Social media @ Regional & Saudi banks,iclick, hatem kameli
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How Regional And Saudi Bank are using Social Media
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Social media @ Regional & Saudi banks,iclick, hatem kameli
- 1. Overview Social Media in the Banking Sector Prepared by Hatem Kameli Digital Marketing Trainer & Consultant iCLICK, Co – founder & Director www.iclick-sa.com
- 2. • Current Status & Future Trends ( Globally & MENA region ) • Social Media in The Banking Sector • Simple Social Strategy www.iclick-sa.com
- 3. Current Status & Future Trends ( Globally & MENA region ) www.iclick-sa.com
- 6. Social Media Growth in The Middle East Percentage penetration of social media users in selected Arab countries by social network (June 2012) www.iclick-sa.com Source: eConsultancy, 2012
- 7. Fortune 100 (Facebook fan growth vs. web traffic growth) Source: Google Social Media Analysis Study, 2012 www.iclick-sa.com
- 10. USA Worldwide US social commerce revenues will rise from $1 billion in 2011 to $14 billion in 2015 – a 1,400 percent increase and a compound annual growth rate (CAGR) of 93.4 percent. Worldwide social commerce revenues (including the United States) will increase from $5 billion to $30 billion over that span. www.iclick-sa.com
- 11. Social Media in The Business & Banking Sector www.iclick-sa.com
- 12. Top 5 Banking on Facebook (MENA) www.iclick-sa.com
- 13. Top 10 Banks Talking About That (Facebook - MENA) Note: Talking About This = Page Likes + Wall Posts + Post Likes + Comments + Shares + Answers + RSVPing an Event + Mentions + Photo Tagging + Checking in at Your Place www.iclick-sa.com
- 14. Top 10 Banks Engagement Ratio (Facebook - MENA) Note: Engagement Ratio = (Talking About This ) / (Community Size) www.iclick-sa.com
- 15. Top 10 Banks Content Performance (Facebook - MENA) Note: Content Performace = (Likes + Shares + Comments) / (Community Size) www.iclick-sa.com
- 16. Top 10 Banks Response Time (Facebook - MENA) Note: Response time = customer service performance www.iclick-sa.com
- 17. Facebook users cost (KSA) www.iclick-sa.com
- 18. Bank twitter Level (Benchmark) Example: SABB, QNB, Citi Bank www.iclick-sa.com
- 19. Bank Twitter Grader Example: SABB, QNB, Citi Bank www.iclick-sa.com
- 20. How Social Media is used in banking Sector ( Globally & GCC) www.iclick-sa.com
- 21. Citi Bank on Facebook Rewards program (Engagement strategy) www.iclick-sa.com
- 22. Citi Bank on Facebook www.iclick-sa.com
- 23. Citi Bank on Twitter AskCiti Customer Service Account Three twitter accounts 1. Special offer account 2. Customer services account 3. PR & News account www.iclick-sa.com
- 24. Arabic National Bank on Facebook www.iclick-sa.com
- 25. Arabic National Bank on Facebook www.iclick-sa.com
- 26. SABB Bank on Facebook www.iclick-sa.com
- 27. SABB Bank on Facebook www.iclick-sa.com
- 28. Facebook Application Pages & Campaigns Creation Tools www.iclick-sa.com
- 29. Twitter Tools & Apps for engagement and build community www.iclick-sa.com
- 30. POST Plan Customer Analysis and prioritize them People Select social media channels and Set your objectives measurements tools Technology Objective Strategy Build your Strategy www.iclick-sa.com
- 31. Simple Social Strategy identify who is talking, where they are talking and Listen what they are talking about Identifying customer needs to start designing new products and improving service levels building its own social- Innovate Engage media communities Providing customer measuring the success of a social- Support and services Support Measure media initiative and put KPIs www.iclick-sa.com
- 32. Thanks Hatem Kameli hatemkameli@gmail.com Mob: +966563034939 Twitter.com/hatemkameli www.iclick-sa.com