1/30/2015 1
The World’s Largest
Independent Mobile Ad Network
Advertiser Sales Deck
1/30/2015 2
• 31.5 Billion impressions
• 6 Offices
• Live in 115 countries
• 194 Million Consumers Reached
• 170 Employees...
1/30/2015 3
Smartphone Examples
1/30/2015 4
A Selection of Advertisers
1/30/2015 5
Agency Relationships
1/30/2015 6
Hyper Targeting
Location Based
Video / Rich Media
Massive Scale
SimplicityComplexity
Outdated Pricing
Lack of ...
1/30/2015 7
Outdated Pricing:
Performance based CPC pricing (Branding value free of charge).
Lack of Standards:
Fully comp...
1/30/2015 8
Speed
15,000 Ads Per Second / 20 MS Server Response Time
International
Manage Campaigns in Multiple Regions
Sc...
1/30/2015 9
Advertiser A Advertiser B Advertiser C Advertiser D
Ad Network
Publisher A Publisher B Publisher C Publisher D...
1/30/2015 10
The Typical Ad NetworkThe Media
Focused Ad Network
Performance
Focused Ad Network
Ad Request Ad Served Ad Cli...
1/30/2015 11
Ad Network Revenue
Impression Fill Rate CPC CTR
How Publishers Make Money
1/30/2015 12
Scale
Phone OS
Share
Over 31.5 Billion Mobile ad Impressions Served Monthly
• 16.5 Billion impression in Asia...
1/30/2015 13
15,000 ads per second / 20 ms server response time
InMobi Daily Peak:
15,000 ads per second
average is 7,000
...
1/30/2015 14
InMobi achieved the same reach as Facebook in only 9Qs.UserReach(MM)
Huge Growth
1/30/2015 15
• Reporting features: dashboard, filters, and data export
• Third party ad tracking and support including Dou...
1/30/2015 16
Objectives
• Promote the brand Salto Alto among affluent
women ages 25-44
• Encourage sales of designer shoes...
1/30/2015 17
CUSTOMER
DISCOVERY
YOUR
TARGET
Targeted Buy Complete Buy
Our technology discovers
customers outside of the
ta...
1/30/2015 18
Smartphone Formats
300x250 pixels
100kb size max
Format: GIF, JPG, PNG
Animated GIF
300x50 pixels
100kb size ...
1/30/2015 19
iPad Formats
4 Standard IAB Sizes
100kb size
Format: GIF, JPG, PNG
Animated GIF
300x250728x90
160x600468x60
1/30/2015 21
Feature Formats Calls to ActionTargeting Type
Countries
Carriers
Handsets
Demographics
Technical
120x20 Banne...
1/30/2015 22
We are 100% compatible with:
With InMobi you get both reach and impact.
Compatibility
1/30/2015 23
• More Inventory
• Better Tools and Reporting
• AdROIt technology
• World Class Research
• Local Teams
• Full...
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Sales presentation

  1. 1. 1/30/2015 1 The World’s Largest Independent Mobile Ad Network Advertiser Sales Deck
  2. 2. 1/30/2015 2 • 31.5 Billion impressions • 6 Offices • Live in 115 countries • 194 Million Consumers Reached • 170 Employees • 2000+ Advertisers We’re a Mobile Ad Network San Francisco London Johannesburg Singapore Bangalore Tokyo
  3. 3. 1/30/2015 3 Smartphone Examples
  4. 4. 1/30/2015 4 A Selection of Advertisers
  5. 5. 1/30/2015 5 Agency Relationships
  6. 6. 1/30/2015 6 Hyper Targeting Location Based Video / Rich Media Massive Scale SimplicityComplexity Outdated Pricing Lack of Standards Reporting Complexity Difficult Workflow Mobile Advertising Today
  7. 7. 1/30/2015 7 Outdated Pricing: Performance based CPC pricing (Branding value free of charge). Lack of Standards: Fully compatibility across all devices, all formats, and countries. Reporting Complexity: Third party ad tracking and detailed reporting through our interface. Complex Workflow: Full service support from campaign management to in depth research. Our Solution
  8. 8. 1/30/2015 8 Speed 15,000 Ads Per Second / 20 MS Server Response Time International Manage Campaigns in Multiple Regions Scale 31.5 Billion Mobile Ad Impressions Served Monthly (16.5 Billion APAC) Analytics Understand What’s Going On With Reporting Innovation Rich Media / Video / HTML 5.0 What’s Important
  9. 9. 1/30/2015 9 Advertiser A Advertiser B Advertiser C Advertiser D Ad Network Publisher A Publisher B Publisher C Publisher D The Ad Network Concept
  10. 10. 1/30/2015 10 The Typical Ad NetworkThe Media Focused Ad Network Performance Focused Ad Network Ad Request Ad Served Ad Click Age Gender Income Location Category AdROIt CPC CPA LTV How We’re Different
  11. 11. 1/30/2015 11 Ad Network Revenue Impression Fill Rate CPC CTR How Publishers Make Money
  12. 12. 1/30/2015 12 Scale Phone OS Share Over 31.5 Billion Mobile ad Impressions Served Monthly • 16.5 Billion impression in Asia Pacific • Over 10,000 apps and publishers • Ability to target over 9,000 devices 36% 36% 26% 2% Nokia OS Symbian OS iPhone OS Other 36% 26% 2% 36%
  13. 13. 1/30/2015 13 15,000 ads per second / 20 ms server response time InMobi Daily Peak: 15,000 ads per second average is 7,000 Twitter All Time Peak: World Cup 2010 was 2,940 tweets per second Speed 4 Different Server Co-Locations: North America Europe India Japan Vs.
  14. 14. 1/30/2015 14 InMobi achieved the same reach as Facebook in only 9Qs.UserReach(MM) Huge Growth
  15. 15. 1/30/2015 15 • Reporting features: dashboard, filters, and data export • Third party ad tracking and support including DoubleClick • Download tracking and API support Understand what’s going on with analytics & reporting AdROIt Post click tracking of objects you define to improve campaign ROI. Analytics
  16. 16. 1/30/2015 16 Objectives • Promote the brand Salto Alto among affluent women ages 25-44 • Encourage sales of designer shoes • Lead generation for CRM marketing Solution • InMobi ran the campaign targeting exclusively the audience that the brand was looking for • We complimented the spend with a broad based network buy Highly Targeted Network Buy: • Targeted only women 25 – 44 • High end devices only • No media “spillage” • Only 10% of the clicks Broad Based Network Buy: • Incorporated AdROIt™ • 10x increase in clicks • 35% within target • Represented 90% of clicks AdROIt Test Results AdROIt Case Study Salto Alto
  17. 17. 1/30/2015 17 CUSTOMER DISCOVERY YOUR TARGET Targeted Buy Complete Buy Our technology discovers customers outside of the targeted buy. Targeted Buy Targeted Buy Broad Network Buy AdROIt Discovered Customers AdROIt Case Study Salto Alto
  18. 18. 1/30/2015 18 Smartphone Formats 300x250 pixels 100kb size max Format: GIF, JPG, PNG Animated GIF 300x50 pixels 100kb size max Format: GIF, JPG, PNG Animated GIF
  19. 19. 1/30/2015 19 iPad Formats 4 Standard IAB Sizes 100kb size Format: GIF, JPG, PNG Animated GIF 300x250728x90 160x600468x60
  20. 20. 1/30/2015 21 Feature Formats Calls to ActionTargeting Type Countries Carriers Handsets Demographics Technical 120x20 Banner 168x28 Banner 216x36 Banner 300x50 Banner 40 Character Text Click to Landing Page Click to Video Play Click to Lead Click to Download Click to Call / Text Creative Formats and Targeting
  21. 21. 1/30/2015 22 We are 100% compatible with: With InMobi you get both reach and impact. Compatibility
  22. 22. 1/30/2015 23 • More Inventory • Better Tools and Reporting • AdROIt technology • World Class Research • Local Teams • Full Service Support Contact Us: Name Phone Email Why InMobi

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