Stefanie Duguay, Jean Burgess, and Ben Light
Digital Media Research Centre, Queensland University of Technology
Draft working paper for the Digital Intimate Publics Symposium, 19-20 November 2015, University of Queensland, Brisbane, Australia
Abstract
This paper focuses on images of sexual desire that shape digital intimate publics of same-sex attracted women through related hashtags on social media platforms. While previous research has focused on same-sex attracted men’s use of digital technology to perform sexuality, studies of same-sex attracted women are sparse, focused on older technologies, and complicated by debates around gendered power relations. This is investigated by examining sexual content organised through hashtags related to same-sex attracted women (e.g., #lesbian, #gaygirl) on Instagram and Vine. Textual and visual analysis of user-generated content is paired with walkthroughs interrogating these platforms’ design, activity flows and features, identifying mediators that shape performances of sexual desire. Preliminary analysis shows that performances on Instagram can be divided into four categories: pornography and advertisements; memes, animations, and popular media; images of idealised ‘lesbians’; and personal selfies and sexy photos. On Vine, popular media and idealised lesbians are represented in fan mash-ups of YouTube celebrities while the majority of sexual performances involve sensual lip dubs and dancing to rap and hip hop music. Each platform provides unique affordances for these performances, such as Instagram’s filters and Vine’s audio track tools, as well as shared affordances like co-hashtags. Further analysis will allow for a better understanding of these multiple components of performances of sexual desire, presenting a view of Instagram and Vine’s digital intimate publics relating to same-sex attracted women.
Is being #instagay different from an #lgbttakeover?Stefanie Duguay
*Edited version; see full conference paper here: http://eprints.qut.edu.au/85139/
This paper introduces research in progress that examines how queer women perform sexual identity across social media platforms. Applying a lens of queer theory and Actor Network Theory, it discusses women’s embodied self-representations as taking on forms that both conform to and elaborate upon the selfie genre of digital representation. Acknowledging similarities and differences across platforms, specifically between Instagram and Vine, a novel walkthrough method is introduced to identify platform characteristics that shape identity performances. This method provides insights into the role of platforms in identity performances, which can be combined with analysis of user-generated content and interviews to better understand digital media’s constraints and affordances for queer representation.
Session for MSc Media Psychology students @salforduni. What does it mean to live and breath the web and how is technology impacting upon the self? Most importantly is the emphasis on our need for networks and how other people contribute to who we are and what we can achieve.
Confirmation Seminar: From being #instagay to queering TinderellaStefanie Duguay
This is a summary of my research proposal, which is still a work in progress.
Note: While the use of the images in this presentation should be covered under 'fair use', which allows materials to be used for teaching purposes, many of these are not from the creative commons and should not be reproduced or used for other purposes.
Methods and Methodologies
Dr Adi Kunstman - 23-01-19
This session will look at strategies of doing digital research in a multi-platform environment and address the difference between textual, visual, social and quantifiable data.
Class 1 - Introduction to the Semiotics of Digital Interactions.
Originally run at University of Tartu for Undergraduates and up.
Audience: anyone with an interest in the meaning and philosophy behind our interaction with the technological world around us.
The presentation discusses emerging literacies and argues that school curriculum mus tbe revised to teach students to manage information, make meaning from multimodal text and represent knowledge and information. The session also introduces an idea of social networking literacy.
Too many issues to count: Signifying friendship on FacebookDaniel Hooker
A presentation on my final paper for LIBR 559B: New Media for Children and Young Adults. The paper is a semiotic analysis of a popular Facebook meme and concerns the establishment of theoretical principles of human communication to online social networking behaviour.
Marco mason @ smithsonian welcome wednesdays march 26th, 2014Marco Mason
In this presentation I give an overview of Dime4heritage research project and present early findings. Fo rumor info about the research: http://marcomason.mit.edu/pagina-portfolio
This slides were presented at Smithsonian Welcome Wednesdays http://www.youtube.com/watch?v=c4yIYOJSkWs
Stefanie Duguay, Jean Burgess, and Ben Light
Digital Media Research Centre, Queensland University of Technology
Draft working paper for the Digital Intimate Publics Symposium, 19-20 November 2015, University of Queensland, Brisbane, Australia
Abstract
This paper focuses on images of sexual desire that shape digital intimate publics of same-sex attracted women through related hashtags on social media platforms. While previous research has focused on same-sex attracted men’s use of digital technology to perform sexuality, studies of same-sex attracted women are sparse, focused on older technologies, and complicated by debates around gendered power relations. This is investigated by examining sexual content organised through hashtags related to same-sex attracted women (e.g., #lesbian, #gaygirl) on Instagram and Vine. Textual and visual analysis of user-generated content is paired with walkthroughs interrogating these platforms’ design, activity flows and features, identifying mediators that shape performances of sexual desire. Preliminary analysis shows that performances on Instagram can be divided into four categories: pornography and advertisements; memes, animations, and popular media; images of idealised ‘lesbians’; and personal selfies and sexy photos. On Vine, popular media and idealised lesbians are represented in fan mash-ups of YouTube celebrities while the majority of sexual performances involve sensual lip dubs and dancing to rap and hip hop music. Each platform provides unique affordances for these performances, such as Instagram’s filters and Vine’s audio track tools, as well as shared affordances like co-hashtags. Further analysis will allow for a better understanding of these multiple components of performances of sexual desire, presenting a view of Instagram and Vine’s digital intimate publics relating to same-sex attracted women.
Is being #instagay different from an #lgbttakeover?Stefanie Duguay
*Edited version; see full conference paper here: http://eprints.qut.edu.au/85139/
This paper introduces research in progress that examines how queer women perform sexual identity across social media platforms. Applying a lens of queer theory and Actor Network Theory, it discusses women’s embodied self-representations as taking on forms that both conform to and elaborate upon the selfie genre of digital representation. Acknowledging similarities and differences across platforms, specifically between Instagram and Vine, a novel walkthrough method is introduced to identify platform characteristics that shape identity performances. This method provides insights into the role of platforms in identity performances, which can be combined with analysis of user-generated content and interviews to better understand digital media’s constraints and affordances for queer representation.
Session for MSc Media Psychology students @salforduni. What does it mean to live and breath the web and how is technology impacting upon the self? Most importantly is the emphasis on our need for networks and how other people contribute to who we are and what we can achieve.
Confirmation Seminar: From being #instagay to queering TinderellaStefanie Duguay
This is a summary of my research proposal, which is still a work in progress.
Note: While the use of the images in this presentation should be covered under 'fair use', which allows materials to be used for teaching purposes, many of these are not from the creative commons and should not be reproduced or used for other purposes.
Methods and Methodologies
Dr Adi Kunstman - 23-01-19
This session will look at strategies of doing digital research in a multi-platform environment and address the difference between textual, visual, social and quantifiable data.
Class 1 - Introduction to the Semiotics of Digital Interactions.
Originally run at University of Tartu for Undergraduates and up.
Audience: anyone with an interest in the meaning and philosophy behind our interaction with the technological world around us.
The presentation discusses emerging literacies and argues that school curriculum mus tbe revised to teach students to manage information, make meaning from multimodal text and represent knowledge and information. The session also introduces an idea of social networking literacy.
Too many issues to count: Signifying friendship on FacebookDaniel Hooker
A presentation on my final paper for LIBR 559B: New Media for Children and Young Adults. The paper is a semiotic analysis of a popular Facebook meme and concerns the establishment of theoretical principles of human communication to online social networking behaviour.
Marco mason @ smithsonian welcome wednesdays march 26th, 2014Marco Mason
In this presentation I give an overview of Dime4heritage research project and present early findings. Fo rumor info about the research: http://marcomason.mit.edu/pagina-portfolio
This slides were presented at Smithsonian Welcome Wednesdays http://www.youtube.com/watch?v=c4yIYOJSkWs
Mapping Movements: Social movement research and big data: critiques and alter...Tim Highfield
Paper presented by Sky Croeser and Tim Highfield at Compromised Data? colloquium, Toronto, Canada, 29 October 2013. http://www.infoscapelab.ca/news/oct-28-29-colloquium-compromised-data-new-paradigms-social-media-theory-and-methods
[Tim's additional note: This presentation is focused specifically on doing research around social movements and producing findings and contributing new knowledge about how activists use social media and online technologies – there is some very important and detailed quantitative analysis of Twitter discussions around social movements and uprisings which provide critical information about communication online and responses to international events, and my intent is not to discount this work just because it is quant-only – these studies do different things and have different aims, and so the scope of their findings is not the same by extension (I’m not sure that I made this point clearly in the presentation, though).]
#oo activism: uses of Twitter within the Occupy Oakland movementTim Highfield
Paper by Sky Croeser and Tim Highfield, presented at the Association of Internet Researchers conference, Salford, UK, October 2012. These are anonymised versions of the slides presented, with additional notes to clarify points previously illustrated by selected tweets.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
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safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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2. Research motivations
The cultural logics and practices of everyday
social media use, the affordances and
capabilities of platforms and users
Examination of social media content for
personal and public LGBTQ expression
(Visual) social media content’s potential to
influence individuals, attitudes, practices,
platforms, and the presentation and
interpretation of identity
3. On repetition and loops
Analysing and
conceptualising looping
(visual) social media content
– its formats, practices,
cultures, logics
(cf. Cho, 2015; Ash, 2015;
Poulaki, 2015; Maeder &
Wentz, 2014)
The importance of repetition
to memes, to internet culture
more generally
http://www.dailydot.com/lol/gif-vine-flipbook-video/
but differences between discrete repetitions of
‘same practice, different instance’ and the
perpetual looping of GIFs and Vines?
4. On visual social media
Cultural and social media literacies, practices
including identity, play, fandom, community,
celebrity, microcelebrity…
through
profile pictures
image-sharing apps, platforms, cultures
selfies (Senft & Baym, 2015, et al.).
GIFs (Eppink, 2014; Ash, 2015)
videos
memes and macros (Shifman, 2014; Milner,
2013; Miltner, 2014...)
5. LGBTQ social media
Use of digital tech for
Meeting others
Identity development
Visibility
(e.g. Cooper & Dzara, 2010; Raun, 2014)
Embodied and visual social media
From <> (Campbell, 2004; Correll 1995) to 🍆
(#🍆🍆)
Exchanging porn & dickpics (Mowlabocus, 2010;
Race, 2014)
Visibility but…
Heteronormativity/homonormativity often persist
(Barnhurst, 2007)
6. Digital materialities
Platform studies
Platform politics (Gillespie, 2010; Gehl, 2014)
Political economy of platforms (van Dijck, 2013)
Software, algorithms, and design (Bucher,
2012; Light & McGrath, 2010)
Materiality of visual objects (Buse, 2010)
7. Vine
Launched by Twitter in 2013
Over 40 million users reported in 2013
24% of American teens (Pew, 2015)
6.5 second videos
Featured Viners, memes, # conversations
8. Tumblr
Founded 2007; ~260 million blogs (Oct
2015); bought by Yahoo! in 2013
Blogging (of sorts), emphasis on resharing
content
importance of the visual (GIFs, videos,
crossposted media, users’ art and photos)
(Lasting) communities formed around
identity, content types, fandoms
(Tiidenberg, 2015; Fink & Miller, 2014; Renninger,
2014; Cho, 2015; Petersen, 2014)
9. Research design
#lgbt on Vine and Tumblr (safe-search on), four
days in June 2015 – most recent ten Vines,
Vines on Tumblr, GIFs on Tumblr added to
corpus
Following review of corpus, 30 Vines, 15
Tumblr Vines, 30 GIF posts (including GIF
series) in our analysis
Coding – using approach from Morse &
Richards (2002), descriptive, topic, and analytic
coding; iterative design; selected findings
presented here
13. Loop functionalities
Narrative
Vines created to tell a story, with set-up and
‘resolution’ in six seconds
Series of GIFs tell narratives through
progressions of feeling
series of loops work both in isolation and
in sequence (rather than overload/over-
extend a single GIF, make the looping
focused and efficient)
15. Loop functionalities
Humour
Loops accentuate humour – repetition to let
a joke sink in, to realise full details (situation,
set-up, reaction); more effective in more
condensed forms?
Reward rewatching, without needing to
actively seek out replaying; surreal and
ridiculous content can become accentuated
in perpetuity
18. Loop functionalities
Feelings
Vines build sexual tension or other feelings,
especially through drawing attention to
specific gestures
Temporal structure of Vines with a common
point of highest tension/emotion several
seconds in, encouraging a second/third/[n]th
rewatch
19. Loop functionalities
Feelings
GIFs primarily focus on one emotion,
accentuate a single feature (with diversity of
feels through series of GIFs)
Immerse in emotion through facial focus,
encouraging identifying with these feelings
21. Loop functionalities
Creativity
User creativity on Vine through mash-ups
and remixes, personal engagement with
existing media (including lip syncing)
Looping draws attention to the detail a Viner
has put into the video (e.g. rapid succession
of curated clips; splicing of music; special
effects and editing; signatures and
watermarks)
22. Loop functionalities
Creativity
GIFs feature user creativity through
artworks, animations, and intertextual
fandom, isolating and recontextualizing
moments for other purposes
Using secondary media to stand in for
personal experiences?
25. Loop functionalities
Statements
Loops provide emphasis for statements
around Pride, LGBT rights, marriage
equality
Mix of personal views and identification with
ideas through celebrities
26. Looping media + LGBTQ identity
Limitations
Small sample, researchers’ interpretation
Need for further platform analysis & interviews
Tumblr’s participatory fandom perpetuates
LGBTQ images from mainstream media = young,
white, high SES, domestic, ‘cute’
Vine’s norm of self-representation = wider
diversity in terms of race, gender, SES,
expressing more explicit sexual desire and
messages challenging norms and stereotypes
Tumblr’s mainstreaming was evident in cross-
posted Vines
27. Talking points and next steps
Differences in looping content, user practices,
communities – the demographics of the
platforms, cross-platform posting?
Clear contrasts between Vines on Vine and
Vines shared on Tumblr in our corpus
Beyond #lgbt – unexpected/differently
intentioned uses of hashtag within sample, the
motivations of using #lgbt vs. LGBTQ identity
construction through visual social media;
everydayness of shared loops
29. References (p. 1)
Ash, J. (2015). Sensation, networks, and the GIF: Toward an allotropic account of affect. In K. Hillis, S. Paasonen, & M.
Petit (Eds.), Networked Affect (pp. 119-133), Cambridge: The MIT Press.
Barnhurst, K. G. (2007). Visibility as paradox: Representation and simultaneous contrast. In K. G. Barnhurst (Ed.), Media
Queered: Visibility and its discontents (pp. 1–22). New York: Peter Lang.
Bucher, T. (2012). Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. New Media &
Society, 14(7), 1164–1180. doi:10.1177/1461444812440159
Buse, P. (2010). The polaroid image as photo-object. Journal of Visual Culture, 9(2), 189-207.
Campbell, J. E. (2004). Getting it on online: Cyberspace, gay male sexuality, and embodied identity. New York: Routledge.
Correll, S. (1995). The ethnography of an electronic bar: The Lesbian Cafe. Journal of Contemporary Ethnography, 24(3),
270–298. doi:10.1177/089124195024003002
Cho, A. (2015). Queer reverb: Tumblr, affect, time. In K. Hillis, S. Paasonen, & M. Petit (Eds.), Networked Affect (pp. 43-58),
Cambridge: The MIT Press.
Cooper, M., & Dzara, K. (2010). The Facebook revolution: LGBT identity and activism. In C. Pullen & M. Cooper (Eds.),
LGBT Identity and Online New Media (pp. 100–112). New York: Routledge.
Eppink, J. (2014). A brief history of the gif (so far). Journal of Visual Culture, 13(3), 298–306.
Fink, M., & Miller, Q. (2014). Trans Media Moments: Tumblr, 2011-2013. Television & New Media, 15(7), 611–626. doi:
10.1177/1527476413505002
Gehl, R. W. (2014). Reverse engineering social media: Software, culture, and political economy in new media capitalism.
Philadelphia, PA: Temple University Press.
Gillespie, T. (2010). The politics of “platforms.” New Media & Society, 12(3), 347–364. doi:
10.1177/1461444809342738
Light, B., & McGrath, K. (2010). Ethics and social networking sites: A disclosive analysis of Facebook. Information
Technology and People, 23(4), 290–311.
30. Maeder, D. & Wentz, D. (2014). Digital seriality as structure and process. Eludamos: Journal for Computer Game
Culture, 8(1), 129-149.
Milner, R. (2013). Hacking the social: Internet memes, identity antagonism, and the logic of lulz. Fibreculture, 22,
62-92.
Miltner, K. (2014). “There’s no place for lulz on LOLCats”: The role of genre, gender, and group identity in the
interpretation and enjoyment of an Internet meme. First Monday, 19(8).
http://firstmonday.org/ojs/index.php/fm/article/view/5391/4103
Morse, J., & Richards, L. (2002). Read me first for a user’s guide to qualitative research. Thousand Oaks, CA: Sage.
Mowlabocus, S. (2010). Gaydar culture: Gay men, technology and embodiment in the digital age. Farnham, UK:
Ashgate.
Pew Research Center (2015). 24% of American teens use Vine. Retrieved October 24, 2015, from
http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/pi_2015-04-09_teensandtech_26/
Poulaki, M. (2015). Featuring shortness in online loop cultures. Empedocles: European Journal for the Philosophy of
Communication, 5(1-2), 91–96.
Race, K. (2014). Speculative pragmatism and intimate arrangements: Online hook-up devices in gay life. Culture,
Health & Sexuality, (July), 37–41.
Raun, T. (2014). Video blogging as a vehicle of transformation: Exploring the intersection between trans identity and
information technology. International Journal of Cultural Studies. doi:10.1177/1367877913513696
Senft, T. M., & Baym, N. K. (2015). What Does the Selfie Say? Investigating a Global Phenomenon Introduction.
Intenational Journal of Communication, 9, 1588–1606.
Shifman, L. (2014). Memes in Digital Culture. Cambridge, MA: The MIT Press.
Tiidenberg, K. (2015). Boundaries and conflict in a NSFW community on tumblr: The meanings and uses of selfies.
New Media & Society. doi:10.1177/1461444814567984
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford and New York: Oxford
University Press.
References (p. 2)