The document provides guidance on building engagement in a community before, during, and after an event. It recommends starting with clear objectives and using market research to understand stakeholders' interests and needs. Data from surveys and social media can inform content design and delivery. A mapping exercise can align content, communication, and target audiences. Existing communities on social media can be leveraged and expanded. Objectives should focus on uniting the profession, raising standards, and promoting collaboration. Keeping the community engaged after the event is important for ongoing work.

1. Director Professional Policy
Building delegate engagement into a
community: Getting more from your event
pre-post and during
Tracy Bury MSc
World Confederation for Physical Therapy

2. Building delegate engagement
into a community: Getting
more from your event pre, post
and during
Tracy Bury, Director Professional Policy

3. The plan….
• Where to start
• Making data work for you
• Designing content that delivers
• Building communities: before, during, after
• Keys to success

4. Where the world of physical therapy meets
#WCPT2015
WCPT Congress: Connect

5. Why do you want to
grow communities?
What’s your biggest
challenge in growing
communities?

6. Clear objectives

7. What are your event objectives?
• Brand identity
• Inspired
• Cultural exposure
• Connected:
• Renew friendships
• Make new friends
• Fun!
• Industry relations
• Sustainable business
model
• Contribute to ongoing
work
• Promote collaboration
• International
participation
• Embrace diversity
• Inclusive
• Networking
• Share latest research
• Explore good practice
• Connect research to
practice
Knowledge
translation
Unite the
profession
Provide an
experience
Income
generation

8. How do you know what content
to deliver?
• What do your delegates want?
• What do you think they want?
• What do you think they need?

9. Ask questions that
provide data you need

10. What are you looking for?
• Drive:
– content
– marketing
– communication

11. Market research
• Who?
• What?
• How?
• So what?

12. Stakeholder interests
Member
organisations
Subgroups
Networks Regions
Individual
physios

13. Surveys and beyond
• Survey:
– individual physios
– stakeholder groups
• Horizon scanning research
• Committee ideas
• Social media activity

14. What did we want to know?
• What will get them to attend?
• What topics will get them talking?
• What session formats they like?
• What are the needs of different segments?
• How do they use social media?

15. Put your data to work

16. • Thinking strategically
• Interface between content and marketing
• Delegate experience
• Adding value
What did we do with what we learnt?

17. Meeting architecture
• Session planning
• Programme breadth/depth
• Room allocations
• Speaker appeal

18. If
content
is KING
Then
conversation
is QUEEN

19. Not all delegates are the same
Researchers
Clinicians
Students
Educators
Policy makers
Managers 1st time
attendees

20. Mapping exercise
Programme initiatives
Communication &
marketing initiatives
Targetaudience
A B C 1 2 3
Clinicians    
Researchers   
Students     

21. Harness what is
already there

22. “Communities already exist. Instead, think about how
you can help that community do what it wants to do”
Mark Zuckerberg, founder & CEO of Facebook

23. • Open public group
• Separate from WCPT Facebook page
• Pre, during, post
– Build for next congress

24. Social media engagement
• 3,489 members
• Making connections
• Capturing memories
• Ready for 2017
WCPT Congress: Connect

27. Learn from others
www.wecommunities.org

32. Don’t be a control freak!

33. Learning points
• Moving from control  influence
• Use personal contacts, innovators
• Think about what added value you are
providing and getting  objectives
– united profession - community
– raising standards
– promoting collaboration

34. #WCPT2015
Social media engagement

35. Not just our delegate community
• Volunteers – 200
• Build connections pre-
congress
• Sense of community
• Updates
• Shared experiences
• Investing in the future

36. Launch parallel
initiatives

37. Keep looking forwards

41. “One session that featured in this year’s
program was the “Social Media
Networking” Session. For me on a
personal note, this was a real sign of
faith from the WCPT that the
Confederation recognizes the role
digital media now play in health and
their scope to increase our networking
potential on an enormous scale.”
~ Mark Merolli

43. Post congress

44. • Clear objectives
• Ask questions that
provide data you need
• Put your data to work
• Harness what is already
there
• Don’t be a control freak!
• Keep looking forwards

46. Why do you want to grow
communities?
What’s your biggest challenge in
growing communities?
What are you going to try - to grow
your community?

47. Thank you!
@WCPT1951
@tracyjbury
World Confederation for Physical
Therapy (WCPT)
WCPT Congress: Connect
www.wcpt.org/congress

48. HOST SPONSOR
#ACTech15
ORGANISED BY
www.associationsnetwork.org
www.associationscongress.com