Appness is a CPA-based marketplace that connects mobile app developers and advertisers with hundreds of Facebook media buying experts worldwide. This allows advertisers to expand their in-house media teams and take advantage of local expertise to manage campaigns at scale. Advertisers pay for business results like installs and in-app events, not clicks or impressions, and can choose freelance media buyers and agencies to work with based on location and performance statistics. The platform provides analytics and controls for advertisers to track campaigns, creatives, and media buyer performance.

1. The first CPA-based marketplace for Facebook mobile
advertising

2. About Appness
u CPA-based marketplace that connects mobile app developers with hundreds
Facebook media buying experts all over the world
u Allows advertisers to expand their in-house media buying team with freelance
media buyers and media buying experts from performance agencies, take
advantage of local expertise and manage their campaigns at scale.
Advertisers
Freelance Media Buyer
In-house Media Buyer
Freelance Media Buyer
…
Media Buying Expert

3. Appness features
u Сontrol third-party creatives in one feed including the content approval system
u Get adapted, localized performance-optimized creatives made by media buyers
with local expertise
u Safely share your custom audiences
u Pay for business results (installs, retention rate, in-app purchases, subscribers),
not for clicks or impressions
u Scale traffic volume through access to the human cloud (freelance media
buying talent and performance agencies all over the world)
u Use Appness for free
u Analyze statistics using innovative business intelligence
u Including deep analytics, filtering, dashboards, visuals and custom reports

4. Conditions flexibility
u Make your offer public or private
u Choose the events you want to pay for
u Installs (CPI)
u Registrations
u Other specific in-app events
u Control traffic quality
u Payments based on the retention rate
u Set discrete payment conditions
u Set fixed CPI payments according to quality
u Set proportional payments
u Use a sliding scale, with a 100% for top quality
and 0% for the worst
u The final payout is calculated proportionally
according to the quality score

5. Choose local experts
u Choose the best media buyers on the
platform with the local expertise you need
u View detailed statistic about every single
media buyer
u Connect chosen media buyers to your
offers
u Disconnect media buyers who don’t
perform
u Rate media buyers according to
performance

6. Creatives control
u Define creatives guidelines
u Upload reference banners
u Control creatives in use for your offers
u See all active creatives in your feed
u Ban invalid creatives
u Stop traffic coming from a specified creative in one
click
u Notify a media buyer that specified creative must be
stopped in 1-2 days

7. Performance dashboard
u Use comprehensive statistics to track active
campaigns, media buyers and other important KPIs
u Group data by Offers, Campaigns or Media Buyers

8. Get started in 5 steps
1. Sign up on the platform: Appness.com
2. Create an offer and define offer conditions (CPI, KPI, restrictions)
3. Approve or disapprove creatives made by media buyers
4. Track performance in your dashboard
5. Increase payout for media-buyers with the highest traffic quality

9. Appness in numbers
u The first CPA-based marketplace for Facebook mobile
advertising
u Over 200 freelance media buyers distributed all over the world
u Over 100 performance agencies
u Up to 500K daily installs globally on Facebook
u Up to 170K iOS and 330K Android installs every day
u Risk-free for advertisers
u Pay for the business result (installs, purchases, subscriptions…)
u Trusted by many clients including Red Rock Apps, Plarium,
Game Insight, FunCorp and many others

10. Thank you!
Evgeny Marchenkov
Chief Commercial Officer
evgeny@appness.com
Appness