1. Title : I don’t know
Hatem Kameli
HatemKameli #Jeddahio
Simply, we are different

2. Mobile Apps ??

3. App Discovery

4. CPI – Cost Per Install

5. SEO / ASO
App Store Optimization (ASO) is the process of improving the characteristics of an
application that is designed for mobile platforms such as iOS and Android, with the goal of
creating better search visibility and getting more downloads on app stores such as the
Apple App Store and Google Play.
The characteristics that are optimized include: app name, keywords, screenshots, demo
video, icon and description
ASO – On
store
ASO – Off
store

6. ASO ( On & Off )
ASO – On
store
ASO – Off
store
• Title
• Keywords
• Description
• Category
• Icon / logo
• Screenshot
• Review
• Rating
• Total Downloads
• Link Building
• Landing Page
• Social Media

7. APP Store vs. Google Play

8. ASO Steps

9. ASO Tips
Keywords DescriptionTitle
Keep your title short,
use your keyword and
make sure it describes
what your app does
clearly
• Relevance
• Difficulty
• Traffic
It is recommended that
you include your
keywords 4-5 times in
the description.
Localization

10. ASO Tips
Category
Track &
Optimize
Screenshot
Icon/ logo
Icon: make sure that
your icon is simple, eye
catching
Screenshot: clean,
bright, eye catching
Make sure the first
choice is the most
relevant
Monitor your keywords
on a weekly basics and
replace that keyword
with the new one if it
shows lower rank
position from long
period

11. ASO Plan
ASO on Store (
Content
Optimization )
ASO off Store
(Review, rating,
landing page ..etc)
Track & Optimize
Keywords

12. App Marketing
App
Promotion &
Retargeting
Growth
Hacking
Model
ASO

13. Hatem Kameli
hatemkameli

14. Hatem Kameli
Founder & Managing Director at iCLICK
Digital Marketing Consultant
hatemkameli@gmail.com
+966563034939
Simply, we are different
Hatemkameli