The document discusses how Twitter can be used to build business and relationships. It provides statistics on Fortune 100 companies using Twitter and the relationship between social media engagement and financial performance. It then gives an overview of how to use Twitter, including common terms, management tools, what to tweet, and how to access Twitter. The document advocates for using Twitter as part of an integrated social media marketing strategy alongside other online efforts. It provides an example of a company that uses multiple social media platforms and online presences in a coordinated way.
Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
The UberCloud - From Project to Product - From HPC Experiment to HPC Marketpl...Wolfgang Gentzsch
The UberCloud online marketplace for engineers and scientists to discover, try, and buy compute power on demand, in the cloud. Starting with free experiments in the cloud, including application software, cloud hardware, and expertise. Learning by doing how to use your application in the cloud.
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
Live tweeted at #UCBCHL w Co-Trainer Ana-Marie Jones of Cardcanhelp.org.
Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
The UberCloud - From Project to Product - From HPC Experiment to HPC Marketpl...Wolfgang Gentzsch
The UberCloud online marketplace for engineers and scientists to discover, try, and buy compute power on demand, in the cloud. Starting with free experiments in the cloud, including application software, cloud hardware, and expertise. Learning by doing how to use your application in the cloud.
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
Class 13 of Inbound Marketing University
Twitter for Business (GF501)
Professor: Laura Fitton, Pistachio Consulting and co-author of Twitter for Dummies
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Why RU here? Why did you come today? To learn? To network? To converse? To socialize? To find a job? Other?
3. What is Twitter? Micro-blog @ 140 characters A real-time, short messaging service Works over multiple networks / devices Around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from businesses and friends
4. Very similar to… LinkedIn: “What are you working on now?” Facebook: “What’s on your mind?” Only that’s all it is…nothing more.
6. Random Twitter stats… 54% of Fortune 100 companies are choosing Twitter as social network platform of choice Of top global brands, media and technology companies ENGAGE in social media much more than lagging financial services segment
7. Engagement = financial performance Source: The World’s Most Valuable Brands: Who’s most engaged? Wetpaint & Altimeter. http://engagementdb.com July 2009 Revenue Growth (last 12 mos.) Gross Margin Growth (last 12 mos.) Net Margin Growth (last 12 mos.) Mavens Mavens Mavens Butterflies Butterflies Selectives Selectives Butterflies Selectives Wallflowers Wallflowers Wallflowers
10. Twitter 101 terms. Handle, i.e. @tractiongroup Tweet (140-character message) Retweet (tweeting others’ message) @reply (reply, not private) Direct Message or DM (private) Bio (important – target audience) URL (to send ppl for more info) Hashtag (#RVA, #SMCRVA)
11. Twitter 101 managers. Tweetdeck (most popular) Hootsuite (multi-accounts, tracking) CoTweet (esp. for larger companies) Seesmic Desktop (fun) PeopleBrowsr (more advanced) Twitterberry (Blackberry); new app this wk Tweetie & TwitterFon (iPhone) Digsby (IM, eMail + social networks)
12. What do I tweet? Not your meals or where you are unless cool and using Foursquare What relevant content is on your blog or on your website? Challenge yourself to engagewith others vs. always talk about you Find a style that works for you
13. What’s the use? Many reasons to tweet… To learn, fast To converse, quickly (kind of like working a room only at warp speed) To help others by promoting them To build awareness, consideration To drive traffic to blog, site, articles To show appreciation; thank publically To ENGAGE with target audience To provide customer service
14. Twitter access… From your computer or phone Best to utilize a Tweet manager vs. Twitter.com Can automate small % of your updates w/ SocialOomph, Ping.fm Update Twitter, Facebook and LinkedIn status all at same time
16. Art of ENGAGEMENT. There is both an art and science to conversation: Listening (requires patience) Learning (keeps ‘ole ego in check) Sharing (what value do I bring?) Promoting (how can I help others) Twitter only one small puzzle piece
17.
18. Twitter is where to get… Your news, local and global To know ppl better in shorter time To connect B4 U know people Creates deeper conversations when you both meet; no intros needed Strange at first; much appreciated tho Creates ability to know people you wouldn’t know otherwise
19. Twitter is voracious… For learning… I learn more from Twitter from more people than I could meet in a lifetime For connecting with lots of ppl fast Social interaction For ENGAGING w/ a fewppl fast And often deeper
20. Tweeting barefoot… Carrie Wilkerson @barefoot_exec or http://twitter.com/barefoot_exec 80,349 followers (her peeps) She’s tweeted over 30,000 times She knows many of them personally Very loyal brand following who buy
21. Twitter… Doesn’t replace in-person connections; makes them richer Keeps your name in the minds of others; and their names in yours Get to know each other over time…that’s the basis of any advertising/marketing campaign
22. A great ad campaign… Advertising campaigns measured w/ reach, frequency and GRPs include direct mail, email, banner ads Keys to success are… Relevancy, consistency and emotional tie… whether to make one laugh or cry creates memorability and desire for product or service
23. Twitter works same way. Reach Are you reaching your target audience and advocates? How many of the right followers do you have? Frequency How often do you tweet? Relevancy What is your content? RU providing value? Consistency Can y0u be counted on to always provide good content?
24. But the difference is… There’s no media cost (that doesn’t mean it is free) There’s the ability to converse One person or more at a time, quickly Critical piece remains: search engine optimization – an important aspect even B4 Twitter
25. Twitter not holy only. Use as part of [social media] marketing strategy With other online efforts Social networks (Facebook, LinkedIn..) Paid media (Google AdWords…) Google / Bing directories, profiles Blogs (you can have multiple) Websites, particularly e-commerce Pay attention to keywords!
27. Home Instead Senior Careof Richmond, Virginia Two Twitter Background Pages Torsten Steinfatt @HomeInsteadRVA Teresa Steinfatt @TeresaSteinfatt Two LinkedIn accounts Facebook Fan Page Local Blog Local Website
32. Plus ancillary services… FriendFeed StumbleUpon Digg Tumbler Delicious NetworkedBlogs Hootsuite Google Analytics Twellow PeoplePond Technorati TwitPic YouTube MyBlogLog Ping.fm SlideShare And more…(x 2)
33. Home Instead tweets… Relevant articles / Point of view RTs (retweets) others Events / activities Community partnerships Focused on RVA Building brand awareness, consideration and generating opportunities and leads
34. Tweets as traffic drivers. Measure tweets w/links Shorten the link, i.e. Hootsuite Test! Copy approach Times of day Measure tweet click-throughs and website traffic sources w/analytics
37. Parting thoughts. Focus on building your online brand with a strategic approach, then decide on which social networks are right for you You wouldn’t launch an ad or PR campaign without at least some semblance of a plan!
38. Parting thoughts. Social networking and social media is simply social media marketing, as opposed to traditional advertising, PR and direct response marketing The core elements of traditional don’t go away; simply shift
39. Parting thoughts. A business still requires an acquisition, retention and cross-sell strategy that includes event and product promotion The way in which a business overlays the marketing tactics to meet goals won’t change; What tactics or tools one uses will; higher engagement tools and staff.