- Mobile commerce (m-commerce) sales are growing rapidly, estimated to account for 32% of all retail e-commerce sales in 2016, up from $7.9 billion in 2014. Apps are helping consumers with their purchasing decisions, with 50% of app users using apps to inform what they buy.
- Sociomantic Labs provides programmatic solutions for online, mobile web, and in-app display advertising using proprietary technology to deliver personalized, dynamic ads across the consumer journey. They have been profitable since 2009 and have grown to over 250 employees serving 70 countries.
- Mobile usage is also rising in travel research and booking, with 79% of travel bookers expected to use mobile devices to research trips in 2016
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
The document discusses the growing use of mobile internet in Russia and advantages of mobile programmatic advertising. Some key points:
- By the end of 2015, over 93 million Russians were active mobile internet users. 64% of mobile internet traffic in Russia was through mobile devices.
- Mobile users are increasingly using their smartphones and tablets to access the internet and watch online videos. They spend an average of 98 minutes per day on their mobile devices.
- Mobile programmatic advertising offers advantages like precise geotargeting, user segmentation, and support for multiple ad formats. It allows advertisers to reach over 40 million unique Russian mobile users.
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...IAB Brasil
The document discusses the problems of digital ad fraud, estimating global losses of $7.2 billion in 2016. It provides statistics on the higher rates of fraud for video and display ads with higher CPMs. The total estimated annual cost of a corrupted digital supply chain in the US is $8.2 billion, including $4.6 billion lost to invalid/fraudulent traffic and $2.5 billion lost to internet piracy. The Trustworthy Accountability Group (TAG) was created in 2014 to address fraud, malware, piracy and brand safety issues through a multi-layered approach including a fraud threat list, data center IP lists, publisher audits and independent fraud vendors.
Gemius: gemiusAdReal™ Research – Breakthrough Transparency in the Online Adv...IAB Europe
This document provides an overview of gemiusAdReal, a technology that recognizes all types of ads seen by panelists across desktop and mobile. It works by installing a browser extension/mobile app on panelist devices to detect ads in different formats like display, video, search, and social. The data is categorized and matched with audience data to estimate key metrics. The document includes examples of programmatic and case studies reports from Poland and Germany, showing campaign performance data and insights.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
Interact 2017: Is complexity the enemy of quality in advertising? IAB Europe
This document discusses the European Viewable Impressions Initiative, which aims to standardize the measurement of viewable digital advertising impressions across Europe. It outlines the initiative's goals of reducing measurement discrepancies, improving transparency, and moving towards a fully viewable digital advertising environment. The initiative will develop principles and a certification framework for viewability measurement providers and guidelines for defining a viewable digital impression. This is intended to enhance quality standards and improve confidence in digital advertising for all stakeholders.
Sample 2-p136-Digital case study-Global Digital Media Trendbook 2013Rachel Milton
This document summarizes key findings from the 2013 Global Digital Media Trendbook about trends in online video consumption and the rise of streaming video services. It finds that younger audiences ages 18-24 are driving the shift of video viewing from TV to digital platforms like smartphones and tablets. Streaming video services like Netflix, Amazon, Hulu and YouTube are producing original content and seeing significant subscriber growth. This points to a new economic model for video content delivery through on-demand streaming to various internet-connected devices.
- Mobile commerce (m-commerce) sales are growing rapidly, estimated to account for 32% of all retail e-commerce sales in 2016, up from $7.9 billion in 2014. Apps are helping consumers with their purchasing decisions, with 50% of app users using apps to inform what they buy.
- Sociomantic Labs provides programmatic solutions for online, mobile web, and in-app display advertising using proprietary technology to deliver personalized, dynamic ads across the consumer journey. They have been profitable since 2009 and have grown to over 250 employees serving 70 countries.
- Mobile usage is also rising in travel research and booking, with 79% of travel bookers expected to use mobile devices to research trips in 2016
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
The document discusses the growing use of mobile internet in Russia and advantages of mobile programmatic advertising. Some key points:
- By the end of 2015, over 93 million Russians were active mobile internet users. 64% of mobile internet traffic in Russia was through mobile devices.
- Mobile users are increasingly using their smartphones and tablets to access the internet and watch online videos. They spend an average of 98 minutes per day on their mobile devices.
- Mobile programmatic advertising offers advantages like precise geotargeting, user segmentation, and support for multiple ad formats. It allows advertisers to reach over 40 million unique Russian mobile users.
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...IAB Brasil
The document discusses the problems of digital ad fraud, estimating global losses of $7.2 billion in 2016. It provides statistics on the higher rates of fraud for video and display ads with higher CPMs. The total estimated annual cost of a corrupted digital supply chain in the US is $8.2 billion, including $4.6 billion lost to invalid/fraudulent traffic and $2.5 billion lost to internet piracy. The Trustworthy Accountability Group (TAG) was created in 2014 to address fraud, malware, piracy and brand safety issues through a multi-layered approach including a fraud threat list, data center IP lists, publisher audits and independent fraud vendors.
Gemius: gemiusAdReal™ Research – Breakthrough Transparency in the Online Adv...IAB Europe
This document provides an overview of gemiusAdReal, a technology that recognizes all types of ads seen by panelists across desktop and mobile. It works by installing a browser extension/mobile app on panelist devices to detect ads in different formats like display, video, search, and social. The data is categorized and matched with audience data to estimate key metrics. The document includes examples of programmatic and case studies reports from Poland and Germany, showing campaign performance data and insights.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
Interact 2017: Is complexity the enemy of quality in advertising? IAB Europe
This document discusses the European Viewable Impressions Initiative, which aims to standardize the measurement of viewable digital advertising impressions across Europe. It outlines the initiative's goals of reducing measurement discrepancies, improving transparency, and moving towards a fully viewable digital advertising environment. The initiative will develop principles and a certification framework for viewability measurement providers and guidelines for defining a viewable digital impression. This is intended to enhance quality standards and improve confidence in digital advertising for all stakeholders.
Sample 2-p136-Digital case study-Global Digital Media Trendbook 2013Rachel Milton
This document summarizes key findings from the 2013 Global Digital Media Trendbook about trends in online video consumption and the rise of streaming video services. It finds that younger audiences ages 18-24 are driving the shift of video viewing from TV to digital platforms like smartphones and tablets. Streaming video services like Netflix, Amazon, Hulu and YouTube are producing original content and seeing significant subscriber growth. This points to a new economic model for video content delivery through on-demand streaming to various internet-connected devices.
Mobile advertising is becoming increasingly important as people spend more time on their mobile devices. Some effective formats for mobile ads include offers consumers can save for later use, barcodes that can be scanned, and grocery coupons. Mobile banner ads have been shown to be six times more effective at generating clicks than standard online banner ads. Yahoo has found success with their "living ads" which are more interactive - viewers were 78% more likely to interact with them, twice as likely to spend more time, and purchase intent rose from 2% to 16%. Mobile advertising spending is projected to grow significantly in coming years, reaching over $20 billion by 2016.
Evento Mobilidade 2016 - A inovação a serviço da compra de mídia - Dario Diam...IAB Brasil
This document provides a brief history of digital marketing from 1999 to 2018, highlighting major developments and trends over time including the rise of search engines, social media platforms, mobile technologies, and data-driven advertising. Key events and technologies are organized within time periods including Pre-Digital Era, Google Time, Web 2.0, Platform Web, and Mobile First. The document also discusses future trends in digital marketing including augmented reality, virtual assistants, and contactless payments.
FEED vs READ: Impact of Scroll VelocityFilipp Paster
1) The document analyzes how ad visibility, attention, and memory differ across editorial, social media, and search environments on mobile devices.
2) It finds that ads receive the highest visibility and longest viewing times in the editorial environment, with ads visible for an average of 44 seconds, compared to just 3 seconds in social media and 6 seconds in search.
3) However, ads are more likely to be actually viewed by users in social media (99% view rate) and search (93% view rate) compared to editorial (72% view rate), likely due to how content and ads are presented.
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Webinar Presentation: gemiusAdReal™ – Real Digital Campaign ResearchIAB Europe
gemiusAdReal™ – Real Digital Campaign Research presentation for the IAB Europe Webinar: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement
Social media has revolutionized how people connect and share information globally. It has allowed corporations to directly engage with consumers on a massive scale. Facebook reached 100 million users in under 9 years, which is faster than any other technology. Blogs and user reviews also significantly influence customers, with 25% of search results for top brands linking to user content. For corporations to remain competitive, engaging with customers on social media to build trust and loyalty has become critical to success.
ROI driven communication for retail sectorBBDO Group
This document discusses ROI-driven communication planning for the retail sector in Russia. It notes that the retail market is the top advertising category, but is very diverse across subcategories and regions. Communication rules differ for retail subsectors. The document also outlines how consumer needs, technologies, and the population structure in Russia are rapidly changing. This requires communication strategies to shift from direct advertising to more dialogic approaches across multiple touchpoints. Effective strategies segment consumers and use relevant channels at different stages of the consumer journey. Results forecasting and evaluating ROI are crucial to maximize return on marketing investments in this complex retail environment.
Марина Григоренко. Digital Director Zenith
Лилия Джура, Nestlé Ukraine, Group Brand Manager «СВІТОЧ»
Феномен вовлечения в эру мессенджеров, или как Світоч® сделал подарок пользователям Viber
The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
The document discusses the opportunities for mobile advertising and engagement. It notes that 70% of customers are open to interacting with brands via mobile. It then provides examples of metrics from mobile advertising campaigns around video views, call back rates, and opt-in rates. The rest of the document discusses segmentation approaches for mobile audiences and potential mobile advertising strategies and channels.
NBC Universal has achieved success in mobile by extending their brands across 12 brands, 5 platforms, and partnerships with over 10 partners. At the 2010 Vancouver Winter Olympics, NBC Universal reached users through 87 million mobile page views, nearly 16 million visits, over 2 million mobile video streams, and the number one sports app in the first week. For Notre Dame football, cross-partner support through ads and promotions increased premium live video purchases by 10% year-over-year on mobile, while consumption shifted to more live streaming and fewer video clips. Going forward, NBC Universal aims to improve mobile partnerships through shared goals of awareness, alignment between partners, and agreements on success metrics and timelines.
The document discusses fast-moving consumer goods (FMCG) from a media perspective. It describes the consumer purchase journey, noting that initial brand considerations are based on perceptions and recent experiences. Purchase decisions are made impulsively or through planning, and are influenced by package/brand, retail location, and private labels. It also provides implications for a new energy drink launch campaign that separated communication strategies into building awareness and positioning the brand.
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence...IAB Europe
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence by Nicolas Mignot, SVP International Key accounts Sales & Solutions, FreeWheel
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Digital media allows sports fans to engage with games and sponsors in real-time from anywhere through websites, mobile sites, and social media. This level of connectivity far surpasses traditional television. Sponsors can create an enhanced experience for fans through a variety of online opportunities at a fraction of the cost of television, including live streams, highlights, competitions, and advertisements. Research shows that digital sponsorships are more effective than online banner ads at building trust, credibility, and purchase intent among viewers. When fans engage with sponsor content online, many watch more and some initiate purchases, demonstrating the power of digital communities to drive business.
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
Millennial Media is a leading mobile advertising company that provides targeted advertising solutions including large mobile audiences, creative advertising formats, measurement of campaign effectiveness, and programmatic buying. It has over 650 million monthly unique users worldwide, proprietary user profiles, and works with over 90 of the top 100 advertisers.
This document discusses implications of universal basic income (UBG) and how it could impact various industries. It suggests that UBG may allow artists to access audiences directly without record labels. It also notes that UBG confirms the relevance of social media for businesses. The document also mentions UBG could change customer experiences beyond just airlines and would reduce companies' exclusive control over their own brands.
Staying in compliance with a regulatory agency is stressful. It requires a level of attention to detail that is difficult, time-consuming and stressful. This session will walk through real-world examples of organizations like yours that rely on training to stay in compliance. You’ll see what steps they take to remain compliant and identify areas of concern. Whether your regulations are government-imposed or vendor requirements, being able to easily identify who requires training, who is at risk and who is late is critical. Don’t let spreadsheets, lack of resources and human error cause you to pay fines or, worse yet, shut your doors.
Modul 16 membahas percobaan sistem komunikasi Bluetooth untuk transmisi data, meliputi tujuan percobaan mengenali konfigurasi dan indikator WPAN Bluetooth serta aplikasinya, peralatan yang diperlukan, teori penunjang seperti pengertian Bluetooth dan aplikasi/layanannya, langkah-langkah percobaan seperti instalasi awal, transfer data, dan PAN, serta pengukuran pengaruh jarak terhadap koneksi Bluetooth."
Mobile advertising is becoming increasingly important as people spend more time on their mobile devices. Some effective formats for mobile ads include offers consumers can save for later use, barcodes that can be scanned, and grocery coupons. Mobile banner ads have been shown to be six times more effective at generating clicks than standard online banner ads. Yahoo has found success with their "living ads" which are more interactive - viewers were 78% more likely to interact with them, twice as likely to spend more time, and purchase intent rose from 2% to 16%. Mobile advertising spending is projected to grow significantly in coming years, reaching over $20 billion by 2016.
Evento Mobilidade 2016 - A inovação a serviço da compra de mídia - Dario Diam...IAB Brasil
This document provides a brief history of digital marketing from 1999 to 2018, highlighting major developments and trends over time including the rise of search engines, social media platforms, mobile technologies, and data-driven advertising. Key events and technologies are organized within time periods including Pre-Digital Era, Google Time, Web 2.0, Platform Web, and Mobile First. The document also discusses future trends in digital marketing including augmented reality, virtual assistants, and contactless payments.
FEED vs READ: Impact of Scroll VelocityFilipp Paster
1) The document analyzes how ad visibility, attention, and memory differ across editorial, social media, and search environments on mobile devices.
2) It finds that ads receive the highest visibility and longest viewing times in the editorial environment, with ads visible for an average of 44 seconds, compared to just 3 seconds in social media and 6 seconds in search.
3) However, ads are more likely to be actually viewed by users in social media (99% view rate) and search (93% view rate) compared to editorial (72% view rate), likely due to how content and ads are presented.
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Webinar Presentation: gemiusAdReal™ – Real Digital Campaign ResearchIAB Europe
gemiusAdReal™ – Real Digital Campaign Research presentation for the IAB Europe Webinar: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement
Social media has revolutionized how people connect and share information globally. It has allowed corporations to directly engage with consumers on a massive scale. Facebook reached 100 million users in under 9 years, which is faster than any other technology. Blogs and user reviews also significantly influence customers, with 25% of search results for top brands linking to user content. For corporations to remain competitive, engaging with customers on social media to build trust and loyalty has become critical to success.
ROI driven communication for retail sectorBBDO Group
This document discusses ROI-driven communication planning for the retail sector in Russia. It notes that the retail market is the top advertising category, but is very diverse across subcategories and regions. Communication rules differ for retail subsectors. The document also outlines how consumer needs, technologies, and the population structure in Russia are rapidly changing. This requires communication strategies to shift from direct advertising to more dialogic approaches across multiple touchpoints. Effective strategies segment consumers and use relevant channels at different stages of the consumer journey. Results forecasting and evaluating ROI are crucial to maximize return on marketing investments in this complex retail environment.
Марина Григоренко. Digital Director Zenith
Лилия Джура, Nestlé Ukraine, Group Brand Manager «СВІТОЧ»
Феномен вовлечения в эру мессенджеров, или как Світоч® сделал подарок пользователям Viber
The document provides an overview of current mobile marketing trends and projections for the next few years. It covers topics such as the increasing number of mobile phone users worldwide, the rise in mobile web browsing and mobile advertising spending. Additionally, it discusses growth in location-based services, mobile social media, QR codes, mobile commerce and mobile apps. The document contains statistics and projections for each of these mobile marketing areas.
The document discusses the opportunities for mobile advertising and engagement. It notes that 70% of customers are open to interacting with brands via mobile. It then provides examples of metrics from mobile advertising campaigns around video views, call back rates, and opt-in rates. The rest of the document discusses segmentation approaches for mobile audiences and potential mobile advertising strategies and channels.
NBC Universal has achieved success in mobile by extending their brands across 12 brands, 5 platforms, and partnerships with over 10 partners. At the 2010 Vancouver Winter Olympics, NBC Universal reached users through 87 million mobile page views, nearly 16 million visits, over 2 million mobile video streams, and the number one sports app in the first week. For Notre Dame football, cross-partner support through ads and promotions increased premium live video purchases by 10% year-over-year on mobile, while consumption shifted to more live streaming and fewer video clips. Going forward, NBC Universal aims to improve mobile partnerships through shared goals of awareness, alignment between partners, and agreements on success metrics and timelines.
The document discusses fast-moving consumer goods (FMCG) from a media perspective. It describes the consumer purchase journey, noting that initial brand considerations are based on perceptions and recent experiences. Purchase decisions are made impulsively or through planning, and are influenced by package/brand, retail location, and private labels. It also provides implications for a new energy drink launch campaign that separated communication strategies into building awareness and positioning the brand.
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence...IAB Europe
Interact 2017 Short Keynote: Video & TV Advertising: State of the convergence by Nicolas Mignot, SVP International Key accounts Sales & Solutions, FreeWheel
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Digital media allows sports fans to engage with games and sponsors in real-time from anywhere through websites, mobile sites, and social media. This level of connectivity far surpasses traditional television. Sponsors can create an enhanced experience for fans through a variety of online opportunities at a fraction of the cost of television, including live streams, highlights, competitions, and advertisements. Research shows that digital sponsorships are more effective than online banner ads at building trust, credibility, and purchase intent among viewers. When fans engage with sponsor content online, many watch more and some initiate purchases, demonstrating the power of digital communities to drive business.
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
Millennial Media is a leading mobile advertising company that provides targeted advertising solutions including large mobile audiences, creative advertising formats, measurement of campaign effectiveness, and programmatic buying. It has over 650 million monthly unique users worldwide, proprietary user profiles, and works with over 90 of the top 100 advertisers.
This document discusses implications of universal basic income (UBG) and how it could impact various industries. It suggests that UBG may allow artists to access audiences directly without record labels. It also notes that UBG confirms the relevance of social media for businesses. The document also mentions UBG could change customer experiences beyond just airlines and would reduce companies' exclusive control over their own brands.
Staying in compliance with a regulatory agency is stressful. It requires a level of attention to detail that is difficult, time-consuming and stressful. This session will walk through real-world examples of organizations like yours that rely on training to stay in compliance. You’ll see what steps they take to remain compliant and identify areas of concern. Whether your regulations are government-imposed or vendor requirements, being able to easily identify who requires training, who is at risk and who is late is critical. Don’t let spreadsheets, lack of resources and human error cause you to pay fines or, worse yet, shut your doors.
Modul 16 membahas percobaan sistem komunikasi Bluetooth untuk transmisi data, meliputi tujuan percobaan mengenali konfigurasi dan indikator WPAN Bluetooth serta aplikasinya, peralatan yang diperlukan, teori penunjang seperti pengertian Bluetooth dan aplikasi/layanannya, langkah-langkah percobaan seperti instalasi awal, transfer data, dan PAN, serta pengukuran pengaruh jarak terhadap koneksi Bluetooth."
This document discusses Safefood's use of social media for consumer research on food safety and nutrition issues. It outlines Safefood's current research methods, including surveys and analytics. It then details Safefood's findings from monitoring social media conversations, including key topics discussed, confusion or misinformation shared, and influential contributors. Challenges around geography, search terms and brands are also mentioned. Examples are provided of social media monitoring for a specific brand and discussions around advertising. The document concludes that social media provides a significant platform for information sharing around food and health, but growing the conversation will take effort.
The document summarizes a study that used electron backscatter diffraction (EBSD) to measure the development of subgrain misorientation angles with increasing strain in dry synthetic sodium chloride (NaCl) deformed at elevated temperatures. The study found that average subgrain boundary misorientations increased with strain following a power law relationship. The average misorientations were influenced by grain orientation and size, suggesting texture and grain size may also impact the misorientation-strain relationship. The results indicate average subgrain boundary misorientations could provide a method for estimating strain from dislocation creep, though other factors like stress may also influence misorientations.
US-Hispanics Consumer Engagement through Social Mediaecmetrics
eCMetrics has analyzed US-Hispanics industry in relation with Internet market and we propose different social media solutions to engage US-Hispanics consumers with your brand!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document summarizes the findings of a survey on the luxury fashion market in the UK. It finds that most businesses reported increased turnover and profits in 2011 compared to 2010. International sales contribute significantly to growth, though most businesses reported less than 30% of sales coming from overseas. Western Europe is currently the top performing international market, though China and other regions show potential. Most businesses expect further international expansion and sales growth in the coming years.
Pamela Love's inspiration is fueled by her passion for nature and science, as well as astronomy, astrology, religion, magic and folk jewelry. Passionate about both her design and practice, she continues to experiment with unique and exotic materials, while exploring new techniques to make her challenging designs a reality. Love defies traditional categories of fine or costume jewelry through the use of materials ranging from brass and leather to 14-karat gold and precious stones. Her collections blend mystery with romance, reminiscent of stories both whimsical and dark.
Podcasting allows students to creatively learn class content while also developing 21st century communication skills. When students create podcasts for class, they learn the material in an engaging manner and gain experience sharing their knowledge through audio. Podcasting is an educational tool that can enhance learning outcomes and teach valuable digital skills.
Latin American consumer engagement through social mediaecmetrics
eCmetrics has analyzed Latin American industry in relation with Internet market and we propose different social media solutions to engage latin american consumers with your brand.
The document provides instructions for educating blind, deaf, and deaf-blind people. It recommends:
1) Identifying the specific sensory impairment early to determine the best educational opportunities.
2) Learning the principles of educating students with different impairments, which involve assessment, communication skills, and individualized learning approaches.
3) Acquiring communication skills like sign language, Braille, or audio texts to interact with impaired students.
4) Investigating local programs and finding the best fit based on the individual's preferred learning style. The goal is to qualify educators to meet each student's unique communication and learning needs.
This document contains 12 questions posed to an individual named Staci Semper, asking about her personality traits, experiences as a design student, qualities she looks for in others, ideas of happiness and ideal profession, fears, and what makes her most proud. It invites her to describe what it's like to be her in as many or few words as necessary. The questions provide insight into who Staci is as a person and how she sees herself.
Pisco Portón is a new premium Pisco brand from Peru that is seeking to introduce Pisco to the mainstream American market. Pisco is a grape brandy that was popular in the US in the late 1800s but then disappeared. Pisco Portón is produced under the guidance of master distiller Johnny Schuler, a renowned Pisco expert. The brand has invested in a new state-of-the-art distillery in Peru to produce their mosto verde Pisco from a blend of Quebranta, Torontel, and Albilla grapes using traditional methods. Pisco Portón aims to establish Pisco as a versatile spirit for cocktails and grow interest in the category in the US.
Dynamic Empowerment Kick-off Kroc A 11-15-12altonbaird
This document discusses the concept of empowerment. It emphasizes that both leaders/managers and employees/colleagues need to focus on empowerment from their respective perspectives. Empowerment involves awareness of one's responses and mental triggers, having the right attitude, communicating purpose and meaning, creating trust, encouraging others, and developing skills. Key principles of empowerment discussed include not blaming others, being personally connected, communicating openly, listening aggressively, writing goals, and having control over one's response. The overall message is that empowerment is a collaborative process between managers and employees that can drive positive change when implemented effectively.
The document discusses the principles of personal branding over 4 courses. It emphasizes that personal branding is an opportunity to be searchable and shareable online, which benefits one's career. The key is operating under proper principles like consistently contributing value and creating content that allows others to spread the word about your expertise and skills. Social media platforms can be used to connect with others and build a personal brand, but one must lead with valuable content rather than just their own personality. Blogging is highlighted as a good way to join conversations in your field and market yourself through regular contributions online.
The document discusses digital marketing and related topics. It begins with definitions of digital marketing and compares traditional and digital marketing. It then covers topics like internet users worldwide and in India, the evolution of the internet from Web 1.0 to 3.0, digital commerce in India, and components of digital marketing strategies and plans.
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also growing very quickly, with major platforms like Facebook and YouTube gaining millions of new users every year. Finally, social media is game-changing as it allows new forms of engagement between brands and consumers through user-generated content and applications.
Kinetic provides social media marketing solutions through three main services - Strategic Service, Managed Service, and SaaS. Their social media management platform streamlines campaign creation and optimization on Facebook and Twitter. Kinetic helps brands develop engaging content through their Creative Studio and provides tools like multivariate testing to help optimize campaigns and maximize performance. Recent enhancements to Kinetic's platform include expanded Twitter advertising capabilities and a new testing suite to facilitate A/B testing across networks.
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
1) The document presents an overview of social media marketing by Digital Variant, a social media marketing firm.
2) It defines social media and discusses major platforms like Facebook and Twitter, highlighting their growth.
3) Examples are provided of successful social media marketing campaigns using custom applications, brand pages, video, and widgets.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
digital medium and global marketingVenkatesh ShankarIN.docxcuddietheresa
digital medium and global marketing
Venkatesh Shankar
INTRODUCTION
The digital revolution is transforming the
business landscape and profoundly influencing
marketing in an increasingly global environ-
ment. From a demand perspective, the digital
medium or the Internet (e.g., World Wide Web,
email) has offered firms access to new customers,
markets, and business models across the globe.
From a supply standpoint, the digital medium
has enabled firms to cut costs of marketing and
operations by coordinating their value chains
around the globe. In this article, we focus on the
role of the digital medium or the Internet on the
global marketplace and global marketing.
The role of digital medium or the Internet
in global marketing decisions and the impact
of the Internet on firm performance in global
markets can be analyzed through an organizing
framework (Shankar and Meyer, 2009). This
framework addresses the following important
questions. How does the Internet affect a firm’s
global marketing decisions? What are the direct
and indirect effects of the Internet and Internet
marketing strategy on firm performance in global
markets?
Companies use the Internet in the global
marketing context in different ways. Firms
can use the Internet for gathering information,
providing customer support, and improving
customer relationships. Some firms use the
Internet as a primary information source and
information dissemination vehicle to perform
global market research and to identify customer
segments that span different countries. Others
use it as a medium for communicating a brand’s
value proposition or position to its target
audience across countries. Broadly speaking,
companies use the Internet to formulate and
implement global marketing mix decisions.
Shankar and Meyer’s (2009) organizing
framework relating to the Internet, global
marketing decisions and firm performance is
shown in Figure1. The global/international
marketing mix decisions include those on
product, brand, price, communication, promo-
tion, and distribution channels. The Internet
and Internet marketing strategy directly influ-
ence both the global marketing mix decisions
and the firm’s performance. The Internet and
the Internet marketing strategy of a firm also
have moderating effects on the impacts of
each global marketing mix decision on firm
performance. Because firm performance is
critical to firms, we focus on the direct and
moderating effects of the Internet and Internet
marketing strategy on firm performance.
In formulating their global digital marketing
strategy, firms can compare different countries
on dimensions such as infrastructure, geograph-
ical distance, language, buyer behavior, buyer
demographics, country image, payment systems,
and currency using a framework based on two
dimensions: global integration and local respon-
siveness (Guillen, 2002). Depending on the
combination of these dimensions, he recom-
mends four global Internet marketing strategies:
pure local adap ...
digital medium and global marketingVenkatesh ShankarIN.docxmariona83
digital medium and global marketing
Venkatesh Shankar
INTRODUCTION
The digital revolution is transforming the
business landscape and profoundly influencing
marketing in an increasingly global environ-
ment. From a demand perspective, the digital
medium or the Internet (e.g., World Wide Web,
email) has offered firms access to new customers,
markets, and business models across the globe.
From a supply standpoint, the digital medium
has enabled firms to cut costs of marketing and
operations by coordinating their value chains
around the globe. In this article, we focus on the
role of the digital medium or the Internet on the
global marketplace and global marketing.
The role of digital medium or the Internet
in global marketing decisions and the impact
of the Internet on firm performance in global
markets can be analyzed through an organizing
framework (Shankar and Meyer, 2009). This
framework addresses the following important
questions. How does the Internet affect a firm’s
global marketing decisions? What are the direct
and indirect effects of the Internet and Internet
marketing strategy on firm performance in global
markets?
Companies use the Internet in the global
marketing context in different ways. Firms
can use the Internet for gathering information,
providing customer support, and improving
customer relationships. Some firms use the
Internet as a primary information source and
information dissemination vehicle to perform
global market research and to identify customer
segments that span different countries. Others
use it as a medium for communicating a brand’s
value proposition or position to its target
audience across countries. Broadly speaking,
companies use the Internet to formulate and
implement global marketing mix decisions.
Shankar and Meyer’s (2009) organizing
framework relating to the Internet, global
marketing decisions and firm performance is
shown in Figure1. The global/international
marketing mix decisions include those on
product, brand, price, communication, promo-
tion, and distribution channels. The Internet
and Internet marketing strategy directly influ-
ence both the global marketing mix decisions
and the firm’s performance. The Internet and
the Internet marketing strategy of a firm also
have moderating effects on the impacts of
each global marketing mix decision on firm
performance. Because firm performance is
critical to firms, we focus on the direct and
moderating effects of the Internet and Internet
marketing strategy on firm performance.
In formulating their global digital marketing
strategy, firms can compare different countries
on dimensions such as infrastructure, geograph-
ical distance, language, buyer behavior, buyer
demographics, country image, payment systems,
and currency using a framework based on two
dimensions: global integration and local respon-
siveness (Guillen, 2002). Depending on the
combination of these dimensions, he recom-
mends four global Internet marketing strategies:
pure local adap.
Social media is a combination of online tools that allow users to interact, share content and opinions. Key platforms include social networks, blogs, microblogs, video and photo sharing, and virtual worlds. Brands are recognizing social media's potential to connect with consumers in a more interactive and cost-effective way compared to traditional advertising. However, brands must understand social media's emphasis on open communication and be aware that negative consumer feedback can spread quickly. The future will focus on higher quality interactions and more targeted niche networks. Brands will need to closely monitor social media discussions to truly understand and engage with consumers.
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
1. Seeketing uses technology financed by CDTI to analyze mobile consumer behavior and provide better advertising ROI through cross-media and cross-screen advertising solutions.
2. The company seeks to profile individual users through collecting data from multiple online and offline interactions across screens to provide tools analyzing business outcomes and improving sales.
3. Seeketing's team is led by a CEO with a PhD and includes experts in models of advertising effectiveness, operations, technology, and partnerships with agencies and advertisers to deploy their solutions.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
Similar to Brand Engagement through social media (20)
3. The new consumer is a USER of Web 2.0 tools and Social Media Twitter is the social network with faster growth. The site logged 18.2 million unique visitors in May 2009. 80% of twitter usage is on movile devices. (*) GLOBALLY Facebook is the most popular social network. Added 100 million users in less than 9 months and more than 1.5 million pieces of content are shared daily on Facebook. (**) Youtube is the second largest search engine in the world. Has 100 million of videos and more than 100 million monthly visitors. (***) (*/**/***) Social Media Revolution> http://www.youtube.com/watch?v=pkv8DzhVh9I
4. The new consumer is a USER of Web 2.0 tools and Social Media LOCALLY Orkut has 35 million of users in the world, and more than 50% are from Brazil . Most of users are in the age between 18 and 15 years. (*) QQ is the largest social networking site, instant messaging and gaming platform in China with over 300 million users. It has different communities targeting various markets like QZone and QQ Xiaoyou. (**) Vkontakte is one of the most engaged social network in the world and has over 42 million registered users in Russian -speaking countries. In Russia it serves 1.4 billion page views each day. (***) (*) http://dominioti.wordpress.com/2009/09/27/twitter-bate-orkut-em-numero-de-usuarios-cadastrados/ (**) http://www.psfk.com/2008/03/qq-chinas-largest-social-networking-site-raking-in-the-dough.html (***) http://blog.freshnetworks.com/2009/09/russian-social-network-vkontakte-ru-plans-global-roll-out/
7. The consumer is taking decisions in relation to brands & products based on experiences and recommendations from other consumers through social media. THE NEW MARKETING REALITY Marketing doesn´t have the communication´s control anymore. The consumer has the power to generate or multiply the messages content (in a positive or negative way).
8. 3 NEW MARKETING CHALLENGES GIVEN CONTROL TO THE CONSUMER OVER THE BRAND FACILITATING (NOT CREATING OR CONTROLING) BRAND ENGAGEMENT MONITORING CONTINUOUSLY THROUGH SOCIAL MEDIA
12. How could your company benefit from us? Monitoring of Marketing campaign´s effectiveness Inside and outside of WEB 2.0 Solutions to generate new business opportunities Use of new medias to better engage consumers with brands Monitoring of Marketing campaign´s effectiveness Inside and outside of WEB 2.0
15. Strategic planning , design , build-up , management of proprietary customer communities and execution of engagement initiatives with their members. eC BrandCommunity
16. Network of online panels and opinion communities to perform market monitoring and benchmark analysis rapidly and cost-effectively. eC GlobalNet
17. Measurement of Consumer Generated Media (CGM) related to brand or industry, through our proprietary online search systems to count references and code attitude. eC Buzz metrics
18. Sharing the real experience of the consumer in the community via multimedia story telling (shopping, entertainment, usage and behavior and any day-to-day activity) eC Real Experience
19. Extending the offline BTL brand activation experiences to an online community environment multiplying its content and communication. Members of the BTL community would collaborate on its expansion (advocators) through consumer generated media and experience sharing though multimedia elements (videos, photos, audio, SMS, chat) on real time . eC Below the Line
20. Leader opinion community of latinamerican and hispanics´ consumers of USA and Iberia (more than 400 thousand active consumers ) eC Global Panel
21. Our DIFERENCIAL Specialization Technology Platform Return of Investment (ROI) Marketing strategies implementation in a short period of time Better Cost-Benefit relation