, and Blaise Lucey, Director of Product and Content Marketing at Bitly, as they discuss how your business can make the most out of organic and paid advertising on Instagram.
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
Mobile marketing is the future, as mobile devices now exceed traditional computers in sales and usage. The mobile marketing landscape is large and growing rapidly, with over 7 billion mobile subscriptions globally and mobile now driving all online retail growth. Innovation in mobile marketing includes companies like Avocarrot, which provides native mobile ads for developers, and Future Ad Labs, which is reinventing CAPTCHAs into engaging mobile games and ads. Mobile marketing spending in the US is predicted to grow significantly from $10.5 billion in 2012 to $30.4 billion in 2015, also driving major employment growth in mobile marketing jobs. Marketers must prepare for this mobile-first future by learning from their own mobile usage and considering mobile in all their marketing
Jim Brigden_Digital consumer - key trends 2013AdWatch Isobar
The document discusses key trends in the UK digital marketing landscape including the growth of digital advertising spend, the dominance of search advertising, and trends in consumer digital behavior. It notes that the UK is a sophisticated digital market where consumers are increasingly connected, empowered, savvy, busy, and have high expectations. Specific search marketing trends discussed include tailoring ads to individual consumers, the challenges of attribution across devices, and the importance of technology to efficiently manage large search campaigns and optimize performance.
The document discusses strategies for marketing and monetizing social applications. It finds that social applications have significant potential for viral growth and engagement. It recommends focusing on building viral user experiences through simple and valuable application features. It also explores various monetization strategies for social applications like advertising, sponsorships, custom application development, and lead generation.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document discusses Nielsen's new cross-media solutions for measuring advertising and audiences across platforms. It introduces the Brand Media View, which allows planning across TV and online using consumer panel fusion. It also discusses Online Campaign Ratings for understanding digital campaign audiences, and Twitter TV Ratings for measuring social TV activity and audiences. The document then covers upcoming Digital Program Ratings and Digital Dynamic Ratings for consistent cross-platform audience measurement across devices and content.
Programmatic mobile marketing is growing rapidly and becoming mainstream. Programmatic refers to an automated process for media placement and optimization in real-time using data. Mobile data provides unique targeting opportunities for programmatic buying. The primary mobile programmatic channels are real-time bidding (RTB) through ad exchanges and social/search inventory. Programmatic benefits include better targeting, greater scale, lower costs, and more predictability compared to manual buying. A case study shows how programmatic optimization technology helped an app grow business by 70% while lowering costs.
Lazada & Redmart Affiliate Marketing Program: APP First StrategyAffiliate Summit
This document discusses Lazada's affiliate marketing program for mobile apps. It notes that people check their smartphones 1500 times per week and spent 3 billion hours on shopping apps in Southeast Asia last year. The program focuses on mobile and social media given growth in smartphone and internet usage. Lazada has been successful with its app in Southeast Asia, with over 100 million downloads and 50 million active buyers, 85% of which are on mobile. The document outlines the affiliate program's cost-per-install, cost-per-sale, and influencer cost-per-sale models and support offered to partners.
Digital EDGEucation autumn - advanced paid search4Ps Marketing
Paid search advertising spending is expected to reach $131 billion by 2019, with $82 billion spent in 2015. Digital advertising overall will represent $171 billion, with $24 billion spent on social networks in particular. Marketers can use different paid channels like search, social media, and email marketing to drive awareness, consideration, and conversions depending on their business goals. This includes using features like look-alike audiences on Facebook and targeting users based on their email inboxes.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
The document discusses mobile app trends globally and in Australia. It notes that the iPhone App Store passed 5 billion downloads in June 2010, with the last billion taking only two months. Three quarters of Australian smartphone users have downloaded free apps, with social, games, maps, travel, weather and banking as the most useful categories. The document outlines different models for paid and free apps, and how free branded utility and entertainment apps can improve brands through exposure, reach consumers with low costs, and influence purchase decisions. It provides case studies of successful branded Australian apps from Tic Tac and Coles.
Startup Stage - Transportation - Presentation by Gunnar Froh, Founder & CEO of Wunder Urban Carpooling at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
This document provides an overview of omnichannel trends from the perspective of Deborah Weinswig, Executive Director and Head of Global Retail & Technology at the Fung Business Intelligence Centre. The summary is as follows:
Webrooming, where customers research products online and then purchase in-store, has become more common than showrooming. Brick-and-mortar retailers are investing heavily in technology like beacons, mobile apps, and inventory tracking to improve the customer experience across channels. Emerging trends that will impact retail include the growth of mobile shopping via apps, click-and-collect services, subscriptions, and investments in security as retail becomes more digital.
Official speaker book for the NOAH 2019 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
This document contains an agenda for a two-day startup conference. Day 1 will include sessions on mobility and travel of the future, cognitive computing, international success stories, and more. It lists over 50 speakers from companies such as Gett, Porsche, Sweet Inn, and StoreDot. Day 2 covers topics like fintech, digital health, industrial digitization, and edutech. It provides details on session times and speakers from companies including eToro, Forter, Payoneer, and Simplex. The document is an agenda detailing over 100 speakers across various industries that will present at the two-day conference.
advocado provides comprehensive legal advice to private and corporate clients through data, technology and specialized lawyers. Headquartered in Greifswald, Germany, it has 26-50 employees and has raised €6 million in total funding.
ahead develops nutritional supplements and functional foods aimed at optimizing human performance. Headquartered in Hamburg, Germany with 11-25 employees, it has raised €0.6 million in total funding.
aidhere is developing digital behavior change solutions, starting with an obesity treatment program. Headquartered in Hamburg, Germany with 4-10 employees, it has raised €0.3 million in total funding.
Official speaker book for the NOAH 2018 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
This document contains an agenda for a two day startup conference taking place from November 2-3. It lists over 100 confirmed speakers who will present on stages throughout the event. The schedule details the timing, speakers, companies and session titles for presentations, panels, interviews and networking activities each day. Topics that will be discussed include fintech, lending, payments, healthcare, gaming, blockchain, and online dating. The event aims to connect capital with entrepreneurs.
This document provides the agenda for the NOAH Disruptor conference taking place June 22-23, 2017 in Berlin. Over 100 CEOs from various industries including digital/media, fintech, mobility, and more will discuss disruption in their sectors. The agenda lists the scheduled speakers each day organized by session type including keynotes, panels, company presentations, and fireside chats. Confirmed speakers include executives from companies like Rocket Internet, Axel Springer, Deutsche Bank, Mastercard, and Porsche among many others.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
3. What has happened so far
New users, new users, new users
1
2
Up
In-App Mobile
Advertising
Spend to Top
$7bn by 2015
$2.4b
from
n
(Juniper Research)
Berlin
New York
London
in 2012
9. Apple and Android App Stores
Quantity
Quality
VS
Engagement and usage will become a bigger priority for marketers wishing to keep their apps in the top rankings.
Berlin
New York
London
9
10. The Average Smartphone User Has Installed 26 Apps
Lots of Apps Competing for Users’ Attention
Time
Berlin
New York
London
10
13. Retention of App Users by Mobile Platform
70% of Users Stop Using an App!
Loyal
users
Disloyal users
Berlin
New York
London
13
14. Many Dormant Users.
The Download is Only
Half of the Battle.
69%
open an app
10 times or less
25%
use an app just once
after downloading
Berlin
New York
London
14
18. Mobile is a Lucrative Platform
Billions to be Made with Apps
paid $900m to
developers
paid $5000m to
developers
Berlin
New York
London
paid $100m to
developers
18
19. True bricks & mortar, online and mobile
90% of users leave immediately
after downloading
Nothing bought on first visit
Berlin
New York
London
19
20. Online Retargeting
Online process– how does it work?
•
Only 2% of shoppers convert on the 1st visit
•
Increase conversion rate by 300%
•
Re-engage 98% of potentials that left your site
•
Increase lifetime value
Berlin
New York
London
20
21. Conversion Funnel
98%
Visitors leave your site
without converting
Re-engage 98% that
leave your site/app
Drive repeat sales
Increase lifetime value
2%
1st visit
conversion
Berlin
New York
London
21
22. Retargeting Spend is on the Rise
Expect the Same for Mobile
Over 50% of online
marketers plan to increase
their budgets for retargeting
over the next six months.
Berlin
New York
London
22
23. How is Retargeting Used Online?
And for what?
Gaming
Travel
Berlin
New York
Commerce
London
23
24. Audience Targeting
Market to the Individual
Practice 1-1 marketing and communicate with personalized messages
Berlin
New York
London
24
25. What if You Could...
•
Tailor special offers to specific
individuals
• React in real time
• Chase abandoned baskets
Berlin
New York
London
25
26. What if You Could...
•
Know the individual
• Know their specific interests
• Find them again anywhere
• Drive them back to you
Berlin
New York
London
26
27. Gaming example
Optimization by network
1.
Tier 1 networks - $5 CPI
Network 7, 11 & 18
2.
Tier 2 networks - $3 CPI
Network 1, 5 & 22
1.
Tier 3 networks - $1.50 CPI
All other networks
Berlin
New York
London
27
29. Retargeting with Trademob
Lower Costs, Increase Conversion
•
•
Berlin
New York
62% lower cost per active user
compared to acquiring a new user
150% higher conversion rate
compared to display
London
29
30. Case Study
100% 100%
Conversion funnel for:
62% lower
cost to
generate a
valuable
lead
• Re-Engagement
• New Acquisition
61%
45%
39%
34%
11%
9%
2%
Total user base
Total user base
Savings per action compared to new user
acquisition campaigns
Engagement 1
Search
Engagement 2
Detailed search
-78%
Berlin
-77%
New York
London
Engagement 3
Add to favorite
-76%
0.8%
Transaction
Final Action
-62%
Confidential- for personal use only | 30
31. Case Study
1
User cohort and target
group definition
2
Campaign execution with bespoke banner
ads across the Trademob DSP
3
Deep-link inside app
The Trademob DSP is integrated with the world’s leading SSP partners
Berlin
New York
London
Confidential- for personal use only | 31
32. 1. Chase searchers and abandoned baskets
Multiple deep-linking
Tuesday morning, 9 a.m.
Monday evening, 8 p.m.
Berlin
New York
London
33. 2. Retarget your dormant users!
Re-engage existing users instead of buying new users
October, 2013
August, 2013
User forgets about
app & doesn‘t
respond to push
notifications
Berlin
New York
London
33
34. 3. Retarget your high-value users!
Cross and upsell high-value customers
Week 2, user sees banner for
Temple Run 2 coming out
Week 1, user plays Temple Run
Berlin
New York
London
34
35. Personalized Offers
Target Individual Users with Special Offers
•
•
New York
Provide Unique offers to distinct
user segments
•
Provide them in real time to
Individuals
•
Berlin
Personalize offers
Auto apply them to an individual
app
London
35
37. Contact Us!
Ravi Kamran
John Rankin
Founder
Vice President of International Sales
Germany: +49 30 2021575 0
UK: +44 7776 333 888
US: +1 415 539 6794
info@trademob.com
john.rankin@trademob.com
Berlin
New York
London
Editor's Notes
$25m a day from
The cost to acquire loyal users reached the highest level ever recorded in August at $1.90 (Fiksu)For the purposes of the Index, loyal users are defined as people who open an app three times or more.
Acquiring the same users over and over again
Android has always encouraged usage and quality over number of installs. Which is why app store ranking is notoriously hard to control.Apple is looking to changeValue of the app stores are that they are recommended by your piersEngagement and usage will become more a priority for marketers wishing to keep their apps in the top rankings.Oh and actually keep users and get them spending of course
How to find the users who are big spenders and always active (source: Statista)
Source: Flurry
The retention rates of all apps have increased since 2009 from 25% to 35% whereas the engagement rate decreased from 6.7 to 3.7. Competition and better quality of the apps are the drivers of that development. There are just too many apps fight for the attention of the users (Source; Flurry)
After 10 opens, user loyalty increases – 30% left. You should know something about them!70% - wasted acquisition (Source: Localytics)
Loose half of your user base between 1-10 opens
69% of users rarely or never accept push notifications. Marketing or gaming apps that have less of a reason to send push will see lower acceptance rates, in the 30% range.Mobile app developers are abusing push notifications and it has to stop. Although it’s widely understood that it’s not an effective strategy to continually ping users with non-critical updates, app developers can’t seem to help themselves to the free marketing channel that is the opt-in push. The problem with push notification abuse is not just that it’s annoying when you’re interrupted by something that has no meaning to you, it’s that it creates an environment where users become suspect of the whole push notification mechanism itself. I’d argue we’re already there. If you’ve said “no” to an app upon first launch when it asks your permission to send push notifications, then you basically agree. Users can no longer trust developers to use the system properly, so we’re opting out of notifications entirely.Also mention that a number of users uninstall an app because of push notifications(Source: Business Insider)
It’s like spending $millions getting people to your store and then ignoring them, with no staff and no product knowledge
(ad-roll – this is true online as well as apps)They won’t buy anything at all if we don’t try and get them backDo we have to accept this?
1. (also true with apps so why do we measure the value on a download to 1st purchase?)4. – contextual and preference targeting = target specific ads to specific individuals.Effect of the cookie-less society???? – need to understand more about this
Category, brand logos, gaming, commerce, travelTypes of brands using re-targeting on-line – how do they use it? i.e abandoned basket, re-engage audience you’ve seen before.
I get courted by a lot of data companies and what struck me was how general and samey these guys all were in the main! Without cookies all you seem to get is!Probability and statisticsIts likely this person lives here because of his IP addressIts likely this is a guyIts likely he’s quite wealthyIt’s likely interest in discount shoppingOr investment opportunitiesMaybe he drives an SUV a lot of people in that ZIP or IP range do you know!As some one who’s spent 15 years in tech industry“I don’t like probably, maybes, possibly” makes me nervousMy clients don’t buy “probably, maybes, possibly”They buy “certainly, actual, results, definites”Thankfully The world has changed
What if!!You could perform 1 2 1 marketing for apps on mobile – without push notifications or cookiesYou could optimise campaigns to the individual, not optimise by large ad-network, DSP or publisher level buckets – example of how gaming guys buy tier 1,2,3 traffic sources.You could reduce CPI & use costs to < $1You could segment your audience on an individual basis – CRMyou could automatically offer and apply special offers to individuals and track them auto – dynamic deep linking examplesYou could build a loyalty program and understand all your user preferences – knowing what they do, what apps they have and which ones they use oftenYou could react in real time to any in app user actionsYou could chase an abandoned basket in real time, wherever the user went after your appYou could emulate that incredible re-targeting service we see on-line – we know the individual, the exact product, can find the user on any publisher and drive them back to us to buy!!!
This is obvious right? If you keep a brand front of mind then we’re more likely to buy from you or buy more often…………….
Campaign results
Campaign Execution
If 60% are removing apps in the 1st month push app notifications will not work
We’ve done lot of work with gaming, gambling, retailers to advertise to the individual customers, unique customised offers just for 1 individual.Money off, $5, $50 off 1st bet, buy 1 get 1 free pair of designer shoes, and the system can tell the app exactly what advert the user engaged with and apply that exact monetary or product value to that app and that app alone……………