Example social media contest goals and tips on how to manage and to achieve them! Think BIG but start small!

2. Add more FANS or FOLLOWERS
Increase awareness for your products
and increase your organic reach by
adding new fans and followers.
Your posts are 10 TIMES more likely to be seen
organically when a social media user engages
with the post. Unlock that potential by encouraging
them to react, share or comment.
Note - Some social media platforms have very specific rules regarding
asking patrons to engage with posts.

3. Collecting Email Addresses
Perhaps you would like to connect
with clients via email to help move
customers through a sales funnel.
Create a landing page with a form. Clearly explain
that you will not misuse the information that they
are providing you. GIVE THEM OPTIONS. Send them
a “thank you” email which then encourages them to
subscribe to other content that you provide.

4. Gather user-generated content
Obtain photos, testimonials, videos,
etc. through contest submissions.
Encourage participation from friends
and family through voting.
All of the items listed above can be powerful tools if
used correctly. Be sure to get proper releases signed if
you intend to utilize a customer’s likeness or voice in
future marketing materials. Provide specific specs for
video or photos to get the most professional look.

5. New Product/Service Ideas
Polling/Crowdsourcing for new
ideas can be very beneficial in
many industries.
Would you like to get feedback on a new flavor of
ice cream or obtain public input for the winner of a
contest? There are many third party apps that can
assist you with running campaigns that will assist
you with gathering this information from the public.

6. Announce New Products/Services
Do you want the public to be as
excited about your new product
or service as YOU are?
Work with vendor partners to see if you can obtain
a couple of freebies for the purpose of engaging the
communities. Be sure to mention them in ALL of your
promotional collateral. If you do a live giveaway...
invite them to participate if they are able to do so.

7. Drive Traffic to Website
Need more visitors on your website?
Social Media contests can be a GREAT
source of traffic.
Social Media contest prizes DON’T have to be expensive.
In fact, I have had the most success with prizes that cost
anywhere from $10-$100. People LOVE the rush that they
get by winning. The easiest way to drive traffic is to create
a landing page.
Note - If your prize exceeds $600, there will be additional tax
ramifications. So keep that in mind when choosing a prize.