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HOST SPONSOR
#ACTech15
ORGANISED BY
Founder
Small but mighty: Driving event engagement through
Twitter
Pete Doyle
Social Retail Group
© Copyright Social Retail Limited 2008-2015. All rights reserved
Use of Hashtags to Build Communities
Pete Doyle, Author ‘Think Twice Tweet Once’
@socialretail
© Copyright Social Retail Limited 2008-2015. All rights reserved
# hashtags
creating
sustainable digital
communities for
your members
“Think Twice
Tweet Once”
# ….hashtags for trade events…
© Copyright Social Retail Limited 2008-2015. All rights reserved
# ….for broadcast media
0.41%
0.41%
0.41%
0.41%
0.81%
0.81%
2.44%
3.25%
3.66%
42.28%
45.12%
9GAG on iOS
Echofon
foursquare
Instagram
Mobile Web (M5)
Twitter for iPad
web
Tweetbot for iOS
Twitter for BlackBerry®
Twitter for Android
Twitter for iPhone
Your Local Store Reading Store Location
Mobile Devices used in Reading
Top 5 Influencers in Reading
# …. For towns and cities
#rdgUK
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. Like minded people
#rdgbands
Promoting original
artists and new
music in the
Reading and
surrounding area
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. My top 5 tips on using Hashtags for your
trade events…
© Copyright Social Retail Limited 2008-2015. All rights reserved
#Aurora – Check before using a hashtag already in use
# …. 1. Check who is using it first!!!
© Copyright Social Retail Limited 2008-2015. All rights reserved
#Aurora – Check before using a hashtag already in use
# …. 1. Check who is using it first!!!
© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??
© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??
#susanalbumparty
© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??
#susanalbumparty #SusanAlbumParty
© Copyright Social Retail Limited 2008-2015. All rights reserved
#ACTech15
# …. 3. Make it last / annual
#ACTech15
#ACTech16
#ACTech17
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 3. Make it last / annual
© Copyright Social Retail Limited 2008-2015. All rights reserved
1. Please use this hashtag to network with other delegates
2. Please add your comments during each talk and share with all
delegates
3. Please tweet a question to the panel
4. To vote on this issue please use the hashtag followed by A, B or C
5. To order your lunch during the break use this hashtag
# …. 4. Create your own rules
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
When I
tweet
live at
events
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
Be
positive
&
Upbeat!
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
At as 12:45 GMT
1 Jul 2015!
© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
© Copyright Social Retail Limited 2008-2015. All rights reserved
# ….
#YouRock
@socialretail
Pete Doyle
Founder & CEO ,Social Retail Group
Author, ‘Think Twice Tweet Once’
HOST SPONSOR
#ACTech15
ORGANISED BY
www.associationsnetwork.org
www.associationscongress.com

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Small but mighty: Driving event bookings through Facebook

  • 1. HOST SPONSOR #ACTech15 ORGANISED BY Founder Small but mighty: Driving event engagement through Twitter Pete Doyle Social Retail Group
  • 2. © Copyright Social Retail Limited 2008-2015. All rights reserved Use of Hashtags to Build Communities Pete Doyle, Author ‘Think Twice Tweet Once’ @socialretail
  • 3. © Copyright Social Retail Limited 2008-2015. All rights reserved # hashtags creating sustainable digital communities for your members “Think Twice Tweet Once” # ….hashtags for trade events…
  • 4. © Copyright Social Retail Limited 2008-2015. All rights reserved # ….for broadcast media
  • 5. 0.41% 0.41% 0.41% 0.41% 0.81% 0.81% 2.44% 3.25% 3.66% 42.28% 45.12% 9GAG on iOS Echofon foursquare Instagram Mobile Web (M5) Twitter for iPad web Tweetbot for iOS Twitter for BlackBerry® Twitter for Android Twitter for iPhone Your Local Store Reading Store Location Mobile Devices used in Reading Top 5 Influencers in Reading # …. For towns and cities #rdgUK
  • 6. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. Like minded people #rdgbands Promoting original artists and new music in the Reading and surrounding area
  • 7. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. My top 5 tips on using Hashtags for your trade events…
  • 8. © Copyright Social Retail Limited 2008-2015. All rights reserved #Aurora – Check before using a hashtag already in use # …. 1. Check who is using it first!!!
  • 9. © Copyright Social Retail Limited 2008-2015. All rights reserved #Aurora – Check before using a hashtag already in use # …. 1. Check who is using it first!!!
  • 10. © Copyright Social Retail Limited 2008-2015. All rights reserved Susan Boyle’s Hashtag # …. 2. Use Capital Letters??
  • 11. © Copyright Social Retail Limited 2008-2015. All rights reserved Susan Boyle’s Hashtag # …. 2. Use Capital Letters?? #susanalbumparty
  • 12. © Copyright Social Retail Limited 2008-2015. All rights reserved Susan Boyle’s Hashtag # …. 2. Use Capital Letters?? #susanalbumparty #SusanAlbumParty
  • 13. © Copyright Social Retail Limited 2008-2015. All rights reserved #ACTech15 # …. 3. Make it last / annual #ACTech15 #ACTech16 #ACTech17
  • 14. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 3. Make it last / annual
  • 15. © Copyright Social Retail Limited 2008-2015. All rights reserved 1. Please use this hashtag to network with other delegates 2. Please add your comments during each talk and share with all delegates 3. Please tweet a question to the panel 4. To vote on this issue please use the hashtag followed by A, B or C 5. To order your lunch during the break use this hashtag # …. 4. Create your own rules
  • 16. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement
  • 17. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement When I tweet live at events
  • 18. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement
  • 19. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement
  • 20. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement Be positive & Upbeat!
  • 21. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement At as 12:45 GMT 1 Jul 2015!
  • 22. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. 5. measure your engagement
  • 23. © Copyright Social Retail Limited 2008-2015. All rights reserved # …. #YouRock @socialretail Pete Doyle Founder & CEO ,Social Retail Group Author, ‘Think Twice Tweet Once’