This document describes an augmented reality marketing service that enhances traditional advertisements. It charges customers per campaign to help them create more effective and viral marketing. The service has built a connection between printed and electronic media using augmented reality technology in a mobile app. It plans to grow through developing distribution networks, maintaining social media awareness, and offering free pilots to interesting companies.

1. THE AUGMENTED REALITY MARKETING SERVICE

2. ELEVATOR PITCH
We enhance traditional advertisements by
augmenting them with digital media, to help our
Customers create more effective and viral
marketing campaigns.
We make money by charging Customers per
campaign.

3. PROBLEM
Users are ignoring online ads
Printed ads are stagnating without rich content

4. SOLUTION
We have built a connection between printed and
electronic media in a single mobile app using
augmented reality technology.
We have made User’s experience easy and fun. He
needs just to focus app on the target image, technology
will do the rest
We maintain user audience by regular informing via
social networks and push-notifications about new
actions

5. MARKET SIZE & FORECAST
Installed base of actively-used
mobile AR applications will
grow up to 2.25 billion
Annual downloads of AR
applications will increase up
to 1.2 billion
BY 2019
Revenues for Augmented
Reality in Consumer
Electronics Industry to
Approach $600 billion
BY 2016

6. BUSINESS MODEL
Fee download and free usage for End Users
Charge Customers per campaign

7. COMPETITIONBlippar
• 50m+ installation
base
• Android+iOS
• 3D , video,
buttons
• Cloud
recognition, cloud
content
• Business model –
B2B, full support
of marketing
campaigns
Layar
• 50m+ installation
base
• Android+iOS
• 3D , video,
buttons
• Cloud
recognition, cloud
content
• Business model:
B2C, pay per
campaign
Circusar
• 1m+ installation
base
• Android+iOS
• 3D, video,
buttons
• Cloud
recognition, cloud
content
• Business model –
B2B, full support
of marketing
campaigns

8. GO-TO MARKET PLAN
STICKY growth by developing a distribution network
VIRAL growth by maintenance awareness about
service in social networks using cross-posting
PAID growth by having free of charge pilots with
interesting companies

9. TEAM
Anton
Velychko
CTO (сo-
owner)
Oleksandr
Velychko
COO (co-
owner)
Sergey
Vodotyka
Lead Backend
Developer
Victor Babkov
Lead Mobile
Developer
Freelancers on
demand

10. STATISTICS
Month to month installation base growth: 76%
Active users/installation base: 33%
Views per active user per month: 2.8
Bookmark activations per active user per month: 2.7

11. Web: http://yaskravo.mobi
Phone: +380504044242
E-mail: sales@yaskravo.mobi
CONTACTS