The document discusses the rise of the 'new consumer' who utilizes Web 2.0 tools and social media, highlighting platforms like Twitter, Facebook, YouTube, and QQ, with statistics on user engagement and demographics. It emphasizes a shift in marketing where consumers now dictate brand narratives through their experiences shared on social media. Additionally, it presents the services of a multinational consulting company that specializes in monitoring and optimizing consumer-generated media to enhance brand engagement and marketing effectiveness.

2. THE NEW CONSUMER

3. The new consumer is a USER of Web 2.0 tools and Social Media Twitter is the social network with faster growth. The site logged 18.2 million unique visitors in May 2009. 80% of twitter usage is on movile devices. (*) GLOBALLY Facebook is the most popular social network. Added 100 million users in less than 9 months and more than 1.5 million pieces of content are shared daily on Facebook. (**) Youtube is the second largest search engine in the world. Has 100 million of videos and more than 100 million monthly visitors. (***) (*/**/***) Social Media Revolution> http://www.youtube.com/watch?v=pkv8DzhVh9I

4. The new consumer is a USER of Web 2.0 tools and Social Media LOCALLY Orkut has 35 million of users in the world, and more than 50% are from Brazil . Most of users are in the age between 18 and 15 years. (*) QQ is the largest social networking site, instant messaging and gaming platform in China with over 300 million users. It has different communities targeting various markets like QZone and QQ Xiaoyou. (**) Vkontakte is one of the most engaged social network in the world and has over 42 million registered users in Russian -speaking countries. In Russia it serves 1.4 billion page views each day. (***) (*) http://dominioti.wordpress.com/2009/09/27/twitter-bate-orkut-em-numero-de-usuarios-cadastrados/ (**) http://www.psfk.com/2008/03/qq-chinas-largest-social-networking-site-raking-in-the-dough.html (***) http://blog.freshnetworks.com/2009/09/russian-social-network-vkontakte-ru-plans-global-roll-out/

5. (*) http://socialnomics.files.wordpress.com/2009/07/social-networks-by-country1.jpg (*) World Map of Social Networks

6. THE NEW MARKETING REALITY

7. The consumer is taking decisions in relation to brands & products based on experiences and recommendations from other consumers through social media. THE NEW MARKETING REALITY Marketing doesn´t have the communication´s control anymore. The consumer has the power to generate or multiply the messages content (in a positive or negative way).

8. 3 NEW MARKETING CHALLENGES GIVEN CONTROL TO THE CONSUMER OVER THE BRAND FACILITATING (NOT CREATING OR CONTROLING) BRAND ENGAGEMENT MONITORING CONTINUOUSLY THROUGH SOCIAL MEDIA

9. How does perform in this context?

10. We are a multinational consultant company specialized in planning , solutions execution and monitoring of consumer generated media (Web 2.0).

11. We have GLOBAL PRESENCE

12. How could your company benefit from us? Monitoring of Marketing campaign´s effectiveness Inside and outside of WEB 2.0 Solutions to generate new business opportunities Use of new medias to better engage consumers with brands Monitoring of Marketing campaign´s effectiveness Inside and outside of WEB 2.0

13. How we do it (phases) Metodologies Technology Platform Strategic Consultant Consultants constantly monitor strategic actions performances and adequate theme according to the market, the social media tendencies and the company objetives. E fficient management and execution of measuring tools. Processes, technical and metrics tools

14. Our products: eC 360°

15. Strategic planning , design , build-up , management of proprietary customer communities and execution of engagement initiatives with their members. eC BrandCommunity

16. Network of online panels and opinion communities to perform market monitoring and benchmark analysis rapidly and cost-effectively. eC GlobalNet

17. Measurement of Consumer Generated Media (CGM) related to brand or industry, through our proprietary online search systems to count references and code attitude. eC Buzz metrics

18. Sharing the real experience of the consumer in the community via multimedia story telling (shopping, entertainment, usage and behavior and any day-to-day activity) eC Real Experience

19. Extending the offline BTL brand activation experiences to an online community environment multiplying its content and communication. Members of the BTL community would collaborate on its expansion (advocators) through consumer generated media and experience sharing though multimedia elements (videos, photos, audio, SMS, chat) on real time . eC Below the Line

20. Leader opinion community of latinamerican and hispanics´ consumers of USA and Iberia (more than 400 thousand active consumers ) eC Global Panel

21. Our DIFERENCIAL Specialization Technology Platform Return of Investment (ROI) Marketing strategies implementation in a short period of time Better Cost-Benefit relation

22. Our costumers

23. Contacts Miami: +1-786-269.0670 São Paulo: +55-11-3711.4294 Buenos Aires: +54-11-4772-8837 Mexico D.F.: +52-55-9153.2330 Contact Manager: [email_address] Marketing and Sales Assistant: [email_address] www.ecmetrics.com

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