Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Technology environment, programmatic strategies – where we are and where are ...IAB Bulgaria
Technology environment, programmatic strategies – where we are and where are we heading? Best worlwide practices and how to apply them in Bulgarian market, Tomasz Musial, General Manager CEE Region and Nikodem Sarna, Business Development Manager-Demand CEE , SmartAdServer
Social selling, customer experience, digital first, customer journey, selfservice, Customer engagement and social media. All very interesting in the digital transformation. But how do you do it?
Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Technology environment, programmatic strategies – where we are and where are ...IAB Bulgaria
Technology environment, programmatic strategies – where we are and where are we heading? Best worlwide practices and how to apply them in Bulgarian market, Tomasz Musial, General Manager CEE Region and Nikodem Sarna, Business Development Manager-Demand CEE , SmartAdServer
Social selling, customer experience, digital first, customer journey, selfservice, Customer engagement and social media. All very interesting in the digital transformation. But how do you do it?
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
How to capture your customers creatively through crosschannel communicationsContactlab
Factoring in the latest advancements in mobile and cross-channel communications, ContactLab defined a methodology blending
technology, marketing services and business intelligence to help clients build effective
marketing campaigns.
Learn how to:
• keep up with the fast paced mobile world
• accommodate customer preferences
• key in on the benefits of customized multi-channel and gateway services to engage customers
• understand data and act on it via personalized reporting and consultancy
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
Mobile Games Market Trends Q1 2018 from Priori DataBenjamin Nolan
Digging into market and industry data on the mobile games economy. Performance estimates from Priori Data, NewZoo, Chartboost, and other sources.
Credit: Priori Data, Benjamin Nolan
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
Twitter and YouTube to Reach Consumers and MediaKetzirah Lesser
Presentation for the Food Marketing Institute Consumer Affairs, Communications, & Social Responsibility Seminar. 9/14/2009
Presentation was given live with a Twitter simulcast providing links to additional resources.
Presentation from White Nights Berlin, Feb 2018.
Key points:
- Why do market research for games?
- What data are available for market research?
- How can one combine these data sources to understand markets?
- How can you take market research further and plan for success?
How to drive mobile traffic to your local stores? - Bruno Berthezene, Solocal...Internet World
Solocal will underline, through case studies and thought leadership, how your brand can take advantage of mobile to increase in-store footfall: - Hypertarget the customer to provide relevant push marketing - Be found in mobile search - Include mobile in your omnichannel strategy - Strengthen your reputation
How well do you really know your customer? B2B Persona Definition. LEWIS Purestone
James Smee, Founding Partner of award winning B2B digital agency, Purestone, explores how persona's can form the bedrock to game changing marketing strategies.
LUMA's "The Evolving Digital Marketing Technology Landscape"LUMA Partners
LUMA Partners presents “The Evolving Digital Marketing Technology Landscape,” as presented at the AdExchanger Industry Preview conference on January 21, 2015. This presentation reviews some of the key topics discussed at the conference: convergence of AdTech and MarTech, as well as trends in mobile, convergent video and cross-channel.
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
How to capture your customers creatively through crosschannel communicationsContactlab
Factoring in the latest advancements in mobile and cross-channel communications, ContactLab defined a methodology blending
technology, marketing services and business intelligence to help clients build effective
marketing campaigns.
Learn how to:
• keep up with the fast paced mobile world
• accommodate customer preferences
• key in on the benefits of customized multi-channel and gateway services to engage customers
• understand data and act on it via personalized reporting and consultancy
LUMA's State of Digital Marketing at DMS West 15LUMA Partners
At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trends in the digital marketing ecosystem. We hope you enjoy it.
Mobile Games Market Trends Q1 2018 from Priori DataBenjamin Nolan
Digging into market and industry data on the mobile games economy. Performance estimates from Priori Data, NewZoo, Chartboost, and other sources.
Credit: Priori Data, Benjamin Nolan
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
Twitter and YouTube to Reach Consumers and MediaKetzirah Lesser
Presentation for the Food Marketing Institute Consumer Affairs, Communications, & Social Responsibility Seminar. 9/14/2009
Presentation was given live with a Twitter simulcast providing links to additional resources.
Presentation from White Nights Berlin, Feb 2018.
Key points:
- Why do market research for games?
- What data are available for market research?
- How can one combine these data sources to understand markets?
- How can you take market research further and plan for success?
How to drive mobile traffic to your local stores? - Bruno Berthezene, Solocal...Internet World
Solocal will underline, through case studies and thought leadership, how your brand can take advantage of mobile to increase in-store footfall: - Hypertarget the customer to provide relevant push marketing - Be found in mobile search - Include mobile in your omnichannel strategy - Strengthen your reputation
How well do you really know your customer? B2B Persona Definition. LEWIS Purestone
James Smee, Founding Partner of award winning B2B digital agency, Purestone, explores how persona's can form the bedrock to game changing marketing strategies.
SEND WEBINAR | The "luxury feeling" case: best practice in online purchase ex...Contactlab
Digital Analyst Alexandra Bertasio comments the research by Contactlab and Exane BNP Paribas, investigating the physical and digital customer experience during the entire online purchasing process.
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
SEND15 | Identificare il segmento per orientare le politiche di digital marke...Contactlab
Intervento di Andrea Franchini - Head of Research, ContactLab e Elisa Bincoletto, Head of Merchandising, IBS.it - nella breakout Know your Customers | SEND15, secondo Open summit ContactLab
WEBINAR SERIES | Raccogli e connetti le informazioni sui tuoi utenti con Cont...Contactlab
Scopri Contacthub, il nuovo prodotto di Contactlab parte della soluzione di Engagement Marketing. Con Contacthub puoi collezionare i dati, creare e gestire le identità dei tuoi utenti in un unico punto, esportare le informazioni verso tutti i sistemi aziendali e personalizzare la relazione. Scopri di più: http://contactlab.com/it/landing/hello-contacthub/
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
SEND16 WEBINAR | Fidelizzare prima di partire: il customer journey di Costa C...Contactlab
Come implementare un'efficace strategia di comunicazione personalizzata basata sul lifecycle del consumatore: il caso di successo di Costa Crociere.
Trovate il replay del webinar al sito: http://www.send.contactlab.com/webinar/
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
Netcomm Suisse Ecommerce meets Fashion | Who buys whereContactlab
Speech about the project Travel Intelligence for Luxury Lab by Contactlab-Amadeus to correlate data about luxury travellers habits in purchases and travel insights.
iVOX is an interactive boutique agency that focuses on market research, opinion polls and online marketing.
Products, methods and tools that iVOX provides to its clients: online surveys, online research communities, online access panels, dedicated research panels, interactive consumer profilers, online brainstorm tools, online focus group software, interactive gamified surveys, lead generation tools, online survey en panel management software ….
The unique mix of products & tools, gives iVOX a unique position in the marketing and research market.
iVOX focuses on quality, research methodology, flexibility, speed and last but not least creativity.
A fusion of the best of traditional research methods with adaptive innovative technology to enable our clients throughout the US, Europe and Latin America to realize their data collection and market research projects.
We stand out in our industry by bringing an extra marketing dimension to our research projects and by delivering our clients real marketing benefits.
Ecommerce, Marketplaces & Classifieds: Company presentation by Chris Morton, CEO & Co-Founder of Lyst, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
Succes van e-retail valt of staat met een goede analyse en interpretatie van de cijfers. comScore weet als geen ander hoe de vertaalslag gemaakt dient te worden van pure cijfers naar een kloppende marketingstrategie, met als doel een stijgende winstgevendheid. Henk Pleiter presenteert comScore’s review van de Nederlandse online retail economie. Hierin zal hij o.a. een overzicht geven van dé e-commerce trends in 2010. Henk laat zien welke veranderingen er hebben plaatsgevonden in het koopgedrag van online klanten vanaf 2008 t/m 2010. Daarnaast wordt het koopgedrag demografisch geanalyseerd, o.a. op basis van geslacht en inkomen. En natuurlijk kan een analyse over de houding van klanten ten aanzien van de huidige staat van de economie niet achterwege blijven. In zijn functie als Business Development Manager heeft Henk jarenlange ervaring in Audience-centric web metrics en Webanalytics.
Mobile Retargeting for Apps:Increase Revenue and Win Back Dormant App Users - Workshop by Ravi Kamran, Founder of Trademob at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Developing a digital portfolio through acquisitions and entrepreneurial ventu...CatchTalk.TV
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=developing-a-digital-portfolio-through-acquisitions-and-entrepreneurial-ventures-ulrich-schmitz-cto-axel-springer
Picking investments which compliment and boost your core business. Discovering effective new business models in third party ventures. Fostering innovation and entrepreneurship within the business. When to integrate, when to keep seperate and when to sell on.
Social media and video advertising are the fastest growing digital advertising segments worldwide. There are plenty of studies that cover one or another of these segments. However, there is no study that looks at social and video advertising as a whole.
At Mediahead, we did some research in order to bring you the first comprehensive study about the DACH market that looks into social media and video advertising combined.
Key Findings
- The DACH market for digital video and social media will grow strongly and constantly in the next 5 years
- Today, most digital video ads are still run on desktop, whereas social media ads are mostly run on mobile
- The share of ads on mobile is growing steadily on both digital video and social media
- Since most Social Video ads are run on mobile already, the prospect for an exponential growth of this product is very promising
For more details:
https://www.mediahead.com/blog/social-video-advertising-in-the-dach-region
Similar to Swiss e-Commerce Behaviour 2nd edition - 2015 (20)
Strategia di personalizzazione omnichannelContactlab
Come personalizzare l'esperienza del cliente?
Grazie all’integrazione tra Fresh Relevance e la Contactlab Marketing Cloud è oggi possibile interagire con i tuoi clienti in modo più personalizzato e proporre contenuti in base ai loro interessi e coerenti su tutti i canali di contatto.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Contactlab
La nuova funzionalità della piattaforma di Contactlab consente di applicare all’intero set di dati anagrafici e comportamentali degli strumenti di machine learning, algoritmi e analitiche predittive, declinati sulle industry, per scoprire nuove caratteristiche dei propri utenti, creare cluster automatici sulla base dei pattern di comportamento, predire il potenziale di spesa o il rischio di abbandono.
Il 25 maggio entrerà in vigore il GDPR: la maggior parte delle attività di marketing, basandosi sull’uso di dati più o meno personali, saranno soggette a nuovi controlli e vincoli!
Sei sicuro di essere in grado di dimostrare il rispetto di tutta la normativa?
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...Contactlab
La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...Contactlab
Contactone è il nuovo arrivato in casa Contactla. Una soluzione di clienteling in mobilità che permette di gestire il dialogo con il cliente prima, durante e dopo l’esperienza in store.
Soddisfazione del cliente, cambiamento, motivazione, feedback costante, semplicità, flessibilità… alcuni dei punti chiave dell’Agile Manifesto, validi non solo per lo sviluppo del software, ma per l’intera organizzazione Contactlab.
La ricchezza di Contactlab è rappresentata dalle Persone che la compongono: lo strumento Welfare permettere di offrire iniziative alternative volte a incrementare il benessere delle nostre Persone e delle loro famiglie.
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactlab
Intervento in Tech Track di Andrea Parodi, Product Manager Contactone di Contactlab, Giada Delli, Tech Leader Contactone di Skillbill e Sergio Cagol, Project Manager di Dimension
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Swiss e-Commerce Behaviour 2nd edition - 2015
1.
2. Research project promoted by NetComm Suisse and created by
ContactLab has developed a complete offering specialized in Digital Engagement for the
Fashion Retail business with an omni-channel approach.
CONTACTLAB - DIGITAL PIONEERS
Founded in 1998, ContactLab has expanded its services over the years, turning digital direct
marketing into a strategic lever for business growth with its platform SaaS for email,
sms e push notifications.
We are doing research to better understand customer behaviour and build a leading
engagement models for our Clients.
Our offering makes an impact on sales – up to 25% - through effective, relevant and localized
digital marketing communication.
3. Research project promoted by NetComm Suisse and created by 3
15+ YEARS OF EXPERIENCE 140+ DIGITAL MARKETING
PROFESSIONALS
1.000+ CLIENTS
80 MILLION EMAILS SENT DAILY
150 COUNTRIES
25 LANGUAGES MANAGED
4 OFFICES IN EUROPE
CONTACTLAB IN ESSENCE
4. Research project promoted by NetComm Suisse and created by
THE OBSERVATORY ON SWISS DIGITAL BEHAVIOURS
NetComm’s Suisse Observatory on Swiss digital behaviours has been created in collaboration
with ContactLab.
The main goal is to offer a solid quantitative basis for understanding the digitial behaviours of Swiss users,
evaluating market value and potential, and activating public and private policies to sustain growth in the
sector.
Netcomm Suisse chose ContactLab because of the robustness of our methodology and the ability
to analyse and interpret the data collected, as proven by our European Digital Behaviour Study
5. Research project promoted by NetComm Suisse and created by
METHODOLOGY
CAWI method (by EDBS)
European countries: ‘regular’ internet users aged 16 – 65 (or individuals who connect at least on a weekly basis,
regardless of the device and reason) inhabitants in 6 countries (Italy, UK, Germany, France, Spain and Switzerland)
New York/ Los Angeles and Shanghai/ Guangzhou areas: ‘online shoppers’ 16 -65 (or individuals who purchased/ordered
online goods/services in the last year)
Sample design
Europe: Eurostat – Information Society and by national bureaus of statistics
New York/ Los Angeles: US Census
Shanghai/ Guangzhou: CNNIC (China Internet Network Information Center)
Switzerland: Federal Statistical Office (BFS).
Swiss sample of 1.012 cases
Interviewed between 7 – 30 of April 2015
Average duration of 25 minutes
7. Research project promoted by NetComm Suisse and created by
SWISS E-COMMERCE
GROWTH
12%
Swiss E-commerce has grown double digit
in an already mature market place
over the last 12 months
8. Research project promoted by NetComm Suisse and created by
in Switzerland
INTERNET USERS
95%
Swiss regular Internet users are 5.2
million people that equals to the 95% of
the population between 16 and 65 years
old
9. Research project promoted by NetComm Suisse and created by
Internet users are
ONLINE BUYERS
90%
The majority of the Swiss Internet population
has made at least 1 online product or service
purchase in the last 12 months
1. UK (93%)
2. Germany (92%)
10. Research project promoted by NetComm Suisse and created by
in e-commerce market value
(last 12 months)
INCREASE
13%
Regular Swiss online shoppers spend 9.1bn
CHF with a significant growth if compared to
the previous year
The average annual spending per online shopper is more or less unchanged
vs 2014 (1946 CHF)
12. Research project promoted by NetComm Suisse and created by
of online buyers are
«FASHION» SHOPPERS
52%
Of the total of 4.7 million online shoppers,
2.7 millions buy mainly in the fashion sector
(+12% compared to the previous year)
13. Research project promoted by NetComm Suisse and created by
on «Travel»
AVG EXPENDITURE
1.534 CHF
“Travel” is the e-commerce category
with the highest average expenditure
and with second highest penetration (47%)
15. Research project promoted by NetComm Suisse and created by
of online purchasers
PREFER RETAILERS
E-STORE
41%
Most of the Swiss online shoppers prefer
e-commerce sites of retailers
with an offline presence
16. Research project promoted by NetComm Suisse and created by
LEVEL OF TRUST
7.3/10
LEVEL
OF TRUST
7.3/10
Retailers with e-commerce channel
obtain the highest level of trust with
consumers
17. Research project promoted by NetComm Suisse and created by
for online shopping
USE PAYPAL
43%
Paypal is the preferred method for online
payments, followed by standard credit
cards (40%) and invoicing (39%)
People who use credit cards have a higher spending average
19. Research project promoted by NetComm Suisse and created by
>60%
More than a half of Swiss online
shoppers have turned to at least
1 foreign e-commerce site
of Swiss online shoppers
BUYS ABROAD
>60%
TOT. DOMESTIC SHOPPERS
98%
(1.232 CHF spent online yearly)
TOT. CROSSBORDER
SHOPPERS
66%
(2.391 CHF spent online yeary)
64%
2%
ONLY
CROSSBORDER
ONLY-DOMESTIC
34%
20. Research project promoted by NetComm Suisse and created by
35%
goes abroad
of SHOPPING BUDGET
35%
Many Swiss e-shoppers bring the budget
abroad, spending around 450 CHF more
than the average online expenditure
(2.391 CHF vs. 1.946 CHF)
21. Research project promoted by NetComm Suisse and created by
buys abroad for
BETTER PRICING
72%
The main reason for shopping online
abroad is better pricing, followed by
availability of products and services (41%)
and greater selection of products (37%)
22. Research project promoted by NetComm Suisse and created by
Crossborders buyers purchase
online mainly from Germany, with a
significant gap with other countries
purchase from
GERMANY
58%
24. Research project promoted by NetComm Suisse and created by
potential
FOREIGN ONLINE
SHOPPERS
>35M
On the opposite, there is a large number
of potential foreign consumers interested
in purchasing from Switzerland.
25. Research project promoted by NetComm Suisse and created by
Potential buyers come from:
of potential buyers are
FROM GERMANY
12,8M
12.8 Germany
6.2 UK
5.5 China (Shanghai & Guangzhou)
4.6 France
4.1 Italy
3.1 Spain
2.2 USA (NY & LA)
26. Research project promoted by NetComm Suisse and created by
HIGH QUALITY OF
PRODUCTS
average image association for
HIGH QUALITY OF
PRODUCTS
38%
The “Swiss factor” consists on high
product quality, trustworthiness of online
services/websites, timeliness of delivery
and payment security.
28. Research project promoted by NetComm Suisse and created by
of online shoppers
ARE TRIPLE PLAYERS
34%
71% of online shoppers navigates via
mobile; 1/3 uses smartphones, tablet and
PC (they are the so called “Triple players”)
29. Research project promoted by NetComm Suisse and created by
INFO-COMMERCE
of online shoppers does
INFO-COMMERCE
97%
Info-commerce is currently one of the
most carried out activity by the online
shoppers, together with news reading
30. Research project promoted by NetComm Suisse and created by
USE SOCIAL NETWORKS
of online shoppers
USE SOCIAL
NETWORKS
87%
The majority of online consumers is
active al least on 1 social network and
uses it to get acquainted with brands
83% 49% 44%
32. Research project promoted by NetComm Suisse and created by
Email remains the most common
form of communication and has
the highest user frequency
of online shoppers
USE EMAIL DAILY
96%
33. Research project promoted by NetComm Suisse and created by
of online shoppers
IS SUBSCRIBED TO
NEWSLETTERS
90%
The majority of online shoppers and
email users has subscribed to al least
1 newsletter
Fashion and tourism are among the most popular with an
average of 6.5 newsletters per user
34. Research project promoted by NetComm Suisse and created by
Email content is perceived as
trustworthy by more the half of
subscribers
79% of them confirms to have made a purchase online
based on the newsletter content, while 74% has gone to
the shop to buy
of newsletter subscribers
TRUST
THE CONTENT
>50%
36. Research project promoted by NetComm Suisse and created by
Internet population is growing and so the number of online shoppers
KEY FINDINGS
Email marketing remains a key channel, but companies need to have a solid digital
customer engagement strategy to succeed.
Mobile has become the first device for usage opening up new opportunities and
challenges.
There is a huge potential foreign market - attracted by the quality of products - that
needs to be exploited.
37. Research project promoted by NetComm Suisse and created by
THANK YOU
Stefano Lena
VP Sales& Marketing – ContactLab
stefano.lena@contactlab.com
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